What Autumn Glen Senior Living does

Autumn Glen Senior Living is a for-profit senior living community operating from a single 100-residence campus at 3715 Coon Rapids Blvd NW in Coon Rapids, Minnesota, opened in 2015 and managed by The Goodman Group, LLC — a Minnesota-based operator with more than 60 years of senior living and healthcare experience. The community serves seniors across a full continuum of care delivered through six product lines: Independent Living (maintenance-free apartments with continental breakfast and life-enrichment programming), Assisted Living (24-hour staffing with à la carte personal care services), Memory Care under the Pearls of Life® neighborhood (Montessori Inspired Lifestyle® methodology for dementia and Alzheimer's residents, credentialed at Bronze Level by the Center for Applied Research in Dementia in April 2026), Care Suites (enhanced 24-hour clinical support in private apartments), Respite Care (short-term furnished stays), and the Valiant Veterans® program (5% rent discount and recognition programming for U.S. military veterans).

The business is operated as a direct-to-consumer residential community with no resellers or intermediaries. Prospective residents engage through community events (Tour & Take open houses, Float into Summer, educational seminars), virtual tours, an SEO-optimized website, organic social media (Facebook), Google remarketing, referrals from nearby Mercy Hospital and healthcare providers, and a resident ambassador word-of-mouth channel. The on-site sales and marketing team — led by a Director of Sales & Marketing and supported by Sales Counselors and a Move-in Coordinator — guides prospects through tours, health assessments, and move-in. The community is differentiated by the proprietary Platinum Service® and Platinum Lifestyle® frameworks (eight lifestyle categories: Social, Dining, Fitness, Spiritual, Intergenerational, Service, Learning, Environment), the GiGi Assistant® mobile concierge app (iOS/Android), FIT Functional Fitness®, Food for Life® nutrition programming, Lifelong U® lifelong learning, and Viking Pure Solutions™ hospital-grade cleaning.

Revenue is generated almost entirely from recurring monthly rental and care-service fees across 100 residences. Pricing is quote-based and not publicly disclosed; residents pay month-to-month with no buy-in fee, with base rent covering apartment, utilities, dining, and amenities, and personal care services (medication management, bathing, dressing, grooming, diabetic management) charged as monthly add-ons. The community was added to The Goodman Group's senior living and healthcare management portfolio in September 2018 and is owned through New Western Manor Company Limited Partnership, a Minnesota limited partnership. Recent quality milestones include the 2024 AHCA/NCAL Bronze — Commitment to Quality Award, the 2025 AHCA/NCAL Silver — Achievement in Quality Award, and the 2026 Bronze Level Montessori Inspired Lifestyle® credential.

Name

Autumn Glen Senior Living

Legal name

New Western Manor Company Limited Partnership

Website

https://autumnglenseniorliving.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Autumn Glen Senior Living operates a 100-residence senior living community in Coon Rapids, MN, offering independent living, assisted living, memory care, care suites, respite care, and a veterans program under The Goodman Group's management.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industry

Luxury/Resort-Style Independent Living Communities (HLADAAAC)

Keywords

• Senior living community
• Assisted living services
• Memory care services
• Independent living
• Respite care services

Headquarters

HQ city

Coon Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monthly Rental (Base Rent): Residents pay a monthly rental fee for their apartment home. The community offers month-to-month rental with no buy-in fee. Floor plans include Studio, 1 Bedroom, and 2 Bedroom options.
2. Assisted Living Care Services: À la carte personal care services are available at an additional monthly rate including medication management, bathing, dressing, grooming, escorts, toileting assistance, and diabetic management. Services are determined following an initial health assessment.
3. Memory Care Services: Specialized memory care services for residents with dementia or Alzheimer's, including the Montessori Inspired Lifestyle approach, remote activated call pendant system, and basic satellite TV.
4. Care Suites Enhanced Services: Enhanced healthcare services within private apartment homes with 24-hour on-site staffing, including medication management and administration at additional monthly cost.
5. Respite Care: Short-term furnished apartment stays with housekeeping, linen services, and optional care services (bathing, dressing, grooming, escorts, toileting, medication management) charged at additional rates following initial nursing assessment.
6. Additional À La Carte Services: Additional services available beyond base rent including some care services, dining enhancements, and other discretionary offerings. Veterans receive a 5% discount off monthly rent through the Valiant Veterans program.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Autumn Glen Senior Living operates a senior living community in Coon Rapids, Minnesota, offering a continuum of care that includes Independent Living, Assisted Living, Memory Care (Pearls of Life®), Care Suites, and Respite Care. Residents pay a monthly fee that covers housing, meals, utilities, housekeeping, transportation, activities, and personalized care support based on the level of care selected. The community also offers a Valiant Veterans® program providing housing credits to qualifying veterans.

