Provita Supplements

What Provita Supplements does

Provita Supplements GmbH is a privately held German feed additive manufacturer, founded in 2012 and headquartered in Pinneberg, Germany, with owned production facilities in Germany and Austria and regional offices in the USA, Brazil, and Asia-Pacific. The company develops, tests, produces, and distributes specialty feed additives for the global livestock and animal nutrition industry, organized into four product categories: probiotics (MAXBIOS, MAXLAC), trace elements (MAXACTIVAT, MAXCHELAT, MAXIONAT, MAXLYSINAT), functional additives (MAXFERM, MAXFIBER, MAXASCO), and acids (MAXACID), plus BONSILAGE silage additives. Its technical differentiation rests on patented processes, including a solid-state fermentation platform (MAXFERM/Pro), a patent-protected production process for mineral glycinates (MAXCHELAT) — which the company states is the only magnesium glycinate available on the market — activated zinc oxide (MAXACTIVAT/Zn), and coated probiotic delivery systems (MAXLAC) designed to survive pelleting.

The company operates a B2B sales-led go-to-market model, selling direct to feed mills and large livestock producers through its own sales force, regional offices, and a network of trading partners in numerous countries. GMP+ and QS certifications, independently verified, underpin access to regulated feed chains. Provita's commercial strategy emphasizes scientific validation, with multiple published feeding trials (e.g., 13% reduction in nitrogen excretion, 17% lower ammonia concentration, up to 62% reduction in zinc excretion with MAXCHELAT) and ongoing presence at major international industry events such as EuroTier, VIV Asia, and the BOKU Symposium on Animal Nutrition. The company is part of a family-owned network of complementary specialty feed businesses including Lactosan (probiotics), ISF (R&D), Gut Hülsenberg (reference farm), LIGRANA, Alginure, and Senzyme. Revenue is not publicly disclosed; the company has 11-50 employees and is led by Managing Director Dr. Torben Liermann.

Name

Provita Supplements

Legal name

Provita Supplements GmbH

Website

https://provita-supplements.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Provita Supplements GmbH is a German specialty feed additive manufacturer that develops, produces, and distributes probiotics, chelated trace elements, silage solutions, and functional additives for the global livestock and animal nutrition industry.

Ownership category

akta.pro rank

Product category

Animal Feed Additives

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111), Animal Food Manufacturing (3111), Farm Supplies Merchant Wholesalers (42491)

SIC

Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Non-Antibiotic Health & Performance Supplements (Immune, Gut Health, Stress/Heat Support) (AFADALAO)

akta.pro secondary industries

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), Performance & Metabolic Modifiers (e.g., Betaine, Carnitine) (AFADAKAI), Food & Feed Additives (Specialty Ingredients) (IMAEABAF), Additive & Premix Integration Services (enzymes, probiotics, minerals/vitamins, medication where permitted) (AFADAMAF)

Keywords

• Feed additives
• Animal nutrition products
• Probiotic supplements
• Trace elements
• Silage additives

Headquarters

HQ city

Pinneberg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Feed Additives Sales: B2B sales of feed additives to the livestock and animal nutrition industry, including probiotics, chelated trace elements, functional additives, and acids

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Provita Supplements develops, produces, and distributes feed additives for the global livestock feed industry. Its portfolio includes probiotics, chelated trace elements (organic glycinates), solid-state fermentation products, functional additives, acids, and silage additives. All products are manufactured exclusively in company-owned facilities in Germany and Austria, targeting feed mills, livestock farmers, and animal nutrition companies seeking improved gut health, nutrient digestibility, and reduced environmental impact.

Product overview

PROVITA SUPPLEMENTS is a feed additives company that develops, tests, produces, and distributes additives for the feed industry globally. The product portfolio is organized into four main categories: (1) Probiotics including MAXBIOS and MAXLAC (Enterococcus lactis-based products available for feed, drinking water, and milk replacers); (2) Trace Elements including MAXACTIVAT (activated zinc oxide), MAXCHELAT (organic trace element glycinates for Cu, Fe, Mn, Zn, and patented Mg), MAXIONAT, and MAXLYSINAT; (3) Functional Additives including MAXFERM/Pro (dried fungal solid-state fermentation product for improved protein digestibility and gut integrity) and MAXFIBER (fibrolytic enzyme product for rumen optimization); (4) Acids including MAXACID. The company also distributes BONSILAGE silage additives. Products are manufactured exclusively in company-owned facilities in Germany and Austria.

Differentiator

Problem solved

Functional benefit

Brands

• MAXBIOS: Probiotic product for application in feed.
• MAXLAC
• MAXACTIVAT
• MAXCHELAT
• MAXIONAT
• MAXLYSINAT
• MAXASCO
• MAXFERM
• MAXFIBER
• MAXACID
• BONSILAGE

