African People & Wildlife Fund

What African People & Wildlife Fund does

African People & Wildlife (APW) is a US-registered 501(c)(3) nonprofit organization founded in 2005 and headquartered operationally in Arusha Chini, Tanzania, with a US mailing office in Bernardsville, New Jersey. The organization implements community-driven conservation across six Tanzanian conservation landscapes spanning more than 3 million acres (Tarangire-Manyara, Greater Serengeti, Greater Lake Natron, West Kilimanjaro, Greater Mkomazi, and Greater Mikumi), in partnership with 80 rural communities, primarily Maasai pastoralists. Its programmatic portfolio includes Living Walls (predator-proof corrals using Commiphora trees and chain-link fencing, reported 99.9% effective at preventing livestock attacks), Warriors for Wildlife (188 community coexistence officers using ArcGIS mobile tools for rapid response), the Women's Beekeeping Initiative (1,944 members across 104+ women's groups and the Mama Asali honey brand), the Northern Tanzania Big Cats Conservation Initiative, the Sustainable Rangelands Initiative (328,000 hectares of community-managed grazing land), Youth Environmental Education (19,900+ schoolchildren), and the African Women in Conservation initiative.

The underlying technology stack is built on the ArcGIS suite (including Survey123, Collector for ArcGIS, and ArcGIS Online dashboards), Cybertracker, and SMART (Spatial Monitoring and Reporting Tool) for real-time field data collection and cloud-based reporting. APW's proprietary asset is the trademarked ACTIVE™ Community Engagement methodology (Access, Connect, Team, Implement, Verify, Evolve), a 20-year field-tested framework now licensed through paid workshops, retreats, and consulting to other NGOs and government agencies.

APW's revenue model is diversified across individual donations (including a $1,000+ annual Wild Champions tier and monthly recurring giving), foundation and government grants (Disney Conservation Fund, Wildlife Conservation Network, National Geographic, Lyda Hill Philanthropies), Conservation Safaris operated through a channel partnership with The Map's Edge, merchandise sales (100% of profits to programs via Print Your Cause), and ACTIVE consulting services. The organization reports that more than 88% of revenue is directed to on-the-ground conservation. APW operates through a sister Tanzanian-registered nonprofit (Tanzania People & Wildlife) for in-country implementation and is governed by a Board of Directors with International and Scientific Advisory Councils.

Name

African People & Wildlife Fund

Legal name

African People & Wildlife

Website

https://africanpeoplewildlife.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

African People & Wildlife is a US-registered 501(c)(3) nonprofit founded in 2005 that partners with 80 rural communities across six Tanzanian conservation landscapes to deliver community-driven wildlife coexistence, sustainable livelihoods, and landscape restoration programs.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Support Activities for Animal Production (11521), Nature Parks and Other Similar Institutions (71219), Administration of Conservation Programs (92412)

SIC

Services-Membership Organizations (8600), Agricultural Prod-Livestock & Animal Specialties (200), Services-Management Consulting Services (8742)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI), Biodiversity & Habitat Conservation (BPAGAGAA), Conservation, Research & Volunteer Experiences (THAJAIAJ)

Keywords

• Community conservation programs
• Human-wildlife coexistence
• Predator-proof boma construction
• Sustainable rangelands management
• Wildlife conservation safaris

Headquarters

HQ city

Arusha Chini

HQ country

Tanzania

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting conservation programs. Monthly giving program available. Wild Champions membership at $1,000+ annually provides exclusive benefits.
2. Foundation and Government Grants: Funding from foundations and government agencies supporting specific conservation initiatives and programs.
3. Safari Operations: Conservation safaris operated through partnership with The Map's Edge, where travel contributes directly to APW's community-led conservation programs.
4. Merchandise Sales: Online store selling APW merchandise and Mama Asali branded products. 100% of profits go to conservation programs.
5. ACTIVE Consulting Services: Training, workshops, retreats, and customized consulting services for organizations seeking to implement community engagement methodologies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

African People & Wildlife partners with rural communities in northern Tanzania to deliver community-driven conservation and human-wildlife coexistence programming, including the ACTIVE™ Community Engagement methodology, predator-proof Living Walls bomas, the Northern Tanzania Big Cats Conservation Initiative, the Sustainable Rangelands Initiative, the Women's Beekeeping Initiative, Warriors for Wildlife rapid response, and youth environmental education at the Noloholo Environmental Center. Earned income comes from paid Conservation Safaris (through The Map's Edge) and ACTIVE consulting engagements, while nonprofit operations are funded by individual donations, the Wild Champions membership program, corporate sponsorships, and grants from foundations and government agencies.

Product overview

African People & Wildlife is a community-driven conservation nonprofit offering a portfolio of interconnected programs and services. Core offerings include ACTIVE™ Community Engagement (a methodology and training framework), Living Walls (predator-proof corrals), Warriors for Wildlife (rapid response conflict mitigation), Women's Beekeeping Initiative, Northern Tanzania Big Cats Conservation Initiative, Sustainable Rangelands Initiative, Youth Environmental Education, African Women in Conservation, and the Noloholo Environmental Center. The organization also offers Conservation Safaris as a fundraising mechanism. These programs work holistically, combining community engagement, wildlife protection, sustainable livelihoods, and environmental education to create win-win outcomes for people and nature across Tanzania.

