Universitas Pembangunan Jaya

What Universitas Pembangunan Jaya does

Universitas Pembangunan Jaya (UPJ) is a private Indonesian university operating from a 15-hectare campus in Bintaro Jaya, Tangerang Selatan, established in 2011 under Yayasan Pendidikan Jaya and backed by the Jaya Group conglomerate. It delivers ten undergraduate programs plus one professional architecture program across two faculties: the Faculty of Humanities and Business (Accounting, Communication Science, Management, Psychology) and the Faculty of Technology and Design (Architecture, Architecture Professional Program, Civil Engineering, Informatics, Information Systems, Product Design, Visual Communication Design). Enrollment exceeds 3,800 students, served by 251–500 staff, with curriculum specialization in urban development and urban lifestyle studies supported by Centers of Excellence such as the Center for Urban Studies (CUS) and Jaya Center for Advanced Learning (JCAL).

UPJ monetizes primarily through tuition across four program tracks — Regular, Regular+ (with Coursera integration), Blended+ (evening, working-professional students in selected majors), and Blended Karyawan (weekend, employed adults aged 22+) — supplemented by Rp200,000 per-applicant registration fees, scholarship programs, and ancillary services from the Jaya Career Center, Jaya Internship Program, The Bridge graduate-employment program, and the Jaya Soft Skill Development Program (JSDP). The university's go-to-market relies on direct-to-consumer recruitment through campus visits to Greater Jakarta high schools, Open Day events, MoU-based feeder pipelines, and Instagram-led digital marketing.

Operationally, UPJ leverages its position within the Jaya Group ecosystem (21+ business units spanning property, construction, manufacturing, tourism, finance, and education) as a living laboratory for student internships, projects, and graduate employment. International linkages include a 2024 MoU with Monash University, and external employer relationships span state-owned enterprises (PT PP Persero, Bank DKI), large corporates (Telkom Group via Nutech Integrasi, Orang Tua Group, Gramedia), and edtech/insurtech/finance firms (Ruangguru, PT MSIG Indonesia, PT Smart Multifinance). The proprietary Coursera integration and JSDP point system are its most distinct curricular differentiators; the institution is foundation-owned rather than VC-backed, with no funding rounds disclosed.

Name

Universitas Pembangunan Jaya

Legal name

Universitas Pembangunan Jaya

Website

https://upj.ac.id

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Universitas Pembangunan Jaya is a private Indonesian university in Bintaro Jaya, Tangerang Selatan, offering ten undergraduate programs across Humanities/Business and Technology/Design faculties to ~3,800 students, with curriculum specialization in urban development and direct placement access via the Jaya Group ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Fees - Regular & Regular+ Programs: Tuition fees for face-to-face undergraduate programs with weekly class schedules. Pricing varies by admission wave (gelombang), with earlier waves offering lower development fees (uang pangkal).
2. Tuition and Fees - Blended+ Program: Relatively more affordable program with evening face-to-face classes (Monday-Friday, 18:30-21:00 WIB) and 60% online / 40% on-campus learning for working professionals in Accounting, Management, Informatics, and Information Systems.
3. Tuition and Fees - Blended Karyawan Program: Weekend-based blended program (Saturday 07:30-18:00 WIB) for working professionals aged 22+, combining online and face-to-face instruction.
4. Coursera Integration Revenue: Regular Plus program integrates Coursera online courses and certifications, providing additional revenue through bundled program fees.
5. Registration and Admission Fees: Online registration fee of Rp200,000 per applicant, payable via BNI, Shopee, or Tokopedia through the myUPJ portal.
6. Internship and Career Services: Jaya Internship Program enables students to convert internship hours into academic credits (SKS). Jaya Career Center connects graduates with Jaya Group companies and industry partners for employment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Universitas Pembangunan Jaya is a private Indonesian university that delivers accredited undergraduate (S1) degree programs across the Faculty of Humanities and Business (Accounting, Communication Science, Management, Psychology) and the Faculty of Technology and Design (Architecture, Civil Engineering, Informatics, Information Systems, Product Design, Visual Communication Design), as well as a post-professional Architecture Professional Program. The university anchors its curriculum in urban development and lifestyle studies, and bundles student support services including career counseling (JCC), soft-skill training (JSDP), internship placement, and continuing education (JCAL) for both fresh graduates and working professionals.

