Astrup Fearnley Museet
Astrup Fearnley Museet is a private Norwegian contemporary art museum in Oslo, founded in 1993, housing the Astrup Fearnley Collection and serving visitors through exhibitions, educational programs, memberships, and a global webshop.
- Company typePrivate
- Founded1993
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Astrup Fearnley Museet does
Astrup Fearnley Museet is a private contemporary art museum founded in 1993 and operated as a Norwegian limited company (Astrup Fearnley Museet AS). The museum is housed in a Renzo Piano-designed building on the Oslofjord in the Tjuvholmen neighborhood of central Oslo, with two structures bisected by a canal. It holds the Astrup Fearnley Collection, one of Europe's most comprehensive collections of international contemporary art dating to the 1960s, featuring works by artists such as Matthew Barney, Damien Hirst, Jeff Koons, Cindy Sherman, and Wolfgang Tillmans, and stages rotating exhibitions alongside its permanent collection displays.
The museum generates revenue through four streams: ticket sales (transactional), annual memberships (Kunstklubb, subscription), museum shop and webshop sales of merchandise, publications, posters, and the exclusive (CON)TEMPORARY branded line (priced kr 40–1,600), and event hire/educational programs including guided tours, Kunstprat talks, and Tegnelabben workshops for teenagers. Its go-to-market is primarily direct-to-consumer via physical attendance at the Oslo location, supplemented by e-commerce with international shipping and outreach to school groups.
The museum is funded by a mix of institutional and family-foundation support — the Norwegian Ministry of Culture and Equality, Foundation Thomas Fearnley Heddy and Nils Astrup, Foundation Hans Rasmus Astrup, and the Savings Bank Foundation DNB — along with corporate sponsorship from EGD Holding and The Thief hotel. It is governed by a board chaired by Anna Catharina Astrup and led operationally by Executive Director and Chief Curator Solveig Øvstebø. Key stakeholders comprise visiting members of the public, school groups, dedicated art-club members, and rights partners such as BONO (the Norwegian Visual Artists Copyright Society).
Astrup Fearnley Museet firmographics
Firmographics- Name
- Astrup Fearnley Museet
- Legal name
- Astrup Fearnley Museet AS
- Website
- https://afmuseet.no
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Astrup Fearnley Museet is a private Norwegian contemporary art museum in Oslo, founded in 1993, housing the Astrup Fearnley Collection and serving visitors through exhibitions, educational programs, memberships, and a global webshop.
- Ownership category
- akta.pro rank
Astrup Fearnley Museet industry classification
Industry- Product category
- Contemporary Art Museum
- NAICS
- Museums (712110), Art Dealers (459920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Art Museums (THAJADAA)
- akta.pro secondary industries
- Museum, Zoo & Attraction Gift Shops (CRALAJAG), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)
Keywords
Where Astrup Fearnley Museet is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Astrup Fearnley Museet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Ticket sales: Revenue from admission tickets to exhibitions and the museum
- Museum membership: Annual membership subscriptions providing free entrance to all exhibitions and events
- Museum shop and merchandise: Sales of art prints, publications, exhibition catalogues, merchandise including apparel, bags, accessories, and gifts through physical shop and online webshop
- Event hire and programs: Revenue from educational programs, workshops, curator-led tours and special events
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Museum membership - free entrance to all exhibitions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Astrup Fearnley Museet product offering
Product offeringCore offering
Astrup Fearnley Museet operates a contemporary art museum in Oslo, Norway, exhibiting rotating shows and the permanent Astrup Fearnley Collection spanning works from the 1960s to present. It sells admission tickets, annual memberships providing free exhibition access, operates a physical museum shop and online webshop selling branded merchandise, publications, and art-related products, and delivers educational programs including guided tours, art talks, and workshops for schools and the public.
Product overview
Astrup Fearnley Museet is a contemporary art museum founded in 1993, offering a dual offering of physical museum experiences and e-commerce products. The museum operates rotating exhibitions and maintains the extensive Astrup Fearnley Collection spanning 1960s to present international contemporary art. The physical experience includes exhibitions, educational programs (guided tours, workshops, Kunstprat art talks), and a retail museum shop. The Nettbutikk (webshop) operates as a separate e-commerce platform offering multiple product categories: Art Bags featuring exhibition artwork, the exclusive (CON)TEMPORARY branded merchandise line (caps, mugs, bags, notebooks), Publications including exhibition catalogs and mini-catalogs of collection artists, Posters & Editions, Kids Products (Studio ROOF model kits, art supplies), and Gifts (homeware, puzzles). The museum also offers membership (Kunstklubb) providing free exhibition access and member-exclusive events.
Differentiator
Problem solved
Functional benefit
Brands
- (CON)TEMPORARY: Exclusive branded merchandise collection including caps, art bags, notebooks, wet towels, and HOT ceramics
- Astrup Fearnley Shop
- Astrup Fearnley Art Club
Products and services
- Astrup Fearnley Museet Exhibitions Rotating contemporary art exhibitions featuring international and Norwegian artists, including the Astrup Fearnley Collection spanning works from the 1960s to present, presented at the Renzo Piano-designed museum in Oslo.
