Aesthetic Sales Hero
Aesthetic Sales Hero is a SaaS sales enablement platform that provides AI-powered role-play coaching, sales certifications, and performance dashboards for medical aesthetics clinics, med spas, and wellness practices in the United States.
- Company typePrivate
- Founded2021
- HeadquartersSouthlake, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Aesthetic Sales Hero firmographics
Firmographics- Name
- Aesthetic Sales Hero
- Legal name
- Aesthetic Sales Hero, LLC
- Website
- https://www.aestheticsaleshero.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aesthetic Sales Hero is a SaaS sales enablement platform that provides AI-powered role-play coaching, sales certifications, and performance dashboards for medical aesthetics clinics, med spas, and wellness practices in the United States.
- Ownership category
- akta.pro rank
Aesthetic Sales Hero industry classification
Industry- Product category
- Sales Enablement Software
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Beauty Retail, Product Knowledge & Sales Training (EDAOALAL)
Keywords
Where Aesthetic Sales Hero is headquartered
LocationHeadquarters
- HQ city
- Southlake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aesthetic Sales Hero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Individual Tier: Annual and monthly subscription plans for individual practitioners. Includes access to core training, Bianca AI role-play, and analytics dashboard.
- SaaS Subscription - Core/Team Tier: Annual and monthly subscription for practices and teams up to 10 users. Includes unlimited AI role-play, full analytics dashboard, and core curriculum certification.
- SaaS Subscription - Enterprise Tier: Custom pricing for larger practices and groups (11+ users). Includes custom training modules, advanced analytics, priority support, white-label options, and reporting.
- Sales Confidence Boot Camps: Instructor-led training programs including Sales Confidence Accelerator (2 hours) and 6-Week Sales Confidence Boot Camp. Led by certified coaches with medical aesthetic expertise.
- Fractional Sales Coaching: Ongoing sales coaching engagements led by expert certified coaches. Available as monthly retainers.
- Secret Shopping Services: Evaluation sessions with reporting to assess practice sales performance. Multi-shop bundles available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual - For Individual Practitioners |
| Subscription | Annual | Individual Annual - For Individual Practitioners |
| Subscription | Monthly | Core - For Practices and Teams (up to 10 users) |
| Subscription | Annual | Core Annual - For Practices and Teams (up to 10 users) |
| Subscription | Multi-year contract | Enterprise - For Larger Practices and Groups (11+ users) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Aesthetic Sales Hero product offering
Product offeringCore offering
Aesthetic Sales Hero provides a SaaS sales enablement platform, ASH Core, that delivers on-demand training, sales certifications, performance dashboards, and AI-powered role-play coaching via Bianca AI to aesthetic, wellness, and med spa practices. The company also offers instructor-led professional services including boot camps, fractional sales coaching, and secret shopping, sold alongside the subscription tiers.
Product overview
Aesthetic Sales Hero is a sales enablement SaaS platform designed specifically for aesthetic and wellness practices. The core offering consists of ASH Core as the central training ecosystem and operations OS, supplemented by Bianca AI as the 24/7 AI role-play coach. The platform uses a tiered pricing structure: Individual plan for solo practitioners, Core Plan for teams up to 10 users, and Enterprise plans for larger groups with 11+ users. Services include Sales Confidence Accelerator (2-hour bootcamp), 6-Week Sales Confidence Boot Camp, Secret Shopping evaluations, and Fractional Sales Coaching. Additional modules include Sales Certifications, Performance Dashboard with KPI tracking, Enterprise Dashboards for multi-location insights, and XP/Badges/Gamification for motivation. The platform integrates mindset training, sales methodology (including the EVIE Method and 5-Star Sales Model), and metrics to help practices generate over $200M in revenue.
Differentiator
Problem solved
Functional benefit
Brands
- ASH Core: Training ecosystem and practice operations OS providing on-demand training, Heroic Sales frameworks, playbooks, and certification programs.
- Bianca AI
Products and services
- ASH Core The main training ecosystem and practice operations OS that provides on-demand training, Heroic Sales frameworks, playbooks, and the overall platform infrastructure for the sales enablement system sold to aesthetic practices, med spas, and wellness clinics.
- Bianca AI The world's first and only aesthetically trained AI role-play coach, available 24/7 to practice calls, consultations, and conversational scenarios, providing transcripts, performance breakdowns, and coaching notes after each session for aesthetic and med spa teams.
- Sales Confidence Accelerator A 2-hour intensive bootcamp led by certified coaches with deep medical aesthetic expertise for team training and alignment at aesthetic practices.
- 6-Week Sales Confidence Boot Camp An intensive 6-week boot camp program led by certified coaches providing personalized coaching tailored to unique practice needs, with travel additional.
- Secret Shopping Evaluation sessions with reporting to assess practice sales performance and identify improvement areas, with multi-shop bundles available.
- Fractional Sales Coaching Fractional sales team support building sales systems, coaching and testing staff, and creating sales messaging, exclusively led by expert certified coaches with monthly retainers available.
