Pass Code Hospitality

What Pass Code Hospitality does

Pass Code Hospitality is a privately-held Indian food and beverage company founded in 2012 in New Delhi by Rakshay Dhariwal (Managing Director) and Radhika Dhariwal (Director). The company owns and operates ten distinct hospitality concepts across eight Indian cities — New Delhi, Mumbai, Goa, Kolkata, Hyderabad, Gurugram, Pune, and Port Blair (Andaman & Nicobar Islands) — targeting affluent urban consumers, cocktail enthusiasts, and high-net-worth private members with premium, experiential dining and drinking. The anchor concept, PCO (Pass Code Only), opened in 2012 as India's first speakeasy cocktail bar with a rotating passcode entry system; it has been ranked in Asia's 50 Best Bars (#54 in 2021) and the World's Top 500 Bars (#277 in 2020), and has won multiple NRAI and Times industry awards.

The portfolio spans diverse cuisines and day-parts: The Director's Room (12-seat Omakase cocktail experience), The Drop (coffee-to-cocktails all-day café), Jamun (regional Indian farm-to-table) plus beachfront variant Jamun Cove, Ping's Cafe Orient (Asian street food), Mister Merchant's (Silk Road-inspired), Kimikai Umami House (Japanese), ATM (private members club in Kolkata), and SAZ American Brasserie (American). The company also owns and operates India Cocktail Week, a 10-day festival across multiple cities with a Cocktail Village featuring 25+ brands. Distribution is exclusively direct-to-consumer through owned-and-operated physical venues; no franchise, licensing, or third-party channel model is in evidence.

The business makes money primarily through food and beverage sales at premium price points (e.g., INR 725++ per cocktail at The Drop weekends). Marketing is concentrated on Instagram and Facebook for each brand, supplemented by earned media from industry awards and the India Cocktail Week festival. The company is founder-controlled with no disclosed external institutional funding, operates with 101-250 employees, and is led by a formal senior team including a COO, Executive Chef & Partner, Head of Strategy & Development, Head of Marketing, and GM Finance.

Name

Pass Code Hospitality

Legal name

Pass Code Hospitality Pvt Ltd

Website

https://passcodehospitality.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Pass Code Hospitality is a privately-held Indian F&B operator founded in 2012 that owns and operates ten distinct premium restaurant, bar, and café concepts across eight Indian cities, serving affluent urban consumers and cocktail enthusiasts with experiential dining and award-winning mixology.

Ownership category

akta.pro rank

Product category

Restaurant and Bar Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Cocktail Lounges & Speakeasies (MPAGAIAD)

akta.pro secondary industries

Cocktail Bars & Lounges (CRANACAD), Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)

Keywords

• Multi-brand restaurant group
• Craft cocktail bars
• Premium dining concepts
• Hospitality F&B operations
• Specialty restaurant portfolio

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food & Beverage Sales: The primary revenue stream comes from food and beverage sales across all owned restaurant, café, and bar concepts. Each venue offers dining experiences with crafted cocktails, specialty menus, and curated beverages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pass Code Hospitality owns and operates a portfolio of more than eight distinct restaurant, café, and bar concepts across India under brands including PCO (speakeasy cocktail bar), The Director's Room (Omakase cocktail experience), The Drop (coffee-to-cocktails café), Jamun (regional Indian farm-to-table), Ping's Café Orient (Asian street food), Mister Merchant's (Silk Road-inspired), Kimikai (Japanese), ATM (private members club), and SAZ American Brasserie. The company also runs the India Cocktail Week festival.

