Agence Marocaine Pour L’efficacité Énergétique

What Agence Marocaine Pour L’efficacité Énergétique does

AMEE (Agence Marocaine pour l'Efficacité Énergétique) is Morocco's national agency for energy efficiency, established by Law No. 16-09 and operating under the supervision of the Ministry of Energy Transition and Sustainable Development. The agency is headquartered in Rabat with a secondary representation in Marrakech that houses its training center, laboratories, and equipment-testing facilities, and it serves government ministries, regional authorities (Wilayas and Regional Councils across all 12 Moroccan regions), industrial enterprises, public institutions, and the general public. Its core mandate is to implement national energy efficiency policy through three integrated service pillars: consulting and technical assistance (energy diagnostics, project implementation, impact monitoring), capacity-building training, and testing/labeling of equipment, buildings, and professional competencies.

The agency operates across four sectors — Transport (37.29% of national final energy consumption), Buildings and Public Lighting (35.65%), Industry (18.95%), and Agriculture (8.10%) — and administers several proprietary frameworks including the Regional Energy Efficiency and Decarbonation Plans (PREED) covering all 12 Moroccan regions, the TaqaPro PV+ label for solar PV installers, the ASL-Résidentiel and ASL-Bâtiment Public building performance labels, and the Mosquées Vertes label. AMEE is also the regulatory body overseeing the mandatory energy audit framework under Decree No. 2-17-746, which applies to enterprises exceeding 1,500 tep (industry) or 500 tep (tertiary/transport), making AMEE the sole national authority for accredited audit organizations.

AMEE's revenue model is non-commercial: it operates as a public agency funded through government budget allocations, international development cooperation funds, and multilateral environmental financing (e.g., GEF/UNIDO). It does not sell products or services on the open market; its customer relationships are structured as mandates, framework conventions, and intergovernmental partnerships rather than traditional commercial contracts. Go-to-market is therefore relationship-driven and event-driven, centered on direct engagement with ministries, Wilayas, regional councils, industry associations, and social institutions, supplemented by capacity-building training programs, certification and labeling schemes, and mandated audit oversight.

Name

Agence Marocaine Pour L’efficacité Énergétique

Legal name

Agence Marocaine pour l'Efficacité Énergétique

Website

https://amee.ma

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Morocco's national energy efficiency agency implementing national policy across transport, buildings, industry, and agriculture through technical assistance, training, mandatory energy audits, labeling programs, and regional decarbonation plans covering all 12 Moroccan regions.

Ownership category

akta.pro rank

Product category

Energy Efficiency Services

NAICS

Administration of Environmental Quality Programs (924), Environmental Consulting Services (54162)

akta.pro primary industry

Energy & Sustainability Management (Energy Audits/Optimization/Carbon & ESG Programs) (IMAIAAAM)

akta.pro secondary industry

EIA/ESIA Documentation & Technical Studies (Air/Water/Noise/Traffic) (EUAHAAAC)

Keywords

• Energy efficiency services
• Energy audit consulting
• Building performance certification
• Industrial energy advisory
• Capacity building training

Headquarters

HQ city

Rabat

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Budget and Public Funding: AMEE operates as a public agency funded by government budget allocations, international development cooperation funds, and multilateral environmental financing. Revenue is not generated through commercial product sales but through public budget and grant-based mechanisms.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

AMEE is Morocco's national energy efficiency agency, providing integrated technical consulting and assistance (energy diagnostics, implementation, impact monitoring), capacity-building training programs through a unique didactic platform, and testing and labelling services for buildings, equipment, and professional competencies. The agency also develops Regional Energy Efficiency and Decarbonation Plans (PREED) covering all 12 Moroccan regions and oversees the mandatory energy audit framework under Decree 2-17-746.

