Hangzhou Haoyue Personal Care

What Hangzhou Haoyue Personal Care does

Hangzhou Haoyue Personal Care Co., Ltd is a privately-held Chinese manufacturer of personal hygiene products headquartered in Linping District, Hangzhou, operating 11 production plants globally and exporting to more than 40 countries. Its product portfolio spans four core verticals — baby diapers and training pants (including HOPE BABY sub-brand), feminine care (sanitary pads, menstrual pants, panty liners across ultra-thin, extra-thick, compostable, swimwear and water-resistant variants), adult incontinence (diapers, pull-up pants, underpads under the Dafi brand), and pet care (pads, wipes, grooming gloves) — supported by a wet wipes and cooling towel line. The company's economic foundation is its Advanced Composite Core Technology, a multi-layered absorbent architecture (Acquisition & Distribution Layer, polymer suspension web, hot-melt elastic glue lattice, retention layer) that achieves 1.5–2mm dry thickness versus the 5–8mm industry norm and enables up to 30% logistics cost reduction; production runs on Industrial 4.0 automated lines with online visual inspection, and the company holds Totally Chlorine-Free processing plus plant-based topsheet (organic cotton, bamboo, PLA) capabilities.

Hangzhou Haoyue operates a dual-revenue business model. The primary stream is OEM/ODM manufacturing for global brand owners, private-label distributors, and hypermarket procurement managers, with custom specification of size, absorption, topsheet, and packaging; standard MOQs sit at 20,000 packs with 20–35 day lead times and free sample qualification. The secondary stream is direct sale of its own private-label brands (Hope Girl, Sunny Girl, Mamamig, Sunny Baby, Genius Star, Good Year, White Cros, Comfrey, Dafi, HOPE BABY, Very Kool) through regional wholesalers and retailers. Customers include Walmart, Costco, and Carrefour, qualified via a full compliance stack (BRCGS, ISO 9001/14001, OEKO-TEX, GOTS, FDA, CE, SGS). Go-to-market is sales-led and B2B: a multilingual website, multi-channel email outreach, WhatsApp Business contact, trade-show participation, and SEO content marketing targeting manufacturer/supplier queries across 12+ languages.

Name

Hangzhou Haoyue Personal Care

Legal name

Hangzhou Haoyue Personal Care Co., Ltd

Website

https://haoyuepersonalcare.com

Company type

Private

Operating status

Operating

Short description

Hangzhou Haoyue Personal Care is a privately-held Chinese OEM/ODM manufacturer of personal hygiene products — baby diapers, feminine care, adult incontinence, pet care, and wipes — operating 11 plants globally, exporting to 40+ countries, and supplying Walmart, Costco, and Carrefour alongside its own private-label brands.

Ownership category

akta.pro rank

Product category

Personal Hygiene Products Manufacturing

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Baby Diapers & Training Pants (CRADALAE)

akta.pro secondary industries

Wipes (Baby, Flushable, Household, Personal) (CRADALAH), Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK)

Keywords

• OEM diaper manufacturing
• Personal hygiene products
• Private label sanitary pads
• Incontinence products manufacturing
• Baby care OEM ODM

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. OEM/ODM Manufacturing Services: The company manufactures personal hygiene products for global brand owners and private label distributors through OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing) services. They offer flexible product configuration and advanced packaging solutions tailored for international markets, handling everything from design to production.
2. Private Label Brand Sales: Haoyue owns and operates multiple private-label brands including Hope Girl, Sunny Girl, Mamamig, Sunny Baby, Genius Star, Good Year, White Cros, and Dafi. Revenue is generated from selling these brands to distributors and retailers globally.
3. Export/International Trade: The company exports products globally to 40+ countries, generating revenue through international B2B sales relationships with hypermarkets, supermarkets, and specialty retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hangzhou Haoyue manufactures disposable personal hygiene products—baby diapers and training pants, sanitary pads and menstrual pants, adult incontinence products, pet hygiene pads/wipes/gloves, and wet wipes—primarily through OEM/ODM services for global brand owners and private-label distributors. The company also owns and distributes multiple private-label brands (HOPE BABY, Dafi, Hope Girl, Sunny Girl, Very Kool, and others) to wholesalers and retailers across more than 40 countries.

Product overview

Hangzhou Haoyue Personal Care Co., Ltd is a multi-category personal hygiene product manufacturer with 11 production plants globally. The product portfolio spans four main categories: Baby Care (baby diapers, training pants in various styles including sleep, potty training, and side-open designs under HOPE BABY brand), Feminine Care (sanitary pads in ultra-thin, extra thick, compostable, swimwear, water-resistant, and first-period variants, plus menstrual pants and panty liners), Adult Care/Incontinence (adult diapers, pull-up pants, disposable incontinence pads, and bed underpads under DAFI brand), and Pet Care (pet pads, pet wipes, and pet grooming gloves). Supporting products include wet wipes for cleaning and personal care, plus the Very Kool cooling towel. The company operates as both an OEM/ODM manufacturer for well-known brands and owns private-label brands including Hope Girl, Sunny Girl, Mamamig, Sunny Baby, Genius Star, Good Year, White Cros, Comfrey, and Dafi. Core technology includes proprietary ultra-thin composite core technology with multi-layered absorbent structure.

