Shiseido Thailand

Name

Shiseido Thailand

Website

https://shiseido.co.th

Company type

Private

Short description

Shiseido Thailand is the Thai-market subsidiary of Japanese beauty conglomerate Shiseido Group, providing cosmetics, skincare, and personal care products for skin and makeup use to consumers in Thailand.

Ownership category

akta.pro rank

Product category

Cosmetics and Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

K-Beauty/J-Beauty & Global Skincare Regimens (CRABAAAI)

Keywords

• Cosmetics products
• Skincare products
• Beauty personal care
• Makeup products
• Premium beauty

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Core offering

Shiseido Thailand is a cosmetics and skincare company that provides beauty and personal care products for skin and makeup use. The company operates as the Thai-market presence of the Shiseido Group. Detailed product lines, pricing, and specific brand portfolios are not available in the source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Beauty and personal care products

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• LG Household & Health Care: Korean personal-care company behind The History of Whoo, SU:M37°, and O HUI, which compete in the Asian premium skincare niche that Shiseido also targets. An emerging player in Thailand seeking similar prestige consumers.

Broad incumbents

• LVMH Perfumes & Cosmetics (Thailand): Thai distribution of LVMH-owned beauty houses including Dior, Givenchy, and Benefit. Directly competes with Shiseido Thailand in the prestige beauty counter channel and travel retail.
• Chanel Thailand: Prestige beauty arm of Chanel operating in Thailand through standalone boutiques and department-store counters. Competes with Shiseido for ultra-premium skincare and fragrance share among affluent Thai and tourist consumers.
• Kao Corporation: Japanese personal care and cosmetics major with established Thai operations (e.g., Kanebo, Curel, Sensai). A natural J-Beauty counterpart to Shiseido with overlapping distribution and similar target segments in Thailand.
• Procter & Gamble Beauty (Thailand): Operates Olay and SK-II's competing mass-premium skincare lines in Thailand. Comparable to Shiseido in serving skincare consumers across price tiers, though its model leans more mass than prestige.
• Amorepacific: Korean beauty conglomerate with growing presence in Southeast Asia. Competes with Shiseido in the premium and masstige skincare tiers while leveraging K-beauty momentum that parallels Shiseido's J-beauty positioning.

Direct peers

• L'Oréal Thailand: Thai subsidiary of L'Oréal Group, the world's largest beauty company. Directly competes with Shiseido Thailand across premium skincare, makeup, and fragrance in the same retail and e-commerce channels in Thailand.
• Estée Lauder Thailand: Thai operations of The Estée Lauder Companies, offering prestige skincare and makeup brands that overlap directly with Shiseido's premium portfolio in Thai department stores, counters, and duty-free.

Regional players

• Innisfree (Amorepacific): Amorepacific's flagship naturals brand with storefronts across Southeast Asia including Thailand. Competes with Shiseido's accessible skincare lines (e.g., ELIXIR, ANESSA) for younger, ingredient-conscious Thai consumers.

Others

• Coty Inc. Global beauty company covering fragrance, color cosmetics, and skincare. While not a like-for-like competitor, Coty's portfolio (e.g., Gucci, Burberry, Kylie) shares Thai department-store and duty-free shelf space with Shiseido, making it an adjacent peer for retail-channel dynamics.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shiseido Thailand