Edgewater Marine

What Edgewater Marine does

Edgewater Marine LLC is a privately-held, Foster City, California-based marine services company founded in 2012 by lifelong boating enthusiasts. The company operates on the 4-mile Foster City Lagoon under an exclusive concession granted by the City of Foster City in 2013, which prohibits other operators from renting electric boats on that waterway. From a purpose-built Boathouse and Docks facility completed in 2021 under a land lease with the city, Edgewater Marine runs a multi-line business combining consumer rentals, guided experiences, boat sales, and maintenance services.

The core product is hourly and 2-hour electric boat rentals across three tiers: Duffy Electric Sun Cruisers (Duffy 21 and Duffy 22, $349-$399), restored electrified vintage runabouts from the 1950s-60s ($299), and Whaly open-air dinghies with ePropulsion electric outboard motors ($149). The fleet also includes guided tours and sunset cruises at $799 for 2 hours with a licensed skipper. Beyond rentals, the company is the exclusive Duffy Direct representative for Northern California, selling new Duffy 23 Sun Cruisers at $89,999 and pre-owned Duffy boats ranging from $24,999 to $52,999 under a California yacht broker license. The Duffy Care subscription program provides recurring monthly maintenance (cleaning, battery service, bottom cleaning) across Foster City, Redwood Shores, Redwood City, San Mateo, Napa, Novato, Petaluma, and San Rafael.

The go-to-market is direct-to-consumer: bookings flow through the FareHarbor online reservation platform embedded in the company website, while sales and service are transacted by phone and email with the owner-operator. Customer segments are families and social groups (including bookings for up to 80+ people with on-water picnic grounds), corporate teams, and couples seeking date-night or proposal experiences. Marketing emphasizes community sponsorships (summer concert series, Summer Days festival, Fourth of July fireworks tours), an active blog featuring San Francisco Chronicle coverage of the lagoon, and reputation management on Yelp (5/5, 110+ reviews), Google (5/5, 20+ reviews), and Facebook (5/5, 10+ reviews). No AI/ML capabilities, external funding, or M&A activity are disclosed in available sources.

Name

Edgewater Marine

Legal name

Edgewater Marine LLC

Website

https://edgewatermarinellc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Edgewater Marine LLC operates exclusive electric boat rentals, guided tours, Duffy boat sales, and a subscription maintenance service on Foster City Lagoon in Northern California, serving families, couples, corporate groups, and individual boat buyers.

Ownership category

akta.pro rank

Product category

Marine Recreation and Boat Services

NAICS

Marinas (713930), Marinas (71393), Boat Dealers (441222)

SIC

Water Transportation (4400), Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

akta.pro secondary industry

Shore Excursion Operators (Tours & Activities) (THAEAFAC)

Keywords

• Electric boat rentals
• Boat maintenance services
• Yacht brokerage
• Guided boat tours
• Marine leisure services

Headquarters

HQ city

Foster City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Electric Boat Rentals: Hourly and 2-hour rental fees for three types of electric boats: Duffy Sun Cruisers (premium), Retro Runabouts (mid-tier vintage), and Whaly Outboards (economy). Revenue is transaction-based per rental session with capacity-based pricing.
2. Duffy Electric Boat Sales: Sales of new and pre-owned Duffy Electric Boats. New Duffy 23 Sun Cruiser listed at $89,999. Pre-owned boats range from $24,999 to $52,999. Company acts as exclusive Duffy Direct representative for Northern California.
3. Duffy Care Service Program: Monthly service program including cleaning, battery service, bottom cleaning, and maintenance. Provides recurring revenue from existing boat owners.
4. Guided Tours and Sunset Cruises: Skipper-guided tours with private driver for 2 hours, targeting corporate events and special occasions like proposals and weddings.
5. Boat Maintenance and Repair Services: Bottom cleaning, battery and charger service, electrical and mechanical repairs, fiberglass restoration, boat lettering, and bottom paint services. Factory-trained service in Northern California.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Edgewater Marine rents three types of electric boats (Duffy Sun Cruisers, restored Retro Runabouts, and Whaly Outboards with ePropulsion motors) by the hour on the Foster City Lagoon, sells new and pre-owned Duffy Electric Boats as the exclusive Duffy Direct dealer for Northern California, and provides a subscription Duffy Care maintenance program plus on-demand boat repair. The company also offers skipper-guided tours and sunset cruises and accommodates group events of up to 80+ people with on-site picnic grounds.

