What United By Nature does

United By Nature is a U.S.-based nonprofit conservation organization that runs national public campaigns mobilizing outdoor enthusiasts to support public lands, clean water, megafire prevention, and wildlife protection. It is positioned as the cultural/community engagement arm of parent entity Nature Is Nonpartisan, which sits in Mountain Brook, Alabama and operates as the policy arm; United By Nature's primary operating address is in Scottsdale, Arizona, with a Washington, D.C. address used for delivering participation data and collected signatures to policymakers. The organization's stated target audience spans hunters, hikers, families, trail runners, ranchers, and other "Outsiders" across political divides who are described as fatigued by partisan environmental discourse and seeking common-sense, non-partisan conservation engagement.

The product surface is a campaign-driven platform rather than a proprietary technology stack. Core offerings include (1) the "Going Public" campaign (launched March 27, 2026) allowing participants to claim free symbolic shares of public lands such as Yellowstone and Yosemite, with optional $9 paid shares funding restoration through partner nonprofits; (2) "The Great American Water Road Trip," a 62-day, 8,000-mile mobile campaign from Los Angeles to the Everglades visiting 30+ communities with a petition-signing van and a sweepstakes; (3) "Digital Land Shares" as the underlying participation token; (4) a merchandise e-commerce store (shop.unitedbynature.eco); (5) an opt-in SMS notification service (up to ~8 messages per month during active campaigns); and (6) "The Fire Pit" video series on YouTube. An additional five-campaign "2026 Campaign Roadmap" is publicly announced, with upcoming initiatives on megafire prevention (via a "Mega Fire Hot Sauce" product drop), wildlife/ecosystems, and working lands. No proprietary APIs, applications, AI/ML features, integrations, patents, or technology hires are disclosed.

Revenue is generated in two streams: optional $9 paid share donations directed to three verified nonprofit partners (National Forest Foundation, National Park Foundation, and Foundation for America's Lands) for trail, habitat, and park restoration, and merchandise sales. The pricing model is explicitly freemium on the core participation offering. Distribution is multi-channel and U.S.-domestic only: Instagram, TikTok, YouTube, email, SMS, owned web platform, e-commerce storefront, sweepstakes, and field events. Strategic partnerships include the three restoration foundations plus the parent Nature Is Nonpartisan; no acquisitions, funding rounds, external investors, executive leadership profiles, headcount figures, or audited financials are disclosed in the source material.

Name

United By Nature

Legal name

United By Nature

Website

https://unitedbynature.eco

Company type

Private

Operating status

Operating

Short description

United By Nature is a U.S. nonprofit running national conservation campaigns that mobilize outdoor enthusiasts to support public lands, clean water, and wildlife through symbolic land share claims, optional $9 restoration donations routed to three nonprofit partners, merchandise sales, and grassroots advocacy delivered to policymakers.

Ownership category

akta.pro rank

Product category

Conservation Advocacy Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industries

Biodiversity & Habitat Conservation (BPAGAGAA), Parks, Recreation & Protected Areas Administration (BPAIAMAH)

Keywords

• Public lands conservation
• Outdoor advocacy campaigns
• Nonprofit conservation movement
• Environmental campaign platform
• Conservation grassroots organizing

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Public Land Share Donations: Participants can claim free symbolic shares of public lands. Optional purchases at $9 per share fund restoration through partner organizations including National Forest Foundation, National Park Foundation, and Foundation for America's Lands. The donations are directed to specific parks based on share counts.
2. Merchandise Sales: The organization operates an e-commerce store (shop.unitedbynature.eco) selling branded merchandise including outdoor-themed items.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

United By Nature runs national conservation campaigns that mobilize individual outdoor enthusiasts to show collective support for public lands, clean water, and working lands. Its core offering centers on campaigns such as the Going Public initiative, where participants claim free symbolic digital shares of public lands (with optional $9 purchases funding restoration through verified nonprofit partners), and the Great American Water Road Trip, a 62-day, 8,000-mile cross-country petition drive. The organization also operates a merchandise store and delivers participation data to Washington, D.C. policymakers to advocate for conservation action.

Product overview

United By Nature is a conservation-focused cultural movement powered by Nature Is Nonpartisan, offering a platform of campaigns enabling Americans to take symbolic actions supporting public lands, clean water, and environmental causes. The core products include the Going Public Campaign (symbolic land ownership shares with optional purchases funding restoration), The Great American Water Road Trip (mobile petition campaign across 30+ communities), and upcoming campaigns for megafires, wildlife protection, and working lands. Additional services include a text messaging notification system, merchandise store, and video content series. The platform facilitates collective advocacy by turning individual participation into aggregate data presented to policymakers.

