University of Phayao

What University of Phayao does

University of Phayao (มหาวิทยาลัยพะเยา) is an independent public university in northern Thailand, established by the University of Phayao Act B.E. 2553 and signed into law by King Bhumibol Adulyadej (Rama IX) on 16 July 2010. It originated in 1995 as the Information Campus of Naresuan University (วิทยาเขตสารสนเทศ) before relocating to a permanent 5,158-rai campus in Tambon Mae Kua, Amphoe Mueang Phayao in 1999. Classified as a Group 3 (Area-based and Community Engagement) university under Thailand's Ministry of Higher Education, Science, Research and Innovation, UP delivers bachelor's, master's, doctoral, and short-term programs across 16+ faculties including Agriculture, Information Technology, Public Health, Law, Nursing, Energy, Medicine, Pharmacy, Political Science, Sciences, Engineering, Liberal Arts, Architecture, Allied Health Sciences, and Education. It also operates a university hospital (the only one in Phayao province), an attached demonstration school, and a Chiang Rai satellite campus.

The university's product surface extends beyond traditional academic delivery to a digital ecosystem comprising the e-Learning platform (elearning.up.ac.th), UP DMS document management system, Smart UP mobile application, 360 UP VR-Tour, UP Podcast on SoundCloud, and a research portfolio system. Notable research assets include the AnTCV online image annotation tool for Computer Vision (Silver Medal, Thailand Research Expo 2026), journals (Naresuan Phayao Journal; UP Journal of Humanities and Social Sciences), and ranked performance in 13 Scimago subject areas.

Revenue is generated through tuition and educational service fees across undergraduate, graduate, doctoral, and short-term programs, supplemented by government budgetary allocations from MHESI. The customer base comprises prospective and enrolled students (domestic and international, recruited via Thailand's centralized TCAS system and direct admission), local communities in Phayao and northern Thailand served through community development, agricultural extension, healthcare, and cultural-preservation programs, and industry/institutional partners collaborating on research, technology transfer, and workforce development. Pricing is not publicly disclosed and varies by program and nationality.

Name

University of Phayao

Legal name

มหาวิทยาลัยพะเยา (University of Phayao)

Website

https://up.ac.th

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

University of Phayao is a Thai public university in Phayao province offering bachelor's through doctoral programs across 16+ faculties, with an attached hospital, demonstration school, and digital ecosystem supporting regional community development in northern Thailand.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Academic Affairs Administration (Curriculum, Scheduling, Academic Policy) (EDADAKAB)

akta.pro secondary industry

Technical Universities with Energy, Materials & Sustainability Focus (EDAHAEAL)

Keywords

• Higher education
• Undergraduate programs
• Graduate programs
• Community engagement
• Research university

Headquarters

HQ city

Phayao

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and educational service fees: The university generates revenue from tuition and fees across undergraduate, graduate, and doctoral programs, as well as short-term training programs and pre-degree courses. As a public university under Thailand's Ministry of Higher Education, Science, Research and Innovation, it also receives government budgetary support.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

University of Phayao is a Thai public university delivering higher education programs at the bachelor's, master's, and doctoral levels across faculties including Medicine, Nursing, Pharmacy, Engineering, Sciences, Information Technology, Agriculture, Law, Liberal Arts, Political Science, Architecture, Allied Health Sciences, Energy, and Education. It also offers short-term training, professional development, and continuing education programs, and operates the University of Phayao Hospital for health sciences practical training and community healthcare delivery.

Product overview

University of Phayao operates as a comprehensive public university offering higher education across bachelor's, master's, and doctoral levels, along with short-term programs and professional development courses. The institution provides a digital ecosystem including the UP DMS document management system, Smart UP mobile application, e-learning platform, and 360-degree VR virtual tour services. Research support is delivered through dedicated research portfolio and research management systems. The university comprises multiple faculties including Agriculture, Information Technology, Public Health, Law, Nursing, Energy, Medicine, Pharmacy, Political Science, Sciences, Engineering, Liberal Arts, Architecture, Allied Health Sciences, and Education, alongside specialized institutes for learning innovation and technology transfer.