Products and services

• MAXIONAT Trace element supplement within the Provita Supplements product portfolio.
• MAXLYSINAT Trace element supplement within the Provita Supplements product portfolio.
• MAXACID Acid-based feed additive within the Provita Supplements product portfolio.
• MAXBIOS Probiotic feed additive for application in feed, designed to support gut health in livestock.
• MAXLAC Probiotic product line based on Enterococcus lactis for gut flora stabilization, available in multiple formulations including DW (drinking water), Pellets (feed), and MR (milk replacers) variants.
• MAXACTIVAT Activated zinc oxide product line, including MAXACTIVAT/Zn, focused on improving gut integrity and reducing diarrhea frequency in weaned piglets.
• MAXCHELAT Organic trace element glycinates including copper (Cu), iron (Fe), manganese (Mn), zinc (Zn), and patented magnesium (Mg) glycinate for enhanced bioavailability in animals.
• MAXFERM Fungal fermentation product line, including MAXFERM/Pro (dried solid-state fermentation product), designed to enhance nutrient digestibility, strengthen gut integrity, and improve protein digestibility in monogastrics.
• MAXFIBER Fungal fermentation product with a broad spectrum of exogenous fibrolytic enzymes, promoting cell wall degradation and optimizing rumen metabolism for improved feed efficiency in dairy cattle.
• MAXASCO Functional feed additive within the Provita Supplements product portfolio.
• BONSILAGE Silage additives based on homo- and heterofermentative lactic acid bacteria to support forage quality and digestibility.

Quantifiable outcome

• 13% reduction in nitrogen excretion per pig
• +7 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Gut HülsenbergcoreStrategic or Co-development PartnerConnected company within the Provita group. Reference farm for methane quantification studies using MAXFIBER and BONSILAGE products. Located in Wahlstedt, Germany with 200 dairy cows used for research validation.
• ISF (Institut für Sicherheit und Futtermittel)coreStrategic or Co-development PartnerResearch institute for feed safety and quality. Conducts internal R&D including Dr. Daniel Berghaus as scientific staff. Responsible for research on MAXACTIVAT/Zn and other feed additives.
• Lactosan GmbH & Co. KGcoreStrategic or Co-development PartnerCompany specializing in development and production of live lactic acid bacteria and probiotics. Partner for MAXLAC and MAXBIOS probiotic products. Industry leader in microbiology for animal nutrition.
• LIGRANAminorStrategic or Co-development PartnerConnected company within the Provita group network of feed additive specialists.
• alginureminorStrategic or Co-development PartnerConnected company within the Provita group network offering specialized feed additive solutions.
• SenzymeminorStrategic or Co-development PartnerConnected company within the Provita group network specializing in enzyme solutions for feed applications.
• Universität für Bodenkultur Wien (BOKU)minorStrategic or Co-development PartnerUniversity partner for annual BOKU Symposium on Animal Nutrition. Research collaboration for presenting trial results and academic exchange on feed additives.
• Universität Pelotas (Brazil)minorStrategic or Co-development PartnerUniversity conducted in vivo trials for MAXFIBER product in 2019, showing improved milk performance and feed digestibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• dsm-firmenich (formerly DSM Nutritional Products): Global leader in animal nutrition and health, offering probiotics, vitamins, and feed additives including organic trace minerals (e.g., DSM's Optimin glycinates). Direct competitor to Provita's MAXCHELAT range and MAXLAC probiotics, but operates at vastly greater scale across all livestock segments.
• Evonik Animal Nutrition: Major producer of amino acids and specialty feed additives including organic trace minerals (e.g., METAMINO, Biolys, and glycinate products). Competes directly with Provita's MAXCHELAT trace element portfolio and benefits from broader portfolio and global scale.
• Cargill Animal Nutrition: One of the largest global animal nutrition providers offering premixes, feed additives, and gut health solutions through brands like Diamond V. Competes with Provita at the feed mill level across all major livestock species and geographies.
• Phibro Animal Health: Diversified animal health and nutrition company with nutritional specialty products, including trace minerals and gut health solutions. Competes with Provita's MAXCHELAT and MAXACTIVAT product lines, especially in swine and poultry.

Direct peers

• Trouw Nutrition (Nutreco): Animal nutrition subsidiary of Nutreco offering feed additives, premixes, and specialty products (e.g., Selko feed additives including organic trace minerals and gut health solutions). Competes directly with Provita in trace elements, probiotics, and gut health additives for swine and ruminants.
• Lallemand Animal Nutrition: Specialist in microbial-based feed additives including probiotics (yeast and bacteria), silage inoculants (Bonsilage-like products), and gut health solutions. Direct competitor to Provita's MAXLAC, MAXBIOS, and silage additive ranges with comparable specialty positioning.
• Kemin Industries: Global ingredient manufacturer focused on animal nutrition and health, including probiotics, organic trace minerals, gut health additives, and silage inoculants. Overlaps with Provita across probiotics (MAXLAC/MAXBIOS equivalents), organic minerals (MAXCHELAT equivalents), and silage (BONSILAGE equivalents).
• Novus International: Animal nutrition company specializing in trace minerals (e.g., MINTREX chelates), gut health additives (e.g., AVIMATRIX), and feed efficiency solutions. Direct competitor to Provita's organic mineral chelates (MAXCHELAT) and gut integrity products (MAXACTIVAT).
• Alltech: Global animal nutrition company offering organic trace minerals (Bioplex), probiotics, and gut health solutions. Direct overlap with Provita's MAXCHELAT mineral chelates, MAXLAC probiotics, and silage additive portfolio.
• Biochem (Biochem Zusatzstoffe): German-based feed additive manufacturer specializing in probiotics, organic acids, and gut health products for livestock. Direct regional competitor to Provita in the DACH market with comparable product portfolio and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/provitasupplements
• LinkedInlinkedin.com/company/provita-supplements

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Provita Supplements