Public Land Solutions
Public Land Solutions is a Moab, Utah-based non-profit consulting organization that helps communities develop outdoor recreation economies and advocates for supportive public land policies at state and federal levels, serving government clients primarily in the western United States.
- Company typePrivate
- Founded2015
- HeadquartersMoab, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Public Land Solutions does
Public Land Solutions (PLS) is a non-profit recreation economy consulting organization founded in 2015 and headquartered in Moab, Utah. It operates under a horizontal segmentation focused on two service lines: (1) community-side consulting that helps cities, rural communities, counties, and state agencies develop outdoor recreation as an economic driver, and (2) public land policy and legislation advocacy at state and federal levels. Its core product suite consists of Outdoor Recreation Reviews, Stakeholder Engagement programs, and Community-Based Recommendations delivered through named projects such as the New Mexico Uplift Initiative (statewide asset review with the New Mexico Outdoor Recreation Division, March 2022 - July 2023) and the Gallup Northside Project (McKinley County, NM land acquisition study). Supporting deliverables include the Outdoor Recreation Survey tool, Issue White Papers, PLS Reports, formal Comment Letters to agencies such as BLM and EPA, and Outdoor Recreation Proposals for clients including Questa NM, Emery County UT, and Montrose County CO.
PLS's underlying technology is intentionally low-tech: a content-marketing website (publiclandsolutions.org), email newsletter, and social channels (Facebook, X, LinkedIn) form the digital surface, while the substantive work product is human-led research, stakeholder workshops, and policy drafting. The organization makes money as a professional services non-profit, likely through a mix of project-based consulting fees, government and foundation grants, and donations (a "Support Public Land Solutions" donation page is published). Pricing is not publicly disclosed and contracts appear negotiated directly with government clients.
PLS is led by two Managing Directors, Ashley Korenblat (founder, Mountain Bike Hall of Fame inductee, former IMBA chair, Congressional witness on the recreation economy) and Jason Keith. Governance rests with a Board of Trustees that includes a former BLM Deputy Director and outdoor-industry leaders. Strategic partnerships include co-advocacy coalitions with Outdoor Alliance, Outdoor Industry Association, Conservation Alliance, and American Whitewater for joint comment letters on BLM lease sales, oil and gas reform, and methane rules. Documented outcomes include facilitating the 217,000-acre San Rafael Swell Recreation Area designation and advocating for the Great American Outdoors Act, which provides up to $1.9 billion annually for public land maintenance.
Public Land Solutions firmographics
Firmographics- Name
- Public Land Solutions
- Legal name
- Public Land Solutions
- Website
- https://publiclandsolutions.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Public Land Solutions is a Moab, Utah-based non-profit consulting organization that helps communities develop outdoor recreation economies and advocates for supportive public land policies at state and federal levels, serving government clients primarily in the western United States.
- Ownership category
- akta.pro rank
Public Land Solutions industry classification
Industry- Product category
- Recreation Economy Consulting
- NAICS
- Administration of Conservation Programs (92412), Administration of Urban Planning and Community and Rural Development (92512)
- SIC
- Forestry (800)
- akta.pro primary industry
- Parks, Recreation & Protected Areas Administration (BPAIAMAH)
- akta.pro secondary industries
- Land Trusts & Protected Areas (BPAGAGAC), National Parks & Protected Area Visitor Services (Concessions, Guided Access) (THAAAAAH)
Keywords
Where Public Land Solutions is headquartered
LocationHeadquarters
- HQ city
- Moab
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Public Land Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Consulting Services: Non-profit recreation economy consultant providing comprehensive recreation asset analysis and stakeholder coordination to support effective public land solutions. Works with communities on outdoor recreation economic development strategies.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Public Land Solutions product offering
Product offeringCore offering
Public Land Solutions is a non-profit recreation economy consultant that provides comprehensive recreation asset analysis and stakeholder coordination to communities seeking to add outdoor recreation to their economic development strategies. The organization also develops and advocates for public land policies and legislation that support those communities. Services span research, community engagement, deliverable-based recommendations, and policy advocacy at the state and federal levels.