Product overview

Pass Code Hospitality is one of India's top 5 F&B companies, founded in 2012, operating eight distinct hospitality concepts across multiple cities. The portfolio includes: PCO (India's first speakeasy cocktail bar) and The Director's Room (Omakase cocktail experience) for cocktail culture; The Drop (coffee-to-cocktails all-day café); Jamun (regional Indian farm-to-table dining) with beachfront variant Jamun Cove; Ping's Café Orient (Asian street food); Mister Merchant's (Silk Road-inspired dining); Kimikai Umami House (refined Japanese cuisine); ATM (private members club bar & kitchen); SAZ American Brasserie (American cuisine with NYC vibe); and India Cocktail Week (ICW) festival. The company also owns Raki (mentioned in About section). Each brand offers exceptional dining experiences blending creativity with quality, from intimate cocktail bars to large-scale event venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Pass Code Only (PCO) India's first speakeasy cocktail bar, established 2012, known for award-winning cocktails and an intimate atmosphere. Features a passcode entry system that changes two to three times weekly to ensure exclusivity, located in New Delhi and Mumbai.
• The Director's Room (TDR) A 12-seater, reservation-only Omakase-style cocktail experience hidden within PCO, where master mixologists craft bespoke cocktails based on guests' mood, spirit preference, and flavor excitation.
• The Drop - Coffee & Cocktails All-day café and cocktail concept in Hauz Khas, New Delhi, designed around the transition from coffee to cocktails and day to night. Features in-house roasted coffee, interactive baristas, and Australian-inspired café cuisine including berliners, hybrid-style pizzas, and tinned desserts.
• Jamun Regional Indian dining concept celebrating India's culinary diversity with a farm-to-table philosophy. Offers authentic Indian favorites with creative boldness and innovative cocktails inspired by forgotten recipes. Locations include Delhi, Goa, Hyderabad, and Andaman & Nicobar Islands (Jamun Cove beachfront restaurant).
• Ping's Café Orient Asian street food restaurant bringing vibrant flavors from Hong Kong, Vietnam, Indonesia, Malaysia, and Japan to New Delhi. Features bold, farm-fresh dishes with heart-healthy oils, freshly ground spices, and vegan, gluten-free, and low-calorie options.
• Mister Merchant's Restaurant concept celebrating travels, stories, and memories inspired by Silk Road journeys. Features kebabs, mezze, and dishes inspired by Colaba, Kabul, and Constantinople. Located in Moira (North Goa) and Kalyani Nagar (Pune).
• Kimikai Umami House Refined Japanese dining philosophy in Gurugram, balancing flavor, texture, and visual storytelling to awaken the fifth taste: Umami. Offers authentic techniques with premium ingredients and a modern Japanese aesthetic.
• ATM - Bar & Kitchen Exclusive, intimate private members club bar & kitchen in Kolkata where guests are treated to carefully crafted food and drinks served by attentive butlers, with a bespoke dining and relaxed 'home-away-from-home' atmosphere.
• SAZ American Brasserie American brasserie blending cocktail haven with gourmet American fare, named after the Sazerac cocktail. Offers a contemporary NYC vibe with Old-World Americana, including Smashed Avocado on Toast, Burgers, Buttermilk Pancakes, and over a dozen Sazerac variations. Locations in Sundar Nagar (Delhi) and Bandra Kurla Complex (Mumbai).
• India Cocktail Week (ICW) Annual festival celebrating India's growing cocktail culture spanning over 10 days with special menus, cocktail crawls, mixology classes, workshops, and a two-day Cocktail Village featuring 25+ brands, live and electronic music, cocktails on tap, and an alcohol-infused gelato bar.
• Raki Hospitality concept under the Pass Code Hospitality portfolio referenced in the About Us section.

Quantifiable outcome

• PCO ranked #54 in Asia's 50 Best Bars (2021)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Lite Bite Foods: Lite Bite Foods operates Punjab Grill, Punjab Sweet House, The Artful Baker, Asia Seven, and other Indian restaurant brands. Comparable to Pass Code Hospitality as a multi-brand, multi-cuisine Indian F&B operator with airport and high-street presence.
• Hunger Inc. Hospitality: Founded by Sameer Seth, Hunger Inc. operates premium Indian restaurants including The Bombay Canteen, O Pedro, Bombay Sweet Shop, and Papa's. Directly comparable to Pass Code Hospitality as a multi-brand, design-led F&B operator in India with award-winning concepts.
• Massive Restaurants: Founded by Zorawar Kalra, Massive Restaurants operates a portfolio of premium Indian F&B brands including Farzi Cafe, Made in Punjab, and Pa Pa Ya. Directly comparable to Pass Code Hospitality as a multi-brand, premium-positioned restaurant operator in India with a focus on experiential dining.
• Azure Hospitality: Azure Hospitality operates Mamagoto, Speedy Chow, Dhaba by Tunday, and Tuscan trattoria brands across Indian cities. Comparable to Pass Code Hospitality as a multi-brand Indian F&B operator with a portfolio spanning casual to premium concepts.
• Olive Bar & Kitchen: AD Singh's Olive Bar & Kitchen operates premium restaurants and bars in Mumbai, Delhi, and Goa (Olive, SodaBottleOpenerWala, Monkey Bar, The Grammar School). Directly comparable to Pass Code Hospitality as an established Indian multi-brand premium F&B operator with national footprint.
• Impresario Entertainment & Hospitality: Founded by Riyaaz Amlani, Impresario operates popular restaurant and bar brands in India including Social, Smoke House Deli, Salt Water Cafe, and The Bombay Canteen-era properties. Directly comparable to Pass Code as a multi-concept, bar-led F&B operator with a strong nightlife and dining portfolio.
• Bellona Hospitality: Bellona Hospitality runs brands including Nando's India (master franchisee), Harry's Bar, and other dining concepts. Comparable to Pass Code Hospitality as a multi-brand, premium F&B operator in India with both owned and franchise concepts.

Broad incumbents

• Devyani International (KFC/Pizza Hut India operator): Devyani International is one of India's largest QSR operators (KFC, Pizza Hut, Costa Coffee franchisee) and a publicly listed incumbent. Comparable to Pass Code Hospitality as a major Indian F&B operator, though positioned in mass-market QSR rather than premium experiential dining.

Emerging players

• TalentSprint / Cocktail Tourism Brands (Third Wave / Boilermaker): Boilermaker, Sidecar, and Third Wave are independent premium cocktail bar brands in India (Bangalore/Delhi). Comparable to Pass Code Hospitality's PCO concept as competitors in India's premium cocktail bar category, though smaller and not multi-brand operators.

Peers

• The BNK Group (Bucketlist Group):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/passcodeonly
• Facebookfacebook.com/PassCodeCatering
• LinkedInlinkedin.com/company/passcode-hospitality-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pass Code Hospitality