Product overview

Autumn Glen Senior Living is a senior living community offering a continuum of care through multiple distinct living and care options: Independent Living, Assisted Living, Memory Care (Pearls of Life®), Care Suites, and Respite Care. These core residential products are supported by the Platinum Service® philosophy and Platinum Lifestyle® program, which encompasses eight lifestyle categories including Social, Dining, Fitness, Spiritual, Intergenerational, Service, Learning, and Environment. The community also provides the GiGi Assistant® mobile app as a resident concierge tool. Additional offerings include the Valiant Veterans® program for military veterans and their families.

Differentiator

Problem solved

Functional benefit

Brands

• Platinum Service: The company's customer service philosophy and cornerstone of the organization, delivering an unparalleled level of service daily.
• Pearls of Life
• Valiant Veterans
• GiGi Assistant
• Viking Pure Solutions

Products and services

• Independent Living Residential senior living for older adults who can live independently but want a maintenance-free lifestyle with community amenities, dining, social activities, and optional support services. Includes all-inclusive monthly pricing with no buy-in fee.
• Assisted Living Residential senior living with personalized support for activities of daily living such as bathing, dressing, medication management, and mobility. Residents receive customized care plans based on individual needs.
• Memory Care (Pearls of Life®) Specialized residential care for older adults with Alzheimer's disease, dementia, or other cognitive impairments, delivered through the proprietary Pearls of Life® program and Montessori Inspired Lifestyle® methodology.
• Care Suites Residential senior living suites providing a higher level of personalized care and support for residents who need additional services beyond standard assisted living.
• Respite Care Short-term residential senior living stays designed for post-hospital recovery, family caregiver relief, or trial stays before committing to long-term residency.
• Valiant Veterans® Program Senior living program providing a housing credit applied to the monthly service fee for qualifying veterans and surviving spouses, helping reduce the cost of senior living residency.

Quantifiable outcome

• 100 residences — community scale of operations
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Center for Applied Research in DementiacoreStrategic or Co-development PartnerThe Center for Applied Research in Dementia, founded by Dr. Cameron Camp, developed the Montessori Inspired Lifestyle® approach to dementia care. Autumn Glen Senior Living was credentialed as a Bronze Level Montessori Inspired Lifestyle Credentialed Community, demonstrating implementation of this approach in its Pearls of Life® memory care neighborhood. The partnership provides access to the evidence-based Montessori methodology adapted for adults with dementia, along with training for team members and ongoing credentialing standards.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ecumen: Minnesota-based nonprofit operator of senior living communities across the Upper Midwest offering independent living, assisted living, memory care, and skilled nursing. Directly comparable to Autumn Glen in geography, care continuum, and target demographic.
• Presbyterian Homes & Services: Large Minnesota-based senior living and services operator providing independent living, assisted living, memory care, and skilled nursing across the Twin Cities metro and broader Midwest. Comparable continuum-of-care model and Minnesota market overlap.
• Silverado Senior Living: Senior living operator specializing in memory care and dementia support with evidence-based programming. Highly comparable to Autumn Glen's Pearls of Life® memory care neighborhood and Montessori approach.
• Augustana Care (now Cassia): Minnesota-based senior housing, assisted living, memory care, and skilled nursing provider serving the Twin Cities and greater Minnesota. Comparable continuum-of-care model and geographic market.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with a national portfolio of independent living, assisted living, and memory care communities. Comparable care offerings and resident segments, but at much greater scale and with broader geographic diversification than Autumn Glen.
• Atria Senior Living: National senior living operator with a portfolio emphasizing upscale independent living, assisted living, and memory care. Similar premium service positioning to Autumn Glen's Platinum Service® philosophy.
• Sunrise Senior Living: Established national senior living operator known for premium assisted living and memory care with strong clinical programs. Comparable premium positioning and emphasis on quality credentials.

Others

• The Goodman Group: Parent management company overseeing Autumn Glen and other senior living communities. Relevant as the operating platform that defines Autumn Glen's standards, branding, and corporate resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/autumnglenseniorliving
• LinkedInlinkedin.com/company/autumn-glen-senior-living-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autumn Glen Senior Living