Product overview

AMEE offers an integrated service portfolio comprising three core pillars: consulting and technical assistance (covering energy diagnosis, project implementation, and impact evaluation), capacity building through expert-led training programs, and testing and certification/labelling services for equipment, buildings, and professional competencies. The organization operates the digital platform efficaciteenergetique.ma for professional resources and manages several certification labels including TaqaPro PV+ for solar installers, ASL-Résidentiel and ASL-Bâtiment Public for building performance, and Mosquées Vertes for mosques. AMEE also delivers the Plans Régionaux d'Efficacité Énergétique et de Décarbonation (PREED) across Morocco's 12 regions, and provides a 'Je veux économiser' video education series. The agency works across four sectors: Transport (37.29% of national consumption), Buildings and Public Lighting (35.65%), Industry (18.95%), and Agriculture (8.10%).

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil et assistance technique (Technical Consulting and Assistance) Integrated consulting service covering the full energy efficiency project lifecycle from energy diagnostics through implementation to impact monitoring and evaluation, for enterprises and public institutions.
• Renforcement des capacités (Capacity Building Training) Training program to build professional competencies in public and private sectors, delivered by qualified experts through Morocco's unique didactic platform with specialized laboratories.
• Test et labélisation (Testing and Labelling) Service enabling the valorization of energy performance of equipment, buildings, and professional competencies to ensure high quality standards in the national market.
• Label ASL-Résidentiel National label for energy and environmental performance of residential buildings.
• Label ASL-Bâtiment Public National label for energy and environmental performance of public buildings.
• Label Mosquées Vertes (Green Mosques Label) National label promoting energy and water efficiency in mosques across Morocco.
• TaqaPro PV+ Label
• Plans Régionaux d'Efficacité Énergétique et de Décarbonation (PREED) Regional energy efficiency and decarbonation plans covering buildings, public lighting, industry, transport, agriculture, and fisheries sectors, establishing regional energy balances and prioritized action plans to 2030.
• Audit énergétique obligatoire (Mandatory Energy Audit)
• Plateforme Efficacité Énergétique (efficaciteenergetique.ma)

