Understanding Dying

What Understanding Dying does

Understanding Dying, Inc. is a US-based, privately held digital health company founded in 2022 that operates a mobile application positioned as a compassionate digital guide for end-of-life decision-making. The product serves three defined audiences: patients and families seeking emotional and practical support, healthcare professionals needing structured conversation tools, and healthcare systems looking to improve satisfaction scores, hospice utilization, and reduce unnecessary interventions.

The core product is a single mobile app that delivers tailored content and structured guidance for end-of-life decisions. Distribution is direct-to-user via app download, with the company currently restricting access to a beta testing program gated through email signup by healthcare professionals. The underlying technology is described as a mobile application with no disclosed AI, API, SDK, or integration surface, and the privacy policy confirms that no personal health information is collected during testing.

The company is pre-revenue with no disclosed pricing, customer contracts, or funding rounds. The anticipated revenue model type is subscription/recurring, but no monetization is active. Headcount is in the 1–10 range, leadership consists of CEO Eric Verkerke, and the operating footprint is domestic (USA). The company holds no disclosed patents, trademarks, certifications, partnerships, or awards.

Name

Understanding Dying

Legal name

Understanding Dying, Inc.

Website

https://understandingdying.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Understanding Dying, Inc. is a US-based digital health company building a mobile app that delivers expert-informed guidance and structured conversation tools for patients, families, and healthcare professionals navigating end-of-life decisions; the product is currently in pre-revenue beta testing with healthcare professionals.

Ownership category

akta.pro rank

Product category

End-of-Life Care Digital Platform

NAICS

Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Prepackaged Software (7372)

akta.pro primary industry

Hospice & Palliative Care Care Coordination / Navigation (HLADAHAK)

akta.pro secondary industries

End-of-Life Planning & Hospice/Palliative Care Coordination (HLADALAL), Hospice Care Coordination & Interdisciplinary Team (IDT) Case Management (HSABAFAJ)

Keywords

• End-of-life care
• Digital health guidance
• Hospice support tools
• Palliative care platform
• Compassionate care app

Headquarters

HQ city

Pacifica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Pre-revenue (Beta Phase): The company is currently in beta testing phase and has not yet disclosed its revenue model. No pricing or monetization strategy has been articulated as the product is still being tested with healthcare professionals.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Understanding Dying provides a mobile application that serves as a compassionate digital guide for end-of-life navigation, blending emotional wisdom with actionable advice. The app delivers tailored content and structured tools for three distinct audiences: patients and families seeking emotional and practical support, healthcare professionals leading end-of-life conversations, and healthcare systems seeking scalable solutions to improve satisfaction scores, hospice utilization, and reduce unnecessary interventions. The product is currently in beta testing with healthcare professionals.

Product overview

Understanding Dying is a single, unified mobile application serving as a compassionate digital guide for end-of-life navigation. The product targets three distinct audiences: Patients & Families receive emotional and practical support with tailored content and guidance for complex decisions; Healthcare Professionals access structured tools for leading compassionate conversations, reducing moral distress, and improving care quality; and Healthcare Systems benefit from a scalable solution designed to improve satisfaction scores, increase hospice utilization, and reduce unnecessary interventions. The company is currently in beta testing with healthcare professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Understanding Dying Mobile App A mobile application providing a compassionate digital guide that blends emotional wisdom with actionable advice for patients, families, and healthcare professionals navigating end-of-life decisions. The app offers tailored content, structured conversation tools, and practical guidance for complex end-of-life decisions, and is currently in beta testing with healthcare professionals.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Understanding Dying