Product overview
Public Land Solutions is a non-profit recreation economy consultant offering a suite of advisory services to help communities develop outdoor recreation as an economic driver. The core offering consists of Outdoor Recreation Reviews, Stakeholder Engagement programs, and Community-Based Recommendations that work together in a consulting engagement model. Supporting these core services are specialized projects like the New Mexico Uplift Initiative (statewide asset review) and Gallup Northside Project (specific land acquisition), along with the Outdoor Recreation Survey tool for data collection. The organization also produces policy advocacy deliverables including Issue White Papers, PLS Reports, Comment Letters, and Outdoor Recreation Proposals as tangible outputs of their consulting engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- Outdoor Recreation Review Research and development of comprehensive outdoor recreation reviews that guide community conversations about future recreation opportunities, engaging with local government, land management agencies, and regional stakeholders.
- Stakeholder Engagement Provides an inclusive forum for all community members to discuss recreation assets and the role they play in local economies.
- Community Based Recommendations Develops recommendations to improve existing and potential opportunities for outdoor recreation that benefit local residents and economies.
- New Mexico Uplift Initiative Statewide recreation asset review conducted with the New Mexico Outdoor Recreation Division, including extensive stakeholder outreach and detailed discussions with land managers to create statewide and county-by-county recommendations for equitable outdoor access.
- Gallup Northside Project Working with McKinley County, New Mexico to explore the purchase, use, ownership and long-term management of the Gallup Northside area for improved recreation assets.
- Outdoor Recreation Survey Community survey program to collect information about recreation assets, identifying best practices and critical needs for providing quality outdoor access.
- Public Land Policy Advocacy Engages local elected officials, NGOs, and community businesses in public land policy on issues such as oil and gas leasing, land management planning, energy transition, and ecosystem protections.
Quantifiable outcome
- Facilitated designation of 217,000-acre San Rafael Swell Recreation Area through Utah's Emery County Public Land Management Act
- +1 more outcomes
Companies that use Public Land Solutions
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Public Land Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Public Land Solutions partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered primary and core.
- New Mexico Outdoor Recreation DivisionprimaryPublic Land Solutions worked with the Outdoor Recreation Division of the New Mexico Economic Development Department on the New Mexico Uplift Initiative. This partnership completed a statewide recreation asset review including extensive stakeholder outreach and detailed discussions with land managers to create statewide and county-by-county recommendations for equitable outdoor access.
- Outdoor AlliancecoreCollaborative partnership on public land policy advocacy. PLS has submitted joint comment letters with Outdoor Alliance on BLM fluid mineral leases rules, DOI oil and gas reform, EPA methane rules, and Utah BLM lease sales.
- Outdoor Industry AssociationcoreJoint advocacy partner on public land policies affecting the outdoor recreation economy. Collaboration on business sign-on letters regarding oil and gas reform, methane rules, and conservation funding.
- Conservation AlliancecorePartnership on advocacy for public land protection and outdoor recreation policies. Joint submission of comments on BLM fluid mineral leases rules.
- American WhitewatercoreCollaborative partner on BLM lease sale scoping comments and water-related recreation access advocacy. Joint comments submitted on Utah BLM Q4 2023 Lease Sale.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Public Land Solutions competitors and assessment
Company assessmentEmerging players
- Headwaters Economics: Independent, non-partisan research firm that analyzes the economic value of public lands, outdoor recreation, and natural resources for western communities. Headwaters provides data and policy support highly complementary to PLS's community recreation-economy consulting work.
Direct peers
- Trust for Public Land: National non-profit that creates parks and protects public lands for communities, including land acquisition, conservation finance, and outdoor recreation planning. PLS works on adjacent recreation-economy and public-lands missions, including comparable land-acquisition work such as the Gallup Northside project.