Quantifiable outcome
- 27% close-rate lift
- +9 more outcomes
Companies that use Aesthetic Sales Hero
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Aesthetic Sales Hero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
Aesthetic Sales Hero partnerships and signals
Strategic signalScale indicators12 records
Recent moves5 records
Expansion highlights5 records
Aesthetic Sales Hero competitors and assessment
Company assessmentDirect peers
- Boulevard: Vertical SaaS platform for self-care businesses including salons, spas, and med spas. Both Boulevard and Aesthetic Sales Hero serve the same aesthetic/med spa vertical with software that becomes part of practice operations, though Boulevard focuses on scheduling/point-of-sale while ASH focuses on sales enablement and training.
- Vagaro: All-in-one SaaS platform for salons, spas, and barbershops including med spa functionality. Both serve the same aesthetic business vertical with subscription software, though Vagaro's scope is broader (booking, payments, marketing) compared to ASH's narrow focus on sales enablement.
- Mangomint: Modern SaaS platform for salons, spas, and wellness businesses. Both companies target the same aesthetic/wellness vertical with cloud-based practice software, though Mangomint focuses on front-desk and operations while ASH focuses on sales training and AI coaching.
- Aesthetics Pro: Practice management software purpose-built for medical spas and aesthetic practices. Both companies serve the same med spa vertical, though Aesthetics Pro focuses on EMR and patient management while ASH focuses on sales enablement and consult training.
- Brazen: Virtual selling and AI-powered role-play platform for sales training. Both companies provide AI-driven sales role-play and coaching technology, though Brazen serves broad B2B sales teams while ASH is specialized for aesthetic patient consultations.
- Quantified: AI-powered sales role-play and coaching platform for sales teams. Both companies offer AI-driven role-play simulations for sales training, though Quantified serves broad B2B sales while ASH is purpose-built for aesthetic and wellness practice consultations.
Broad incumbents
- Mindbody: Established incumbent SaaS for beauty, wellness, and fitness businesses owned by Vista Equity Partners. Both companies target med spa and aesthetics practices, but Mindbody covers the full operations stack (scheduling, payments, marketing) while ASH is specialized for sales training and AI role-play.
- Salesloft: Enterprise sales engagement platform. Both offer sales enablement technology for revenue teams, though Salesloft targets broad B2B sales orgs while ASH is purpose-built for aesthetic practice sales conversations and AI role-play.
Emerging players
- Tebra (formerly PatientPop + Kareo): Practice growth and marketing platform for healthcare practices including med spas. Both touch patient acquisition and practice marketing for aesthetics practices, though Tebra is broader across healthcare while ASH is specialized for sales coaching and consult conversion.
Others
- RealSelf: Marketplace and consumer education platform connecting patients with aesthetic providers. Both serve the aesthetics buyer ecosystem, but RealSelf is a demand-generation platform while ASH is a sales training platform used by practices that convert that demand.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Aesthetic Sales Hero social profiles
Digital presenceAesthetic Sales Hero compliance and trust
Trust signalCompliance3 records
Aesthetic Sales Hero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aesthetic Sales Hero leadership team
Management profileNumber of profiles
Profiles1 record
Aesthetic Sales Hero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aesthetic Sales Hero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aesthetic Sales Hero
What does Aesthetic Sales Hero do?
Aesthetic Sales Hero provides a SaaS sales enablement platform, ASH Core, that delivers on-demand training, sales certifications, performance dashboards, and AI-powered role-play coaching via Bianca AI to aesthetic, wellness, and med spa practices. The company also offers instructor-led professional services including boot camps, fractional sales coaching, and secret shopping, sold alongside the subscription tiers.
Is Aesthetic Sales Hero a public or private company?
Aesthetic Sales Hero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aesthetic Sales Hero founded?
Aesthetic Sales Hero was founded in 2021. It employs 11 to 50 people.
Where is Aesthetic Sales Hero based?
Aesthetic Sales Hero is headquartered in Southlake, United States, in the North America region.
How does Aesthetic Sales Hero make money?
Six revenue lines are on record. SaaS Subscription - Individual Tier is the primary driver. The others are saaS Subscription - Core/Team Tier, saaS Subscription - Enterprise Tier, sales Confidence Boot Camps, fractional Sales Coaching and secret Shopping Services.
Who are Aesthetic Sales Hero's main competitors?
Direct peers on record are Boulevard, Vagaro, Mangomint, Aesthetics Pro, Brazen and Quantified. Broad incumbents are Mindbody and Salesloft. Tebra (formerly PatientPop + Kareo) is listed as an emerging player. RealSelf is listed as an others.
Does Aesthetic Sales Hero have an API?
No public API is recorded for Aesthetic Sales Hero.
What industry is Aesthetic Sales Hero in?
Aesthetic Sales Hero's product category is Sales Enablement Software. Its primary akta.pro industry code is EDAOALAL, Beauty Retail, Product Knowledge & Sales Training. Its SIC code is 7310.