What Premier Pet Supply does

Premier Pet Supply is an independent pet supply retailer founded in 1992 and headquartered in Beverly Hills, Michigan. The company operates 14 brick-and-mortar stores concentrated across the greater Detroit metropolitan area (Southeast Michigan), complemented by an e-commerce storefront at shop.premierpetsupply.com listing more than 7,364 SKUs spanning dogs, cats, reptiles, small pets, birds, fish, and broader livestock categories including equine, cattle, deer, goats, and pigs. Product assortment covers dry, wet, freeze-dried, frozen, air-dried, and broth food formats alongside treats, toys, grooming supplies, healthcare products, and accessories.

The company's core business is multi-channel specialty pet retail. It generates product sales across its store network and online, layered with services revenue from self-service dog wash stations, nail trimming delivered via a partnership with Peticured.com, in-store nutritional counseling, dog grooming (Detroit location), and daycare and boarding at select stores. A Subscribe & Save Auto-Order subscription program offers 25% off the first order and 5% off each recurring order, providing a recurring-revenue motion on consumables. The technology stack centers on the eTailPet e-commerce and inventory platform, with no proprietary AI, API, or mobile app referenced. Distribution options include in-store pickup, curbside pickup, local delivery, same-day delivery, and no-contact delivery (the latter three available at 9 of 14 locations).

Commercially, Premier Pet Supply sells to a long-tail base of individual pet owners in Southeast Michigan through standard unit pricing, with no enterprise, wholesale, or B2B channel disclosed. Marketing relies on Facebook/Instagram, email newsletter signups, a loyalty points program, and recurring community events (adoption events with MAKE A DIFFERENCE Rescue and FRIENDS FOR ANIMALS OF MET DETROIT, WhisperSitz puppy training classes, and an annual customer appreciation sale). The company is privately held with no disclosed institutional investors, funding rounds, parent company, or executive leadership in the source data, and no certifications, patents, or industry awards were identified.

Name

Premier Pet Supply

Legal name

Premier Pet Supply

Website

https://premierpetsupply.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Pet Supply is an independent pet supply retailer operating 14 brick-and-mortar stores across Southeast Michigan and an e-commerce platform with 7,364+ SKUs, serving local pet owners with food, supplies, grooming, and subscription delivery services.

Ownership category

akta.pro rank

Product category

Pet Care Retail

NAICS

Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

General Pet Supplies Retail (Multi-category) (CRALAHAA)

akta.pro secondary industries

Pet Supplies Omnichannel (CRAFAEAJ), Pet Supplies Retail (CRALAIAI)

Keywords

• Pet supply retail
• Pet food and supplies
• Pet grooming services
• Dog wash stations
• Pet care products

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Revenue from selling pet food, treats, and supplies across multiple pet categories (dog, cat, bird, reptile, small pet, fish, equine, and more) through 14 retail locations and e-commerce platform.
2. Services Revenue: Revenue generated from pet care services including self-service dog wash, nail trimming (via Peticured.com partnership), and nutritional counseling offered at store locations.
3. Auto Order Subscription: Subscribe & Save program offering 25% off first Auto-Order and 5% off each recurring Auto-Order, generating recurring subscription revenue from repeat customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Premier Pet Supply is a multi-location pet supply retailer selling pet food, treats, toys, grooming supplies, healthcare products, and accessories across dog, cat, reptile, small pet, bird, fish, and other animal categories through 14 brick-and-mortar stores in Southeast Michigan and an online storefront. The company complements its product offering with in-store services including self-service dog wash, nail trimming (via Peticured.com partnership), nutritional counseling, daycare and boarding, plus a Subscribe & Save Auto-Order subscription program with recurring delivery and discounts.