Quantifiable outcome

• 24% energy savings potential in transport sector by 2030
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Agence de la Maîtrise de l'Énergie (AME) de la GuinéecoreStrategic or Co-development Partner · 24 June 2026AMEE and the Guinean Energy Management Agency signed a memorandum of understanding on June 24, 2026, to strengthen cooperation in energy efficiency and decarbonation. The partnership includes sharing expertise, experiences, and best practices; exchanging technical knowledge; joint capacity building; and developing joint initiatives and projects for energy and environmental transition.
• Japan International Cooperation Agency (JICA)coreStrategic or Co-development Partner · 15 June 2026JICA's resident representative led a delegation to AMEE on June 15, 2026, to explore and identify potential cooperation opportunities in energy efficiency and decarbonation.
• Libyan Energy Sector OrganizationsminorStrategic or Co-development Partner · 10 June 2026A Libyan delegation representing energy sector organizations visited AMEE on June 10, 2026, to learn about Moroccan energy efficiency and decarbonation experience. Discussions led to a principle agreement to formalize a structured partnership.
• United Nations Industrial Development Organization (UNIDO / ONUDI)coreStrategic or Co-development Partner · 22 May 2026UNIDO is implementing a project on eliminating dangerous chemical products in Morocco's construction supply chain, with AMEE as the implementing partner and funding from the Global Environment Facility (FEM/GEF). The project aims to promote ecological transition through substitution of hazardous materials, circular economy approaches, and low-carbon materials.
• Association IzdiharcoreStrategic or Co-development Partner · 29 April 2026A framework partnership convention was signed on April 29, 2026, between AMEE and Association Izdihar, within the PREED of Casablanca-Settat region. The partnership aims to support industrial enterprises in Izdihar industrial zones in their energy and environmental transition.
• École Nationale Supérieure des Mines de Rabat (ENIM)coreStrategic or Co-development PartnerA working meeting was held between AMEE, ENIM Rabat, and ENTPE Lyon to explore collaboration on exchanging expertise and promoting continuous training in energy efficiency, decentralized renewables, and decarbonation.
• ENTPE de Lyon (École de l'Aménagement Durable des Territoires)coreStrategic or Co-development PartnerENTPE Lyon participated in a trilateral meeting with AMEE and ENIM Rabat to discuss academic collaboration and joint training programs in sustainable territorial development and energy efficiency.
• Agence Marocaine de Coopération Internationale (AMCI)coreStrategic or Co-development PartnerAMCI collaborated with AMEE and TICA to organize training sessions on energy efficiency and decarbonation for representatives from 15 African countries, held at AMEE's Marrakech training center.
• Thailand International Cooperation Agency (TICA)coreStrategic or Co-development PartnerTICA partnered with AMEE and AMCI to deliver triangular cooperation training on energy efficiency and decarbonation for 15 African countries.
• PNUD (United Nations Development Programme)coreStrategic or Co-development PartnerPNUD is a partner in triangular cooperation with AMEE and KOICA for capacity building of local authorities in energy efficiency, as referenced in a 2022 press release.
• Korea International Cooperation Agency (KOICA)coreStrategic or Co-development PartnerKOICA partners with AMEE and PNUD in triangular cooperation for strengthening local authority capacities in energy efficiency, as referenced in a 2022 press release.
• Wilayas and Regional Councils (all 12 Moroccan regions)coreStrategic or Co-development PartnerAMEE developed the Regional Energy Efficiency and Decarbonation Plans (PREED) in partnership with all 12 Moroccan Wilayas and Regional Councils, covering transport, buildings, industry, agriculture, and fisheries sectors.
• Association Marocaine des Professionnels du Froid (AMPF)minorStrategic or Co-development PartnerAMPF organized the 8th World Cold Day 2026, at which AMEE presented its energy efficiency levers for the cold sector, including regulatory frameworks and capacity-building programs for HVAC-R professionals.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ADEME (Agence de la transition écologique): France's ecological transition agency that funds and coordinates energy efficiency, decarbonation, and environmental compliance programs across buildings, industry, transport, and agriculture — the closest European analogue to AMEE's portfolio.
• RVO (Rijksdienst voor Ondernemend Nederland): Netherlands' enterprise agency running energy efficiency subsidy schemes, certification, and international climate cooperation programs — comparable to AMEE on program delivery and bilateral/multilateral partnering.
• Energy Saving Trust: UK-based organization promoting energy efficiency across households, transport, and buildings through labeling, advisory services, and government-funded programs — closely mirrors AMEE's public-facing efficiency mandate.
• ADENE (Agência para a Energia): Portugal's national energy agency operating as a public-facing entity that designs and implements energy efficiency policy, manages national labeling schemes, and runs capacity-building programs for professionals — structurally identical to AMEE's mandate.
• Deutsche Energie-Agentur (dena): Germany's energy agency, operating under federal mandate to coordinate energy transition programs, certification schemes, and capacity building — directly comparable to AMEE in role and instrument mix.
• Bureau of Energy Efficiency (BEE) India: India's statutory body under the Energy Conservation Act that administers mandatory energy audits, appliance and building labeling (Star Rating, ECBC), and codes for industry — a near-equivalent in regulatory scope and instrument design to AMEE.

Others

• JICA (Japan International Cooperation Agency): International cooperation agency that visited AMEE in June 2026 to identify cooperation opportunities in energy efficiency and decarbonation — relevant as a financing and capacity-building counterpart across AMEE's pan-African programs.
• UNIDO (United Nations Industrial Development Organization): Multilateral funder and co-implementer with AMEE on the GEF-funded construction chemicals project; relevant as the upstream funding/standards partner rather than as a competing national body.

Regional players

• ANME (Agence Nationale pour la Maîtrise de l'Énergie): Tunisia's national energy efficiency agency, operating under a near-identical French-statutory model to AMEE; functions as a Maghreb-region counterpart and natural bilateral cooperation partner.
• Energy Commission of Nigeria: Nigeria's federal energy regulator with efficiency and renewables functions; comparable in scale and statutory remit across the African region and a potential counterpart for cross-border training exports of AMEE's capacity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ameeofficiel
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/ameeofficiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Agence Marocaine Pour L’efficacité Énergétique