Value Accounting
Value Accounting AB is a Swedish accounting and advisory firm providing bookkeeping, payroll, tax, annual reporting, business valuation, and financial advisory services to small and medium-sized enterprises across Sweden, delivered via SRF-authorized consultants and a cloud-based customer portal from offices in Stockholm and Gothenburg.
- Company typePrivate
- Founded2008
- HeadquartersHägersten, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Value Accounting does
Value Accounting AB is a privately held Swedish accounting and advisory firm founded in 2008 that provides bookkeeping, payroll administration, financial closings, annual reports, income tax declarations, business valuations, and financial advisory to small and medium-sized enterprises. The firm is headquartered in Hägersten (Stockholm) with a regional office in Gothenburg and serves clients throughout Sweden. Service delivery is led by SRF-authorized accounting consultants (Svenska Redovisningsförbundet) and supported by a digital customer portal branded Value Accounting Online / Kundzon, which provides Single Sign On access, digital document management, GDPR-compliant storage, digital contract signing, and case handling.
The underlying technology is a cloud-based portal layered on top of standard Swedish accounting integrations (Fortnox, 24SevenOffice) and the Kivra digital mailbox service, enabling real-time financial reporting, automated invoice processing, and digital government correspondence. The platform does not employ proprietary AI/ML capabilities; automation is limited to invoice routing and reporting workflows. Distribution combines direct consultant relationships with digital inbound: a quote-request form with a 24-hour response SLA, an SEO-optimized website, a regular regulatory blog, and a customer email newsletter. Pricing is quote-based with no publicly disclosed tiers, billed on monthly subscription terms for ongoing services and on a professional services basis for transactional work such as annual reports, tax filings, and valuations.
The business model is a hybrid of recurring monthly subscriptions (bookkeeping, payroll) and project-based professional services (annual reports, tax declarations, valuations, advisory). The customer base is horizontally distributed across SMBs in industries including beverage, technology, healthcare, and retail. The firm employs approximately 11 people and has progressively expanded its credentialed consultant capacity between 2020 and 2022. The firm does not disclose revenue and has not raised external funding.
Value Accounting firmographics
Firmographics- Name
- Value Accounting
- Legal name
- Value Accounting AB
- Website
- https://valueaccounting.se
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Value Accounting AB is a Swedish accounting and advisory firm providing bookkeeping, payroll, tax, annual reporting, business valuation, and financial advisory services to small and medium-sized enterprises across Sweden, delivered via SRF-authorized consultants and a cloud-based customer portal from offices in Stockholm and Gothenburg.
- Ownership category
- akta.pro rank
Value Accounting industry classification
Industry- Product category
- Accounting Services
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)
- akta.pro primary industry
- Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)
Keywords
Where Value Accounting is headquartered
LocationHeadquarters
- HQ city
- Hägersten
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Value Accounting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Accounting and Bookkeeping Services: Ongoing accounting services including current bookkeeping, monthly closings, and financial reporting. Revenue is generated through recurring service fees, typically billed on a subscription or fixed price basis depending on company size and transaction volume.
- Payroll Administration: Full-service payroll processing including salary calculations, payslip distribution, payment processing, and monthly tax declarations.
- Annual Reporting and Tax Services: Year-end financial statements, annual reports (årsredovisning), and income tax declaration preparation services.
- Business Valuation Services: Professional company valuation services for ownership transfers, partner exits, inheritance, and financing negotiations.
- Financial Advisory and Consulting: Qualified financial advice including analysis, reporting, budget follow-up, cash flow forecasts, and key metrics delivered by authorized accounting consultants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customized pricing based on company needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Value Accounting product offering
Product offeringCore offering
Value Accounting AB delivers outsourced accounting, payroll, tax, and financial advisory services to small and medium-sized businesses across Sweden. Services are provided by SRF-authorized accounting consultants and delivered through a digital online platform (Value Accounting Online/Kundzon) that gives clients real-time access to financial reports, digital document management, and Kivra digital mailbox integration. The firm operates from offices in Stockholm and Gothenburg, serving clients nationwide.
Product overview
Value Accounting is a Swedish accounting firm offering a unified service portfolio for small and medium-sized businesses. Their core offering is delivered through the Value Accounting Online/Kundzon platform, which integrates all services via Single Sign On, document management, and digital communication. The product portfolio includes: Löpande bokföring (ongoing accounting), Löneadministration (payroll), Bokslut (financial closing), Årsredovisning (annual reports), Inkomstdeklaration (tax returns), Ekonomisk rådgivning (financial advisory), and Företagsvärderingar (business valuations). Services are provided by SRF-authorized accounting consultants using standardized, quality-assured methodologies with online-based digital solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Löpande bokföring (Ongoing Accounting) Complete ongoing accounting services including supplier invoice handling, customer invoicing, receipt management, and VAT reporting using online-based solutions with real-time access. Targeted at small and medium-sized business owners in Sweden.
