Terra SG

What Terra SG does

Terra SG Pte Ltd is a Singapore-registered social enterprise founded in 2017 that operates as a people-powered sustainability education and upcycling movement. The company delivers experiential sustainability programming across three primary customer segments: schools and educational institutions (MOE-aligned eco-education, learning journeys, upcycling workshops, and gallery programmes), government and corporate clients (sustainable team building, CSR partnerships, green space installations), and communities (public events, sustainability marketplaces, and grassroots activations). Its core assets are a portfolio of physical experiential hubs — The Carbon Gallery (Asia's first carbon-focused experiential hub, launched 2025 with FairPrice Foundation support), the Green Futures Hub (launched April 2026 at Metropolitan YMCA), Glow On Gallery, and the roving Carbon Compass exhibition — supplemented by a proprietary curriculum aligned to MOE learning outcomes, gamified simulation games, and the National Sustainability Movement (NSM) comprising the Sustainability Stewardship Series (SSS), One Earth Symposium (OES), and Sustainability Advocacy Challenge (SAC).

The underlying technology is service-oriented rather than software-oriented: structured curriculum, hands-on upcycling workshop formats across five material categories (paper, plastic, fabric, glass, others), six proprietary simulation games, and modular exhibition zones (e.g., Carbon Compass with eight modules covering food, transport, shopping, fashion, homes, and finance). Distribution is anchored by three Singapore operational hubs (North at Tzu Chi Humanistic Youth Centre, East at Vidacity, South at Midview City) and five international partnership hubs across Taipei, Ho Chi Minh City, Jakarta, Bali, and Bangkok. Marketing is primarily earned media (CNA, Straits Times, Zaobao, 8world, CH8, Suria) plus Instagram (@terravillage) and government-hosted registration portals.

Terra SG's business model is project-based professional services supplemented by grant and foundation sponsorship. Revenue streams include paid eco-education and workshop services to schools and corporates, green space design and installation, sustainability exhibitions and roving displays, and non-dilutive funding from FairPrice Foundation (supporting The Carbon Gallery), Asia Pacific Breweries Foundation (supporting the SSS programme), and the SG EcoFund award (2024). Pricing is custom-quoted per engagement with no publicly disclosed tiers; programme registration for national events flows through government-hosted go.gov.sg portals. As of 30 April 2026, Terra SG reports reaching over 1.86 million people, engaging 1,450+ schools and institutions, 3,500+ corporates and partners, 7,200+ workshops and programmes, and 750+ events. The company is privately held with no disclosed parent, venture capital, or institutional investment structure, and operates as an independent social enterprise.

Name

Terra SG

Legal name

Terra SG Pte Ltd

Website

https://terra.sg

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Terra SG is a Singapore-based social enterprise (founded 2017) that delivers experiential sustainability education, upcycling workshops, and corporate CSR programmes through physical hubs and MOE-aligned curriculum, serving schools, government agencies, corporates, and communities across Singapore and five Asian partnership hubs.

Ownership category

akta.pro rank

Product category

Sustainability Education Services

NAICS

Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Social Services (8300)

akta.pro primary industry

Technical Cooperation, Capacity Building & Policy Advisory Programs (BPADABAO)

Keywords

• Sustainability education programmes
• Upcycling workshops
• Experiential learning hubs
• Corporate team building
• Green space design

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Sustainability Education & Workshop Services: Terra SG generates revenue by delivering paid programmes to schools (eco-education, learning journeys, gallery programmes, upcycling workshops, staff development), government organisations (team building, sustainability events), and corporations (CSR programmes, team bonding, green spaces installations). Programmes are customisable and combinable, with pricing quoted on request. Revenue is project/programme-based and likely recurring given the annual nature of school calendars and corporate CSR cycles.
2. Green Spaces Design & Installation: Design and installation of sustainable/green spaces within schools, offices, and public areas. Terra SG transforms underutilised spaces (stairwells, corridors, corners) into sustainability galleries, zero-waste rooms, upcycling labs, and living classrooms using sustainable and upcycled materials. Revenue is project-based.
3. Sustainability Exhibitions & Roving Displays: Production and deployment of curated sustainability exhibitions and roving display panels for schools, corporations, and community venues. Includes the Carbon Compass interactive roving exhibition with enhanced experience packages (gamified booths, VR, Carbon Passport).
4. Exhibition & Programme Sponsorship / Grants: Terra SG receives support from partners such as FairPrice Foundation (supporting The Carbon Gallery) and Asia Pacific Breweries Foundation (supporting the SSS programme). These are non-dilutive funding sources that subsidise specific programmes. Terra SG also won the SG EcoFund award in 2024.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Terra SG is a Singapore-based social enterprise that delivers facilitated sustainability education programmes, upcycling workshops, green space transformations, and interactive exhibitions to schools, corporations, government bodies, and communities. Its services include MOE-aligned school programmes, corporate team-building, community events, and roving exhibitions, all delivered through a network of experiential hubs and on-site engagements across Singapore and Southeast Asia.

