Hash Kitchen

Name

Hash Kitchen

Legal name

Hash Kitchen

Website

https://hashkitchen.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants / Brunch Restaurants

NAICS

Full-Service Restaurants (722511), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

Keywords

• Brunch restaurant chain
• Casual dining
• Bloody mary bar
• Catering services
• Interactive dining experience

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-In Food & Beverage Sales: Core revenue from sit-down brunch service across all restaurant locations. Hash Kitchen serves a full brunch menu including hashes, scramblers, Benedicts, pancakes, French toast, sandwiches, salads, and sides, as well as a full bar with Bloody Marys, mimosas, craft cocktails, shots, seltzers, and coffee drinks. Hours: Mon-Fri 7am-2pm, Sat-Sun 7am-3pm.
2. Catering & Private Events: Off-site catering for events and on-premise space rental for 'brunch after dark' private events. Drop-off catering, pick-up catering, and full on-premise event hosting available. Customers submit requests via an online form specifying event style, location, date, and headcount.
3. Online Ordering & Takeout: Direct online ordering via thanx.com for food and beverage takeout. Third-party delivery integration implied through menu links.
4. HK Pass Loyalty Program: Points-based loyalty program where members earn rewards with every purchase linked via credit card. Rewards include free brunch items, branded swag, and exclusive experiences. Generates customer data and drives repeat visits.
5. Merchandise & Gift Cards: Sale of branded merchandise including the Saints & Sinners Limited Edition Canvas Tote ($15-$25) and Saints & Sinners Limited Edition Cap ($38-$48). Gift cards sold via Toasttab platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Hash Kitchen operates a chain of full-service brunch restaurants anchored by interactive Build-Your-Own bars — most notably the Build-Your-Own Bloody Mary Bar with 50+ craft toppings and a Build-Your-Own Donut Bar — alongside a full brunch menu, full bar program, weekend DJ entertainment, off-premise catering, and a branded merchandise and gift card business. The physical dine-in experience is the core revenue driver, with digital channels (online ordering, loyalty app, catering) supporting it.

Product overview

Hash Kitchen is a brunch-focused restaurant chain founded in 2015 in Phoenix, Arizona, by Chef Joey Maggiore, Cristina Maggiore, and Flora Tersigni as part of The Maggiore Group. The company operates a single primary brand with multiple interactive dining experiences and digital products. The core offering is a full-service brunch restaurant featuring the Build-Your-Own Bloody Mary Bar (over 50 craft toppings) and a Build-Your-Own Donut Bar. Supporting the restaurant are three additional products: the HK Pass mobile loyalty app (iOS/Android) powered by Thanx, an off-site catering service (via Olo platform), and an e-commerce merchandise shop (WooCommerce). The company is expanding nationally through a partnership with Savory Fund, with locations across Arizona, Utah, and Texas.

Differentiator

Problem solved

Functional benefit

Brands

• HK Pass: Loyalty program allowing customers to earn points with every purchase and redeem for free brunch, swag, and experiences.

Products and services

• Build-Your-Own Bloody Mary Bar Signature interactive bar at Hash Kitchen where guests build their own Bloody Mary from a house-made Bloody Mary base and over 50 craft toppings. Marketed as 'Home of the Original' BYO Bloody Mary Bar and available at all locations for dine-in service.
• Build-Your-Own Donut Bar Interactive donut customization bar where guests select fillings, glazes, and sprinkles to build a custom donut. Originally launched at the Draper, Utah location and being expanded to newer Utah and Texas locations.
• HK Pass Loyalty Program Free-to-join mobile loyalty program (iOS/Android) where members link a credit card to earn points on every purchase and redeem rewards including free brunch items, branded merchandise, and exclusive experiences. The program is operated through the Thanx platform.
• Catering and Private Event Services Off-site catering and on-premise private event services for corporate clients, event planners, and private parties. Includes drop-off catering, pick-up catering, and full on-premise venue rental branded as 'brunch after dark', with quote-based pricing and event coordination across all Hash Kitchen locations.
• Hash Kitchen Merchandise Shop Branded merchandise e-commerce storefront on hashkitchen.com selling the Saints & Sinners Limited Edition Canvas Tote ($15-$25) and Saints & Sinners Limited Edition Cap ($38-$48), with online purchase and location pickup options.