- Löneadministration (Payroll Administration)
- Bokslut (Financial Closing)
- Årsredovisning (Annual Reports)
- Inkomstdeklaration (Income Tax Returns)
- Ekonomisk rådgivning (Financial Advisory)
- Företagsvärderingar (Business Valuations)
- Value Accounting Online / Kundzon (Customer Portal) Unified online platform providing all-in-one access to accounting, payroll, and financial services with Single Sign On, document management, digital mailbox, and case handling capabilities for SME clients.
Quantifiable outcome
- 55% faster reporting compared to traditional methods with online reporting system
- +1 more outcomes
Companies that use Value Accounting
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Value Accounting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Value Accounting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KivracoreKivra is a digital mailbox service integrated into Value Accounting's customer portal. It enables clients to receive official government correspondence digitally and allows Value Accounting to manage client matters in real-time. Value Accounting helps clients set up their Kivra digital mailbox upon becoming a customer. Over 3.5 million Swedes can receive digital mail through Kivra.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Value Accounting competitors and assessment
Company assessmentDirect peers
- Aspia: Aspia is a Swedish accounting and HR services firm offering bookkeeping, payroll, tax, and advisory to SMBs across Sweden, directly comparable to Value Accounting's service portfolio though at significantly larger scale.
- Azets: Azets is a leading Nordic provider of outsourced accounting, payroll, and advisory services targeted at SMBs, with a service model, technology stack, and target customer closely aligned with Value Accounting.
Broad incumbents
- Grant Thornton Sweden: Grant Thornton is a global accounting network with a Swedish member firm providing audit, tax, and advisory services. Comparable as a competitor for Swedish SMB and mid-market accounting work.
- BDO Sweden: BDO is a top global accounting network with a Swedish member firm offering bookkeeping, tax, audit, and advisory. Comparable to Value Accounting as it provides overlapping services to Swedish SMBs and midsized companies.
- KPMG Sweden: KPMG is a Big 4 firm with a Swedish practice providing audit, tax, and advisory. Comparable as a competitor for Swedish business accounting services, though focused on larger enterprises than Value Accounting's SMB core.
- RSM Sweden: RSM is a global accounting network with a Swedish member firm offering audit, tax, and advisory to mid-market and SMB clients, directly comparable to Value Accounting's target segment.
- EY Sweden: Ernst & Young is a Big 4 firm with a Swedish practice providing audit, tax, and advisory. Comparable as a competitor for Swedish business accounting and compliance work.
- PwC Sweden: PwC is a Big 4 firm with a Swedish practice providing audit, tax, and advisory. Comparable as a competitor for Swedish business accounting services across SMB and mid-market.
Others
- Fortnox: Fortnox is a leading Swedish cloud accounting and payroll SaaS platform. Comparable as an alternative for SMB clients who choose to handle accounting in-house rather than via Value Accounting's outsourced service.
- Visma: Visma is a Nordic software company providing accounting, payroll, and ERP solutions. Comparable as a software alternative that SMBs could adopt instead of using Value Accounting's outsourced services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Value Accounting social profiles
Digital presenceValue Accounting compliance and trust
Trust signalCompliance1 record
Value Accounting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Value Accounting leadership team
Management profileNumber of profiles
Profiles11 records
Value Accounting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Value Accounting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Value Accounting
What does Value Accounting do?
Value Accounting AB delivers outsourced accounting, payroll, tax, and financial advisory services to small and medium-sized businesses across Sweden. Services are provided by SRF-authorized accounting consultants and delivered through a digital online platform (Value Accounting Online/Kundzon) that gives clients real-time access to financial reports, digital document management, and Kivra digital mailbox integration. The firm operates from offices in Stockholm and Gothenburg, serving clients nationwide.
Is Value Accounting a public or private company?
Value Accounting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Value Accounting founded?
Value Accounting was founded in 2008. It employs 11 to 50 people.
Where is Value Accounting based?
Value Accounting is headquartered in Hägersten, Sweden, in the Europe region.
How does Value Accounting make money?
Five revenue lines are on record. Accounting and Bookkeeping Services are the primary driver. The others are payroll Administration, annual Reporting and Tax Services, business Valuation Services and financial Advisory and Consulting.
Who are Value Accounting's main competitors?
Direct peers on record are Aspia and Azets. Broad incumbents are Grant Thornton Sweden, BDO Sweden, KPMG Sweden, RSM Sweden, EY Sweden and PwC Sweden. Others are Fortnox and Visma.
Does Value Accounting have an API?
No public API is recorded for Value Accounting.
What industry is Value Accounting in?
Value Accounting's product category is Accounting Services. Its primary akta.pro industry code is BPAHABAF, Financial Reporting & Technical Accounting Advisory (GAAP/IFRS). Its NAICS code is 54121.