What Bold Screen does

Bold Screen Media, LLC, doing business as Bold Collective, operates HBX, a signal-driven programmatic advertising exchange headquartered at 2060-D East Avenida de Los Arboles #289 in Thousand Oaks, California. The company's core product is a programmatic exchange built on the OpenRTB 2.6 protocol that connects DSPs (demand-side platforms), SSPs (supply-side platforms), agencies, and curators for media transactions across nine format categories: Connected TV, OOH TV, Mobile Video, Streaming Radio, In-Game Audio, full-length Podcasting, short-form Podcasting, Text-To-Speech, and OOH Audio. HBX is organized around three operational pillars - Efficiency (rCPM Controls, Multi-Armed Bandit optimization, Atomic QPS, Pre-Bid IVT Filtering, Traffic Shaping), Transparency (100% oRTB 2.6 signals, ads.txt support, Supply Path Insights, Validated Supply Paths, Human IVT), and Granularity (content/show signals, UID data syncs, Extended Reporting, Data Targeting) - and the company advertises a podcast inventory base spanning 600+ shows.

Bold Collective generates revenue through transaction fees on media bought and sold across the HBX exchange. Go-to-market is API-first: demand and supply partners onboard through Monday.com-hosted survey forms rather than via a traditional direct sales force, and the platform is positioned as oRTB 2.6 compliant with broad format support. Publicly disclosed customers include enterprise advertisers such as Anheuser-Busch, Sprite, Starbucks, 7-Eleven, Quiznos, Culvers, McDonald's, Boxtop, Chime, Tally, Caesars, NewsBreak, and Care, alongside named target segments of DSPs, SSPs, agencies, curators, startups, enterprise leaders, media and publishers, and social-good organizations. The company is privately held with no disclosed institutional investors, funding rounds, headcount, management roster, or revenue figures in the available source material, and operates with a minimal public footprint (LinkedIn and Instagram accounts under theboldcollective and gobold.co handles, and a generic [email protected] inbox for partnership inquiries).

Name

Bold Screen

Legal name

Bold Screen Media, LLC

Website

https://boldscreenmedia.com

Company type

Private

Operating status

Operating

Short description

Bold Collective operates HBX, a signal-driven programmatic advertising exchange built on the oRTB 2.6 protocol that connects DSPs, SSPs, agencies, and curators across CTV, OOH TV, mobile video, streaming radio, in-game audio, podcasting, text-to-speech, and OOH audio formats via transaction fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Thousand Oaks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Programmatic Advertising Exchange: HBX operates as a signal-driven exchange connecting DSPs and SSPs for programmatic advertising across CTV, OOH TV, mobile video, streaming radio, in-game audio, and podcasting inventory. Revenue is generated through transaction fees on media bought and sold through the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bold Screen (operating as Bold Collective) operates HBX, a signal-driven programmatic advertising exchange built on the oRTB 2.6 protocol. The exchange connects demand-side platforms (DSPs), supply-side platforms (SSPs), agencies, and curators to buy and sell advertising inventory across Connected TV, Out-of-Home TV, Mobile Video, Streaming Radio, In-Game Audio, Podcasting, and Text-To-Speech formats. Revenue is earned through transaction fees on media bought and sold through the platform, supported by features including rCPM controls, multi-armed bandit optimization, pre-bid IVT filtering, validated supply paths, and content/show-level signal targeting.

Product overview

Bold Collective operates as a unified programmatic advertising platform centered around HBX, its signal-driven exchange. The platform is structured around three core pillars—Efficiency (featuring rCPM Controls, Multi-Armed Bandit optimization, Atomic QPS, Pre-Bid IVT Filtering, and Traffic Shaping), Transparency (100% oRTB 2.6 signals, ads.txt Support, Supply Path Insights, and Validated Supply Paths), and Granularity (custom signal targeting, content/show signals, UID data syncs, extended reporting, and data targeting). HBX supports a comprehensive range of media formats including Connected TV, Out-of-Home TV, Mobile Video, Streaming Radio, In-Game Audio, Podcasting (full and short-form), Text-To-Speech, and OOH Audio.

Differentiator

Problem solved

Functional benefit

Brands

• HBX: The signal-driven exchange. A programmatic advertising platform built on signals, supporting DSPs, SSPs, Agencies, and Curators. Features efficiency controls (rCPM, Multi-Armed Bandit), transparency tools (oRTB 2.6, ads.txt), and granular targeting capabilities.

Products and services

• HBX (Bold Collective Exchange)

Named customers13 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Trade Desk: Independent, publicly-traded demand-side platform that runs a large portion of its media buying through third-party exchanges. Comparable to Bold Collective as a non-walled-garden programmatic infrastructure play targeting agencies and enterprise advertisers across CTV, audio, mobile, and display.
• Magnite: Largest independent omnichannel sell-side ad exchange, with a leading position in CTV after the Telaria and SpringServe acquisitions. Directly comparable to HBX as a programmatic exchange serving SSPs, DSPs, and curators with cross-format inventory including CTV, audio, and mobile.
• OpenX: Privately-held independent programmatic exchange with CTV, mobile, and web inventory. Directly comparable as an alternative to walled-garden exchanges, competing on supply transparency and curated demand.
• Index Exchange: Privately-held independent ad exchange operating a global programmatic marketplace. Comparable to HBX in offering supply-path transparency, header bidding infrastructure, and curated demand for premium publishers and broadcasters.
• PubMatic: Public independent programmatic exchange focused on supply-path optimization and omnichannel inventory monetization. Operates a similar intermediary model to HBX, connecting SSP-side supply with DSP demand across CTV, mobile, and display.
• Equativ: Independent ad-tech platform combining an SSP/exchange, curation capabilities, and server-side ad insertion. Comparable to HBX as a non-walled-garden exchange offering CTV, video, and audio monetization with transparency and curation features.

Broad incumbents

• Criteo: Public ad-tech company with commerce-media and retargeting exchange capabilities. Comparable to HBX in operating programmatic exchange infrastructure, though at much larger scale and with a broader commerce-data angle.
• Google Ad Manager (AdX): Google's dominant ad exchange, bundled with its publisher ad server. Competes with HBX for both demand and supply but operates at vastly greater scale and as part of a broader ads-and-cloud portfolio rather than as a focused independent exchange.

Emerging players

• MediaMath: Independent programmatic DSP and terminalOne platform, restructured under a new ownership and product roadmap. Comparable to HBX as a non-walled-garden programmatic player focused on transparency, signal-driven buying, and enterprise advertisers.

Others

• Amazon Publisher Services (TAM):

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/theboldcollective
• Instagraminstagram.com/gobold.co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bold Screen