Pupfish
Pupfish is a Colorado-based analytics consulting firm that delivers Qlik Cloud implementations, migrations, and managed analytics services to small and mid-size businesses and consulting partner firms worldwide.
- Company typePrivate
- Founded2020
- HeadquartersSalida, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pupfish does
Pupfish, LLC is a Salida, Colorado-based analytics consulting firm that delivers Qlik Cloud-based data strategy, AI-powered analytics, migration, and managed analytics services. Founded in 2020 by Don Stocks, the firm operates exclusively on the Qlik platform and serves two principal customer segments: small and mid-size teams that need enterprise-grade analytics without in-house staff, and consulting firms seeking senior Qlik specialists for project delivery. Its service portfolio includes fixed-price QuickStart implementations (Core at $7,500 and Plus at $12,500 delivered in roughly two weeks), tiered Managed Analytics subscriptions (Essentials $2,000/mo, Growth $5,400/mo, Complete $9,600/mo), Qlik Cloud migration services, data architecture and visualization services, and a complimentary one-day assessment that functions as a funnel entry point. Pupfish also co-developed the open-source Qlik Ops Toolkit, which automates Qlik Cloud migrations via repeatable, idempotent runs.
The firm monetizes through professional services and recurring subscriptions. Direct customers are acquired via the website and email inquiries with a one-business-day response commitment, while consulting partners engage through a partner-first model in which Pupfish executes exclusively under partner-sourced work to preserve the partner's client relationship. Pupfish is a Qlik Authorized Partner and reports delivery for Fortune 500 companies and high-growth startups across healthcare, finance, retail, pharmaceuticals, energy, aerospace, and technology, although no specific customer logos are disclosed. AI features are surfaced through Qlik's platform - including natural language queries, Qlik AutoML, anomaly detection, and process automation - integrated into client environments by Pupfish specialists rather than developed in-house.
Pupfish firmographics
Firmographics- Name
- Pupfish
- Legal name
- Pupfish, LLC
- Website
- https://pupfish.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pupfish is a Colorado-based analytics consulting firm that delivers Qlik Cloud implementations, migrations, and managed analytics services to small and mid-size businesses and consulting partner firms worldwide.
- Ownership category
- akta.pro rank
Where Pupfish is headquartered
LocationHeadquarters
- HQ city
- Salida
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pupfish business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- QuickStart Implementation Services: Fixed-price implementation engagements delivering a production-ready Qlik Cloud analytics foundation in approximately two weeks. Two tiers: Core at $7,500 and Plus at $12,500. One-time revenue per engagement with optional add-ons.
- Managed Analytics (Analytics-as-a-Service): Monthly subscription plans providing ongoing Qlik Cloud administration, monitoring, enhancements, and support. Three tiers: Essentials at $2,000/mo, Growth at $5,400/mo, and Complete at $9,600/mo. Recurring revenue with annual prepay discount of 10%.
- Consulting Partner Delivery Support: Flexible engagements with consulting firms for Qlik project delivery including capacity augmentation, workstream ownership, specialist advisory, and project assistance. Revenue is project-based or capacity-based depending on engagement model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Core QuickStart - Production-ready Qlik Cloud foundation with 2 data sources, 2-3 dashboards |
| One time/ perpetual license | Pay-as-you-go | Plus QuickStart - Enhanced foundation with 3 data sources and additional features |
| Subscription | Monthly | Essentials - Monthly monitoring and support with 10 hours included |
| Subscription | Monthly | Growth - Proactive enhancements with 30 hours included |
| Subscription | Monthly | Complete - Extensive optimization and new builds with 60 hours included |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Pupfish product offering
Product offeringCore offering
Pupfish is a Qlik Authorized Partner that delivers Qlik Cloud-based data strategy, AI-powered analytics, automation, and managed analytics services. The company offers fixed-price QuickStart implementations (~$7,500-$12,500) for small and mid-size teams, recurring Managed Analytics subscriptions ($2,000-$9,600/month) for ongoing analytics-as-a-service, and embedded specialist support for consulting firms on enterprise Qlik projects. Core capabilities span data architecture, dashboarding, Qlik Cloud migrations, predictive AI, and automated alerting.
Product overview
Pupfish offers a portfolio of Qlik Cloud-based analytics consulting services and managed solutions. The core offering consists of QuickStart Analytics (fixed-price implementation packages in Core and Plus tiers) and Managed Analytics (ongoing Analytics-as-a-Service plans in Essentials, Growth, and Complete tiers). Supporting services include Data Architecture & Strategy, Analytics & Visualization, Qlik Cloud Migration, and Consulting Partner Support for enterprise engagements. Pupfish also co-developed the open-source Qlik Ops Toolkit for migration automation. The Free 1-Day Assessment serves as an entry point, providing a strategic roadmap before engaging longer-term services.