Product overview

Terra SG is a people-powered movement for positive environmental change operating as a social enterprise focused on sustainability and humanitarian initiatives. The company operates a portfolio of experiential hubs including The Carbon Gallery (Asia's first carbon-focused hub), Green Futures Hub, and Glow On Gallery, which serve as physical spaces for sustainability education. Complementary programmes include the National Sustainability Movement (NSM) with its three segments (SSS, OES, SAC), roving exhibitions like Carbon Compass, Gamified Experiences (educational board games), Upcycling Workshops, Green Spaces transformation, Eco Education, Learning Journeys, Corporate Sustainability programmes, and Community Events. The company also offers Corporate Social Responsibility partnerships and Panel Discussions & Seminars for knowledge sharing.

Differentiator

Problem solved

Functional benefit

Brands

• The Carbon Gallery: Asia's first carbon-focused experiential hub showcasing carbon literacy and sustainability education through interactive zones and programmes.
• Green Futures Hub
• Glow On Gallery
• Carbon Compass
• National Sustainability Movement (NSM)

Products and services

• The Carbon Gallery Experiential sustainability hub with five zones exploring carbon emissions, climate change connections, everyday choices, collective systems impact, and a low-carbon future vision; supports school and corporate programmes aligned to MOE outcomes.
• Green Futures Hub Experiential sustainability space with six zones (Foodtopia, Waste Works, Gardenopolis, Powerhouse, Bees of the Future, Eco Hive) at Metropolitan YMCA covering food, energy, waste, and urban systems for climate adaptation education aligned to MOE learning outcomes.
• Glow On Gallery Sustainability gallery at Tzu Chi Humanistic Youth Centre (North Hub) focusing on biodiversity discoveries such as the Luciola singapura firefly, sustainable living pathways, and personal and collective impact approaches.
• Carbon Compass Carnival-style interactive roving exhibition with eight modules covering food, transport, shopping, fashion, homes, and finance; includes gamified experiences, VR, hands-on activities, and the Discover Your Carbon Compass Personality web app.
• Sustainability Exhibitions Curated series of sustainability exhibitions featuring roving panels and conversational-starter installations designed for schools, corporates, and communities.
• Green Spaces Sustainable space transformation service covering sustainable installations, urban farming education, upcycled elements design, and sustainable education walls for schools, offices, and public venues.
• Gamified Experiences Board and simulation games teaching circular economy and sustainability concepts, including Future 2030 (UN SDG game), Green & Circular Economy (G.C.E), Think Global, SDGeeks, Green Expense, and Biome-diversity.
• Upcycling Workshops Hands-on workshops that transform waste materials (paper including milk cartons and magazines; plastic including bottles, banners, and caps; fabric including t-shirts and upholstery; glass bottles and jars; and other materials) into useful products.
• Eco Education for Schools & Institutions Environmental education programmes for schools including assembly talks, classroom dialogues, student environmental advocacy, social entrepreneurship, and curriculum-aligned VIA programmes.
• Learning Journeys Experiential learning journeys at partner venues integrating eco-stewardship with active student participation in sustainable practices and conservation efforts.
• Staff Development for Schools Sustainability-focused staff development programmes for schools including team building, learning journeys, collaborative installations, and leadership retreats.
• Sustainable Team Building Customisable corporate team-building programmes combining sustainability themes with hands-on cooperative experiences, including learning journeys, upcycling workshops, and strategic retreats.
• Corporate Sustainability Events Sustainability events for corporations including public upcycling workshops, lunch-time engagements, and custom corporate sustainability activations.
• Experiential Trail Corporate engagement programme at partner venue incorporating eco-environmental and sustainable practices through conservation-focused team activities.
• Community Events Community-focused sustainability events including car-free days, sustainability marketplaces, public engagements, seminars, dialogues, and upcycling workshops at community centres and public spaces.
• Corporate Social Responsibility Partnerships CSR partnership programmes connecting corporations with schools and communities for sustainability outreach, delivered with corporate and community partners including DBS, CP-Meiji, SPH, Keppel, and Mapletree.
• Panel Discussions & Seminars Expert panel discussions and seminars on sustainability topics including climate emergency, food sustainability, zero waste, and smart sustainable futures.
• National Sustainability Movement (NSM) Whole-of-school sustainability movement supporting the SG Green Plan 2030, comprising the Sustainability Stewardship Series (SSS) for school leadership, One Earth Symposium (OES) for educators, and Sustainability Advocacy Challenge (SAC) for students.

