Verloskundig Centrum de Wieg

What Verloskundig Centrum de Wieg does

Verloskundig Centrum de Wieg is a private, independent midwifery practice headquartered at Dr. J.H. Hommesplein 25 in Winschoten, Netherlands, serving pregnant individuals and their partners in the Winschoten and Eastern Groningen region. The practice employs 10 staff — six regular midwives (Maira, Josee, Marleen, Laura, Mirjam, Leoni), two fixed substitutes (Suzanne, Iris), and two assistants (Conny, Linda) — and is registered with KNOV, the Royal Dutch Organisation of Midwives. Its core offering spans the full maternity care continuum: preconception counseling, prenatal check-ups, Centering Pregnancy group care, ultrasound imaging (including 13-week and 20-week echoes), prenatal screening counseling (NIPT), delivery support at home, in hospital (OZG Scheemda), or in water, postpartum home visits (kraambed), breastfeeding and lactation support, contraception placement (IUD), pelvic floor referrals, and newborn screening coordination with CJG.

The practice's technology stack consists of standard Dutch obstetric systems — Peridos, PRN, and Praventis — plus UwPraktijkOnline for online client registration and CRM, and conventional ultrasound imaging equipment. No proprietary software or AI/ML capabilities are disclosed. Services are differentiated by a dedicated casemanager model, the Centering Pregnancy group care model, and an integrated local ecosystem spanning OZG hospital, Kraamzorg Het Groene Kruis, Isis Kraamzorg, a pelvic floor physiotherapist, and Goed Bevallen (course partner).

Revenue is generated primarily through midwifery care reimbursed under the Dutch basic health insurance package (basisverzekering), supplemented by paid pregnancy and partner courses (Kort maar Krachtig at €85, Samen Bevallen Mini at €125, O Wee at €125/€85) and ancillary fees for contraception placement. Free services (lactation consultations, breastfeeding information evenings, pelvic floor walk-ins) act as relationship-building touchpoints rather than revenue drivers. Go-to-market is direct-to-consumer and community-led, with clients self-referring or being referred by GPs, the OZG hospital, and kraamzorg partners; marketing is principally referral-driven, supported by an extensive Dutch-language content website, free information evenings at KIWI childcare, and KNOV quality-register credentials.

Name

Verloskundig Centrum de Wieg

Legal name

Verloskundig Centrum de Wieg

Website

https://verloskundigcentrumdewieg.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Verloskundig Centrum de Wieg is a private Dutch midwifery practice in Winschoten, Eastern Groningen, employing 10 staff to deliver full-spectrum maternity care — pregnancy monitoring, Centering Pregnancy group care, ultrasounds, home and hospital deliveries, and postpartum support — primarily reimbursed via Dutch basic health insurance.

Ownership category

akta.pro rank

Product category

Midwifery and Maternity Care Services

NAICS

Offices of Physicians (6211), Home Health Care Services (62161)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Midwifery care services
• Prenatal care
• Childbirth assistance
• Postpartum support
• Pregnancy monitoring

Headquarters

HQ city

Winschoten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Midwifery Care Services: Standard obstetric and midwifery care services covered under the Dutch basic health insurance package (basisverzekering). This includes prenatal check-ups, delivery assistance (home and hospital), and postpartum care. Dutch health insurers reimburse these services directly to the practice under the national healthcare system.
2. Pregnancy Courses: Paid pregnancy preparation courses including 'Kort maar Krachtig' (€85) and 'Samen Bevallen Mini' partner course (€125), as well as the O Wee course (€125, €85 for Kraamzorg Het Groene Kruis clients). These are typically partially or fully reimbursable through supplemental health insurance.
3. Contraception Placement Services: Some midwives (Maira) offer intrauterine device (spiraal) and other contraception placement services, which may be separately billable.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Verloskundig Centrum de Wieg is a midwifery practice in Winschoten, Netherlands, providing obstetric and postpartum care for pregnant individuals in the Eastern Groningen region. Services include prenatal check-ups (individual and Centering Pregnancy group care), ultrasound imaging, prenatal screening counseling, home and hospital birth assistance, postpartum home visits, lactation support, and childbirth preparation courses. All standard midwifery services are covered under the Dutch basic health insurance package.

Product overview

Verloskundig Centrum de Wieg is a midwifery practice offering comprehensive maternity care services including pregnancy monitoring, delivery assistance, and postpartum support. The practice provides individual and group-based care models (Centering Pregnancy), ultrasound imaging, and various educational courses. Service portfolio encompasses childbirth preparation courses (Kort maar Krachtig, OWee, Samen Bevallen Mini), breastfeeding education, pelvic floor therapy, and lactation consultations. The practice also offers contraception services and baby feeding support including breast pump rental.