Differentiator

Problem solved

Functional benefit

Products and services

• Going Public Campaign A national conservation campaign allowing Americans to claim free symbolic ownership shares of public lands and optionally purchase additional shares at $9 each, with proceeds funding restoration projects through nonprofit partners (National Forest Foundation, National Park Foundation, Foundation for America's Lands). Participants receive digital certificates and contribute collective support data delivered to Washington, D.C. leaders.
• The Great American Water Road Trip A 62-day mobile campaign featuring Uncle Pappy driving 8,000 miles from Los Angeles to the Everglades, visiting 30+ communities to collect signatures on a van as a petition for clean water. Includes a sweepstakes with prizes including the van ($18,000 value), a river rafting trip, and Ticketmaster vouchers to drive engagement.
• Branded Merchandise Store Online e-commerce store (shop.unitedbynature.eco) selling branded outdoor-themed apparel and merchandise to support the organization's conservation efforts.

Quantifiable outcome

• Real public land restoration through verified nonprofit partners
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• National Forest FoundationcoreStrategic or Co-development PartnerOfficial nonprofit partner for public land restoration. When shares are purchased for National Forest lands, proceeds fund trail repairs, habitat restoration, and overall forest access improvements. One of three verified nonprofit partners ensuring real on-the-ground conservation impact.
• National Park FoundationcoreStrategic or Co-development PartnerOfficial nonprofit partner for national park restoration. Donations from share purchases fund park maintenance, ranger support, and visitor access improvements at participating national parks including Yosemite and Yellowstone.
• Foundation for America's LandscoreStrategic or Co-development PartnerOfficial nonprofit partner receiving funds from the Going Public campaign to support public land conservation and restoration projects nationwide.
• Nature Is NonpartisancoreStrategic or Co-development PartnerParent organization and policy engine powering United By Nature. United By Nature serves as the cultural engine while Nature Is Nonpartisan serves as the policy engine. Together they transform everyday participation into real-world conservation outcomes and deliver public support data to lawmakers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sierra Club: One of the oldest and largest US environmental organizations, with active grassroots organizing, public lands campaigns, and political advocacy. Comparable in using campaigns and member mobilization to drive conservation policy, but with a more traditional environmentalist stance and millions of members.
• Conservation International: Global conservation nonprofit working on biodiversity, climate, and natural resource protection. Comparable in nonprofit conservation mission and use of public campaigns, but with an international rather than US public lands focus.
• National Wildlife Federation: One of the largest US conservation nonprofits, with a broad portfolio spanning wildlife, public lands, and policy advocacy. Comparable in mobilizing grassroots supporters around conservation, but operates at much larger scale and with a more traditional environmentalist positioning rather than UBN's explicit non-partisan frame.
• National Park Foundation: Official nonprofit partner of the National Park Service and one of UBN's three campaign partners. Comparable as a public lands fundraising and stewardship organization, but with a national park-centric mandate and established donor base rather than a grassroots mobilization focus.
• The Nature Conservancy: One of the world's largest environmental nonprofits, focused on land and water conservation globally. Comparable in conservation mission and donor-supported model, but with a much larger operational footprint and direct land management rather than grassroots mobilization.

Direct peers

• Trust for Public Land: National nonprofit focused on conserving land for public use, including parks and working lands. Directly comparable on public lands stewardship mission and the use of public-facing campaigns to drive conservation outcomes, though it operates with deeper program capacity and direct land acquisition.
• National Park Trust: Nonprofit focused on preserving national parklands and connecting youth to the outdoors. Comparable in mobilizing public support for parks and using symbolic engagement (park adoptions, completions) to drive donations, though smaller in scale and more program-focused.
• Outdoor Alliance: Coalition of outdoor recreation organizations (climbers, paddlers, mountain bikers, skiers, hikers) focused on public lands policy. Comparable in representing outdoor enthusiasts' policy interests and grassroots mobilization, though it operates as an industry coalition rather than a direct-membership movement.
• Nature Is Nonpartisan: Parent organization of United By Nature operating as the 'policy engine' to UBN's 'cultural engine.' Directly comparable in mission (non-partisan conservation advocacy), audience (outdoor enthusiasts across the political spectrum), and operating model (delivering participation data to lawmakers). Most relevant peer given the structural integration.

Others

• Patagonia: Outdoor apparel company with deep environmental advocacy and 1% for the Planet giving. Comparable in building an outdoor-enthusiast community around conservation values and using merchandise as engagement, but operates as a for-profit business rather than a nonprofit movement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@UnitedByNatureOrg
• Instagraminstagram.com/unitedbynatureorg
• TikToktiktok.com/@unitedbynatureorg?_r=1&_t=ZP-940K7vGxCk3

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United By Nature