CruTrade
CruTrade is a Panama-incorporated NFT marketplace launched in October 2025 that enables collectors to trade tokenized fine wine ownership without moving bottles, using Avalanche blockchain and RFID-verified provenance to serve global wine collectors and producers.
- Company typePrivate
- Founded2025
- HeadquartersPanama City, Panama
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What CruTrade does
CruTrade is a digital marketplace for trading tokenized fine wine through NFTs, incorporated in Panama as CruTrade, Inc. and publicly launched in October 2025. The platform enables collectors to buy and sell rare bottles without physically moving them: bottles remain in professional bonded storage in Beaune, France and Hong Kong, while ownership transfers on-chain through the Avalanche blockchain. Each bottle is tracked by RFID and represented by a non-transferable Provenance NFT (issued by partner Crurated) plus a transferable Wrapper NFT (traded on CruTrade). The company serves serious individual collectors, investment-minded wine buyers, and wine enthusiasts, with a secondary value proposition for the 210–250 producers across Burgundy, Bordeaux, Champagne, Piedmont, and Tuscany whose wines anchor the inventory.
The core product is the CruTrade Marketplace web application at app.crutrade.io, where users authenticate with Web3 wallets (MetaMask, WalletConnect) and transact in USDC. Supporting features include the proprietary True Market Value (TMV) registered algorithm, which aggregates global market data with provenance, storage, vintage, and bottle format inputs to surface a transparent price reference, and a Ship-to-Me redemption service operated by logistics partner Crurated. The platform's stated differentiation rests on the bottle-never-moves trading model, which the company claims eliminates spoilage risk inherent in repeated physical transfers between owners, and on a 4% transaction commission that is materially lower than the 20–35% charged by traditional auction houses.
CruTrade monetizes solely through a 4% commission on completed sales, with no listing fees, no subscriptions, and a contractual 25% of trading fees returned to producers. The company has an exclusive commercial relationship with Crurated Limited (England and Wales), which controls the underlying physical inventory (more than $60M of tokenized wine) and serves as merchant of record for physical redemptions. CruTrade operates globally with corporate offices in Panama City and Vilnius (via CRUDEX UAB), bonded warehouses in France and Hong Kong, and shipping reach across North America, Europe, Asia, and Oceania. No funding rounds, financial performance, or ownership structure are publicly disclosed.
CruTrade firmographics
Firmographics- Name
- CruTrade
- Legal name
- CruTrade, Inc.
- Website
- https://crutrade.io
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CruTrade is a Panama-incorporated NFT marketplace launched in October 2025 that enables collectors to trade tokenized fine wine ownership without moving bottles, using Avalanche blockchain and RFID-verified provenance to serve global wine collectors and producers.
- Ownership category
- akta.pro rank
CruTrade industry classification
Industry- Product category
- Fine Wine Trading Marketplace
- NAICS
- Securities and Commodity Exchanges (523210)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Physical-Backed / Phygital NFT Marketplaces (FSADANAL)
- akta.pro secondary industries
- NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB), NFT Custody, Wallets & Asset Management (collectibles wallets, vaults, portfolio tools) (FSAPAFAF)
Keywords
Where CruTrade is headquartered
LocationHeadquarters
- HQ city
- Panama City
- HQ country
- Panama
- HQ region
- Latin America
Offices4 records
Markets served
CruTrade business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Transaction Commission: CruTrade charges 4% commission on completed sales only, significantly lower than traditional auction houses taking 20-35% in combined buyer/seller fees. Revenue is generated when NFT ownership transfers complete.
- Producer Revenue Share: 25% of all trading fee revenues are returned to producers who made the wine, creating a structural commitment where winemakers share in appreciation when bottles resell. This realigns market economics between collectors and producers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Marketplace Trading Fee |
| Freemium | Pay-as-you-go | Crurated Explorer Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
CruTrade product offering
Product offeringCore offering
CruTrade operates a self-serve NFT marketplace where collectors buy and sell tokenized ownership of fine wine bottles that remain in professional bonded storage. Ownership transfers occur on the Avalanche blockchain via Wrapper NFTs referencing RFID-verified Provenance NFTs, enabling instant trading with guaranteed provenance. The platform charges a 4% commission on completed sales and returns 25% of trading fees to the originating wine producer.
Product overview
CruTrade is a single-platform digital marketplace for provenance-verified fine wine, built around an NFT-based ownership model. The core product is the CruTrade Marketplace web app, through which collectors buy and sell tokenized wine NFTs representing bottles held in professional bonded storage — bottles never move during trades. The platform integrates a proprietary True Market Value (TMV) valuation tool, a CruTrade Wallet for managing USDC funds, and a Ship to Me redemption feature for physical delivery. Each bottle is protected by Provenance NFTs (non-transferable authenticity records issued by partner Crurated) and Wrapper NFTs (transferable ownership tokens traded on the platform). Provenance Verification via RFID and blockchain anchors the entire system.
Differentiator
Problem solved
Functional benefit
Products and services
- CruTrade Marketplace (Web App) Self-serve NFT marketplace where collectors discover, buy, and sell tokenized ownership of fine wine bottles held in professional bonded storage. Bottles never physically move; ownership transfers via Wrapper NFTs on the Avalanche blockchain. New bottle drops are released every Thursday.