Differentiator

Problem solved

Functional benefit

Brands

• HOPE BABY: Private label brand for baby care products including diapers and training pants
• Dafi
• Hope Girl
• Sunny Girl
• Very Kool

Products and services

• Baby Diapers and Training Pants Disposable baby diapers and pull-on training pants (including side-open, sleep, potty training, easy-ups, and HOPE BABY branded variants in sizes NB to XXL) featuring ultra-thin composite core technology, 12-hour leak protection, hypoallergenic materials, and optional wetness indicators. Targeted at infant care brands, retailers, and private-label distributors.
• Sanitary Pads, Menstrual Pants, and Panty Liners Feminine hygiene line spanning ultra-thin pads, extra-thick pads, compostable/organic pads (OEKO-TEX and GOTS certified), swimwear/water-resistant pads, first-period pads, reusable and disposable menstrual pants, and daily panty liners. Customizable in size, absorption, topsheet, and packaging for OEM/ODM and private-label buyers.
• Adult Diapers, Pull-Up Pants, and Incontinence Pads Disposable adult diapers (gender-specific for men and women), adult pull-up pants in sizes M to XXL, disposable incontinence pads (personal care, booster, and mattress/bed underpads 24x24 to 36x36 inches). Marketed under Dafi brand for B2B incontinence care distribution.
• Pet Pads, Pet Wipes, and Pet Gloves Disposable pet training pads, pre-moistened pet cleaning wipes, and disposable pet grooming gloves for household pet hygiene and waste management. Available for OEM/ODM and wholesale distribution.
• Wet Wipes (Cleaning and Personal Care) Disposable household cleaning wet wipes and personal hygiene wet wipes including newborn wet wipes, plus Very Kool branded instant cooling towels with surface temperature-drop technology. Sold as branded or private-label products to distributors and retailers.
• OEM/ODM Manufacturing Services Original Equipment Manufacturing and Original Design Manufacturing services offering customization of size, absorption, topsheet, packaging, and brand logo for global brand owners and private-label distributors. Includes free samples for in-stock items, technical sourcing consultation, and lead times of 20–35 days depending on product and customization.

Quantifiable outcome

• Logistics costs reduced by up to 30%
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TZMO SA: Polish hygiene manufacturer with brands like Bella and Seni across baby, feminine, and incontinence care. Comparable European OEM/brand-owner model targeting global private-label and branded markets.
• Ontex Group: European private-label hygiene products manufacturer specializing in baby diapers, feminine care, and adult incontinence for major retailers. Closest peer to Haoyue's OEM/ODM business model serving global private-label customers.
• Drylock Technologies: European private-label hygiene manufacturer focused on baby diapers, feminine care, and adult incontinence using proprietary absorbent technology. Comparable as a tech-forward OEM serving global retail private-label programs.
• Vinda International Holdings: Chinese/Asian hygiene products manufacturer with major brands (Vinda, Tena, Drypers) in baby, feminine, and incontinence care. Direct regional competitor operating across the same product categories and export markets as Haoyue.
• Hengan International Group: Chinese hygiene products manufacturer with leading brands in baby diapers, sanitary napkins, and adult incontinence. Direct competitor in the same product categories and geographies, also operating private-label brands and serving OEM customers.
• Domtar Personal Care: Manufacturer of branded and private-label absorbent hygiene products including baby diapers and incontinence. Comparable as a major North American/European OEM with similar export-driven private-label business model.

Broad incumbents

• Kimberly-Clark Corporation: Global CPG giant with major hygiene brands (Huggies, Kotex, Depend). Comparable as a major buyer and category leader whose private-label and contract manufacturing relationships shape the OEM landscape Haoyue serves.
• Procter & Gamble: Global consumer goods leader with Pampers, Always, and other hygiene brands. Comparable as a dominant global buyer/competitor whose vendor standards and private-label strategies influence the OEM hygiene market.
• Unicharm Corporation: Japanese multinational and one of the world's largest manufacturers of personal hygiene products including baby diapers, feminine care, and adult incontinence. Comparable as a global OEM/brand owner across the same hygiene categories as Hangzhou Haoyue, but with far greater scale and brand recognition.

Emerging players

• Nobel Hygiene Pvt Ltd: Indian hygiene products manufacturer specializing in adult incontinence and baby care brands (Friends, Teddyy). Comparable as an emerging-market OEM/brand manufacturer in similar hygiene categories with private-label capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance22 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hangzhou Haoyue Personal Care