Petmo

What Petmo does

Petmo Inc. (ペットモ株式会社) is a Yokohama-headquartered, privately held company founded in 2024 and formally incorporated in April 2026. It operates a pet-friendly outing media platform centered on dog owners in Japan, combining a curated database of 3,000+ pet-friendly facilities (the "Petmo Map") with daily content distribution on Instagram (1.7M+ monthly reach, 20,000+ followers as of 2026), TikTok, and a YouTube channel currently in preparation. Content is partly produced through the "Buddy" creator community, a network of pet influencers who participate in product sampling and facility reviews under formal contractor agreements formalized in May 2026.

The company monetizes this audience through three coordinated business lines: (1) media operations — running its owned social and web channels, supported by advertising revenue; (2) marketing support services for pet-related businesses, including media placement, SNS operations, sampling campaigns, and event promotion, sold via customized B2B engagements rather than packaged offerings; and (3) pet product production support, covering concept design, market research, test marketing, and manufacturing partner coordination for pet brands. Customer acquisition for B2B is largely direct, originating from contact forms and Instagram DMs, while consumer traffic is organic via social platforms. The company has not disclosed revenue, headcount, or external funding.

Petmo's strategic positioning rests on first-party access to pet owners through owned media rather than paid advertising, a domain-specialized database, and the ability to execute marketing initiatives end-to-end as a media operator rather than an intermediary agency. Founder-led by Representative Director Fujihira Yutaka (藤平 豊), Petmo currently operates exclusively in Japan with no disclosed geographic expansion, institutional investors, or M&A activity.

Name

Petmo

Legal name

ペットモ株式会社 (Petmo Inc.)

Website

https://petmo-jp.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Petmo Inc. operates a Japan-focused pet-friendly outing media platform with a curated database of 3,000+ dog-friendly facilities, distributing content on Instagram and TikTok to reach pet owners and offering B2B marketing and product development support to pet-related businesses.

Ownership category

akta.pro rank

Product category

Pet Lifestyle Media & Marketing Services

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAMAHAI

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming)

Business & Public Services/Web, Mobile & Digital Platforms/On-Demand, Gig & Local Services Platforms

Keywords

• Pet media platform
• Pet-friendly facility directory
• Pet marketing services
• Pet product development
• Pet influencer community

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Media Operations: Operating internet media including Instagram, TikTok, and YouTube (preparing) channels that deliver daily pet-friendly travel and outing information to pet owners across Japan. Content includes facility introductions, product reviews, and lifestyle content.
2. Marketing Support Services: Marketing support services for pet-related businesses leveraging the company's 1.7M+ monthly Instagram reach. Services include media placement, SNS management and consulting, product sampling campaigns, and event promotion. Customized solutions rather than packaged offerings.
3. Product Production Support: Product production support services for pet product businesses, including product planning consultation, promotion strategy, market research, and test marketing. Utilizes expertise gained from media operations and consumer insights from pet owner community.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Petmo operates a pet-friendly outing information media across Instagram, TikTok, YouTube, and its Petmo Map web platform, featuring a curated database of 3,000+ pet-friendly facilities in Japan. It monetizes this audience of 1.7M+ monthly reach pet owners by offering customized marketing support (media placement, SNS operations, sampling, event promotion) and end-to-end pet product production support (concept, market research, test marketing) to pet-related businesses.

Product overview

Petmo operates a unified pet lifestyle media platform centered on pet-friendly facility information for dog owners across Japan. The core offering consists of the Petmo Media Platform (web and social media across Instagram, TikTok, and YouTube) and the Petmo Map facility database of 3,000+ verified locations. The company also operates the Buddy creator community program that contributes content. Petmo's business model extends from media into two service modules: marketing support for pet-related businesses (leveraging the platform's 1.7M monthly reach for media coverage, SNS operations, and event promotion) and pet product production support (from concept design through test marketing). These services connect pet owners seeking reliable information with businesses seeking to reach engaged pet parents.

Differentiator

Problem solved

Functional benefit

Products and services

• Petmo Media Platform Pet lifestyle media delivering daily information about pet-friendly destinations, facility reviews, and pet product recommendations to dog owners across Japan via Instagram, TikTok, YouTube (preparing), and web channels.
• Petmo Map Searchable database and map listing 3,000+ pet-friendly facilities across Japan, including cafes, restaurants, accommodations, campgrounds, and tourist attractions, enabling pet owners to discover dog-welcoming destinations.
• Marketing Support for Pet Businesses Customized marketing services for pet-related businesses including media placement, SNS operations and management consulting, sampling campaigns, and event promotion, leveraging Petmo's 1.7M+ monthly Instagram reach and social channels.
• Pet Product Production Support End-to-end pet product development services including concept design, promotion strategy, market research, and test marketing, supported by partner manufacturing networks and insights from Petmo's pet-owner community for businesses developing new pet products.

Quantifiable outcome

• 3,000+ pet-friendly facilities listed on Petmo Map
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Buddy (Pet Creators Community)coreGTM or Marketing Partner · 1 May 2026Buddy is a community of pet influencers and content creators who support Petmo's activities by creating content about pet-friendly facilities and products. Members receive product samples to review, share outings with their dogs, and participate in quarterly online meetings. In May 2026, Petmo formalized relationships with Buddy members through contractor agreements to ensure consistent and trustworthy content creation for both pet owners and business partners.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ペットプレス (Pet Press): Japanese online pet news and lifestyle media platform. Direct overlap with Petmo's daily pet content publishing and SEO-driven media model.
• PECO: Japanese pet lifestyle media focused on daily pet content across web and social channels. Closely overlaps with Petmo's media-publishing and community-driven content approach.
• BringFido: Global pet-friendly travel and outing discovery platform with a curated facility database. Closely mirrors Petmo Map's discovery utility, validating the model at international scale and serving as a competitive reference point.
• WanQol: Japanese pet-friendly restaurant and outing discovery platform that catalogs dog-friendly spots. Most directly comparable to Petmo's core facility-listing and media model, operating in the same domestic niche.
• PETomorrow: Japanese pet lifestyle media covering dogs, cats, and small animals. Overlaps with Petmo on pet-owner media and content publishing, with a broader species focus.

Broad incumbents

• Rover: Large global pet care marketplace covering sitting, walking, boarding, and grooming. Operates in the broader pet-services platform category that includes Petmo's facility-discovery adjacency.
• Wag!: US-headquartered dog walking and pet care platform. Comparable as a large-scale, technology-enabled pet services platform with media and marketing components layered on top.
• いぬのきもち (Inu no Kimochi): Long-established Japanese dog-owners magazine and digital media brand operated by Benesse. A much larger incumbent with broader content coverage and deeper advertising relationships; competes with Petmo for pet-owner attention and B2B marketing spend.
• The Dodo: Major global pet media brand producing video-first pet content and brand partnerships. Illustrative of how pet media scales internationally into a marketing-services business, the trajectory Petmo aspires to.

Emerging players

• Wanstep: Japanese dog walking and care services app. Adjacent rather than directly competitive, but operates in the same Japanese pet-owner ecosystem and validates mobile-first pet services demand.

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/petmo.jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petmo