Branding is Social

What Branding is Social does

Branding is Social is a bilingual (English-Spanish) experiential marketing agency founded in 2006 and headquartered at 3801 E. Pacific Coast Highway, Long Beach, California. The firm is co-founded by José Díaz Romero (Creative Director; former journalist and NBC Universal/Telemundo producer-reporter-presenter) and Roberto Carlos Lemus (Business Developer and Financial Director; creator of the Exquisitamente gastronomy platform), and operates as a privately held California corporation with no disclosed external investors, parent company, or subsidiaries. The agency delivers services nationwide from a single physical location.

The agency's offering is organized around two integrated service pillars. The digital marketing pillar encompasses SEO, email marketing, digital advertising, website development, graphic design, and content creation. The experiential marketing pillar covers brand activation, event production, consumer experiences, public relations, influencer programs, and philanthropic affairs. The firm also operates two proprietary ecosystem assets: Latino Restaurant Week LBC, an annual Hispanic Heritage Month celebration in Long Beach developed in partnership with AffluentHispanic Philanthropies and powered by Exquisitamente; and the Exquisitamente gastronomy platform and brand, which aggregates a community of more than 100 restaurants and celebrity chefs such as Ingrid Hoffmann and Katsuji Tanabe.

The business model is professional services revenue generated on a project or retainer basis with enterprise and mid-market clients. Pricing is quote-based and not publicly disclosed, and distribution relies on direct sales outreach to brand owners, referrals, and a website contact channel. The client base spans automotive (Ford Latino, Lincoln), food and beverage (Tapatío, Maggi, La Lechera, Hornitos Tequila, Bodegas Puente de Rus), wine and spirits, airlines (Delta), restaurant/hospitality (Del Frisco's Grille), healthcare/nonprofit (AltaMed Health Services, Global Gift Foundation USA), and adjacent categories, with multi-year engagements evidencing account stickiness.

Name

Branding is Social

Legal name

Branding is Social, Inc.

Website

https://brandingissocial.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Branding is Social is a bilingual (English-Spanish) experiential and digital marketing agency, founded in 2006 in Long Beach, California, that serves enterprise and mid-market brands nationwide seeking to authentically engage U.S. Latino and Hispanic consumers across digital, brand activation, and event production engagements.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Digital PR & Social Media Communications (MPAAADAJ), Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• Bilingual marketing services
• Experiential marketing agency
• Hispanic consumer marketing
• Brand activation services
• Event production agency

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing Services Revenue: Professional services revenue generated through digital marketing (SEO, email marketing, digital advertising, website development, graphic design, content creation) and experiential marketing (brand activation, event production, consumer experiences, public relations, influencer programs, philanthropic affairs). Services are project-based or retainer arrangements with enterprise and mid-market clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Branding is Social is an English-Spanish bilingual experiential marketing agency that provides two integrated service pillars to enterprise and mid-market clients. Digital Marketing covers SEO, email marketing, digital advertising, website development, graphic design, and content creation. Experiential Marketing covers brand activation, event production, consumer experiences, public relations, influencer programs, and philanthropic affairs. The agency also operates the signature Latino Restaurant Week LBC community program and the Exquisitamente gastronomy platform.

Product overview

Branding is Social is an English-Spanish bilingual experiential marketing agency that operates as a single unified service offering rather than a modular platform. The company provides two integrated service pillars: Digital Marketing (encompassing SEO, Email Marketing, Digital Advertising, Website Development, Graphic Design, and Content Creation) and Experiential Marketing (including Brand Activation, Event Production, Consumer Experiences, Public Relations, Influencer Program, and Philanthropic Affairs). The agency also operates Latino Restaurant Week LBC as a signature community program and Exquisitamente as a gastronomy platform. Founded in 2006 and headquartered in Long Beach, California, the agency specializes in tailored strategies that bring brands to life through authentic storytelling and measurable results for businesses of all sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Comprehensive digital marketing services for brands seeking online presence and growth, encompassing SEO, email marketing, digital advertising, website development, graphic design, and content creation as part of an integrated offering.
• Experiential Marketing On-site brand activation and immersive experiences that bring brands to life through tailored activations, product placement, and brand ambassador scouting, complemented by event production, consumer experiences, PR, influencer programs, and philanthropic affairs.
• Latino Restaurant Week LBC An annual signature community program celebrating Latino-owned restaurants, chefs, and food entrepreneurs during Hispanic Heritage Month, presented in partnership with AffluentHispanic Philanthropies and powered by Exquisitamente; serves as a flagship showcase for the agency's event production and experiential marketing capabilities.
• Exquisitamente A gastronomy platform and brand developed by the agency, comprising a community of more than 100 restaurants and celebrity chefs and an associated media platform (Exquisitamente TV) that extends the agency's reach into Hispanic culinary marketing.

Quantifiable outcome

• Serving thousands of guests at AltaMed Food & Wine Festival events
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• AffluentHispanic PhilanthropiescoreGTM or Marketing Partner · 1 January 2024Presented by partner for Latino Restaurant Week LBC, a signature celebration during Hispanic Heritage Month honoring Latino-owned restaurants, chefs, and food entrepreneurs. The partnership is through AffluentHispanic Philanthropies' Chefs in Philanthropy Program.
• Exquisitamente TVcoreStrategic or Co-development Partner · 1 January 2024Powered by partner for Latino Restaurant Week LBC. Exquisitamente is a gastronomy platform and brand developed by co-founder Roberto Carlos Lemus, including a community of more than 100 restaurants and celebrity chefs such as Ingrid Hoffmann and Katsuji Tanabe.
• happilybeardedafterminorOthersPhotographer for Latino Restaurant Week LBC events, capturing professional event photography for social media and marketing materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MKG: Experiential marketing and brand activation agency. Comparable on event production, consumer experiences, and on-site brand activations for enterprise clients, though less Hispanic-specialized.
• Alma: Independent Hispanic creative agency headquartered in Miami. Competes head-to-head with Branding is Social for the same enterprise Hispanic-marketing RFPs, with a similar positioning around cultural authenticity and bilingual creative execution.
• The Community: Independent creative agency with a strong multicultural and Hispanic creative practice. Comparable on creative-led brand storytelling and bilingual campaign execution for enterprise clients.
• Pinta: U.S. Hispanic and multicultural full-service agency. Comparable on bilingual creative, digital, and experiential execution targeting Latino consumers for enterprise brands.
• López Negret Communications: Hispanic public relations and integrated communications firm. Directly comparable on PR, media relations, and bilingual brand communications within the U.S. Hispanic market.
• Latin2Latin Marketing Solutions (L2LM): Hispanic marketing and experiential agency focused on connecting brands with Latino consumers. Directly comparable on bilingual creative, brand activations, and event production for enterprise clients.

Broad incumbents

• Burrell Communications: One of the largest independent multicultural agencies in the U.S. Competes for enterprise Black, Hispanic, and general-market accounts with a much larger headcount and media-buying capability.
• Conill: Publicis-owned Hispanic advertising agency offering full-service advertising, media, and digital for brands targeting U.S. Hispanic consumers. A larger, network-backed incumbent competing for the same enterprise clients as Branding is Social.
• República: Independent multicultural advertising agency serving Hispanic and general-market enterprise clients. Competes for the same integrated creative and digital mandates with broader scale.
• Casanova//McCann: McCann Worldgroup's Hispanic advertising shop. Competes for enterprise Hispanic creative and integrated campaigns with greater scale and global network resources than a boutique bilingual agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BrandingIsSocial
• LinkedInlinkedin.com/company/brandingissocial
• Instagraminstagram.com/brandingissocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Branding is Social