Química Masul

What Química Masul does

Química Masul is a privately held Spanish limited company (QUÍMICA MASUL S.L.) headquartered in Málaga that manufactures industrial detergents, disinfectants, and cleaning solutions. The company operates its own R&D laboratory for the continuous development of chemical formulations, producing alkaline, neutral, and acidic products as well as specialized offerings such as the QUIMASUL A-2150 concentrated foaming degreaser targeted at organic-residue removal in food-industry environments. It also distributes complementary hardware, notably automatic liquid-detergent dosing systems for industrial laundries and hospitality clients. Its value proposition emphasizes biodegradable, regulatory-compliant formulations and customized hygiene protocols developed in collaboration with client quality departments.

The company's go-to-market is consultative and sales-led: qualified commercial technicians conduct on-site facility visits, perform preliminary studies, and deliver customized budgets rather than transactional product sales. It serves a broad vertical portfolio anchored in the agri-food sector — olive oil mills (almazaras), meat processing (cárnicas), dairy (lácteos), breweries (cerveceras), bakeries (panificadoras), and olive/pickle processing (encurtidos) — with adjacent exposure to automotive, hospitality, industrial laundries, and agricultural water management (irrigation, reservoirs, invasive species control). Distribution is anchored in direct field sales across Andalusia and Spain, with a secure client portal for existing enterprise customers and a multi-language website (ES, EN, PT, IT) supporting nascent international expansion backed by European Xpande Digital funding in 2025.

The business model combines three revenue streams: one-time product sales of industrial detergents and cleaning chemicals, professional technical-advisory and consulting services for hygiene system optimization, and hardware sales of dosing equipment. Revenue is unquantified in public sources; the company operates as a privately held SME with no disclosed funding history, headcount, or financial reporting, and competes on domain specialization, proprietary formulation expertise, and embedded service relationships rather than on scale or technology platform differentiation.

Name

Química Masul

Legal name

QUÍMICA MASUL S.L.

Website

https://quimicamasul.es

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Química Masul is a Málaga-based Spanish manufacturer of industrial detergents, disinfectants, and dosing systems serving agri-food verticals (oil mills, meat, dairy, breweries, bakeries), plus automotive, hospitality, laundries, and agricultural water treatment, via a consultative field-sales model.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

akta.pro secondary industry

Concentrated Surface Disinfectants (Dilutable Liquids) (CRAJANAB)

Keywords

• Industrial cleaning chemicals
• Industrial detergents manufacturing
• Food industry hygiene solutions
• Agricultural chemical solutions
• Customized hygiene protocols

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Detergents and Cleaning Products Sales: Manufacturing and sale of industrial detergents, disinfectants, and cleaning products for various sectors including food industry, automotive, laundries, and agriculture. Products include alkaline, neutral, and acidic solutions as well as specialized products like QUIMASUL A-2150 concentrated degreasing foam.
2. Technical Advisory and Consulting Services: Personalized hygiene system consulting that includes on-site business visits, preliminary studies, and customized budget proposals. The service aims to optimize and make profitable the hygiene systems of client businesses.
3. Dosage Equipment Sales: Sale and installation of automatic dosing systems and dispensers for industrial cleaning applications, particularly for laundries and hospitality sectors.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Química Masul manufactures industrial detergents, disinfectants, and cleaning chemicals through its own R&D laboratory, offering alkaline, neutral, and acidic formulations tailored to multiple sectors including oil mills, food processing, industrial laundries, automotive, hospitality, and agriculture. The company complements its chemical product line with technical advisory services, including on-site facility visits, preliminary hygiene studies, and customized cleaning protocols developed jointly with client quality departments, as well as automatic dosing equipment for industrial laundries.

Product overview

Química Masul is a manufacturer of industrial detergents and cleaning solutions for the agri-food sector and various industries. The company operates as a manufacturer of industrial detergents with its own R&D laboratory for continuous innovation and development of new formulas. Their product portfolio includes alkaline, neutral, and acidic cleaning products, liquid detergent dispensers/dosifiers, and specialized solutions such as the QUIMASUL A-2150 concentrated foaming degreaser. The company provides sector-specific cleaning solutions for automotive, laundries, olive processing (almazaras), meat industry, breweries, dairy, hospitality, and bakeries. They also offer agricultural solutions for irrigation systems, rafts and pipelines, drip irrigation systems, and crop protection. Their service approach emphasizes personalized hygiene advisory services, on-site business visits, preliminary studies, and customized budgets rather than simply selling cleaning products.