Product overview

Universitas Pembangunan Jaya (UPJ) is a private university in Bintaro, South Tangerang, established in 2011 under the Jaya Group with over 50 years of business experience. UPJ operates two faculties offering 10 undergraduate programs and one professional program. The Faculty of Humanities and Business offers Accounting, Communication Science, Management, and Psychology programs. The Faculty of Technology and Design offers Architecture (including a professional program), Civil Engineering, Informatics, Information Systems, Product Design, and Visual Communication Design. Beyond academic programs, UPJ provides an ecosystem of student development services including the Jaya Career Center for employment support, Jaya Internship Program connecting students with Jaya Group companies, The Bridge Program for graduate career acceleration, Jaya Soft Skill Development Program (JSDP) with five competency dimensions, and Centers of Excellence such as the Center For Urban Studies and Jaya Center For Advanced Learning. The university also offers open classes (KOTA) and virtual campus tours. UPJ specializes in urban development and urban lifestyle studies, leveraging its connection to the Jaya Group ecosystem for experiential learning opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• S1 Accounting (Undergraduate Accounting Program)

Quantifiable outcome

• Alumni successfully placed at Jaya Group companies and industry partners including PT Jaya Real Property, PT Jaya Konstruksi Manggala Pratama, PT PP (Persero), PT Bank DKI, Ruangguru, PT Nutech Integrasi (Telkom Group), and PT Jaya Teknik Indonesia

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered flagship, minor and core.

