Vi Elsker Serier

What Vi Elsker Serier does

Vi Elsker Serier is a Danish-language online entertainment media brand founded in 2016 and headquartered at Havneholmen 33 in Copenhagen. It publishes news, reviews, and curated guides targeted at Danish consumers seeking recommendations across television series, film, traditional TV programming, podcasts, books, and broader cultural experiences. The site's editorial content is organized into six verticals (Serier, Film, TV, Podcast, Bøger, Kultur), each subdivided into three content types (Nyheder/news, Anmeldelser/reviews, and Guides), giving a structured taxonomy for both editorial production and user navigation.

The core product is the website vielskerserier.dk, built on a conventional CMS-driven publishing platform with imgix-powered image delivery. A companion podcast, 'Det, vi elsker,' extends the brand to Spotify and other podcast platforms and covers the same cultural territory as the website. The publication is fully owned and operated by Aller Media, a diversified Danish media conglomerate, which provides the legal entity (CVR 43325612), physical office, and shared advertising sales infrastructure (aller.dk/mediesalg). The editorial team is small, comprising an Ansvarshavende mediechef (responsible media manager, Emil Norsker), a Chefredaktør (editor-in-chief, Carina Nørgaard Schou), and a SoMe og Content Manager (Signe Bjørg Granberg).

The business model is exclusively advertising-supported: the site is free to consumers with no paywall or subscription, and revenue is generated by selling display and other advertising placements, marked 'Annonce' on the site. Ad sales are not handled directly by Vi Elsker Serier but routed through Aller Media's central media sales desk. Distribution is purely direct-to-consumer via the website, email newsletter ('Få seneste nyt på mail'), organic social media, and the Spotify podcast, with no third-party reseller or syndication channels.

Name

Vi Elsker Serier

Legal name

Vi Elsker Serier

Website

https://vielskerserier.dk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Vi Elsker Serier is a Danish-language online entertainment media brand operated by Aller Media that publishes news, reviews, and guides covering series, film, TV, podcasts, books, and culture for Danish consumers, monetized exclusively through advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising: The website displays advertisements throughout its pages. Advertisements are marked with 'Annonce'. The company directs advertisers to Aller Media's media sales division at aller.dk/mediesalg for advertising opportunities.

Distribution channels1 record

Marketing channels4 records

Core offering

Vi Elsker Serier is a Danish-language online entertainment media publication that publishes news, reviews, and curated guides about TV series, films, podcasts, audiobooks, and cultural experiences. The site is organized into six verticals (Series, Film, TV, Podcast, Books, Culture), each with news, reviews, and guides sections. The publication also produces a companion weekly podcast, "Det, vi elsker," covering cultural news, available on Spotify and podcast apps.

Product overview

Vi Elsker Serier is a Danish entertainment media platform operated by Aller Media, providing editorial coverage across six content verticals: Series (Serier), Film, TV, Podcast, Books (Bøger), and Culture (Kultur). Each vertical offers three content types: news (nyheder), reviews (anmeldelser), and guides. The core product is the website itself, supplemented by a companion podcast called 'Det, vi elsker' available on Spotify and podcast platforms. The publication focuses on Danish and international entertainment content, streaming services, and cultural experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Vi Elsker Serier (Website) Danish entertainment media website providing news, reviews, and guides about series, films, TV programs, podcasts, audiobooks, and cultural experiences. Content is organized into six main verticals: Serier, Film, TV, Podcast, Bøger, and Kultur, each with sub-sections for news, reviews, and guides. Targeted at Danish-speaking consumers seeking entertainment discovery and recommendations.
• Det, vi elsker (Podcast) Companion podcast to the Vi Elsker Serier website in which the editorial team discusses the biggest news from the cultural world. Distributed via Spotify and other podcast apps.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Aller MediacoreOthersVi Elsker Serier is a publication owned and operated by Aller Media, a major Danish media company. The copyright notice on the website states '© COPYRIGHT: Aller Media'. The company uses Aller Media's address and media sales infrastructure for advertising.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Soundvenue: Soundvenue is a Danish entertainment media publication covering film, TV, music and culture with reviews, news and features — the closest direct comparable to Vi Elsker Serier in terms of language, audience (Danish entertainment consumers), content mix (reviews + guides + news) and ad-supported business model.
• Euroman: Euroman is a Danish lifestyle and culture magazine also published by Aller Media, covering cultural figures, film, TV and entertainment — a direct sister-brand peer that shares the same parent, infrastructure, and target Danish audience interested in curated entertainment and culture content.

Broad incumbents

• DR: DR is Denmark's public service broadcaster with extensive cultural, film, and series editorial coverage on dr.dk. It competes for the same Danish entertainment-discovery audience as Vi Elsker Serier but at vastly larger scale and as part of a public-service mandate rather than a focused review brand.
• TV 2 Denmark: TV 2 is a major Danish commercial broadcaster whose news and culture vertical publishes reviews, news and previews of series and films. It overlaps with Vi Elsker Serier on Danish entertainment editorial but operates as a full national broadcaster with much broader scope.
• Politiken: Politiken is one of Denmark's leading national newspapers with a sizeable culture and entertainment section covering books, film, TV and series. It is a broad incumbent competing for Danish entertainment readers via long-form reviews and cultural journalism.
• Jyllands-Posten: Jyllands-Posten is a major Danish broadsheet newspaper with an established culture and entertainment section covering film, TV, books and cultural events. It is a broad-incumbent peer competing for the same Danish cultural-entertainment reader.
• Berlingske: Berlingske is a leading Danish newspaper publishing cultural criticism, book reviews, film reviews and TV/series coverage. As a broad incumbent in Danish quality press, it competes with Vi Elsker Serier for the same culturally-engaged Danish audience.
• BT: BT is a major Danish tabloid with a large entertainment and celebrity section covering TV series, streaming releases and culture. It competes with Vi Elsker Serier for Danish entertainment-news readership, though as a general-interest news outlet rather than a focused review brand.
• Information: Information is a Danish quality newspaper with a strong cultural section featuring reviews of film, series, books and cultural events. It competes for the culturally-curious Danish reader with long-form, opinionated cultural criticism.

Emerging players

• Kino.dk: Kino.dk is a Danish cinema and entertainment listings/review site covering current film releases, trailers and showtimes. It overlaps with Vi Elsker Serier's film-review vertical as a more transactional film-discovery site for Danish consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/vielskerserier
• LinkedInlinkedin.com/company/vi-elsker-serier

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vi Elsker Serier