Global Out Of Home Media

Name

Global Out Of Home Media

Legal name

Global OOH

Website

https://globalooh.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Global Out Of Home Media is a pan-African out-of-home advertising operator, running 2,400+ static and digital sites across 9+ African markets plus UAE, serving multinational brands, media agencies, and creative agencies through a single continent-wide contact point as a division of Provantage Media Group.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges) (BPAFALAF)

akta.pro secondary industries

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD), Place-Based / Retail Media Networks (In-Store Screens, Malls) (MPAAAKAE), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

Keywords

• Out-of-home advertising
• Billboard media sales
• Digital out-of-home
• Airport advertising
• Transit advertising

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Billboard Advertising Space Rental: Rental of traditional and digital billboard advertising space across 2,400+ sites in strategic African markets. Revenue generated from monthly contracts typically ranging from 1-3 months, with options for longer campaign periods.
2. Digital Out-of-Home Advertising: Digital LED billboard advertising enabling dynamic content rotation without production costs. Allows multiple advertisers per display with flexible scheduling.
3. Campaign Network Packages: Bundled offerings including walking packages where creative rotates across different locations as part of single campaigns, providing scale and repeat visibility for advertisers.
4. Airport Advertising Management: Management of advertising spaces at international airports including Sharjah Airport (8-year agreement). Revenue derived from concession management of commercial advertising spaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Global Out of Home Media sells advertising space on a network of more than 2,400 out-of-home sites across key African markets and the UAE, including airport, roadside, digital, street furniture, transit, mall and large-format inventory. The company plans and executes multi-country OOH campaigns for multinational brands and agencies through dedicated local teams and a single continent-wide contact point, with offerings ranging from static billboards and illuminated Glo-Lites to digital LED displays, solar-powered gantries, building wraps and the Airport.TV digital screen network at 23 African airports.

Product overview

Global Out of Home Media operates as a comprehensive Out-of-Home (OOH) advertising platform with over 2,400 sites across Africa. The company's core offerings include airport advertising, roadside billboards (both traditional and digital LED), street furniture, bus shelter advertising, large format/spectacular billboards, and specialty products like solar-powered gantry billboards and building wraps. The portfolio is organized around strategic formats including Digital LED Billboards, Glo-Lites (internally illuminated billboards), Walking Billboards (creative rotation packages), Tri-Vision displays, Transit Advertising, Mall Displays, and Gantries. As a division of Provantage Media Group, the company provides campaign networks, creative services, and integrated OOH solutions across key African markets including Nigeria, Cameroon, Ghana, Ivory Coast, UAE, Kenya, Congo, DRC, Guinea Conakry, and Senegal.

Differentiator

Problem solved

Functional benefit

Products and services

• Airport Advertising Strategic advertising placements at airports across Africa and the UAE, offering billboard sites, pillar wraps and digital screens targeting travelers through the passenger journey — from roadside leading to the airport through parking, arrivals, check-in and boarding areas.
• Roadside Billboards Traditional and internally illuminated billboard advertising along major roads and arterial routes in African markets, including 48-sheet (3x6m) and 96-sheet (3x12m) formats.
• Digital LED Billboards Digital LED billboards that display changing advertising content, allowing multiple messages in rotation every few seconds without ongoing production costs and providing 24/7 exposure.
• Bus Shelter Advertising Advertising space on metal-structure bus shelters strategically located along busy streets and bus or taxi routes, offered in A-Type, B-Type and 6-Sheeter formats.
• Large Format / Spectacular Billboards Iconic large-format billboards of 36+ square metres positioned at prime locations, offering maximum visual impact for brand campaigns.
• Street Furniture Advertising Advertising displays positioned near pedestrians and shoppers including litter bins, benches, suburban name signs, ID Lites, street poles and transit shelters.
• Solar-Powered Gantry Billboards Environmentally-responsible gantry billboard structures powered by solar energy that deliver constant illumination at night while reducing carbon footprint.
• Mall Displays Backlit or standard advertising structures located at strategic points within or near shopping malls, targeting pedestrian traffic.
• Building Wraps Large-format building coverings that wrap entire structures, offering massive visual impact for brand campaigns.
• Gantries Cross-road overhead displays located in key high-traffic locations, delivering maximum exposure with extended run-up visibility.
• Mobile Billboards (Mobilites) Truck-mounted billboards driven around designated routes, times and areas for mobile advertising campaigns.
• Tri-Vision Displays Billboard-sized displays using moving prism panels to rotate three different advertising messages in predetermined order and time intervals.
• Transit Advertising Displays affixed to moving vehicles or in common areas of transit terminals and stations, including bus, train, rail, airport and taxi panels.
• Walking Billboards / Walking Packages Campaign package where creative rotates across different locations as part of a single campaign, traditionally on small-format 3x6 internally illuminated Glo-Lite sites.
• Glo-Lites Double-sided, internally illuminated billboards of approximately 3x6 metres situated in major metropolitan arterials.
• ID Lites Internally illuminated advertising signs situated on top of street-name signs at intersections.
• Wallscapes Billboards attached directly onto the exterior surface of buildings for high-impact visual advertising.

Quantifiable outcome

• 380 buses and 100,000 cars per day exposure on Ikorodu Expressway, Lagos
• +4 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• Sharjah Airport AuthoritycoreStrategic or Co-development Partner · 1 August 20198-year agreement for Provantage Media Group to manage commercial advertising spaces at Sharjah Airport using latest digital technology solutions. PMG holds advertising franchises for approximately 23 international airports globally.
• Mercedes-Benz Fashion Week GhanaminorGTM or Marketing Partner · 1 August 2019Media partnership providing Mercedes-Benz Fashion Week access to 10 strategically located billboards around Accra for event promotion. Event held at Swiss Spirit Alisa Hotel with approximately 5,000 attendees.
• Government of Ivory CoastcoreStrategic or Co-development Partner · 1 February 2019Meeting with Minister of Communication and Media M. Sidi Tiemoko Touré to strengthen government relations. Minister visited Global Out of Home Media's Abidjan office to discuss partnership opportunities.
• Airports Council International (ACI) AfricaflagshipStrategic or Co-development Partner · 1 October 2018Airport Ads in association with Global Out of Home Media played key sponsorship role in ACI Africa's 27th Annual General Assembly, Regional Conference and Exhibition in Abidjan, Côte d'Ivoire. PMG Deputy CEO delivered keynote speech at gala dinner attended by regional and global airport industry leaders.
• Urban Community of YaoundécoreStrategic or Co-development Partner · 1 September 20188-year contract renewal and extension granting shared advertising rights along 23km Presidential Road from Palace of President to Nsimalen International Airport in Cameroon. Contract includes beautification of immediate area along the route.
• Provantage Media GroupcoreStrategic or Co-development PartnerProvantage Media Group acquired majority stake in Global Outdoor Systems (now Provantage Global), forming a new entity to run PMG's African operations. Leverages existing infrastructure across various African countries to launch new media services and expand existing businesses including ProActive, TransitAds, MallAds, AirportAds, and Field Sales.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/provantage-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Out Of Home Media