Wayna Pitch
Wayna Pitch is a Nantes-based, founder-owned French film distribution company (founded 2011) that distributes auteur and first films theatrically across France and via international rights, while developing digital tools for cinema production and audience discovery, and operating the Cinéma Équitable social-impact label.
- Company typePrivate
- Founded2011
- HeadquartersNantes, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Wayna Pitch does
Wayna Pitch is a Nantes-based, founder-owned French film distribution company established in 2011 by Jonathan Musset. It specializes in theatrical distribution of feature-length fiction films, with a stated editorial commitment to first films, gender parity between male and female directors, and international auteur cinema. The company operates a multi-channel distribution model: direct theatrical booking across French cinemas, DVD/Blu-ray sales via a partnership with ESC Distribution, international rights licensing through a dedicated sales division, and a unique Cinéma Équitable label under which 50% of exploitation profits are returned to associations related to each film's subject matter.
Beyond core distribution, Wayna Pitch has developed several digital products targeting both the film industry and consumers. Sync6né is a traceability system that synchronizes screenwriting, editing, and mobile production management applications to automatically produce a first edit from a screenplay. Cine777 is a free mobile app for discovering cinema releases through interactive poster gameplay. TimeTonic for Cinema is a collaboration and communication platform adapted from a partnership with TimeTonic for managing film production projects. The company also invests in educational content (Wayna Tricks 36-page documents) and has pioneered novel distribution formats, notably the 'Années 20 LIVE' series, which films a plan-sequence episode in each host city and screens it the same evening in cinemas and online, and 'Romeo+Julie', which supplements theatrical release with a YouTube companion channel of 20+ short episodes representing half the production budget.
The customer base is fragmented across French art-house cinema audiences, educational institutions using pedagogical kits, and international territorial buyers acquiring distribution rights. Revenue is generated via transaction fees on theatrical bookings, one-time DVD/Blu-ray licenses, and territorial licensing royalties. The Cinéma Équitable model structurally caps net margins by donating half of profits. The company has won two major international festival prizes: the Berlinale 2022 Generation Best Film (ALIS) and the Locarno 2022 Golden Leopard (RÈGLE 34), underscoring editorial credibility. Operating with 1-10 employees and no external funding, Wayna Pitch is a small, independent operation that combines creative distribution with experimental technology and social-impact positioning.
Wayna Pitch firmographics
Firmographics- Name
- Wayna Pitch
- Legal name
- Wayna Pitch
- Website
- https://waynapitch.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wayna Pitch is a Nantes-based, founder-owned French film distribution company (founded 2011) that distributes auteur and first films theatrically across France and via international rights, while developing digital tools for cinema production and audience discovery, and operating the Cinéma Équitable social-impact label.
- Ownership category
- akta.pro rank
Where Wayna Pitch is headquartered
LocationHeadquarters
- HQ city
- Nantes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Wayna Pitch business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Theatrical Distribution: Film distribution to cinemas across France through theatrical releases, managing booking and promotion for new films.
- DVD/Blu-ray Sales: Physical media sales of films including limited editions through ESC Distribution partnership.
- International Sales: International sales section for selling distribution rights to other territories.
- Cinéma Équitable: Label initiative where distributor commits to return 50% of profits to associations related to the film's story.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Wayna Pitch product offering
Product offeringCore offering
Wayna Pitch is an independent French film distribution company ("maison de films") that acquires and theatrically releases feature-length fiction films, with an editorial line favoring first films, emerging directors, and gender parity. Beyond theatrical distribution across French cinemas, the company develops proprietary digital tools for the cinema industry (Sync6né, Cine777, TimeTonic for Cinema), physical DVD editions, the Cinéma Équitable social impact label, and innovative hybrid formats combining theatrical screenings with live or digital companion content.
Product overview
Wayna Pitch is a French film distribution company (maison de films) specializing in feature-length fiction films. The company operates primarily as a film distributor with an innovative approach, offering a portfolio that includes core film distribution services, educational content (WAYNA Tricks), and digital materials. The company also develops technology tools for the film industry including Sync6né (production traceability), CINE777 (cinema discovery app), and TimeTonic for Cinema (production management). Their distribution catalog features films across various genres, with upcoming releases scheduled through 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Cine777: A mobile application that allows users to discover cinema releases by playing with a spinner of posters, featuring a request system to explore films and trailers.
