Aim Forward
- Company typePrivate
- Founded2023
- HeadquartersLeeds, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Aim Forward firmographics
Firmographics- Name
- Aim Forward
- Website
- https://aimforward.co.uk
- Company type
- Private
- Founded year
- 2023
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Aim Forward industry classification
Industry- Product category
- Workplace Neurodiversity Support Services
- NAICS
- Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)
- akta.pro secondary industries
- Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Leadership & People Skills (Influence, Managing Up, Supervisory Readiness) (EDAAAKAI), Employer-Led Workforce Partnerships & Sector Strategies (EDAAAOAB)
Keywords
Where Aim Forward is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Aim Forward business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Aim Forward product offering
Product offeringCore offering
Aim Forward is a workplace support company that provides neurodiversity assessments, needs consulting, and coaching sessions. The company helps employers and individuals identify neurodivergent traits and recommend workplace adjustments through trained consultants and coaches. Its services are delivered as paid engagements to organisations seeking to better support neurodivergent employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Neurodiversity Assessments Structured assessments designed to identify neurodivergent traits in individuals, typically delivered to employers and their employees as a paid engagement. The output of the assessment informs workplace adjustments and ongoing coaching.
- Neurodiversity Needs Consulting Consulting engagements in which Aim Forward advises employers on workplace adjustments, accommodations, and inclusion strategies for neurodivergent staff, based on assessment findings and organisational needs.
- Coaching Sessions One-to-one coaching sessions provided to neurodivergent individuals (often referred through employer clients) to support them in the workplace, building on the assessment and needs consulting outputs.
Companies that use Aim Forward
Customer profileIdeal customer profiles1 record
Aim Forward technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aim Forward partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights3 records
Aim Forward competitors and assessment
Company assessmentDirect peers
- Exceptional Individuals: UK neurodiversity-focused employment and workplace support organisation offering consultancy, training, and recruitment services. Comparable to Aim Forward's employer-facing neurodiversity advisory work.
- Auticon: International consultancy that employs and places autistic and neurodivergent consultants into corporate projects, with workplace neurodiversity advisory services. Operates in a similar niche but with a staffing-led model versus Aim Forward's assessment/coaching model.
- Genius Within: UK-based social enterprise providing neurodiversity assessments, coaching, and workplace support for employers and individuals. Closely mirrors Aim Forward's bundle of assessments, needs consulting, and coaching delivered to workplace clients.
- Lexxic: UK specialist in workplace neurodiversity, providing psychometric assessments, consultancy, and coaching for employers. Direct competitor to Aim Forward in the same product category and customer base.
Emerging players
- Evenbreak: UK-based disability and neurodiversity employment platform offering employer consultancy and inclusion services. Comparable employer-facing neurodiversity work in the UK market.
- Specialisterne: Global specialist helping employers recruit and retain neurodivergent talent, with workplace inclusion consulting and assessments. Comparable specialist focus but broader geographic footprint.
Regional players
- ADHD Foundation: UK charity delivering workplace neurodiversity training, assessments, and consultancy. Overlaps with Aim Forward on the employer advisory side but is non-profit and offers broader educational programming.
Broad incumbents
- SHL: Global psychometric assessment provider with workplace neurodiversity and cognitive assessment tools used by employers. Adjacent competitor on the assessment side of Aim Forward's offering.
- Deloitte (UK Human Capital, Neurodiversity practice): Broad HR and management consultancy with a dedicated neurodiversity at work offering covering assessments, advisory, and coaching. Represents the incumbent competitive threat from large professional services firms.
- PwC (UK People & Organisation, Neurodiversity services): Global professional services firm with workplace neurodiversity advisory and inclusion services as part of its broader HR consulting portfolio. Competes for the same enterprise wallet as Aim Forward.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Aim Forward social profiles
Digital presenceAim Forward financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aim Forward leadership team
Management profileNumber of profiles
Aim Forward funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aim Forward M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aim Forward
What does Aim Forward do?
Aim Forward is a workplace support company that provides neurodiversity assessments, needs consulting, and coaching sessions. The company helps employers and individuals identify neurodivergent traits and recommend workplace adjustments through trained consultants and coaches. Its services are delivered as paid engagements to organisations seeking to better support neurodivergent employees.
When was Aim Forward founded?
Aim Forward was founded in 2023. It employs 1 to 10 people.
Where is Aim Forward based?
Aim Forward is headquartered in Leeds, United Kingdom, in the Europe region.
Who are Aim Forward's main competitors?
Direct peers on record are Exceptional Individuals, Auticon, Genius Within and Lexxic. Emerging players are Evenbreak and Specialisterne. ADHD Foundation is listed as a regional player. Broad incumbents are SHL, Deloitte (UK Human Capital, Neurodiversity practice) and PwC (UK People & Organisation, Neurodiversity services).
Does Aim Forward have an API?
No public API is recorded for Aim Forward.
What industry is Aim Forward in?
Aim Forward's product category is Workplace Neurodiversity Support Services. Its primary akta.pro industry code is EDABAAAK, Leadership Assessment, 360 Feedback & Development Planning, with a secondary code of BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture). Its NAICS code is 541612 and its SIC code is 8742.