- Wine Shipping Service (Ship to Me / Redemption)
Quantifiable outcome
- Cumulative spoilage risk reduced from 25-50% after 5 trades to near-zero since bottles never move
- +3 more outcomes
Companies that use CruTrade
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
CruTrade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
CruTrade partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AvalanchecoreAvalanche blockchain powers CruTrade's platform enabling instant, secure on-chain NFT transfers and ownership recording. Provides the infrastructure for tokenizing real-world assets (fine wine) with high throughput and near-instant transaction finality.
- Crurated LimitedcoreCrurated Limited (England and Wales) owns and stores all physical wine referenced on the platform. They serve as merchant of record for physical redemptions and deliveries. CruTrade acts as authorized agent collecting verification data and redemption fees on Crurated's behalf. CruTrade has exclusive access to Crurated's inventory of $60M+ tokenized fine wine from 210+ producers.
Scale indicators6 records
Recent moves6 records
Expansion highlights3 records
CruTrade competitors and assessment
Company assessmentEmerging players
- RealT: RealT tokenizes US real estate on-chain and offers fractional ownership with secondary trading. While the underlying asset is real estate instead of wine, the tokenized real-world asset model, fractional ownership mechanics, and the regulatory and onboarding challenges are highly analogous.
- Masterworks: While Masterworks focuses on tokenized blue-chip art rather than wine, it shares the same playbook: fractional ownership of physical collectibles via a regulated marketplace, with on-chain records and a secondary trading venue. The business model, target investor, and regulatory challenges map closely.
- Courtyard.io: Courtyard is an NFT marketplace for physical collectibles (trading cards, sneakers, watches) with provenance anchoring. While not wine-focused, it shares CruTrade's tokenized-collectibles model with bottle-never-moves-style vault storage and authenticated ownership transfers.
Broad incumbents
- Berry Bros. & Rudd: Berry Bros. & Rudd is a heritage wine merchant with brokerage, storage, and auction services. It overlaps with CruTrade's mission of provenance-verified wine trading but operates through traditional offline channels, representing the legacy model CruTrade is disrupting.
- Wine-Searcher: Wine-Searcher is the dominant price-comparison and marketplace aggregator for fine wine globally. While not an NFT platform, it operates as a discovery and pricing layer that CruTrade's TMV tool could potentially complement or compete with.
- Bordeaux Index: Bordeaux Index is a long-established fine wine broker and marketplace with deep producer relationships and a global collector base. It is the traditional incumbent CruTrade is positioning against, sharing the same Burgundy/Bordeaux collector persona but relying on physical, offline trading.
- Acker Merrall & Condit: Acker is one of the world's largest wine auction houses and a major competitor in the secondary fine wine market. It competes with CruTrade for the same collector wallet share, charging traditional auction fees that CruTrade positions itself against.
Direct peers
- VinX: VinX is a wine-backed digital asset platform that enables investors to trade fine wine tokens on blockchain. It shares CruTrade's fundamental market proposition — tokenized wine ownership with instant secondary liquidity — and competes head-to-head for the same investor-collector persona.
- Crurated: Crurated is the parent/partner ecosystem that tokenizes the physical wine inventory CruTrade trades. While Crurated focuses on cellar management and wine experiences, its infrastructure is the supply backbone for CruTrade's marketplace and the two entities are deeply intertwined.
- Particle (formerly WineChain): Particle is a blockchain-based platform for trading tokenized fine wine on the secondary market. It directly competes with CruTrade in the NFT wine marketplace category, offering provenance tracking and fractional ownership of rare bottles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CruTrade social profiles
Digital presenceCruTrade financial estimates
Financial estimateRevenue estimate
Valuation estimate
CruTrade leadership team
Management profileNumber of profiles
CruTrade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CruTrade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CruTrade
What does CruTrade do?
CruTrade operates a self-serve NFT marketplace where collectors buy and sell tokenized ownership of fine wine bottles that remain in professional bonded storage. Ownership transfers occur on the Avalanche blockchain via Wrapper NFTs referencing RFID-verified Provenance NFTs, enabling instant trading with guaranteed provenance. The platform charges a 4% commission on completed sales and returns 25% of trading fees to the originating wine producer.
Is CruTrade a public or private company?
CruTrade is a private company. It is classified as unknown and is currently operating.
When was CruTrade founded?
CruTrade was founded in 2025. It employs 11 to 50 people.
Where is CruTrade based?
CruTrade is headquartered in Panama City, Panama, in the Latin America region.
How does CruTrade make money?
Two revenue lines are on record. Transaction Commission is the primary driver. The others are producer Revenue Share.
Who are CruTrade's main competitors?
Emerging players on record are RealT, Masterworks and Courtyard.io. Broad incumbents are Berry Bros. & Rudd, Wine-Searcher, Bordeaux Index and Acker Merrall & Condit. Direct peers are VinX, Crurated and Particle (formerly WineChain).
Does CruTrade have an API?
No public API is recorded for CruTrade.
What industry is CruTrade in?
CruTrade's product category is Fine Wine Trading Marketplace. Its primary akta.pro industry code is FSADANAL, Physical-Backed / Phygital NFT Marketplaces, with a secondary code of FSAPAFAB, NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing). Its NAICS code is 523210 and its SIC code is 6200.