Quantifiable outcome

• Reached 1,860,000+ people; worked with 1,450+ schools and institutions; engaged 3,500+ corporates and partners; conducted 7,200+ workshops and programmes; organised 750+ events

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and supporting.

• Metropolitan YMCAcoreChannel Partner/ Reseller/ Distributor · 10 April 2026Metropolitan YMCA hosts the Green Futures Hub at its Lobby B location on Stevens Road, Singapore. The hub, launched on 10 April 2026, features six experiential zones (Foodtopia, Waste Works, Gardenopolis, Powerhouse, Bees of the Future, Eco Hive) covering food, energy, waste, and urban systems for climate adaptation education. The partnership enables Terra SG to operate a major new experiential sustainability centre.
• FairPrice FoundationcoreStrategic or Co-development PartnerFairPrice Foundation is the primary supporter of The Carbon Gallery, Asia's first carbon-focused experiential hub. The partnership enables Terra SG to operate and champion this flagship exhibition, which opened in 2025 at Vidacity, Pasir Ris. FairPrice Foundation's backing provides funding and institutional credibility, positioning the gallery as a national sustainability education asset.
• Asia Pacific Breweries Foundation (APBF)coreStrategic or Co-development PartnerAPBF, an Institution of Public Character (IPC) and registered charity in Singapore, supports the Sustainability Stewardship Series (SSS) programme. APBF's mission to inspire a better Singapore through care for people and planet aligns with Terra SG's educational mission. The foundation backs SSS as part of its Environmental Sustainability pillar.
• Crescent Girls' SchoolcoreStrategic or Co-development PartnerCrescent Girls' School and Terra SG jointly organise the Sustainability Advocacy Challenge (SAC), which succeeded the National Youth Upcycling Movement (NYUM). This is a flagship national-level student sustainability competition and outreach programme targeting schools across Singapore. Both organisations co-design and co-deliver the programme.
• Circular AsiasupportingStrategic or Co-development PartnerCircular Asia is a supporting partner of the One Earth Symposium (OES), an annual educator-focused sustainability event under the NSM umbrella. Circular Asia contributes content expertise and programme delivery support for the symposium's keynote, workshops, and experiential learning components.
• The Carbon AcademysupportingStrategic or Co-development PartnerThe Carbon Academy supports the One Earth Symposium (OES) alongside Terra SG and Circular Asia, providing sustainability education content and expertise for educator professional development.
• Tzu Chi Humanistic Youth CentrecoreChannel Partner/ Reseller/ DistributorTzu Chi Humanistic Youth Centre is a key venue partner for NSM events (including the One Earth Symposium) and hosts Terra SG's North Hub and Glow On Gallery at its Yishun premises. The centre provides physical space for Terra SG's experiential learning programmes and is co-promoted in Terra SG's programme offerings.
• VidacitycoreChannel Partner/ Reseller/ DistributorVidacity at Pasir Ris Drive 6 hosts The Carbon Gallery, Asia's first carbon-focused experiential hub championed by Terra SG. The 3A Pasir Ris Drive 6, #01-32/33 location serves as Terra SG's East Hub and the primary venue for The Carbon Gallery's five thematic zones and school/corporate programmes.
• KK Women's and Children's HospitalsupportingStrategic or Co-development PartnerTerra SG partnered with KK Women's and Children's Hospital as part of the 'Start Strong, Stay Strong' programme launch in 2024, alongside FairPrice Group, FairPrice Foundation, and My First Skool. The programme combined child nutrition education with sustainability elements for early childhood settings.
• My First SkoolsupportingStrategic or Co-development PartnerTerra SG collaborated with My First Skool (an early childhood education chain) on the 'Start Strong, Stay Strong' programme, delivering hands-on nutrition and sustainability education to preschoolers who then bring lessons home to their families.
• Central Singapore CDC (Community Development Council)supportingChannel Partner/ Reseller/ DistributorCentral Singapore CDC partnered with Terra SG on community events such as the Families Go Green! carnival and sustainability marketplaces, helping reach residents in the central Singapore district through community-focused engagement activities.
• Keppel CorporationcoreStrategic or Co-development PartnerTerra SG has run multiple multi-year programmes with Keppel Corporation entities: R.I.S.E. to the Challenge (sea level rise exhibition, benefitting 600,000+ students by 2024); Powering A Brighter Future (solar energy education, Phase I and II); and the Keppel RISE Challenge (social media sustainability campaign for SG Green Plan 2030). These are major, sustained partnerships.
• DBS BankcoreStrategic or Co-development PartnerTerra SG partnered with DBS on multiple initiatives: 'Recycle More, Waste Less' staff campaign during DBS Jubilee July; DBS Better World Cafe green space installation; DBS Circularity Project transformation. DBS is one of Terra SG's most recurring corporate partners, spanning staff engagement and public-facing sustainability activations.
• CapitaLand Ascendas REITsupportingStrategic or Co-development PartnerTerra SG co-designed and executed the CapitaLand Ascendas REIT Sustainability Corner Competition 2022, inviting youths to create sustainability awareness designs for implementation in CapitaLand Ascendas REIT properties across Singapore and internationally.
• Singapore Press Holdings (SPH) FoundationsupportingStrategic or Co-development PartnerSPH Foundation partnered with Terra SG on multiple initiatives: the N.E.W.S. climate change exhibition with the Sustainable Singapore Gallery; and a programme rollout across MY World Preschool Centres. SPH Foundation provides funding and media support for these sustainability education collaborations.
• Mapletree Industrial TrustsupportingStrategic or Co-development PartnerTerra SG partnered with Mapletree Industrial Trust on sustainability engagement events and team-building activities for staff, as part of the trust's sustainability and CSR programming.
• Resorts World Sentosa (RWS)supportingStrategic or Co-development PartnerTerra SG operated the Ocean Eco Market at the SEA Aquarium at RWS (May–June 2018), promoting ocean-friendly and upcycled products; and conducted month-long Ocean Green Upcycling Workshops within the SEA Aquarium's Ocean Dome to educate visitors on turning waste into practical products.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Sustainable Living Lab: Singapore social enterprise focused on sustainability innovation, youth programmes, and community education. Comparable to Terra SG in mission-driven sustainability education targeting schools and communities, though more focused on innovation/social entrepreneurship rather than experiential hubs.

