Vivaris

What Vivaris does

Vivaris Getränke GmbH & Co. KG is a German non-alcoholic beverage manufacturer headquartered in Haselünne, Lower Saxony, operating as a wholly-owned subsidiary of the publicly listed Berentzen-Gruppe Aktiengesellschaft. Founded in 1958 as Emsland-Getränke GmbH & Co. KG and renamed Vivaris in 2003 following the merger of three spring-water operations, the company today produces and markets a multi-brand portfolio spanning mineral water (Emsland Quelle), lemonades (Emsland Sonne), mate-based soft drinks (Mio Mio), isotonic sports drinks (Vivaris Sport), energy drinks (Quixx Energy), herbal lemonade (Kräuterbraut), the Sinalco licensed brand, and the recently acquired Juma functional tea-based hydration line. Production draws from proprietary mineral springs at Haselünne, with additional capacity secured through toll-fill partnerships with Refresco Deutschland GmbH at Grüneberg (since autumn 2024), Imnauer Mineralquellen at Haigerloch (since 2021), and Staatl. Mineralbrunnen AG at Bad Brückenau (since spring 2022), creating a four-node national bottling network. The company is led by managing directors Oliver Haag and Tobias Wiesner and employs approximately 100 staff at its headquarters.

The business model is wholesale distribution of branded consumer beverages to German retail chains, gastronomy/hospitality venues, and food service customers. Revenue is generated through unit sales across multiple packaging formats (glass returnable, PET returnable, single-use, and aluminum cans), with the Sinalco Konzession adding licensee-style royalty-like income and the new Juma line targeting the higher-margin functional beverage segment. As the designated non-alcoholic beverages platform within parent Berentzen-Gruppe's Evolve 2030 strategy, Vivaris is positioned for category expansion, evidenced by the 2026 Juma acquisition and 2025 launch of canned Mio Mio variants. Operational sustainability credentials include 100% renewable electricity usage, ISO 50001 and ISO 14001 certifications, and predominantly returnable multi-way packaging. Distribution is exclusively domestic Germany with regional brand strength in the north and central regions; no international expansion is currently indicated.

Name

Vivaris

Legal name

Vivaris Getränke GmbH & Co. KG

Website

https://vivaris.net

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Vivaris Getränke is a German non-alcoholic beverage producer and wholly-owned subsidiary of Berentzen-Gruppe AG, manufacturing and distributing a multi-brand portfolio of mineral water, lemonades, mate drinks, sports drinks, energy drinks, and functional beverages to retail and food service customers across Germany.

Ownership category

akta.pro rank

Product category

Non-alcoholic beverages

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111), Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Sports Drinks & Hydration Beverages (CRADAHAK), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH)

Keywords

• Non-alcoholic beverages
• Mineral water
• Soft drinks
• Energy drinks
• Isotonic sports drinks

Headquarters

HQ city

Haselünne

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beverage product sales: Vivaris generates revenue through the manufacture and sale of branded non-alcoholic beverages (mineral waters, lemonades, isotonic sports drinks, energy drinks, and functional drinks) to retail and food service customers across Germany.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Vivaris produces and markets non-alcoholic beverages, including mineral water, lemonades, energy drinks, isotonic sports drinks, mate-based drinks, and herbal lemonades under a portfolio of proprietary and licensed brands (Mio Mio, Emsland Quelle, Emsland Sonne, Vivaris Sport, Quixx Energy, Kräuterbraut, Sinalco, Juma Recharge+). Its production is anchored in regional Emsland natural mineral water springs, and it sells primarily into the German retail trade and gastronomy.

Product overview

Vivaris is a non-alcoholic beverage company and subsidiary of Berentzen-Gruppe, operating as a multi-brand portfolio company offering diverse drink categories including mineral water (Emsland Quelle), lemonades (Emsland Sonne), energy drinks (Quixx Energy), isotonic sports drinks (Vivaris Sport), and mate/soft drinks (Mio Mio). Additional brands include herbal lemonade (Kräuterbraut), licensed Sinalco products, and acquired functional drink brand (Juma Recharge+). The company manufactures products using water from its own springs at multiple German production sites (Haselünne, Grüneberg, Haigerloch, Bad Brückenau) and markets them primarily to consumers in Germany through retail channels.

Differentiator

Problem solved

Functional benefit

Brands

• Mio Mio: Koffeinhaltige Getränke in verschiedenen Sorten (Mate, Limo, Cola) in Glasflaschen oder Dosen
• Emsland Quelle
• Emsland Sonne
• Vivaris Sport
• Quixx Energy
• Kräuterbraut
• Sinalco

Products and services

• Mio Mio Mate-based soft drink brand in Vivaris's portfolio, targeting consumers seeking mate-flavoured refreshment.
• Emsland Quelle Regional natural mineral water brand bottled from Vivaris's Emsland springs, sold in German retail and gastronomy.
• Emsland Sonne Lemonade brand in the Vivaris portfolio, leveraging the Emsland regional identity to market flavoured soft drinks.
• Vivaris Sport Isotonic sports drink brand designed for hydration and electrolyte replenishment during physical activity.
• Quixx Energy Energy drink brand in the Vivaris portfolio targeting consumers seeking caffeinated functional beverages.
• Kräuterbraut Herbal lemonade brand in the Vivaris portfolio, offering a herb-infused soft drink variant.
• Sinalco Licensed soft drink brand distributed by Vivaris in the German market under a brand licensing arrangement.
• Juma Recharge+ Functional beverage in the Vivaris portfolio positioned around replenishment / recharge use cases.