- International Mountain Bicycling Association (IMBA): Non-profit that creates, enhances, and protects mountain-bike trails and riding experiences on public lands. PLS's founder Ashley Korenblat previously chaired IMBA and created its Public Land Initiative, and PLS's recreation-economy and trail planning work overlaps directly with IMBA's mission.
- Outdoor Industry Association: Trade association for the outdoor recreation industry that advocates for public-land policies supporting recreation economies. PLS co-signs business letters and joint comments with OIA, making it a directly comparable advocacy and coalition partner serving the same outdoor-industry stakeholders.
- Rails-to-Trails Conservancy: Non-profit that converts rail corridors into multi-use trails and advocates for trail-based recreation on public lands. PLS engages in similar community-based recreation asset planning and federal public-lands policy work, including trail proposals like Montrose County's West End Trails.
- American Hiking Society: National non-profit that advocates for hiking trails, public-lands access, and trail funding. PLS's recreation asset analysis and stakeholder engagement for trail-based communities (e.g., West End Trails, Questa) mirrors AHS's mission of advancing hiking and trails on public lands.
- Conservation Alliance: Coalition of outdoor-recreation businesses that advocates for wild lands and recreation policy. PLS partners with Conservation Alliance on BLM lease-sale and conservation-funding advocacy, addressing overlapping policy priorities and member bases.
- Outdoor Alliance: Coalition of outdoor recreation user groups that engages in federal public-lands policy, especially BLM and Forest Service planning. PLS submits joint comment letters with Outdoor Alliance on oil and gas leasing, methane, and BLM planning, making them close advocacy peers.
Broad incumbents
- The Wilderness Society: Large national conservation organization focused on protecting wilderness and public lands through federal policy advocacy. PLS works on overlapping public-lands policy issues (BLM planning, oil and gas leasing) but at a more community-and-recreation-oriented level.
- National Recreation and Park Association: Large national non-profit dedicated to advancing parks, recreation, and conservation through professional development, advocacy, and research. NRPA represents a broader parks-and-recreation constituency of which PLS's community recreation-asset work is a niche subset.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Public Land Solutions social profiles
Digital presencePublic Land Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Public Land Solutions leadership team
Management profileNumber of profiles
Profiles2 records
Public Land Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Public Land Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Public Land Solutions
What does Public Land Solutions do?
Public Land Solutions is a non-profit recreation economy consultant that provides comprehensive recreation asset analysis and stakeholder coordination to communities seeking to add outdoor recreation to their economic development strategies. The organization also develops and advocates for public land policies and legislation that support those communities. Services span research, community engagement, deliverable-based recommendations, and policy advocacy at the state and federal levels.
Is Public Land Solutions a public or private company?
Public Land Solutions is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Public Land Solutions founded?
Public Land Solutions was founded in 2015. It employs 1 to 10 people.
Where is Public Land Solutions based?
Public Land Solutions is headquartered in Moab, United States, in the North America region.
How does Public Land Solutions make money?
One revenue line is on record: consulting Services.
Who are Public Land Solutions's main competitors?
Headwaters Economics is listed as an emerging player. Direct peers are Trust for Public Land, International Mountain Bicycling Association (IMBA), Outdoor Industry Association, Rails-to-Trails Conservancy, American Hiking Society, Conservation Alliance and Outdoor Alliance. Broad incumbents are The Wilderness Society and National Recreation and Park Association.
Does Public Land Solutions have an API?
No public API is recorded for Public Land Solutions.
What industry is Public Land Solutions in?
Public Land Solutions's product category is Recreation Economy Consulting. Its primary akta.pro industry code is BPAIAMAH, Parks, Recreation & Protected Areas Administration, with a secondary code of BPAGAGAC, Land Trusts & Protected Areas. Its NAICS code is 92412 and its SIC code is 800.