White Rock United Methodist Church

What White Rock United Methodist Church does

White Rock United Methodist Church (WRUMC) is a non-profit United Methodist congregation headquartered at 1450 Old Gate Lane in East Dallas, Texas, founded September 17, 1939 with 55 charter members. The organization delivers weekly Sunday worship services at 10:50am, Sunday School for all ages at 9:30am, children and youth ministry programs, and music and arts ensembles, supported by a pastoral team led by Senior Pastor Rev. Kerry Smith (since 2022) and Associate Pastor of Discipleship and Digital Ministry Rev. Phil Dieke (since June 2020). Beyond its sanctuary campus, WRUMC operates as a community-mission organization through its Owenwood Farm and Neighbor Space partnership in Far East Dallas, where it distributes more than 15,000 pounds of food and 10,000 diapers monthly via partners including Diapers Etc. and GROW North Texas. The congregation also runs a Justice Advocacy Group, an immigration legal services partnership with JFON North Central Texas, a Book Buddies literacy program at Sanger Elementary, and a community garden (White Rock Garden of Hope), with 100+ volunteers mobilized across these initiatives. Revenue is generated primarily through voluntary tithes and offerings across six fund designations (Annual Operating, Pastors Fund, Community Garden, Rail Offering, Memorials, Capital Fund), with supplementary income from indoor gym court rentals (managed via CatchCorner) and event/facility hosting for outside organizations. The church maintains a digital presence through its website (wrumc.org), email newsletter, blog, livestream and podcast media, social channels, and a mobile app, and is in the process of Becoming Reconciling (LGBTQ-welcoming) under the Reconciling Ministry Network.

Name

White Rock United Methodist Church

Legal name

White Rock United Methodist Church

Website

https://wrumc.org

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

White Rock United Methodist Church is an East Dallas United Methodist congregation (founded 1939) delivering weekly worship, religious education, and community-mission services including food and diaper distribution through the Owenwood campus, supported by donations, facility rentals, and 100+ volunteers.

Ownership category

akta.pro rank

Product category

Religious and Community Services

NAICS

Religious Organizations (8131), Religious Organizations (81311), Educational Services (611)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Religious worship services
• Community outreach programs
• Religious education
• Faith formation
• Facility rentals

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tithes and Offerings: Regular giving through tithes and offerings from congregation members as spiritual discipline. Fund options include Annual Operating (staff salaries, utilities, insurance), Pastors Fund (benevolence), Community Garden, Rail Offering, Memorials, and Capital Fund.
2. Facility Rentals: Indoor gym court available for rental for basketball, pickleball, and general use. Bookings managed through CatchCorner platform.
3. Event/Facilities Rental: Church facilities available for hosting events by outside organizations, managed through facilities request form.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

White Rock United Methodist Church is a United Methodist congregation providing weekly Sunday worship services (10:50am), Sunday School (9:30am) for all ages, children and youth ministry, music and arts programs, and justice advocacy ministry. The church operates as a community hub in East Dallas, offering facility rentals (indoor gym court, event spaces), online giving, and partnering with Owenwood Farm to provide food distribution, diaper distribution, and urban farm volunteer opportunities serving neighbors in Far East Dallas.

Product overview

White Rock United Methodist Church offers a comprehensive suite of religious and community services centered around weekly worship, religious education, and community outreach. The church operates as a single faith-based organization providing Sunday worship services at 10:50am and Sunday School at 9:30am, alongside children and youth ministry programs. The church maintains active community partnerships through Owenwood Farm for food and diaper distribution, offers court rental facilities for basketball and pickleball, and provides volunteer opportunities including the Justice Advocacy Group (JAG), hospitality team, audio-visual support, and a community garden. All services are supported by online giving options and various ministry-specific programs for congregational engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunday Morning Worship

