The Deputy Tourism Ministry

What The Deputy Tourism Ministry does

The Deputy Tourism Ministry (Cyprus Deputy Ministry of Tourism) is a government ministry of the Republic of Cyprus, headquartered in Aglangia, with responsibility for the coordination of tourism policy, regulation, promotion, and development. It operates as a state entity rather than a commercial organization and is staffed by 51-100 employees. Its principal constituency is the Cypriot tourism industry (including dive centres, hotel units, and marine tourism operators) and international and domestic tourists, with secondary stakeholders including citizens engaging with tourism-related government services.

The ministry's core deliverable is national tourism strategy and regulatory frameworks rather than discrete products. Its most material recent strategic initiative is the National Strategy for the Development of Diving Tourism, prepared by the Cyprus Marine and Maritime Institute under ministry mandate, which evaluates 86 registered dive centres and 69 dive sites and proposes infrastructure improvements, regulatory changes, environmental sustainability measures, and promotional activities. Tourism services are delivered through the broader Cyprus e-government infrastructure, specifically the gov.cy portal, which integrates 19 ministries/deputy ministries, 76 departments, and 91 independent authorities and offices and offers 198 new-generation digital services, 253 previous-generation services, and 262 non-fully electronic services. An AI-powered Digital Assistant (built on Microsoft Azure OpenAI) supports text and voice interactions on the portal and is trained on government documents.

The ministry is funded through state budgets and does not generate commercial revenue; pricing does not apply and revenue is not disclosed. Its go-to-market model is event-driven, relying on public consultations, stakeholder engagement, regulatory frameworks, and digital government platforms to disseminate strategy and tourism information. Recent digital delivery has accelerated, with 75 new digital services launched in 2025 (against a 60-service target) and more than 100 additional services planned for 2026, supported by a €5 million public sector AI programme and an NVIDIA-backed national supercomputer.

Name

The Deputy Tourism Ministry

Legal name

Deputy Ministry of Tourism (Cyprus)

Website

https://gov.cy

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

The Deputy Tourism Ministry is a Cyprus government ministry responsible for tourism policy, regulation, promotion, and development, serving tourists, tourism industry operators, and citizens through national strategies and digital government services delivered via the gov.cy portal.

Ownership category

akta.pro rank

Product category

Government Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Executive, Legislative, and Other General Government Support (921)

SIC

Foreign Governments (8888), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Government & Public Sector Travel Management (THAKACAE)

akta.pro secondary industries

Tourism Trade & Services Exports Development (BPADAMAO), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Tourism policy regulation
• National tourism strategy
• Tourism licensing services
• Diving tourism development
• Government tourism promotion

Headquarters

HQ city

Aglangia

HQ country

Cyprus

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Funding: As a government ministry, the Deputy Ministry of Tourism operates through public funding and does not generate commercial revenue. The ministry focuses on tourism development, regulation, and promotion funded by state budgets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Deputy Ministry of Tourism is the Cypriot government body responsible for coordinating tourism policy, regulation, promotion, and development. It delivers tourism licensing and regulatory procedures for hotel units and tourism professionals, develops national tourism strategies (including the National Strategy for the Development of Diving Tourism), conducts public consultations, and runs promotional initiatives to position Cyprus as a competitive Mediterranean destination. Services are delivered through the central gov.cy digital government portal and direct ministry engagement.

Product overview

The sources primarily contain information about the Cyprus Government Portal (gov.cy) and its associated digital services, managed by various government ministries including the Deputy Ministry of Research, Innovation, and Digital Policy. The main digital product referenced is the Digital Assistant, an AI-powered chatbot service. Government services available include tax services, property management, health services, justice and public order services, welfare benefits, military service, and various citizen-facing administrative services.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Licensing and Regulatory Procedures Licensing and regulatory procedures applicable to hotel units and tourism professionals in Cyprus, administered by the Deputy Ministry of Tourism through the gov.cy portal.
• National Strategy for the Development of Diving Tourism National strategy document addressing infrastructure improvements, regulatory changes, environmental sustainability measures, and promotional activities for Cyprus's diving tourism sector, informed by evaluation of 86 registered dive centres and 69 dive sites.

Quantifiable outcome

• Increase diving tourism market share from approximately 3% to 6% of global tourism market

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Cyprus Marine and Maritime InstitutecoreStrategic or Co-development Partner · 4 August 2026The Cyprus Marine and Maritime Institute prepared the National Strategy for the Development of Diving Tourism on behalf of the Deputy Ministry of Tourism. The institute conducted comprehensive evaluation of 86 registered dive centres and 69 dive sites, and developed strategic recommendations for infrastructure improvements, regulatory changes, environmental sustainability measures, and promotional activities.
• European CommissionflagshipOthersThe European Commission terminated an infringement procedure against Cyprus over its citizenship-by-investment scheme (golden passports), closing a legal dispute after Cyprus shut down the programme in 2020 and took corrective measures including legislative amendments, investigations, and revocation of improperly issued citizenships. President Nikos Christodoulides welcomed the decision.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Visit Cyprus (Cyprus Tourism Organisation): National tourism promotion organization for Cyprus, operating alongside the Deputy Ministry to market Cyprus internationally. Directly comparable in mission (destination promotion) and geography.
• ENIT - Italian National Tourist Board: Italy's national tourism promotion agency with similar responsibilities for international marketing, diving/Mediterranean tourism, and cultural destination positioning. Directly comparable in scale and mandate.
• VisitBritain (British Tourist Authority): UK's national tourism agency with a similar mandate to promote the country internationally, develop tourism strategy, and support industry stakeholders. Closely comparable organizational role and functions.
• Malta Tourism Authority: National tourism authority for Malta - a fellow small Mediterranean island state with diving tourism, similar scale, EU membership, and tourism-dependent economy. Highly comparable in operating context.
• Greek National Tourism Organisation (GNTO/EOT): National tourism authority for Greece with similar Mediterranean destination positioning and diving/coastal tourism offerings. Comparable mandate for tourism policy, promotion, and development.

Broad incumbents

• Brand USA: Public-private partnership destination marketing organization for the United States. Comparable in national-level destination promotion role, though operating at much larger scale and as a PPP rather than pure ministry.
• Tourism Authority of Thailand: National tourism organization for Thailand with similar destination marketing, diving tourism promotion, and policy development mandates. Comparable in combining regulation with international promotion.
• Department of Tourism and Commerce Marketing (DTCM) - Dubai: Government body responsible for tourism regulation, promotion and development in Dubai. Directly comparable in combining regulatory oversight with destination marketing, though operating in a different geography.

Regional players

• Croatian National Tourist Board: National tourism organization for Croatia - another Mediterranean diving/coastal destination with EU membership. Comparable in destination mix (coastal, cultural, diving) and EU regulatory framework.
• Israel Ministry of Tourism: Government ministry responsible for tourism policy and promotion in Israel. Directly comparable as a government ministry (rather than separate agency) with destination promotion and development mandate in the Eastern Mediterranean region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dmtcyprus
• LinkedInlinkedin.com/company/deputy-ministry-of-tourism

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Deputy Tourism Ministry