- TimeTonic
- Cinéma Équitable
- Wayna Tricks
Quantifiable outcome
- 50% of profits from Cinéma Équitable films go to relevant associations
Companies that use Wayna Pitch
Customer profileSegments3 records
Ideal customer profiles4 records
Wayna Pitch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wayna Pitch partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SDI (Syndicat des Distributeurs Indépendants)coreProfessional organization membership for independent film distributors in France. Wayna Pitch is a member defending cinema as a central place for a living, pluralist, and mixed film sector.
- ESC DistributioncoreDistribution partner for DVD and Blu-ray physical media sales of Wayna Pitch films including limited editions.
- Cinéma ÉquitableWayna Pitch initiated the Cinéma Équitable label which highlights quality films produced with limited means. Any distributor can use the label to associate spectators with an equitable cinema approach, committing to return 50% of profits to relevant associations.
- AllocinéminorFilm showings and session booking platform partnership for Wayna Pitch films.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Wayna Pitch competitors and assessment
Company assessmentDirect peers
- UFO Distribution: French independent film distributor specializing in arthouse and international cinema with theatrical releases. Directly comparable target audience and acquisition approach.
- Sophie Dulac Distribution: Independent French distributor emphasizing auteur, discovery, and arthouse titles. Comparable niche positioning and theatrical distribution model to Wayna Pitch.
- Le Pacte: Independent French distributor focused on auteur cinema and festival-selected titles with theatrical releases. Direct competitor for similar filmmaker and catalog positioning.
- Ad Vitam Distribution: French independent distributor releasing auteur and festival films theatrically in France. Comparable scale, curatorial approach, and theatrical GTM to Wayna Pitch.
- Diaphana Distribution: Paris-based independent distributor specializing in French and European art-house films with theatrical releases in France. Similar catalog focus and target audience to Wayna Pitch.
- Memento Films Distribution: Independent French film distributor focused on auteur cinema, festival titles, and arthouse releases in French theaters. Closely comparable size, editorial positioning, and theatrical distribution model to Wayna Pitch.
- Wild Bunch: Major independent French/European sales and distribution company handling auteur and festival titles with theatrical releases across multiple territories. Larger but directly comparable in editorial model.
Broad incumbents
- Gaumont Distribution: Major French film production and distribution company with deep catalog and broad theatrical reach. Overlaps with Wayna Pitch on arthouse acquisitions but at far greater scale.
- Pathé Films: Major French and European film production and distribution group with extensive theatrical distribution capabilities. Operates at significantly greater scale than Wayna Pitch but competes for similar auteur and premium releases.
- MK2 Curiosity Films: Distribution arm of MK2, a major French independent film group that also operates its own cinema network. Distributes auteur and arthouse titles with broader resources and exhibition footprint than Wayna Pitch.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wayna Pitch social profiles
Digital presenceWayna Pitch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wayna Pitch leadership team
Management profileNumber of profiles
Profiles2 records
Wayna Pitch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wayna Pitch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wayna Pitch
What does Wayna Pitch do?
Wayna Pitch is an independent French film distribution company ("maison de films") that acquires and theatrically releases feature-length fiction films, with an editorial line favoring first films, emerging directors, and gender parity. Beyond theatrical distribution across French cinemas, the company develops proprietary digital tools for the cinema industry (Sync6né, Cine777, TimeTonic for Cinema), physical DVD editions, the Cinéma Équitable social impact label, and innovative hybrid formats combining theatrical screenings with live or digital companion content.
Is Wayna Pitch a public or private company?
Wayna Pitch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wayna Pitch founded?
Wayna Pitch was founded in 2011. It employs 1 to 10 people.
Where is Wayna Pitch based?
Wayna Pitch is headquartered in Nantes, France, in the Europe region.
How does Wayna Pitch make money?
Four revenue lines are on record. Theatrical Distribution is the primary driver. The others are DVD/Blu-ray Sales, international Sales and cinéma Équitable.
Who are Wayna Pitch's main competitors?
Direct peers on record are UFO Distribution, Sophie Dulac Distribution, Le Pacte, Ad Vitam Distribution, Diaphana Distribution, Memento Films Distribution and Wild Bunch. Broad incumbents are Gaumont Distribution, Pathé Films and MK2 Curiosity Films.
Does Wayna Pitch have an API?
No public API is recorded for Wayna Pitch.