AQUA SPA

What AQUA SPA does

AQUA SPA LLC is a family-owned skincare brand headquartered at 508 East Lake St, Minneapolis, Minnesota. The company formulates and sells a unified line of botanical skincare products — Face Scrub, Face Wash, Sunscreen, Body Lotion, Body Wash, and Hand Wash — built around a proprietary blend of botanical and herbal extracts, revitalizing vitamins, essential nutrients, and essential oils. Products are positioned as cruelty-free, biodegradable, allergy-tested, and suitable for daily home use to deliver a spa-inspired experience.

The company has extended into adjacent personal care with the Mostafa Salameh Fragrance line, themed around signature scents tied to aspirational messaging. Distribution is direct-to-consumer through the company's own e-commerce site, aquaspaus.com, with fulfillment shipped from Minneapolis. Customer acquisition leans on an email newsletter offering a 15% first-purchase incentive, supplemented by social media presence and a WhatsApp contact channel for customer service.

The business is structured as a Minnesota LLC, privately held with no disclosed external investors, no parent company, and no public ticker. Operations are limited to a single domestic market (USA), with no disclosed international footprint, B2B or enterprise customers, third-party retail partnerships, patents, awards, or management team information in the available sources. Pricing is not publicly disclosed.

Name

AQUA SPA

Legal name

AQUA SPA LLC

Website

https://aquaspaus.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

AQUA SPA is a family-owned, Minneapolis-based skincare brand that formulates and sells botanical face and body care products, plus fragrances, direct-to-consumer through its own e-commerce website targeting individual U.S. consumers seeking cruelty-free daily skincare.

Ownership category

akta.pro rank

Product category

Skincare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Body Wash, Shower Gel & Bath Gel (CRABAEAB)

akta.pro secondary industries

Hand Soap & Hand Wash (CRABAEAC), Body Sprays & Mists (CRABADAC)

Keywords

• Botanical skincare products
• Cruelty-free skincare
• Face and body care
• Natural skincare line
• Spa-inspired skincare

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of skincare products including face scrubs, face washes, sunscreen, body lotions, body washes, hand washes, and fragrances through their e-commerce platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

AQUA SPA sells a unified line of botanical skincare products — face scrub, face wash, sunscreen, body lotion, body wash, and hand wash — formulated with a proprietary blend of botanical and herbal extracts, revitalizing vitamins, essential nutrients, and essential oils. The brand also offers a Mostafa Salameh signature fragrance line. Products are cruelty-free, biodegradable, and allergy-tested, and are sold directly to consumers through the company's own e-commerce website.

Product overview

AQUA SPA is a family-owned skincare brand offering a unified product line of botanical skincare products. The portfolio includes Face Scrub, Face Wash, Sunscreen, Body Lotion, Body Wash, and Hand Wash—all formulated with botanical extracts, herbal extracts, nourishing vitamins, essential nutrients, and essential oils. The brand also offers a Fragrances sub-line featuring the Mostafa Salameh fragrance collection. All products are positioned as cruelty-free, biodegradable, and designed to bring a spa-inspired experience to daily routines.

Differentiator

Problem solved

Functional benefit

Products and services

• Aqua Spa Face Scrub

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• SheaMoisture: Natural-ingredient body wash, lotion, and bath brand with a strong ethical/cruelty-free identity and both DTC and retail distribution; comparable on ingredient-led bath & body.
• The Ordinary: DTC skincare brand (DECIEM) selling facial cleansers, body products, and sun care with single-ingredient and botanical-leaning positioning; the closest comparable to AQUA SPA's D2C face/body routine model.
• Herbivore Botanicals: DTC boutique skincare brand built around botanical, essential-oil-based formulations sold through its own e-commerce store — direct analogue on positioning and channel.
• Paula's Choice: DTC and selective-retail skincare brand offering cleansers, exfoliants, body care, and sun protection with ingredient-driven positioning; comparable multi-category D2C playbook.
• Mario Badescu: Heritage facial-care brand with a 'spa-inspired' identity offering cleansers, scrubs, and fragrances through DTC and select retail; close niche-equivalent to AQUA SPA's spa-toned, multi-category lineup.
• Burt's Bees: Natural-ingredient personal-care brand covering body wash, lotion, hand care, and lip/skin with cruelty-free positioning; highly comparable botanical, ethical brand within bath and body.
• Drunk Elephant: DTC skincare brand with a tightly curated multi-category line (cleansers, serums, sunscreens, body) sold through its own site; highly comparable multi-SKU D2C model targeting ingredient-conscious consumers.

Broad incumbents

• CeraVe: Mass-market L'Oréal-owned skincare brand with a core body wash, face wash, sunscreen, and lotion portfolio — the most disruptive scaled incumbent in the categories AQUA SPA competes in.
• Cetaphil: Galderma-owned gentle cleansers and moisturizers brand with broad distribution across face wash, body wash, and lotion — directly overlaps AQUA SPA's gentle-cleanser routine positioning at much wider retail scale.
• Aveeno: Johnson & Johnson-owned skincare brand with botanical (oat/soothing) cleansers, lotions, and sunscreens sold across mass retail; scaled incumbent overlapping AQUA SPA's botanical-skincare positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aquaspajordan
• LinkedInlinkedin.com/company/aquaspa-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AQUA SPA