RESET Society of Calgary

What RESET Society of Calgary does

RESET Society of Calgary is a registered Canadian charitable non-profit (Charitable Registration No. 89821 5884 RR0001), founded in 1989 as Servants Anonymous Society and rebranded to RESET (Rapid Exit from Sexual Exploitation & Trafficking) in 2018. Headquartered in Calgary, Alberta, the organization delivers the EXploitation, Intervention & Transition (EXIT) Program, a trauma-informed, three-phase continuum of services (rapid-exit safe house, comprehensive case management, 12+ month life-skills and trauma recovery programming, and long-term community support) targeting women aged 16 and over who are survivors of sexual exploitation and sex trafficking, along with their children. RESET also operates second-stage supportive housing, trauma-informed counselling, a life-skills classroom, educational scholarships, employment skills programming, and SET (Sexual Exploitation & Trafficking) Training for service providers.

Name

RESET Society of Calgary

Legal name

RESET Society of Calgary

Website

https://resetcalgary.ca

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

RESET Society of Calgary is a Calgary-based registered non-profit providing trauma-informed safe housing, case management, and a 12+ month life-skills program for women aged 16+ and their children exiting sexual exploitation and sex trafficking.

Ownership category

akta.pro rank

Product category

Anti-Trafficking Survivor Support Services

NAICS

Individual and Family Services (6241), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Reentry & Justice-Involved Support Services (BPAGAEAN)

akta.pro secondary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Anti-trafficking services
• Survivor support programs
• Trauma-informed care
• Safe housing services
• Women's shelter services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: RESET operates as a registered charity (Charitable Registration No. 89821 5884 RR0001) funded primarily through individual and corporate donations, fundraising events, and government grants. The annual Calgary Book Sale is a major fundraising event raising $150,000+ annually.
2. Government Funding: Funded in part by government sources including Alberta Government and Crisis Supplementary Recovery Fund (CSRF).
3. SET Training Fees: Professional training program offered 2-3 times per year to service providers and individuals, generating fee revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RESET Society of Calgary provides the EXIT (EXploitation, Intervention & Transition) Program, a comprehensive trauma-informed, three-phase continuum of services for women and girls aged 16+ who are survivors of sexual exploitation and sex trafficking. The program delivers 24/7 intensive case management, two levels of supportive housing (rapid-exit safe house and second-stage homes), and 12+ month wrap-around life-skills, mental health, addictions, educational, and employment programming. The organization also delivers the SET (Sexual Exploitation & Trafficking) Training program for service providers and operates the annual Calgary Book Sale fundraiser.

Product overview

RESET Society of Calgary operates as a unified service organization centered on the EXIT Program — a 12+ month, full-time, voluntary life-skills recovery program for women aged 16+ who are survivors of sexual exploitation and sex trafficking, with the ability to support mothers with their children. The EXIT Program is the core product, supplemented by two levels of non-time-limited supportive housing (rapid-exit safe house and second-stage homes). Around the core EXIT Program, RESET offers a suite of integrated wraparound services including Trauma-Informed Counselling, a Life Skills Classroom (with tablet-equipped technology), Educational Scholarships, Employment Skills Programming, and long-term Community Support. SET Training (Sexual Exploitation & Trafficking Training) is a separate two-day professional training offering for service providers and the public. The Calgary Book Sale is an annual fundraising event that generates over $150,000 per year to financially sustain the EXIT Program. All services share the common goal of enabling survivors to stabilize, heal, reconnect, and rebuild their lives.

Differentiator

Problem solved

Functional benefit

Products and services

• EXIT Program (Exploitation, Intervention & Transition) A comprehensive, trauma-informed, three-phase continuum of services (stabilize, heal, reconnect) enabling women and girls aged 16+, and their children, to exit sexual exploitation and sex trafficking through rapid-exit safe housing, 24/7 intensive case management, mental health and addictions support, and 12+ month life-skills and trauma recovery programming.
• SET Training (Sexual Exploitation & Trafficking Training)