Differentiator
Problem solved
Functional benefit
Products and services
- QuickStart Analytics
Quantifiable outcome
- ~10-12 business days from kickoff to production-ready Qlik Cloud foundation
- +2 more outcomes
Companies that use Pupfish
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Pupfish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature3 records
Pupfish partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- QlikTech International AB (Qlik)corePupfish is an Qlik Authorized Partner, specializing exclusively in Qlik Cloud analytics implementation, migration, and managed services. They have co-developed the open-source Qlik Ops Toolkit for automated migrations and have 12+ years of Qlik delivery experience. Their partnership focuses on providing enterprise-grade Qlik analytics capabilities to small and mid-size teams at practical price points.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Pupfish competitors and assessment
Company assessmentBroad incumbents
- Slalom: A large global consultancy with a significant data and analytics practice that includes Qlik, Tableau, and Power BI engagements. Broader incumbent competing for the same enterprise and migration work Pupfish targets, but at vastly greater scale and platform breadth.
- Fractal Analytics: A large analytics and AI services firm serving Fortune 500 clients across industries. Comparable to Pupfish's enterprise analytics delivery work, but operates at much greater scale and across a broader set of platforms and AI capabilities.
- Tiger Analytics: A large data and analytics consulting firm delivering BI, data engineering, and AI services to enterprise clients. Comparable to Pupfish in the analytics-consulting business model but competes across a much wider stack and at a different scale.
Direct peers
- Context BI: A Qlik partner specializing in Qlik Cloud implementations, migrations, and ongoing managed analytics. Closely comparable to Pupfish in narrow Qlik-only positioning and in combining fixed-price implementations with subscription managed services.
- Bitmetric: A specialized Qlik consultancy offering Qlik implementation, migration to Qlik Cloud, and managed services across multiple geographies. Closely comparable to Pupfish's Qlik Cloud migration and managed analytics practice.
- Peak Indicators: Qlik-focused consultancy delivering Qlik Sense implementations, data strategy, and managed services, with a similar mix of fixed-scope engagements and ongoing analytics support. Direct peer because of exclusive Qlik focus and similar service portfolio.
- Axis Group: A long-standing Qlik Elite Partner offering Qlik Sense consulting, analytics, and managed services to enterprise clients. Highly comparable to Pupfish because both are exclusive Qlik specialists combining implementation, migration, and ongoing managed analytics work.
- Data MaiQ (Datavail Qlik practice): A Qlik partner offering Qlik Sense consulting, implementation, and managed analytics services. Comparable to Pupfish in exclusive Qlik positioning and in blending fixed-scope projects with recurring managed services.
- ISM (Information Systems Management): Long-tenured Qlik partner providing Qlik consulting, implementation, and managed analytics to mid-market and enterprise clients. Direct peer in exclusive Qlik focus, migration expertise, and managed services model.
Regional players
- Visual Analytics: A Qlik-focused consulting and managed services firm headquartered in Australia, providing Qlik implementation, migration, and ongoing analytics support. Comparable service mix to Pupfish but primarily serves a different geography.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pupfish social profiles
Digital presencePupfish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pupfish leadership team
Management profileNumber of profiles
Profiles1 record
Pupfish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pupfish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pupfish
What does Pupfish do?
Pupfish is a Qlik Authorized Partner that delivers Qlik Cloud-based data strategy, AI-powered analytics, automation, and managed analytics services. The company offers fixed-price QuickStart implementations (~$7,500-$12,500) for small and mid-size teams, recurring Managed Analytics subscriptions ($2,000-$9,600/month) for ongoing analytics-as-a-service, and embedded specialist support for consulting firms on enterprise Qlik projects. Core capabilities span data architecture, dashboarding, Qlik Cloud migrations, predictive AI, and automated alerting.
Is Pupfish a public or private company?
Pupfish is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pupfish founded?
Pupfish was founded in 2020. It employs 1 to 10 people.
Where is Pupfish based?
Pupfish is headquartered in Salida, United States, in the North America region.
How does Pupfish make money?
Three revenue lines are on record. QuickStart Implementation Services are the primary driver. The others are managed Analytics (Analytics-as-a-Service) and consulting Partner Delivery Support.
Who are Pupfish's main competitors?
Broad incumbents on record are Slalom, Fractal Analytics and Tiger Analytics. Direct peers are Context BI, Bitmetric, Peak Indicators, Axis Group, Data MaiQ (Datavail Qlik practice) and ISM (Information Systems Management). Visual Analytics is listed as a regional player.
Does Pupfish have an API?
No public API is recorded for Pupfish.