Product overview

Premier Pet Supply is a pet retail chain operating 14 physical store locations across Michigan (Beverly Hills, Brighton, Canton, Detroit, Livonia, Milford, Northville, Novi, Riverview, Rochester Hills, Shelby Charter Township, Troy, West Bloomfield, and Westland). The company offers a multi-channel retail experience combining in-store services with an e-commerce platform (powered by eTailPet) featuring over 7,364 products. The core offering centers on pet food and supplies for dogs, cats, reptiles, small pets, birds, fish, cattle, deer, equine, goats, and pigs. The product portfolio spans food categories (dry, wet, freeze-dried, frozen, air-dried, broth, food toppings) and supplies (apparel, beds, bowls, carriers, cleaning, crates, dental care, flea & tick, grooming, healthcare, leashes, toys, training, vitamins). Beyond retail, Premier Pet Supply provides complementary services including nail trimming (via Peticured.com), self-service dog wash stations, local and same-day delivery, nutritional counseling, daycare & boarding, pet adoption events, and puppy training classes. The subscription-based Subscribe & Save Auto-Order program drives recurring revenue with 25% off first orders and 5% recurring discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Food & Supplies (Core Retail) Comprehensive range of pet food and supplies for dogs, cats, reptiles, small pets, birds, fish, and other animals, including dry, wet, freeze-dried, frozen, and air-dried food, treats, toys, grooming supplies, healthcare products, and accessories across 7,364+ SKUs.
• Self-Service Dog Wash Self-service dog wash stations at store locations allowing customers to bathe their dogs using provided facilities for a mess-free experience.
• Nail Trimming Services Professional nail trimming services for pets offered at store locations through partnership with Peticured.com.
• Local Delivery (including Same-Day and No-Contact) Delivery services bringing premium pet supplies to customer doors, including local delivery, same-day delivery, and no-contact delivery at select locations.
• Daycare & Boarding Daycare and boarding services for pets at select locations, providing temporary pet care solutions for owners.
• Subscribe & Save Auto-Order Program Recurring subscription service delivering pet supplies automatically with 25% off the first auto-order and 5% off each subsequent recurring auto-order.
• Dog Grooming (Detroit Location) Professional dog grooming services available at the Detroit store location.
• Nutritional Counseling In-store expert assistance helping pet owners navigate pet food labels and make informed nutrition decisions for their pets' health and wellbeing.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Peticured.comminorStrategic or Co-development PartnerPartnership with Peticured.com for nail trimming services. Services are offered at store locations through this partner, providing convenient pet grooming services to customers without maintaining internal nail trimming staff.
• MAKE A DIFFERENCE RescueminorGTM or Marketing PartnerMAKE A DIFFERENCE Rescue adoption events hosted at store locations, connecting pet owners with rescue animals while driving foot traffic to stores.
• WhisperSitzminorGTM or Marketing PartnerWhisperSitz puppy training classes offered at store locations, providing added value to pet owners and driving customer acquisition and loyalty.
• FRIENDS FOR ANIMALS OF MET DETROITminorGTM or Marketing PartnerAdoption events hosted at Detroit store location featuring rescue animals, building community engagement and driving customer foot traffic.
• eTailPetcoreTechnology or IntegrationPowered by eTailPet e-commerce platform, providing the technology infrastructure for the online storefront, inventory management, and digital commerce operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pet Supplies Plus: Largest independent pet specialty franchise in the US with hundreds of neighborhood stores selling food, supplies, and grooming services. Closely mirrors Premier Pet Supply's neighborhood-store, multi-category, services-attached model.
• Hollywood Feed: Multi-location independent pet retail chain across the southern and central US emphasizing premium natural foods, services like self-wash and grooming, and community events—a near-analogous operating model to Premier Pet Supply.
• Chewy: Pure-play online pet supplies retailer with deep assortment, autoship subscription economics, and competitive delivery. Directly competes with Premier's e-commerce platform and Subscribe & Save program.
• Healthy Spot: Premium independent pet retail chain on the US West Coast with multiple neighborhood stores offering food, supplies, grooming, and self-wash. Comparable mid-sized specialty chain serving a regional metro footprint.
• Mud Bay: Regional pet retail chain in the Pacific Northwest with a strong neighborhood-store concept, curated assortment, and emphasis on staff expertise. Directly comparable in scale and operating model to a regional multi-store pet chain.
• Kriser's Natural Pet: Independent neighborhood pet retail chain with multiple locations offering natural pet food, supplies, grooming, and self-wash. Comparable mid-sized specialty operator with similar omnichannel ambitions.
• Wag N' Wash Natural Pet Food & Grooming: Multi-location US pet retail franchise integrating natural food retail with self-service dog wash and grooming services. Closely aligned with Premier's combination of pet retail plus recurring service revenue.

Broad incumbents

• PetSmart: Largest US specialty pet retailer with national store footprint, in-store services (grooming, training, boarding), and online ordering. Overlaps with Premier Pet Supply across most product and service categories but at vastly greater scale.
• Petco: National specialty pet retailer offering food, supplies, grooming, training, and veterinary services with both owned stores and an e-commerce platform. Competes with Premier on assortment, services, and increasingly on omnichannel fulfillment.
• Amazon: Dominant general e-commerce marketplace with extensive pet supplies assortment and Subscribe & Save program. Compresses pricing power for any regional pet retailer competing for online replenishment sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/premierpetspply
• Facebookfacebook.com/premierpetsupply
• Instagraminstagram.com/premierpetsupply
• LinkedInlinkedin.com/company/premier-pet-supply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Pet Supply