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Owenwood Farm and Neighbor SpacecoreStrategic or Co-development PartnerMission campus partnership where WRUMC volunteers support food distribution (15,000+ lbs monthly), diaper distribution (10,000+ diapers monthly), and urban farm managed by GROW North Texas. Diapers Etc. provides baby, youth, and adult diapers plus feminine hygiene products.
• GROW North TexascoreStrategic or Co-development PartnerManages the urban farm at Owenwood campus providing opportunities for neighbors to grow fresh produce and build community in Far East Dallas. Garden beds rentable at $50/year.
• Justice for Our Neighbors (JFON) North Central TexascoreStrategic or Co-development PartnerImmigration legal services partner providing free and affordable high-quality immigration legal services, education, and advocacy for immigrant neighbors in the Dallas-Fort Worth Metroplex.
• Vecinos Unidos DFWminorStrategic or Co-development PartnerGrassroots organization offering aid to families of detained immigrants and organizing in-person orientations for community members showing solidarity at Dallas immigration court.
• White Rock Community Church (WRCC)coreStrategic or Co-development PartnerCommunity partner at Owenwood running White Rock Friends ministry caring for people with HIV/AIDS through monthly meals, cleaning supplies, and personal care product distribution.
• Sanger ElementaryminorStrategic or Co-development PartnerBook Buddies program where WRUMC volunteers read with and teach elementary students. School provides training and curriculum materials.
• Dallas Area Interfaith (DAI)coreStrategic or Co-development PartnerFaith-based civic engagement organization. WRUMC members participated in Reimagine Dallas event and collaborate on justice advocacy initiatives.
• Texas ImpactcoreStrategic or Co-development PartnerFaith-based organization co-sponsoring Faith in Democracy events for voting and civic engagement. Partners with North Texas Conference Board of Church and Society.
• Diapers Etc.coreStrategic or Co-development PartnerOrganization providing baby, youth, and adult diapers, feminine hygiene products, and goods not covered by government programs. Distributes over 10,000 diapers monthly at Owenwood.
• United Methodist Committee on Relief (UMCOR)minorStrategic or Co-development PartnerDisaster response and humanitarian aid arm of United Methodist Church providing assistance during crises like Ukraine conflict.
• RMNetwork (Reconciling Ministry)minorStrategic or Co-development PartnerNetwork of United Methodist churches committed to full inclusion of LGBTQ persons. WRUMC is Becoming Reconciling congregation.

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Highland Park United Methodist Church: One of the largest United Methodist churches in Dallas with extensive programming, multiple campuses, and significant community engagement. Larger and more resource-rich than WRUMC, but same denomination and metro area.
• First United Methodist Church Dallas: Historic flagship UMC in downtown Dallas with substantial membership and programming. Sister North Texas Conference church; the former Senior Pastor (Mitchell Boone) was reappointed here from WRUMC, illustrating direct pastoral pipeline.
• St. Luke's United Methodist Church: Large, well-resourced Dallas UMC known for music and arts programming (overlapping with WRUMC's music and arts emphasis) and Perkins School of Theology connection (overlap with Lisa Hancock's education). Same denomination, similar worship-arts differentiation.

Direct peers

• Casa Linda United Methodist Church: Dallas-area UMC congregation with comparable size and ministry programming. Same denominational structure and North Texas Conference oversight, providing directly comparable operating model.
• Wilshire Baptist Church: Progressive Baptist congregation in East Dallas with similar inclusive theological stance and strong community/social justice programming. Direct community/positioning peer though different denomination.
• Cathedral of Hope: Large LGBTQ+-affirming congregation in Dallas with historic Reconciling identity and strong community services. Directly comparable in inclusive theology and community-anchor role, though different (UCC-affiliated) denomination.
• Northaven United Methodist Church: Dallas-area United Methodist Church known for progressive theological stance and community outreach, including becoming a Reconciling congregation. Most directly comparable to WRUMC in denomination, geography, and progressive identity, though larger in scale.
• Munger Place United Methodist Church: United Methodist Church in East Dallas, sharing immediate geographic catchment and similar community-focused mission. Comparable size and historic congregation profile within the same North Texas Conference.

Others

• Owenwood Farm and Neighbor Space: Mission campus where WRUMC delivers 15,000+ lbs of monthly food distribution, 10,000+ diapers monthly, and urban farm partnerships. Not a religious competitor but the operational platform for WRUMC's largest community impact initiative.
• North Texas Conference of the United Methodist Church: Regional governing body that provides clergy appointments, oversight, and resources to WRUMC. Parent administrative structure in the UMC hierarchy; critical for understanding pastoral pipeline and denominational risk exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WRUMC
• Facebookfacebook.com/whiterockumc
• LinkedInlinkedin.com/company/white-rock-united-methodist-church

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Rock United Methodist Church