De Pastorie Aarle-Rixte

What De Pastorie Aarle-Rixte does

De Pastorie Aarle-Rixtel is a privately held, small-scale residential care facility located in a rijksmonument (national monument) building dating to 1894 in the village of Aarle-Rixtel, municipality of Laarbeek, North Brabant, Netherlands. The company delivers 24-hour integrated care to elderly residents with dementia and/or physical disabilities, structured around three pillars: housing, care, and well-being. Its service portfolio includes rental studios and apartments, personal care, nursing, palliative care, structured activity programming, a sensory-stimulating garden, and ancillary services such as duofiets rental and respite stays.

The business operates under a holding structure (Personal Holding BV) with two operating companies — De Pastorie Zorg BV (KVK 65268172) and a facilities BV (KVK 65268261) — governed by a three-member Raad van Commissarissen. Marjolein Wissema serves as owner/bestuurder. The organization employs over 50 qualified caregivers, nurses, activity coordinators, and support personnel, and is a recognized SBB training company.

Revenue is generated through three streams: monthly housing subscriptions ranging from €2,469 to €4,802 depending on unit type (effective January 1, 2026), care services financed via Persoonsgebonden Budget (PGB) under the Dutch Long-term Care Act (Wlz) with additional care charged at €84.99/hour, and ancillary services (duofiets rental €5/session, guest meals €15–17.50, overnight respite €80/day). Customer acquisition relies on direct-to-consumer engagement via website, personal consultations and tours, and referrals from local GPs, pharmacy, and healthcare networks including Zorgboog and Riant Verzorgd Wonen.

Name

De Pastorie Aarle-Rixte

Legal name

De Pastorie Zorg BV

Website

https://pastorie-aarlerixtel.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

De Pastorie Aarle-Rixtel is a privately held Dutch small-scale residential care facility in a 1894 national monument offering 24-hour integrated housing, care, and well-being services to elderly residents with dementia and physical disabilities, supported by over 50 qualified staff.

Ownership category

akta.pro rank

Product category

Residential Elderly Care

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (62412), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Standalone Memory Care Communities (Purpose-Built) (HLADACAA)

akta.pro secondary industries

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF), Specialty CCRCs (e.g., Memory-Care-Focused, Veteran-Focused) (HLADAEAK)

Keywords

• Residential elderly care
• Dementia care services
• Palliative nursing care
• Assisted living facility
• Senior housing rental

Headquarters

HQ city

Aarle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential housing rental: Monthly rental fees for studios and apartments ranging from €2,469 to €4,802 depending on unit type. Includes comprehensive services such as meals, utilities, housekeeping, linens, TV/internet, and 24-hour availability. Studios are non-independent units ineligible for housing benefits.
2. Care services financing: Care services are financed through Persoonsgebonden Budget (PGB) from the Long-term Care Act (Wlz). Additional care services are charged separately at €84.99 per hour in 2026.
3. Ancillary services: Revenue from supplementary services including duofiets rental at €5.00 per session, guest meals at €15-17.50 per warm meal, overnight stays at €80.00 per day, and clothing labeling services at €25 per hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

De Pastorie Aarle-Rixtel operates a small-scale, 24-hour residential care community for elderly residents with dementia and/or physical disabilities, housed in a 1894 Neo-Renaissance national monument building in the village center of Aarle-Rixtel, Netherlands. The offering integrates rental studios and apartments, continuous personal care, nursing, palliative care, and guidance services delivered by a team of 50+ qualified staff, supported by a daily activities program and sensory garden for resident well-being.

Product overview

De Pastorie Aarle-Rixtel is a kleinschalige (small-scale), intimate residential community offering an integrated care model built on three pillars: housing (wonen), care (zorg), and well-being (welzijn). The core offering includes rental of studios and apartments in a historic monument building dating to 1894, combined with 24-hour care services for residents with dementia and/or physical disabilities. Care services encompass personal care, nursing, guidance, and palliative care delivered by over 50 qualified staff. Well-being is supported through daily activity programs, movement/exercise integration, and a sensory-stimulating garden. Additional services include tandem bike rental, respite care stays, and a charitable foundation for supplementary funding of resident amenities. The organization operates as a holding with two operating companies (De Pastorie Zorg BV and a facilities BV), governed by a Board of Supervisors.

Differentiator

Problem solved

Functional benefit

Products and services

• 24-Hour Residential Care

Quantifiable outcome

• 24-hour presence of qualified care staff

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Verpleegkundig Technisch Team ZorgboogcoreStrategic or Co-development PartnerCollaboration for specialized nursing care services. Zorgboog provides technical nursing expertise to complement De Pastorie's residential care offerings.
• Zorgboog in BalanscoreStrategic or Co-development PartnerPartnership for palliative/end-of-life care. Collaborates with De Pastorie to provide specialized support in the final life phase.
• Kemps & Rijf FysiotherapieminorStrategic or Co-development PartnerLocal physiotherapy practice providing rehabilitation and movement services to residents of De Pastorie.
• KennizminorOthersPlatform for care entrepreneurs providing industry resources, benchmarking, and professional development for healthcare operators.
• Riant Verzorgd WonencoreOthersBranch association for assisted living providers. De Pastorie is affiliated, enabling residents to access complaints functionary and confidential advisor services through the association.
• SBB (Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven)minorStrategic or Co-development PartnerDe Pastorie is a recognized training company (erkend leerbedrijf) accepting students for healthcare education programs including nursing, personal care, and social work.
• Apotheek LaarhoeveminorStrategic or Co-development PartnerLocal pharmacy in Aarle-Rixtel providing medication services to residents.
• Huisartsenpraktijk Aarle-RixtelcoreStrategic or Co-development PartnerLocal general practice providing primary healthcare services to residents. Collaboration ensures integrated medical care for residents.
• ZorgThuisminorOthersBranch association for home care providers. De Pastorie is affiliated and displayed on the ZorgThuis logo platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Martha Flora: Dutch small-scale residential care provider specializing in dementia care, operating multiple intimate locations across the Netherlands with a comparable 'kleinschalig' concept similar to De Pastorie.

Broad incumbents

• Zorgboog: Major elderly care organization operating in the Brabant region (and a partner of De Pastorie), offering a broad portfolio of care services including home care, nursing, and assisted living that overlaps with De Pastorie's offering.
• Humanitas DMN: Large Dutch elderly care organization with multiple locations including specialized dementia care, providing assisted living and nursing services at greater scale than De Pastorie.

Regional players

• Archipel Zorggroep: Elderly care provider in the Eindhoven region of North Brabant offering assisted living, nursing care, and dementia care across multiple locations, geographically adjacent to De Pastorie.
• Sevagram: Elderly care provider operating in Limburg and surrounding regions offering assisted living, nursing home care, and dementia-focused services comparable in scope to De Pastorie.
• Tangenborgh: Dutch elderly care organization in Drenthe providing residential care, dementia care, and home care with a similar small-scale philosophy to De Pastorie.
• Coloriet: Elderly care provider in Flevoland offering nursing home, assisted living, and dementia care services across multiple locations, comparable in service mix to De Pastorie.
• Stichting Sint Jacob: Amsterdam-based elderly care organization providing residential nursing and dementia care with both intramural and small-scale living arrangements, conceptually aligned with De Pastorie.
• Pieter van Foreest: Elderly care provider in the Delft region of South Holland offering nursing, dementia care, and assisted living services, similar in service composition to De Pastorie.
• Stichting De Waalboog: Nijmegen-based elderly care foundation offering nursing home care, dementia care (including small-scale living), and hospice care with a comparable integrated care philosophy to De Pastorie.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Pastorie Aarle-Rixte