Differentiator

Problem solved

Functional benefit

Products and services

• ACTIVE Community Engagement consulting and training
• Living Walls predator-proof bomas
• Northern Tanzania Big Cats Conservation Initiative
• Sustainable Rangelands Initiative
• Women's Beekeeping Initiative
• Warriors for Wildlife rapid response
• Youth Environmental Education at Noloholo Environmental Center
• African Women in Conservation mentorship
• Conservation Safaris through The Map's Edge
• Wild Champions annual membership

Quantifiable outcome

• 99.9% success rate in preventing livestock attacks with Living Walls
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• IUCNflagshipStrategic or Co-development Partner · 1 October 2025APW was recognized as a winner of the inaugural Tech4Nature Awards, a partnership between IUCN and Huawei. This highlights APW's role in global conservation technology initiatives and provides visibility within the international conservation community.
• HuaweiflagshipStrategic or Co-development Partner · 1 October 2025Through the Tech4Nature initiative with IUCN, Huawei supports conservation technology projects globally. APW's recognition connects them to this international conservation technology partnership.
• National Geographic SocietycoreStrategic or Co-development Partner · 1 November 2019Joint development of the Community, Conservation, and Collaboration framework. National Geographic provided partnership support for creating this essential framework for engaging communities in conservation.
• Tanzania National Parks Authority (TANAPA)coreStrategic or Co-development PartnerPartnership for Greater Mkomazi landscape expansion. Collaboration focuses on human-wildlife coexistence in and around Mkomazi National Park.
• National Geographic Society Okavango Wilderness ProjectminorImplementation/ SI/ Consulting PartnerACTIVE Community Engagement training recipient. National Geographic Okavango Wilderness Project received training in APW's community engagement methodology.
• WWF-UKcoreStrategic or Co-development PartnerPhotography and documentation partnership; WWF-UK photographers have documented APW programs including Living Walls and rangeland restoration.
• National Geographic Big Cats InitiativecoreStrategic or Co-development PartnerMajor initiative partner supporting big cat conservation efforts across northern Tanzania landscapes.
• Tanzania Wildlife Management AuthoritycoreStrategic or Co-development PartnerGovernment partner receiving ACTIVE Community Engagement training and participating in joint conservation programming.
• Kenya Wildlife Conservancies AssociationminorStrategic or Co-development PartnerACTIVE Community Engagement training recipient; shares knowledge and best practices for community wildlife management.
• The Map's EdgecoreChannel Partner/ Reseller/ DistributorSafari operator exclusively handling logistics and guiding for APW's conservation travel experiences. All safari bookings are managed through this partner.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Save the Elephants: Kenya-headquartered elephant conservation NGO using field researchers, community partnerships, and real-time tracking — comparable methodology, regional footprint, and donor overlap with APW.
• African Wildlife Foundation: Pan-African conservation NGO with deep Tanzania and East Africa operations focused on community-based conservation and landscape connectivity. Comparable in mission, geographic footprint, and program portfolio to APW.
• Panthera: Global big-cat conservation organization with active programs in Tanzania targeting lions, leopards, and cheetahs — directly overlapping with APW's Northern Tanzania Big Cats Conservation Initiative and donor base (e.g., National Geographic Big Cats Initiative).
• Frankfurt Zoological Society: International conservation NGO supporting protected-area management and species protection in Africa, including Tanzania. Comparable scale, mission, and field presence; also an ACTIVE™ training recipient.
• Wildlife Conservation Network: Conservation NGO operating a 'wildlife conservation partner' model that funnels donor capital to field programs including APW's. Highly comparable business model (donor aggregation + program delivery) and shares APW as a partner organization.
• Big Life Foundation: Kenya/Tanzania-based nonprofit using community-employed rangers and Maasai partners to protect predators and reduce human-wildlife conflict. Closely mirrors APW's community-led coexistence model across the same East African ecosystem.
• Lion Guardians: Kenya-based nonprofit that employs Maasai warriors to protect lions and other predators — near-identical model to APW's 'Warriors for Wildlife' program, with shared geography, target community, and conservation outcomes.

Broad incumbents

• Conservation International: Global conservation NGO with major Africa programs focused on biodiversity, community well-being, and climate. Overlaps APW in mission and tools (e.g., GIS, community engagement frameworks) but at significantly broader scale.
• World Wildlife Fund: Global incumbent conservation organization with large-scale Tanzania and East Africa programs spanning species, habitats, and community engagement. Operates as a much larger portfolio player overlapping APW's space rather than as a specialist peer.
• The Nature Conservancy: Global environmental nonprofit running large Africa programs in conservation finance, habitat protection, and community-led stewardship. Comparable in mission but operates at vastly greater scale and geographic breadth than APW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLyQYm9aJUdwDqmt3kXoxsjK6z_1wPqRfd
• Facebookfacebook.com/AfricanPeopleWildlife

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about African People & Wildlife Fund