Direct peers

• Eco-Business: Asia-Pacific sustainability media and advisory firm producing research, events, and education content for corporates. Comparable to Terra SG as a sustainability education/content business serving enterprise clients across the region, though with a media/research-led rather than experiential delivery model.
• Circular Asia: Singapore-based circular economy education and consulting organisation, currently a supporting partner of Terra SG's One Earth Symposium. Comparable in delivering sustainability education to schools and corporates and in being positioned at the intersection of circular economy content and Singapore MOE/educator audiences.
• The Carbon Academy: Singapore-based carbon and sustainability education provider that partners with Terra SG on the One Earth Symposium. Directly comparable in delivering carbon literacy and educator capacity-building content to Singapore schools and corporates.
• Green Is The New Black: Singapore-based sustainability media and events company running a flagship sustainability festival and content platform. Directly comparable to Terra SG's mission of engaging corporates and the public through sustainability experiences, with similar target audience and content-led approach.
• Zero Waste SG: Singapore non-profit focused on zero-waste education, community workshops, and corporate sustainability engagement. Highly comparable to Terra SG on community workshops, corporate CSR programmes, and grassroots sustainability advocacy in the same Singapore market.

Broad incumbents

• Singapore Environment Council: Long-standing Singapore environmental advocacy body administering eco-labelling and running education programmes for schools and corporates. Comparable in school and corporate sustainability education, but as an established national body rather than a nimble social enterprise.
• WWF Singapore: Established environmental NGO running education and conservation programmes across Singapore, including school curricula and corporate partnerships. Comparable as a sustainability education provider but operates at a much larger scale with a broader conservation mandate.

Regional players

• GreenFuture Foundation: Singapore-based sustainability education and outreach organisation running community programmes and corporate engagement across the region. Comparable to Terra SG's mission of community sustainability education, with a stronger focus on outreach events and corporate volunteer programmes.
• Gardenasia: Singapore landscape and nature education operator running community gardens, nature trails, and sustainability workshops. Comparable to Terra SG's Green Spaces programme and experiential education delivery, with a nature/gardening specialisation rather than carbon literacy focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/terravillage
• Facebookfacebook.com/terravillage
• LinkedInlinkedin.com/company/terrasg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terra SG