Differentiator

Problem solved

Functional benefit

Products and services

• Zwangerschapsbegeleiding (Pregnancy Care)
• Centering Pregnancy
• Echografie (Ultrasound Imaging)
• Bevallingsbegeleiding (Delivery Care)
• Kraambedbegeleiding (Postpartum Care)
• Zwangerschapscursus Kort maar Krachtig
• Partnercursus Samen Bevallen Mini
• OWee Zwangerschapscursus
• Voorlichting Borstvoeding (Breastfeeding Education)
• Voorlichtingsavond (Information Evening)
• Lactatiekundige Spreekuur (Lactation Consultation)
• Bekkenbodemtherapie (Pelvic Floor Therapy)
• Anticonceptie (Contraception)
• Babyvoeding & Kolfverhuur (Baby Feeding & Breast Pump Rental)

Quantifiable outcome

• Services offered in Winschoten and surrounding Eastern Groningen region

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ommelander Ziekenhuis Groningen (OZG)coreStrategic or Co-development PartnerClose collaboration with OZG hospital in Scheemda for hospital deliveries. The practice refers clients for hospital-based obstetric care and some midwives from the practice work in the hospital's obstetrics team. Lactation consultant hours are also held at OZG ward 1A.
• Kraamzorg Het Groene KruiscoreStrategic or Co-development PartnerJoint organization of breastfeeding information evenings and lactation consultant services. O Wee pregnancy course is offered at reduced rate (€85 instead of €125) for clients of Kraamzorg Het Groene Kruis.
• Isis KraamzorgminorStrategic or Co-development PartnerPartnership for kraamzorg (postpartum maternal and infant care) services and support for the Kraambank initiative collecting baby supplies for families in need.
• Kinderopvang KIWIminorOthersVenue partner for prenatal information evenings at Zaanstraat 47a, 9673 CA Winschoten.
• CJG (Centrum voor Jeugd en Gezin)minorStrategic or Co-development PartnerCollaboration for heelprik (heel stick screening) and gehoorscreening (hearing screening) for newborns, performed by CJG personnel during the postpartum period.
• Marjolein (Bekkenbodem Fysiotherapie)minorOthersExternal pelvic floor physiotherapist providing biweekly walk-in consultations at the practice location for pregnancy-related pelvic issues, back pain, urinary/digestive problems, prolapse, and intimacy concerns.
• KNOV (Koninklijke Nederlandse Organisatie voor Verloskundigen)coreOthersProfessional association membership. Practice holds KNOV quality certification and uses CBKZ for complaints handling.
• Goed BevallenminorChannel Partner/ Reseller/ DistributorExternal provider of the 'Kort maar Krachtig' pregnancy course, offered through the practice's agenda. Registration through goed-bevallen.nl.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Ommelander Ziekenhuis Groningen (OZG): Regional hospital in Scheemda that partners with De Wieg for poliklinische (hospital) deliveries and co-hosts lactation consultations; competes for obstetric volumes in the same Eastern Groningen catchment as De Wieg's hospital-birth pathway.
• Kraamzorg Het Groene Kruis: Regional postpartum (kraamzorg) provider partnering with De Wieg on lactation consulting, breastfeeding evenings, and discounted O Wee courses; a structural partner but also an adjacent maternity-care provider that could be perceived as an alternative touchpoint for new parents in the catchment.
• Isis Kraamzorg: Dutch kraamzorg (postpartum home-care) provider partnering with De Wieg and supporting the Kraambank initiative; an adjacent maternity-care peer whose scope overlaps the postpartum leg of De Wieg's maternity pathway.
• Goed Bevallen: External provider of the 'Kort maar Krachtig' childbirth-preparation course that De Wieg reschedules through its own agenda; comparable in offering scope (prenatal education) and a regional alternative that expecting parents in the same catchment could choose instead of De Wieg's in-house courses.

Others

• Centering Healthcare Institute: U.S.-based organization that licenses and supports the Centering Pregnancy group-care model De Wieg has adopted; not a competitor but a strategic counterpart whose product direction and training pipeline materially shape De Wieg's differentiated offering.
• KNOV (Koninklijke Nederlandse Organisatie van Verloskundigen): Royal Dutch Organisation of Midwives — the national professional association and quality-register body De Wieg belongs to; sets standards, advocates on reimbursement, and influences competitive dynamics across all Dutch midwifery practices comparable to De Wieg.
• CJG (Centrum voor Jeugd en Gezin): Dutch municipal youth-and-family center performing heel-prick and hearing-screening follow-up for newborns; a public-sector counterpart that interacts with De Wieg's clients in the postpartum pathway and shapes the integrated care experience in the catchment.

Broad incumbents

• Isala Ziekenhuis: Large Dutch hospital system with substantial obstetric and maternity services; competes indirectly with small midwifery practices by capturing hospital-delivery volume and serves as a broad incumbent in Dutch maternity care that defines expectations De Wieg must meet.
• UMCG (Universitair Medisch Centrum Groningen): Major academic hospital in Groningen with high-risk pregnancy and obstetric services; sets the regional clinical standard, trains midwives, and is an alternative referral destination for higher-acuity cases that exceed the scope of a community practice like De Wieg.

Emerging players

• 24Baby: Dutch digital pregnancy and parenting content/community platform; not a direct obstetric competitor but a digital channel that increasingly captures expecting parents' early-funnel attention, potentially disintermediating local practices like De Wieg in customer acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/1602298190036114
• LinkedInlinkedin.com/company/verloskundig-centrum-de-wieg

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verloskundig Centrum de Wieg