Pet Lovers' Choice Awards

What Pet Lovers' Choice Awards does

Pet Lovers' Choice Awards, operated by Entertainment Gang LLC (a Utah-domiciled LLC), is a fan-voted national awards competition for pet dogs and cats in the United States. The inaugural cycle launched in 2026, structured as a multi-round contest: pet owners submit entries for the Best in State phase across 50 states and the District of Columbia, advance through three voting rounds, with a Wildcard Round for non-qualifiers, and culminate in a Best in Nation finale and a nationally televised awards show hosted by Gabriel 'Fluffy' Iglesias in Los Angeles on August 9, 2026. Over $250,000 in cash prizes is distributed across state-level and national winners. Participants vote through a freemium model — two free votes per entry daily with optional paid votes — and the competition operates under Official Rules governed by Utah state law with binding arbitration administered by the American Arbitration Association.

The platform is built as a self-serve web application at petloverschoiceawards.com, supplemented by a dedicated news portal, a Shopify merchandise store, and social channels on Instagram, Facebook, TikTok, and YouTube (where the awards show is broadcast). The technology stack is intentionally lean and commodity-based: Stripe handles all payment processing (approximately 2.9% plus $0.30 per transaction), Google Analytics provides web analytics, and retargeting/display advertising partners support mid-funnel re-engagement. No proprietary AI/ML, mobile app, or SDK layer is disclosed. The business is privacy-compliant (CCPA and GDPR) and uses Google as data processor with the Operator as data controller.

Revenue is generated primarily through paid voting, structured as a transaction-fee model in which a minimum of 51% of Net Voting Revenue flows to the designated charitable beneficiary, Best Friends Animal Society, and the Operator retains a management fee for administering the platform. Incremental revenue comes from a Petkore-sponsored Wildcard Round, a USA TODAY presenting partnership for Best in Nation, and merchandise sales. The customer base is a horizontal long tail of US pet owners (dogs and cats only) with celebrity pet influencers (Doug the Pug, That Little Puff, Tika the Iggy) honored in an inaugural Hall of Fame to anchor brand prestige.

Name

Pet Lovers' Choice Awards

Legal name

Entertainment Gang LLC

Website

https://petloverschoiceawards.com

Company type

Private

Founded year

2026

Operating status

Operating

Short description

Fan-voted national awards competition for US dogs and cats, operated by Entertainment Gang LLC. Pet owners enter their pets across categories, collect supporter votes through a freemium/paid-vote platform, and advance through state and national rounds culminating in a televised awards show in Los Angeles.

Ownership category

akta.pro rank

Product category

Awards & Entertainment

NAICS

Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Pet & Animal Expos (MPAGAFAI)

Keywords

• Fan-voted awards competition
• Pet recognition platform
• Promotional sweepstakes voting
• Charity fundraising platform
• Entertainment event production

Headquarters

HQ city

Moonee Ponds

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure, Supply Chain

Revenue model

1. Paid Voting: Voters can cast free votes at defined intervals or purchase additional votes. Vote purchases are processed by Best Friends Animal Society's payment processor (Stripe). Net Voting Revenue is split with BFAS receiving minimum 51% and the Operator receiving a management fee for administering the awards and platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

The Pet Lovers' Choice Awards is a fan-voted national awards competition platform for dogs and cats, structured across state-level (Best in State) and national (Best in Nation) rounds culminating in a televised awards show. Participants enter pets free of charge, rally votes from supporters through free daily votes or paid vote purchases, and compete for cash prizes totaling over $250,000, with Best Friends Animal Society receiving at least 51% of net voting revenue.

Product overview

The Pet Lovers' Choice Awards is a fan-voted national awards show celebrating America's dogs and cats, structured as a promotional competition with multiple product tiers. The offering consists of the Best in State competition (featuring submission entry, three voting rounds, and state broadcasts), the Best in Nation finale, a Wildcard Round for non-qualifiers, and the Awards Show event. Prizes are distributed across state-level ($3,500 for 1st, $1,000 for 2nd, $500 for 3rd place) and national-level ($10,000 grand prize plus travel and red carpet experience). Additional offerings include a Hall of Fame honoring notable pet influencers, a Shelters page supporting animal welfare organizations, merchandise sales, and a news/blog section. The platform also includes user account management and a wildcard round for second-chance competition entry.