• Monash UniversityflagshipStrategic or Co-development Partner · 30 September 2024MoU signed on September 30, 2024 between UPJ and Monash University as a symbol of cooperation and a new step in educational collaboration. This international partnership represents a flagship strategic relationship for UPJ's internationalization agenda.
• Saint John's Catholic SchoolminorStrategic or Co-development Partner · 18 September 2024MoU signed on September 18, 2024 between UPJ and Saint John's Catholic School as a symbol of cooperation and a new step in educational collaboration. Targets Catholic school student pipeline for undergraduate enrollment.
• Yayasan Nurani DuniaminorStrategic or Co-development Partner · 18 January 2024MoU signed on January 18, 2024 between UPJ and Yayasan Nurani Dunia for collaborative village development (Kampung Ilmu program), signed by UPJ Rector Ir. Yudi Samyudia, Ph.D. and Chairman Dr. Drs. Imam Budidarmawan Prasodjo, M.A., Ph.D.
• SMA NaradaminorStrategic or Co-development PartnerMoU signed between UPJ and SMA Narada for cooperation in student recruitment and educational collaboration. Signed by UPJ Rector Ir. Yudi Samyudia, Ph.D. and SMA Narada Principal Bapak Susanto.
• PT Jaya Real Property TbkcoreStrategic or Co-development PartnerCore Jaya Group company providing the Jaya Internship Program, The Bridge employment program, and direct graduate recruitment. Alumni testimony confirms graduates are accepted to work immediately upon graduation at Jaya Group companies. UPJ campus is located within Bintaro Jaya developed by PT Jaya Real Property.
• PT Jaya Konstruksi Manggala Pratama TbkcoreStrategic or Co-development PartnerJaya Group construction company participating in the Jaya Internship Program, offering civil engineering students structured internship experiences convertible into academic credits (SKS).
• PT Jaya Teknik IndonesiacoreStrategic or Co-development PartnerJaya Group mechanical and electrical engineering company. HR representative testimony indicates UPJ graduates possess good attitudes, strong work ethic, positive personalities, and strong soft skills suitable for professional engineering environments.
• PT Jaya ObayashicoreStrategic or Co-development PartnerJaya Group construction joint venture with Obayashi Corporation. HRGA Manager testifies that UPJ graduates have good understanding of core competencies, communication skills, independence, responsibility, positive attitudes, and high professional integrity.
• Jaya Group Ecosystem (21+ Business Units)coreStrategic or Co-development PartnerJaya Group encompasses 21+ business units across property, construction, manufacturing, management consulting, design consulting, tourism, trading, mechanical and electrical engineering, finance, education, and sports. This ecosystem serves as UPJ's living laboratory for student internships, projects, and graduate employment.
• PT MSIG IndonesiaminorStrategic or Co-development PartnerPT MSIG Indonesia partners with UPJ for industrial talks and career development events, providing students with insights into the insurance industry and future career opportunities.
• PT Smart MultifinanceminorStrategic or Co-development PartnerPT Smart Multifinance collaborates with UPJ through Jaya Career Center for career fairs and industry partnerships, providing internship and employment opportunities for graduates.
• CourseracoreTechnology or IntegrationCoursera is integrated into UPJ's Regular Plus program, allowing students to take up to 6 SKS of Coursera coursework before Semester 1 and earn industry certifications alongside their undergraduate degree. JCAL (Jaya Center for Advance Learning) manages Coursera workshops for partner school teachers.
• BXSea Bintaro Jaya (Oceanarium)minorStrategic or Co-development PartnerIndoor oceanarium located at Bintaro Jaya Xchange Mall partnered with UPJ's Faculty of Humanities and Business for the Humanis Festival 2025, providing a real-world venue for student marketing and business competitions.
• Plastic Smart Cities WWF Indonesia and YPBBminorStrategic or Co-development PartnerUPJ participates in the Plastic Smart Cities WWF Indonesia and YPBB initiative through the Green Campus Pioneers program, aiming to reduce single-use plastics on campus through the Youth Activist Campus Plastic-Free Competition.
• PT Ultra Prima Abadi (Orang Tua Group)minorStrategic or Co-development PartnerOrang Tua Group employs UPJ graduates who demonstrate very good work performance in terms of competence, professional character, responsibility, communication, collaboration, and ethical conduct.
• PT Gramedia Asri MediaminorStrategic or Co-development PartnerUPJ graduate employed as Manager Fit Out & Structure Superintendent demonstrates strong problem-solving abilities with systematic, data-driven, and practical approaches, plus confidence in communicating ideas.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Universitas Trisakti: Well-established private university in West Jakarta with broad undergraduate offerings in Engineering, Architecture, Economics, and Design. Competes with UPJ for Jabodetabek students seeking applied urban-relevant degrees.
• BINUS University: Indonesia's largest private university, headquartered in Jakarta with strong technology, design, and business programs. Direct competitor for Jabodetabek students across overlapping Informatics, Information Systems, Visual Communication Design, and Management undergraduate tracks.
• Universitas Pelita Harapan (UPH): Large Lippo Group-affiliated private university serving Jabodetabek with comparable applied undergraduate programs in Engineering, Design, Business, and Informatics. Operates on a similar conglomerate-backed model to UPJ.
• Universitas Ciputra: Private Surabaya-based university with an entrepreneurship-focused curriculum and corporate backing from the Ciputra Group. Comparable conglomerate-sponsored business and design undergraduate positioning to UPJ.
• Telkom University: Corporate-backed private university in Bandung with strong Informatics, Information Systems, and Engineering programs supported by the Telkom Indonesia ecosystem — comparable to UPJ's Jaya Group-backed tech/design orientation.
• Universitas Multimedia Nusantara (UMN): Private university in Tangerang (neighbouring South Tangerang) focused on information technology, digital communication, and design. Closest geographic and curricular peer to UPJ's Faculty of Technology and Design.

Broad incumbents

• Institut Teknologi Bandung (ITB): Indonesia's premier public technology university with deep Architecture, Civil Engineering, and Informatics programs. Sets the benchmark UPJ's Faculty of Technology and Design is benchmarked against for prospective students.
• Monash University Indonesia: International branch of Australia's Monash University, which signed an MoU with UPJ in September 2024. Represents both a partnership counterparty and a broader-incumbent global brand competing for Indonesian university-bound students.

Regional players

• Universitas Atma Jaya Yogyakarta: Private Catholic university with established Engineering, Architecture, and Business programs in Yogyakarta. Comparable curriculum mix and foundation-owned structure, but in a different geography to UPJ.
• Universitas Kristen Petra: Private Surabaya-based university with strong Visual Communication Design, Civil Engineering, and Informatics programs. Comparable applied-design/engineering orientation but geographically outside Jabodetabek.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/upjbintaro
• YouTubeyoutube.com/@universitaspembangunanjaya5507
• Facebookfacebook.com/universitas.pembangunan.jaya
• Instagraminstagram.com/upjbintaro
• LinkedInlinkedin.com/company/pembangunanjayauniversity

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universitas Pembangunan Jaya