Quantifiable outcome

• For every dollar invested in RESET, approximately $13 in social and economic value is created
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• EWI of CalgaryminorGTM or Marketing Partner · 1 June 2023EWI of Calgary selected RESET as Charity of Choice for 2023 and hosted 'A Garden Party' Charity Fashion Show to raise funds and awareness.
• SownsmithminorGTM or Marketing Partner · 1 September 2022Ethical clothing company that donates 7% of profits to help rescue people from human trafficking. Supported #SETA2022 Conference.
• Calgary Police Service - Human Trafficking Counter Exploitation UnitcoreStrategic or Co-development Partner · 1 September 2020Long-standing partnership with Calgary Police Service, including Detective Paul Rubner from the Human Trafficking Counter Exploitation Unit who has over 11 years experience and has been directly involved in apprehension of over 220 sexually exploited youth.
• Alberta Health ServicescoreStrategic or Co-development PartnerListed as a resource partner providing healthcare services and support to RESET participants.
• YWCA CalgaryminorStrategic or Co-development PartnerCommunity resource partner providing additional support services to women in Calgary.
• The AlexminorStrategic or Co-development PartnerCommunity resource partner offering health and social services.
• McMan CalgaryminorStrategic or Co-development PartnerCommunity resource partner providing youth and family services.
• Legal Aid of AlbertaminorStrategic or Co-development PartnerResource partner providing legal assistance and support.
• ACT AlbertaminorStrategic or Co-development PartnerResource partner in the anti-trafficking ecosystem.
• Crossroads MarketminorOthersVenue partner hosting the annual Calgary Book Sale event and book donation drop-off location.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• The Alex (Community Health and Social Services): Calgary-based nonprofit providing health, housing, and social support to vulnerable Calgarians. Listed as a RESET community partner and comparable in delivering wraparound supports to low-income women and families in the same city.
• YWCA Calgary: Calgary-based women's shelter and wraparound services provider listed as a RESET community partner. Comparable in offering women's emergency and transitional housing, family support, and counseling, though broader in mandate (e.g., domestic violence, homelessness) than RESET's specialized trafficking focus.
• Maggie's: Toronto Sex Workers Action Project: Toronto nonprofit providing support, harm reduction, and exit-oriented programming for sex workers and women exiting exploitation. Closely comparable mission and client population to RESET, though operating in an urban, harm-reduction-focused model rather than residential housing.
• Covenant House Toronto: Toronto-based organization providing shelter, housing, and trauma-informed support to youth experiencing homelessness and exploitation, including trafficking survivors. Comparable wraparound and case-management model, though serving a younger population than RESET's 16+ women cohort.
• Lotus Healing Supportive Housing: Toronto-based supportive housing and trauma-informed support services for women survivors of sex trafficking. Directly comparable to RESET's EXIT Program: same survivor profile, similar safe-housing-plus-case-management model, and overlapping donor and government funder ecosystem in Canada.
• Elizabeth Fry Society of Calgary: Calgary-based chapter of a national organization supporting women and gender-diverse people in conflict with the law. Comparable in serving justice-involved and marginalized women through case management, housing, and reintegration support, with overlap in clientele including sex-worker-exiting populations.

Regional players

• Peel Alliance to End Human Trafficking: Ontario-based anti-trafficking coalition supporting survivors and training professionals in the Peel/Halton/Peel region. Comparable mission around survivor support and professional training, though operating regionally rather than in Calgary.
• Covenant House Vancouver: Vancouver branch of the Covenant House network serving homeless and at-risk youth, including survivors of sexual exploitation. Directly comparable service mix (shelter, case management, trauma-informed care) but operates in a different Canadian region from RESET.

Broad incumbents

• Canadian Women's Foundation: National funder and convener addressing gender-based violence, including trafficking and exploitation, across Canada. Comparable target beneficiaries and overlap in donor/funder ecosystem, though operating as a grant-maker and aggregator rather than a direct service provider.
• International Justice Mission Canada: Canadian arm of a global anti-trafficking organization working on protection, prosecution, and prevention. Comparable mission and donor ecosystem, though operating as a large international advocacy and rescue organization rather than a Calgary-specific residential service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/resetcalgary
• Facebookfacebook.com/RESETCalgary
• LinkedInlinkedin.com/company/resetcalgary
• Instagraminstagram.com/resetcalgary
• TikToktiktok.com/@resetcalgary

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RESET Society of Calgary