Quantifiable outcome

• Ranked #7 of Top 10 Breakfast Restaurants in Arizona (Ranking Arizona 2026)
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The Maggiore GroupcoreStrategic or Co-development Partner · 1 January 2015Hash Kitchen was co-founded by Joey Maggiore (executive chef and concept creator), his wife Cristina Maggiore, and business partner Flora Tersigni under The Maggiore Group parent company. The group also operates The Sicilian Butcher, The Mexicano, The Sicilian Baker, and The Rosticceria. The Maggiore Group brings culinary expertise and multi-brand restaurant operations experience.
• ThanxcoreTechnology or IntegrationThanx provides Hash Kitchen's online ordering platform (order.thanx.com/hashkitchen) and the HK Pass loyalty app (iOS and Android). Thanx handles the loyalty points system where members link credit cards to earn rewards automatically. All HK Pass signups route through Thanx's platform.
• Big Red JellyminorImplementation/ SI/ Consulting PartnerHash Kitchen's website (hashkitchen.com) is powered by Big Red Jelly, a digital agency. Blog content and press articles are authored by Big Red Jelly team members, suggesting an ongoing content and digital marketing partnership.

Scale indicators5 records

Recent moves16 records

Expansion highlights7 records

Broad incumbents

• Cracker Barrel: National breakfast/brunch incumbent with a strong family/casual dining overlap in the Sun Belt. Broader portfolio including retail; not a true brunch experiential competitor but a useful size/benchmark comparable.
• Denny's: Largest U.S. breakfast incumbent with 24/7 operations and a national footprint. Compares as a broad incumbent in the same daypart/restraining cuisine category, but operates at a different price point and concept tier.
• IHOP: Iconic breakfast/brunch brand with broad national distribution. Significant scale and brand recognition in the same menu category, though concept, positioning, and price point differ.

Direct peers

• First Watch: Largest U.S. daytime brunch/lunch chain with ~500 locations. Closest scaled comparable to Hash Kitchen in terms of brunch-focused menu, daytime operating window, and multi-state Sun Belt footprint, and trades publicly as a benchmark for the segment.
• Black Bear Diner: Casual breakfast/brunch/午餐 chain with a strong Sun Belt presence and a differentiated decor-driven concept. Comparable to Hash Kitchen in daypart focus, family-friendly positioning, and multi-state expansion profile.
• Eggs Up Grill: Daytime breakfast/brunch/lunch franchise with operations in comparable Sun Belt states. Closely aligned on daypart, menu format, and casual full-service experience.
• The Toasted Yolk: Brunch-focused chain emphasizing elevated comfort brunch and cocktails, with expanding Sun Belt locations in Texas and surrounding states. Direct competitor in spirit and target customer.
• Another Broken Egg Cafe: Daytime brunch chain with full bar and elevated classic brunch plates; shares Hash Kitchen's full-service brunch, full bar, and Sun Belt expansion strategy. Direct menu and operating-hour overlap.
• Snooze, an A.M. Eatery: Experiential brunch chain with DIY pancake flights, pancake, and seasonal LTOs that competes directly with Hash Kitchen's DIY build-your-own concept and experiential positioning. Operates in many of the same Sun Belt metros (Phoenix, Dallas, Austin).

Others

• The Sicilian Butcher: Sibling concept under The Maggiore Group run by the same founder (Joey Maggiore). Shares back-of-house, culinary team, and parent company with Hash Kitchen, providing a useful operational and culinary benchmark — not a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hashkitchenAZ
• Instagraminstagram.com/hashkitchen
• TikToktiktok.com/@hash.kitchen
• Xx.com/HashKitchen
• LinkedInlinkedin.com/company/hashkitchen

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hash Kitchen