- Astrup Fearnley Shop (Museum Retail Store) Physical museum retail store at the Oslo location offering art merchandise, exhibition-related products, and branded items to museum visitors.
- Nettbutikk (Webshop)
Companies that use Astrup Fearnley Museet
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Astrup Fearnley Museet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Astrup Fearnley Museet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BONO (Billedkunst Opphavsrett i Norge)coreNorwegian Visual Artists Copyright Society - licensing partner for reproduction rights of artworks in the collection and for website use
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Astrup Fearnley Museet competitors and assessment
Company assessmentDirect peers
- EMMA – Espoo Museum of Modern Art: Finnish modern and contemporary art museum with overlapping Nordic positioning, rotating exhibitions drawn from a permanent collection, and a comparable shop and event program.
- Moderna Museet: Stockholm's national museum of modern and contemporary art, a direct Nordic peer operating exhibitions, educational programs, a museum shop, and a membership model aimed at overlapping audiences with Astrup Fearnley.
- Henie Onstad Kunstsenter: Norway's leading private centre for modern and contemporary art, comparable in scale, governance model (foundation-supported), and Nordic curatorial positioning to Astrup Fearnley.
- ARKEN Museum of Modern Art: Danish contemporary art museum with a signature architect-designed building, comparable exhibition-and-shop-plus-membership revenue model, and a similar Nordic contemporary art audience.
- Louisiana Museum of Modern Art: Denmark's leading museum of modern and contemporary art, with a comparable Scandinavian/Nordic positioning, similar mid-sized footprint, and a similarly strong identity built around a signature building, collection, and exhibition programming.
- KODE Art Museums: Norwegian network of art museums in Bergen, with comparable domestic-Norwegian positioning, contemporary and modern art programming, museum shop, and educational offerings targeted at similar visitor segments.
- Kiasma Museum of Contemporary Art: Helsinki's contemporary art museum, operated as part of the Finnish National Gallery but functionally similar in focus on international contemporary art, signature architecture, and education-led programming.
Broad incumbents
- Tate Modern: London's flagship contemporary art museum; a much larger global incumbent that competes for the same international contemporary art visitors and touring exhibitions as Astrup Fearnley.
- MoMA – The Museum of Modern Art: New York's leading modern and contemporary art museum and a global benchmark for exhibition programming, retail (MoMA Design Store), and membership — competing for international cultural tourism attention.
- Centre Pompidou: Paris-based national modern and contemporary art institution with global brand pull, museum shop, and exhibition programming that competes for high-profile contemporary art exhibitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Astrup Fearnley Museet social profiles
Digital presenceAstrup Fearnley Museet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astrup Fearnley Museet leadership team
Management profileNumber of profiles
Profiles14 records
Astrup Fearnley Museet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astrup Fearnley Museet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astrup Fearnley Museet
What does Astrup Fearnley Museet do?
Astrup Fearnley Museet operates a contemporary art museum in Oslo, Norway, exhibiting rotating shows and the permanent Astrup Fearnley Collection spanning works from the 1960s to present. It sells admission tickets, annual memberships providing free exhibition access, operates a physical museum shop and online webshop selling branded merchandise, publications, and art-related products, and delivers educational programs including guided tours, art talks, and workshops for schools and the public.
Is Astrup Fearnley Museet a public or private company?
Astrup Fearnley Museet is a private company. It is classified as family owned and is currently operating.
When was Astrup Fearnley Museet founded?
Astrup Fearnley Museet was founded in 1993. It employs 11 to 50 people.
Where is Astrup Fearnley Museet based?
Astrup Fearnley Museet is headquartered in Oslo, Norway, in the Europe region.
How does Astrup Fearnley Museet make money?
Four revenue lines are on record. Ticket sales are the primary driver. The others are museum membership, museum shop and merchandise and event hire and programs.
Who are Astrup Fearnley Museet's main competitors?
Direct peers on record are EMMA – Espoo Museum of Modern Art, Moderna Museet, Henie Onstad Kunstsenter, ARKEN Museum of Modern Art, Louisiana Museum of Modern Art, KODE Art Museums and Kiasma Museum of Contemporary Art. Broad incumbents are Tate Modern, MoMA – The Museum of Modern Art and Centre Pompidou.
Does Astrup Fearnley Museet have an API?
No public API is recorded for Astrup Fearnley Museet.
What industry is Astrup Fearnley Museet in?
Astrup Fearnley Museet's product category is Contemporary Art Museum. Its primary akta.pro industry code is THAJADAA, Art Museums, with a secondary code of CRALAJAG, Museum, Zoo & Attraction Gift Shops. Its NAICS code is 712110 and its SIC code is 7900.