Differentiator

Problem solved

Functional benefit

Brands

• Best in State Awards: The first phase of the competition where pets compete within their state across three voting rounds, with one champion crowned per state.
• Best in Nation Awards
• Hall of Fame

Products and services

• Pet Lovers' Choice Awards Competition Platform Fan-voted pet awards competition platform where pet owners submit cats or dogs across multiple categories, with winners determined by public voting and advancing through state-level and national competitions. Targeted at US pet owners and their supporters.
• Best in State Awards Three-round public voting competition determining one top pet from each of the 50 US states, with winners sharing $250,000 in cash prizes, tickets to the awards show, trophies, and qualification to the Best in Nation final round.
• Best in Nation Final competition round where the top 3 voted entries from each state compete for the 'Best Pet in the Nation' title. The winner receives $10,000 cash, travel to Los Angeles, a red carpet appearance, a USA TODAY Pets feature, and a trophy.
• Wildcard Round Second-chance competition round for top non-qualifiers and 4th/5th-place state finishers to compete for a spot in the Best in Nation final round, sponsored by Petkore.
• Awards Show Event Televised awards event held in Los Angeles, California, featuring celebrity hosts (Gabriel 'Fluffy' Iglesias), red carpet moments, and nationally broadcast ceremony where winners are revealed.
• Pet Lovers' Choice Awards Merchandise Store Shopify-based merchandise store offering branded products related to the Pet Lovers' Choice Awards.

Quantifiable outcome

• $700K+ raised for animal shelters
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Best Friends Animal SocietycoreStrategic or Co-development PartnerBest Friends Animal Society is the designated charitable beneficiary of the Pet Lovers' Choice Awards. Every paid vote supports their life-saving work. BFAS receives a minimum of 51% of Net Voting Revenue. BFAS runs the nation's largest no-kill animal sanctuary in Kanab, Utah and partners with over 6,000 shelters and rescue organizations nationwide.
• USA TODAYflagshipGTM or Marketing PartnerUSA TODAY is the presenting partner for the Best in Nation award. The national winner receives a feature in USA TODAY Pets as part of their prize package. This partnership provides national media exposure and credibility for the awards show.
• Gabriel 'Fluffy' IglesiasflagshipOthersComedian and actor Gabriel 'Fluffy' Iglesias serves as the host of the Pet Lovers' Choice Awards show. He takes the stage at the star-studded nationally broadcast Awards event in Los Angeles, bringing entertainment industry credibility and star power to the event.
• StripecoreTechnology or IntegrationStripe is the third-party payment processor used by Best Friends Animal Society to process all vote purchase transactions. The Operator does not collect, hold, or process vote payments directly.
• American Arbitration Association (AAA)minorOthersAAA administers binding arbitration for disputes arising from the Awards per the mandatory arbitration clause in the Official Rules, governed by Utah state law.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AKC National Championship: The American Kennel Club's flagship national dog competition. Comparable as a major US pet awards/competition property, though focused on conformation rather than fan voting; represents the established incumbent against which a new fan-voted entrant must differentiate.
• Webby Awards: Long-running internet excellence awards with a People's Voice fan-voting component run by the International Academy of Digital Arts and Sciences. Comparable as an established online voting-driven awards IP, though oriented broadly rather than pet-specific.
• The National Dog Show: Annual televised US dog competition (broadcast on NBC around Thanksgiving). Comparable as a recurring, televised national pet awards property, though professional-judged rather than fan-voted.
• Bark (BarkBox media): Major pet media and commerce brand with significant content, community, and event properties in the dog space. Comparable as an established pet media brand that PLCA must compete with for pet-owner attention and engagement.

Direct peers

• The Streamy Awards: Awards show for digital/online creators, built around fan voting and influencer-driven categories. Comparable business model and audience (online creator culture), illustrating both the scalability and category-creation risk that PLCA faces.
• People's Choice Awards: The direct template for the Pet Lovers' Choice Awards ('Think People's Choice Awards — but for pets'). Both are fan-voted national awards shows with celebrity hosts, televised broadcasts, and category-based competitions driven by consumer participation.
• American Humane Hero Dog Awards: An established national dog-focused competition culminating in a televised awards event with charitable animal-welfare ties. Directly comparable as a pet competition IP with annual cadence and cause-marketing positioning.
• iHeartRadio Music Awards Fan Vote: Large-scale US fan-voted awards property with similar mechanics: online voting, multiple rounds, sponsored categories, and televised finale. Useful comparable for the production and monetization mechanics of a national fan-voted awards property.

Emerging players

• The Dogist: Influential pet media brand built around curated dog photography and storytelling, with a large social following. Comparable as an independent pet-content brand that captures attention from the same audience PLCA targets.

Regional players

• Petplan Pet Insurance Awards: Pet industry awards programs (UK-focused historically) tied to a pet-care brand. Comparable as a pet-sector awards property, though anchored in a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@OfficialPetLoversChoiceAwards
• Facebookfacebook.com/thepetloverschoiceawards
• Instagraminstagram.com/petloversawards
• TikToktiktok.com/@officialpetloversawards

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Lovers' Choice Awards