Product overview

Edgewater Marine operates as a marine services company offering a portfolio of electric boat products and rentals on the Foster City Lagoon. The core offering consists of Duffy Electric Boats (the exclusive representative for Duffy Electric Boats in Northern California) including Sun Cruiser models (Duffy 21, Duffy 22, Duffy 23), Classic Electrified Runabouts (retro boats from the 1950s-60s), and Whaly Outboards with ePropulsion motors. The company also offers pre-owned Duffy boats for sale, comprehensive Duffy Care service programs, and guided tour experiences including sunset cruises. Services include boat maintenance, bottom cleaning, battery service, electrical/mechanical repair, and fiberglass restoration. The product portfolio is designed for recreational lagoon cruising targeting families, groups, corporate events, and special occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Duffy Electric Sun Cruiser Rentals (Duffy 21 and Duffy 22) Self-drive 2-hour rentals of Duffy 21 ($349) and Duffy 22 ($399) Sun Cruisers with all-weather enclosures, aft sun decks, interior tables, and Bluetooth sound systems; accommodate up to 10–12 people and are targeted at families, friends, and corporate groups.
• Classic Electrified Retro Runabout Rentals 2-hour rentals at $299 of restored 1950s–1960s vintage runabouts that have been converted to electric propulsion, accommodating 2–5 persons in an open-air setting; targeted at couples, dates, proposals, and smaller groups.
• Whaly Outboard Rentals 2-hour rentals at $149 of colorful, open-air dinghy-style Whaly boats equipped with ePropulsion electric outboard motors, seating up to 5 persons; offered as an economy casual option for outdoor lagoon cruising.
• Guided Tours Licensed skipper-driven 2-hour guided tours on Duffy 21 or Duffy 22 Sun Cruisers priced at $799, accommodating up to 9 persons plus driver; available daytime or after-hours for customers who prefer not to drive.
• Sunset Cruises Private skipper-driven 2-hour sunset lagoon tours on a Duffy Electric Sun Cruiser priced at $799 for up to 9 persons plus driver; targeted at romantic occasions, date nights, and proposals.
• New Duffy 23 Sun Cruiser Sales New Duffy 23 Sun Cruiser electric boat sold for $89,999 (as equipped, plus taxes and delivery) through Edgewater Marine as the exclusive Duffy Direct representative for Northern California; features spacious seating, built-in outdoor galley option, larger aft deck, and optional fiberglass hardtop with folding swim platform.
• Pre-owned Duffy Boat Sales (Yacht Brokerage) Sales of pre-owned Duffy electric boats (e.g., 2022 Duffy Bay Island 22 at $52,999; 2019 Duffy Snug Harbor 18 at $39,999; 2009 Duffy 18 Snug Harbor at $24,999) conducted under California yacht broker license B-03535-00001-SM.
• Duffy Care Comprehensive Service Program Monthly subscription service program including interior and exterior cleaning, battery service, semi-annual bottom cleaning and wax, and full maintenance coverage; available in Foster City, Redwood Shores, Redwood City, San Mateo, Napa, Novato, Petaluma, and San Rafael, with on-dock service.
• Boat Maintenance and Repair Services On-demand factory-trained boat services including bottom cleaning (pressure wash or diver), battery and charger service, electrical and mechanical repairs, fiberglass restoration and repair, boat lettering, and bottom paint via EPA-certified professional boatyard.
• Group Boat Rentals with Picnic Grounds Multi-boat group rentals using the entire fleet plus the Rose Garden picnic grounds on the water to accommodate groups of up to 80+ people on weekdays; targeted at corporate events and large family or community gatherings.

Quantifiable outcome

• 4-mile lagoon route explorable in 2 hours at maximum 5 mph electric boat speed
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered minor, flagship and core.

• Devil's Canyon BreweryminorGTM or Marketing Partner · 16 May 2025Food truck partner featured at May 16, 2025 launch event for three new classic retro electric boats. Local craft brewery providing refreshments at community events.
• Bluefish KitchenminorGTM or Marketing Partner · 16 May 2025Food truck partner featured at May 16, 2025 launch event for three new classic retro electric boats. Local food truck providing cuisine at community events.
• Duffy BoatsflagshipStrategic or Co-development PartnerExclusive Duffy Direct representative for Northern California. Edgewater Marine sells new and pre-owned Duffy electric boats and provides factory-trained service. This is the company's core business relationship, enabling both sales revenue and establishing service authority in the region.
• Events & Chill (Picnic 'n Cruise)coreGTM or Marketing PartnerCatering partner for special occasion cruises including proposals, wedding parties, and celebrations. Partner provides picnic catering services that enhance the rental experience with food and decorations.
• EZ Motion Rock BandminorGTM or Marketing PartnerLive music entertainment at May 2025 launch event for new retro electric boats. Community event entertainment partner.
• Foster CityflagshipStrategic or Co-development PartnerCity government granted exclusive concession in 2013 to rent electric boats on Foster City Lagoon. Land lease agreement for empty lot in Boat Park to build new facility completed in 2021. Regulatory relationship enabling exclusive market position.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• GetMyBoat: GetMyBoat is a boat rental and charter marketplace overlapping with Edgewater's recreational boating customer base, particularly for charters and special-occasion bookings.
• Boatsetter: Boatsetter is a peer-to-peer boat rental marketplace; it competes for the same recreational boating spend but via a marketplace model rather than owned fleet.

Regional players

• Lake Tahoe Cruises / Emerald Bay Tours: Operates sightseeing boat tours in a single Northern California/Nevada lake setting; comparable as a tourism-only, fixed-route scenic boat operator targeting leisure visitors.
• Marina del Rey Boat Rentals: A Southern California marina-based boat rental operator offering recreational powerboat and electric options; comparable as a regional, marina-anchored rental business.
• Mission Bay Boat & Jet Ski Rentals: Operates recreational boat rentals in a Southern California bay setting; comparable as a similar single-waterway, leisure-rental operator with a tourism customer base.

Broad incumbents

• City Experiences (Hornblower): City Experiences is a large operator of harbor cruises, sunset sails, and water-based tours; it addresses overlapping leisure demand at much larger scale across multiple cities.

Direct peers

• Duffy Electric Boat Company: Duffy is both Edgewater's exclusive supplier and a direct operator of its own Duffy rental fleets at other Southern California locations, making it the closest comparable on product and business model.
• GoBoat: GoBoat operates self-drive electric boat rental fleets in multiple cities with similar hourly booking and small electric craft, directly comparable in customer experience and target use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ElectricBoatRental
• LinkedInlinkedin.com/company/edgewater-marine-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edgewater Marine