Differentiator

Problem solved

Functional benefit

Products and services

• University of Phayao Hospital (โรงพยาบาลมหาวิทยาลัยพะเยา) Teaching hospital operated by the university that delivers medical services to the Phayao community while serving as a clinical training site for medical, nursing, pharmacy, and allied health sciences students. It is the only university hospital in Phayao province.
• UP Demonstration School (โรงเรียนสาธิตมหาวิทยาลัยพะเยา) Demonstration school affiliated with the university providing pre-college education and serving as a teaching practicum site for College of Education students.
• Bachelor's Degree Programs (ปริญญาตรี) Undergraduate degree programs offered through multiple faculties including Agriculture, Information Technology, Public Health, Law, Nursing, Engineering, Sciences, Medicine, Pharmacy, Political Science, Liberal Arts, Architecture, Allied Health Sciences, Energy, and Education.
• Master's Degree Programs (ปริญญาโท) Postgraduate master's degree programs across faculties covering humanities, social sciences, science, technology, and health sciences disciplines.
• Doctoral Degree Programs (ปริญญาเอก) Doctoral (PhD) programs spanning the university's academic disciplines for advanced research and academic career preparation.
• Short-term Training Programs (หลักสูตรระยะสั้น) Pre-degree, continuing education, and short-term professional development courses offered alongside formal degree programs.

Quantifiable outcome

• Ranked 8th in Thailand in UI Green Metric World University Ranking 2025 with a score of 8,575, up from 8,450 the previous year.
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature2 records

Partnerships

Six partnerships are on record, tiered major and moderate.

• Phayao Province (จ.พะเยา)majorStrategic or Co-development Partner · 1 January 2026MOU for joint research and innovation to elevate characteristic crops and address PM2.5 air pollution sustainably, signed with Phayao Province, NANOTECH (National Science and Technology Development Agency), Phayao Provincial Administrative Organization, and Phayao Chamber of Commerce.
• National Astronomical Research Institute (สถาบันวิจัยดาราศาสตร์แห่งชาติ)moderateStrategic or Co-development Partner · 1 January 2025MOU to strengthen astronomy academic and innovation collaboration, linking cultural heritage with sustainable development goals.
• Phayao Provincial Administrative Organization (อบจ.พะเยา)majorStrategic or Co-development PartnerCollaborative projects in community development, agricultural innovation, cultural preservation, and joint events including the 16th anniversary exhibition showcasing 16 success stories toward sustainability.
• Phayao Chamber of Commerce (หอการค้า จ.พะเยา)moderateGTM or Marketing PartnerPartnership for economic development initiatives, PM2.5 solutions, and agricultural innovation projects serving Phayao business community.
• NANOTECH (National Science and Technology Development Agency)moderateTechnology or IntegrationCollaboration on nanotechnology applications in agriculture and environmental research, as part of the multi-stakeholder MOU with Phayao Province.
• Chinese Embassy / CLEC (Ministry of Education China)moderateStrategic or Co-development PartnerPartnership for Chinese language education and the Chinese Bridge (สะพานสู่ภาษาจีน) competition, including the 25th national championship hosted at Assumption University.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Kasetsart University: Major Thai public university with strength in agriculture and science, overlapping with UP's Agriculture and Sciences faculties; a broad incumbent comparable along specific disciplinary lines rather than overall positioning.
• Chulalongkorn University: Thailand's top-ranked comprehensive public university and Group 1 flagship; the dominant incumbent against which UP's ranking trajectory and international brand are evaluated.
• Mahidol University: Thailand's leading research-intensive public university with a global brand and large university hospital network; serves as the benchmark Group 1 institution that all regional Thai universities including UP are measured against.
• Thammasat University: Large Thai public university with strengths in social sciences, law, and business that overlap with UP's College of Law and Political Science faculty; a broad incumbent and traditional Thai admissions competitor.

Direct peers

• Chiang Mai University: Thailand's largest northern regional public university and the most direct geographic peer to UP; CMU is a comprehensive multi-faculty research institution that competes with UP for students and faculty across northern Thailand.
• Prince of Songkla University: Southern Thai regional public university with a comparable comprehensive faculty mix, university hospital, and national research footprint; used as the southern counterpart to UP in Thailand's regional public university system.
• Naresuan University: UP originated as the Phayao Information Campus of Naresuan University before becoming independent in 2010; Naresuan is the closest institutional peer, a public research university in Phitsanulok with a similar multi-faculty structure and community-engagement orientation.
• Mae Fah Luang University: Autonomous public university in Chiang Rai province (adjacent to UP's service area) offering a comparable multi-faculty portfolio with international program emphasis; a directly comparable regional Thai university competing for the same northern catchment.
• Khon Kaen University: Major regional public research university in Isan serving a similar role to UP for its region; comparable comprehensive structure, government funding model, and Group 1/2 positioning that anchors the regional university peer set.
• Suranaree University of Technology: Autonomous public technology-oriented university in Nakhon Ratchasima with similar governance and multi-faculty engineering/science focus; a comparable Thai public university with energy and applied-research emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/UPhayao
• YouTubeyoutube.com/channel/UCswzTPm8nKRSxPEVpMgS99A/featured
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/university_of_phayao/?hl=th
• TikToktiktok.com/@uptiktok2025?lang=en
• LinkedInlinkedin.com/company/university-of-phayao

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about University of Phayao