Differentiator

Problem solved

Functional benefit

Products and services

• QUIMASUL A-2150 Concentrated foaming degreaser with medium alkalinity designed for the elimination of organic residues in the food industry. Features high adhesion to prevent dripping, suitable for aerial surfaces such as rails, hooks, and shelves. Free of NTA, EDTA, genetically modified organisms, and 100% free of MOSH and MOAH.
• Industrial Detergent and Disinfectant Portfolio (alkaline, neutral, acidic) Range of industrial detergents, disinfectants, and cleaning chemicals covering alkaline, neutral, and acidic formulations for multiple sectors including food industry, automotive, laundries, hospitality, and agriculture. Includes biodegradable products.
• Automatic Dosing Systems and Liquid Detergent Dispensers High range of automatic dosing equipment and liquid detergent dispensers for industrial laundries and hospitality applications, providing professional-level performance and cost optimization through controlled dosing.
• Personalized Hygiene Advisory and Consulting Services Technical advisory service providing on-site facility visits, preliminary hygiene studies, and customized hygiene protocols developed jointly with the client's quality department to optimize and make profitable the client's hygiene systems (detergents, water, energy, time). Includes customized budget proposals without commitment.

Quantifiable outcome

• Optimization of hygiene system costs including detergents, water, energy, and operator time
• +1 more outcomes

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Desatranques CamdesacoreStrategic or Co-development Partner · 15 May 2023Strategic alliance with Desatranques Camdesa, a leading company in pipe sanitization and industrial facility cleaning. The partnership aims to achieve the common goal of water savings in oil mills (almazaras). The alliance combines Química Masul's chemical cleaning expertise with Desatranques Camdesa's pipe and facility cleaning capabilities to provide comprehensive water-saving solutions for the olive oil industry.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zep Inc. U.S.-based manufacturer of industrial and institutional cleaning and maintenance chemicals. Directly comparable business in chemistry manufacturing and B2B field sales across food, automotive and hospitality verticals.
• Dr. Schnell Chemie: German manufacturer of cleaning, disinfection and hygiene chemicals with a strong presence in food processing and HoReCa. Similar specialty-chemicals positioning and mid-market customer profile.
• Christeyns: Belgian-headquartered manufacturer of professional detergents and hygiene chemicals for industrial laundries, food processing and institutional cleaning. Closest direct peer: similar European footprint, dosing-equipment-plus-chemistry model, and food-industry specialization.
• Buzil-Werk: German family-owned manufacturer of cleaning and hygiene products for industry, food processing and facility management. Comparable medium-sized specialty chemicals manufacturer with verticalized sales approach.
• Kiehl Group: German-based producer of professional cleaning, disinfection and laundry products for industry, food processing and contract cleaning. Highly comparable direct-sales-plus-consumables model.
• Sutter Professional: Italian manufacturer of professional detergents, disinfectants and dosing systems for industrial and institutional customers. Strong product-line and channel overlap with Química Masul, particularly in Mediterranean food-processing and hospitality.

Broad incumbents

• Diversey (Solenis): Provider of cleaning, sanitizing and hygiene products for food & beverage, hospitality and laundry. Overlapping product set and similar vertical GTM; much larger organization post the 2023 Solenis acquisition.
• Henkel (Professional Cleaning): Diversified consumer and industrial products group with a Professional Cleaning portfolio covering laundry, food industry and institutional hygiene. Overlapping chemistry portfolio, but only a slice of Henkel's much broader business.
• Ecolab: Global leader in water, hygiene and infection-prevention solutions serving food & beverage, hospitality and industrial laundries. Comparable chemistry-plus-service model but at vastly greater scale and geographic reach.

Others

• SEKO (Industrial Dosing): Italian manufacturer of dosing pumps and dispensing systems for industrial laundry, food and cleaning applications. Direct overlap on the hardware/dispensing side of Química Masul's offering, though SEKO is an equipment-only supplier rather than a chemistry manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/quimicamasul
• LinkedInlinkedin.com/company/quimicamasul
• Instagraminstagram.com/quimicamasul
• Xx.com/masulquimica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Química Masul