Quantifiable outcome

• 100% renewable electricity used in production
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Refresco Deutschland GmbHminorOEM/ Whitelabel/ Licensing Partner · 1 October 2024Since autumn 2024, Refresco Deutschland GmbH produces Mio Mio products at its Grüneberg facility (previously operated by Vivaris). The site offers excellent spring capacity and strategic proximity to Berlin and eastern Germany, securing shorter transport routes.
• Staatl. Mineralbrunnen AG Bad BrückenauminorOEM/ Whitelabel/ Licensing Partner · 1 April 2022Lohnfüllkooperation (toll-fill partnership) started in spring 2022 with Staatl. Mineralbrunnen AG Bad Brückenau in Bavaria. Provides additional logistics and transport advantages for distributing Mio Mio products across Germany.
• Imnauer Mineralquellen (Baden-Württemberg)minorOEM/ Whitelabel/ Licensing Partner · 1 January 2021Lohnfüllkooperation (toll-fill partnership) with Imnauer Mineralquellen in Baden-Württemberg, started in 2021. Expands production capacity for national brand Mio Mio in southern Germany, improving logistics efficiency and reducing CO2 emissions.
• Berentzen-Gruppe AktiengesellschaftcoreStrategic or Co-development PartnerVivaris Getränke GmbH & Co. KG is a wholly owned subsidiary (Tochterunternehmen) of Berentzen-Gruppe AG. The parent company provides shared corporate functions including field sales (via Berentzen-Vertriebs GmbH), HR, communications, and sustainability infrastructure. Vivaris is a key component of Berentzen's non-alcoholic beverages strategy (Evolve 2030), with Berentzen reporting €162.9m group revenue in 2025.
• Prico GmbHminorImplementation/ SI/ Consulting PartnerPrico GmbH serves as Vivaris's external Data Protection Officer (externer Datenschutzbeauftragter).
• softgarden e-recruiting GmbHminorImplementation/ SI/ Consulting Partnersoftgarden e-recruiting GmbH (Tauroentzienstraße 14, 10789 Berlin) operates Vivaris's applicant tracking system under a data processing agreement (AV-Vertrag gem. Art. 28 DSGVO).

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Adelholzener Alpenquellen GmbH: Bavarian mineral water and soft drink producer with a similar multi-format, sustainability-focused positioning. Comparable in scale, product mix (water + lemonades) and regional German retail focus.
• Gerolsteiner Brunnen GmbH & Co. KG: Germany's leading premium mineral water brand, sold across retail and gastronomy channels. Directly comparable to Vivaris's Emsland Quelle mineral water business and competes for similar shelf space and gastronomy accounts.
• Teinacher Mineralbrunnen GmbH: Mid-sized German mineral water producer from Baden-Württemberg with national retail distribution. Direct competitor to Emsland Quelle in the German mineral water category.
• Sinalco International GmbH: International soft drink brand (cola, orange, lemon) and the licensor of the Sinalco brand to Vivaris. Competes in the same German cola/lemonade space and is Vivaris's long-running license counterpart.
• Hassia Mineralquellen GmbH: Mid-sized German mineral water and beverage producer selling through German retail and gastronomy. Direct competitor in the regional mineral water category alongside Vivaris's Emsland Quelle.
• Eckes-Granini Deutschland GmbH: Leading German juice and lemonade producer (Granini, hohes C). Directly comparable to Vivaris's lemonade and Apfelschorle portfolio (Emsland Sonne, Vivaris Apfelschorle) in retail channels.
• Brauerei Loscher / Club-Mate: German producer of Club-Mate, the original caffeinated mate soft drink. Most direct comparable to Vivaris's Mio Mio Mate range in the German caffeinated soft drink niche, particularly with Mio Mio's 2025 canned launch.
• Bad Pyrmonter Mineralbrunnen GmbH: Long-established German mineral water brand sold through national retail. Comparable scale and product positioning to Vivaris's Emsland Quelle mineral water line within German grocery and convenience channels.

Broad incumbents

• Red Bull Deutschland GmbH: Global energy drink incumbent with dominant share in the German energy category. Competes against Vivaris's Quixx Energy brand and represents the scale and marketing-spend benchmark Vivaris must match to remain relevant in energy drinks.

Others

• Refresco Group N.V. Europe's largest independent beverage co-manufacturer and Vivaris's toll-fill partner at Grüneberg since autumn 2024. Not a direct competitor but a critical production partner and adjacent infrastructure provider in the beverage value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivaris