Full Throttle Performance

What Full Throttle Performance does

Full Throttle Performance is a privately held, independent automotive performance and repair shop founded in 2000 and headquartered at 4444 Decatur Blvd STE 400, Indianapolis, Indiana. The company specializes in transforming vehicles — particularly Mustangs and other Ford performance models — into high-performance machines, offering forced induction (turbocharger and supercharger) installation and tuning, engine swaps, nitrous oxide systems, custom exhaust fabrication, suspension upgrades, high-performance brake services, clutch upgrades, and wheel/tire packages. The shop also provides general diagnostics, fluid services, oil changes, and repairs across all makes and models, functioning as both a niche performance specialist and a general mechanic operation.

The business operates on a direct-to-consumer model with quote-based pricing, free no-obligation estimates, and customer acquisition driven by word-of-mouth, walk-ins, phone inquiries, and website contact forms. Customers reach the shop by calling (317) 938-3587 or emailing [email protected]; there is no formal sales team, no e-commerce channel, and no documented digital advertising presence. Revenue is generated through one-time service jobs (labor and expertise) and performance parts resale (with manufacturer warranties), both delivered exclusively at the Indianapolis facility during Monday–Friday, 9am–5pm hours. Geographic scope is regional, serving the Indianapolis market only.

With 1–10 employees, 45+ years of combined technician experience, and 500+ cumulative clients served, Full Throttle Performance is a micro-scale local service business with no external funding, no parent company, no disclosed revenue, and no documented M&A or partnership activity. Its core capabilities — installation expertise and tuning of advanced powertrain modifications — are delivered through conventional mechanical work rather than software or AI-driven systems.

Name

Full Throttle Performance

Legal name

Full Throttle Performance

Website

https://fullthrottleperformance.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Full Throttle Performance is an independent Indianapolis auto performance shop founded in 2000 that specializes in Mustang modifications, forced induction, engine swaps, and custom exhaust work, while also serving as a general mechanic for all makes and models, operating with 1–10 employees and a direct-to-consumer quote-based model.

Ownership category

akta.pro rank

Product category

Automotive Performance and Repair Services

NAICS

General Automotive Repair (811111)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Exhaust & Emissions/Smog Testing & Repair (TLAKAAAI)

akta.pro secondary industry

Brakes, Steering & Suspension Services (TLAKAAAC)

Keywords

• Auto performance services
• Vehicle performance upgrades
• Forced induction installation
• Engine swap services
• Automotive repair maintenance

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Performance Modification Services: Revenue generated from labor and expertise in installing performance parts including forced induction, engine swaps, suspension, brakes, exhaust, and nitrous systems. Services are quote-based and priced per job.
2. Performance Parts Sales: Revenue from selling performance parts and components (turbochargers, superchargers, brake kits, suspension kits, wheels, tires, clutches, exhaust components) to customers. Parts come with manufacturer warranties.
3. General Repair and Maintenance: Routine maintenance services including oil changes, fluid flushes, diagnostics, and general repairs for all makes and models.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Full Throttle Performance is an automotive service shop that installs and tunes vehicle performance upgrades such as forced induction systems (turbochargers and superchargers), engine swaps, nitrous oxide systems, custom exhaust fabrication, suspension and brake upgrades, clutch upgrades, and wheel and tire packages. The shop also performs general mechanical repair, diagnostics, fluid services, oil changes, and complete vehicle overhauls for all makes and models, with particular specialization in Mustangs and Ford performance vehicles. Services are delivered on a quote-based, per-job basis at the Indianapolis facility.

Product overview

Full Throttle Performance is an auto performance and mechanic shop offering a unified suite of automotive services. The company provides custom performance upgrades including forced induction (turbochargers/superchargers), nitrous oxide systems, engine swaps, custom exhaust work, brake services, suspension services, clutch upgrades, and wheel/tire packages. Supporting services include diagnostics, fluid flushes, general repairs, and complete vehicle overhauls. The shop specializes in Mustang transformations and works with all makes and models. The company has operated since 2000 with 45+ years of combined technician experience, serving 500+ satisfied clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Forced Induction Installation and tuning of superchargers and turbochargers to deliver maximum horsepower and torque with reliable, high-performance power gains for car enthusiasts.
• Engine Swaps Complete engine swap services that transform vehicles by installing new powertrains with improved power and performance, managing all details for precise fit and optimal functionality.
• Custom Exhaust Work Custom exhaust fabrication and installation services that maximize vehicle performance and deliver a tailored sound profile, fitted precisely to each vehicle and aligned with performance goals.
• Brake Services Comprehensive brake services including repairs, replacements, and high-performance upgrades ensuring safety, responsiveness, and suitability for various driving requirements.
• Suspension Services Custom suspension solutions tailored to driving style, enhancing handling, stability, and ride comfort through upgrades and repairs.
• Clutch Upgrades Clutch upgrade services designed to handle increased power output and provide smoother shifting for enhanced driving experience and transmission performance.
• Wheels and Tires Wide selection of wheels and tires to enhance vehicle appearance and performance, including custom wheel options and tire replacements for improved handling, safety, and style.
• Nitrous System Installation Professional installation of nitrous oxide systems designed for performance enthusiasts to unleash instant power gains.
• General Repairs Reliable general repair services for all makes and models, ranging from routine maintenance to complex fixes, ensuring vehicles stay in top condition.
• Diagnostics and Fluid Services Diagnostic testing and fluid service maintenance to identify vehicle issues and maintain optimal operation.

Quantifiable outcome

• 500+ satisfied clients served

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• MagnaFlow: Major aftermarket exhaust manufacturer of cat-back, axle-back, and header systems used widely in the performance and custom exhaust market. Comparable to Full Throttle's exhaust fabrication/installation work as a category-defining exhaust brand.
• Roush Performance: Established Ford performance brand offering crate engines, superchargers, exhaust, suspension, and complete performance vehicles. Comparable as a deeply Ford-focused performance parts and installation business, though operating at larger scale with branded product lines.
• Borla Performance Industries: Leading aftermarket exhaust manufacturer producing performance exhaust systems for performance cars, trucks, and SUVs. Directly comparable to Full Throttle's custom exhaust fabrication capability as a dominant exhaust-focused parts brand.
• Flowmaster (Holley Performance): Iconic aftermarket exhaust and performance brand under Holley, offering mufflers, cat-back systems, headers, and cold-air intakes. Comparable to Full Throttle's exhaust fabrication work as a long-standing performance exhaust brand.

Direct peers

• Lethal Performance: Independently owned Mustang/Ford performance parts retailer and installer offering cold-air intakes, superchargers, exhaust, and tuning. Directly comparable as a Ford-focused performance service and parts operation targeting the same enthusiast segment.
• Hennessey Performance Engineering: Specialty performance shop building high-horsepower vehicles (Coyote, supercharged, custom builds) and selling branded performance parts. Comparable as a turnkey performance upgrade shop and parts brand in the enthusiast ICE segment.
• Steeda Autosports: Specialist manufacturer and installer of Mustang/Ford performance products including suspension, drivetrain, and forced induction components. Comparable as a brand-led Mustang performance specialist with deep model-specific expertise.
• AmericanMuscle (Turn 5): Large specialty e-commerce retailer and content publisher for Mustang/Ford aftermarket parts with installation services. Comparable as a Mustang-specific performance parts seller with adjacent service offerings, though operating at materially larger scale than Full Throttle Performance.

Emerging players

• Summit Racing Equipment: Large performance and racing parts retailer and distributor with broad multi-make coverage including Mustang, forced induction, exhaust, brakes, and suspension. Comparable to Full Throttle's combined parts-sales-plus-installation business model, though predominantly a parts retailer rather than installation shop.
• Hellion Turbo & Performance: Specialty manufacturer and installer of turbocharger systems for late-model muscle cars including Mustang/Camaro platforms. Comparable as a focused forced induction specialist in the same performance modification category Full Throttle serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fullthrottleperformance91
• LinkedInlinkedin.com/company/full-throttle-business-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Throttle Performance