Picoma Industries

What Picoma Industries does

Picoma Industries manufactures steel and aluminum electrical conduit fittings (EC&N) — specifically elbows, couplings, nipples, running thread pipe, and specialty items such as the SpeedCouple pre-installed elbow coupling and XL-Radius elbows — from a modern, robotics-equipped facility at 9208 Jeffrey Drive, Cambridge, Ohio. Founded in 1946 as Pipe Coupling Mfrs. Inc. and renamed Picoma in 1970, the company has built its reputation on in-house threading expertise, hot-dip and in-line galvanizing, and 100% domestic steel and aluminum inputs, with products certified to ANSI C80.1/3/5, UL-6/6A/797, and federal specifications WW-C-581 and WW-540A.

The business operates as a wholly-owned division of Zekelman Industries, the largest independent steel pipe and tube manufacturer in North America (2.8 million tons of annual steel production). Picoma monetizes physical product sales through a B2B distribution model that combines a network of 40+ independent sales representative agencies covering all US states, wholesale/electrical distributors, and direct contractor accounts. Supporting the product line are three service modules: Z-Commerce (an online portal for real-time availability, pricing, and order management), Electronic Data Interchange using ANSI ASC X12 formats (used by 200+ customers), and Automated Inventory Management (AIM), which auto-replenishes A and B items using supply-demand forecasting. Pricing is account-based via the EC&N List Price Book rather than publicly listed, and the company markets a Buy American / American Metal positioning.

Name

Picoma Industries

Legal name

Picoma Industries

Website

https://picoma.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Picoma Industries, founded 1946 and a division of Zekelman Industries, manufactures galvanized steel and aluminum electrical conduit fittings — elbows, couplings, nipples, running thread pipe, and SpeedCouple — serving US electrical distributors and contractors from a robotics-equipped Cambridge, Ohio facility via 40+ sales representatives.

Ownership category

akta.pro rank

Product category

Electrical Conduit Fittings

NAICS

Wiring Device Manufacturing (33593), Electrical Equipment Manufacturing (3353)

SIC

Miscellaneous Electrical Machinery, Equipment & Supplies (3690)

akta.pro primary industry

Conduit & Raceway Systems (Metallic/Nonmetallic) (IMADAMAJ)

akta.pro secondary industry

Connectors & Interconnect Components (Industrial connectors, terminals, sockets, backplane) (IMAGAJAC)

Keywords

• Electrical conduit fittings
• Steel conduit fittings
• Aluminum conduit fittings
• Metal electrical fittings
• Electrical raceway fittings

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Others

Revenue model

1. EC&N Product Sales: Sale of electrical conduit elbows, couplings, and nipples in steel and aluminum materials to distributors and contractors. Products include EMT elbows, rigid conduit elbows, IMC elbows, aluminum elbows, and custom special-radius options.
2. Running Thread Pipe: Galvanized steel running thread pipe sold in trade sizes 1/4 to 4, allowing contractors to cut custom threaded lengths on-site.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Picoma Industries manufactures steel and aluminum electrical conduit fittings (EC&N). The company produces metal fittings used to connect, support, terminate, and route electrical conduit in commercial, industrial, and infrastructure wiring applications. Its offerings fall within the electrical conduit and fittings category of construction and electrical materials.

Product overview

Picoma Industries offers a unified portfolio of electrical conduit fittings (EC&N) centered on steel and aluminum elbows, couplings, and nipples for electrical raceway applications. The core product line includes EMT elbows (90° and 45°), rigid steel and aluminum conduit elbows, galvanized couplings, rigid nipples, SpeedCouple pre-installed elbow couplings, and running thread pipe. Supporting the product portfolio are three service modules: Z-Commerce (online purchasing portal), Electronic Data Interchange (EDI) for automated business transactions, and Automated Inventory Management (AIM) for auto-replenishment. All products are 100% American-made from domestic steel and aluminum.

Differentiator

Problem solved

Functional benefit

Brands

• Z-Commerce: Online purchasing portal providing real-time product availability, pricing, and order management for customers.
• SpeedCouple

Products and services

• Steel electrical conduit fittings (EC&N) Steel electrical conduit fittings used to connect, support, terminate, and route electrical conduit in commercial, industrial, and infrastructure wiring applications. Sold to electrical distributors and contractors.
• Aluminum electrical conduit fittings (EC&N) Aluminum electrical conduit fittings used to connect, support, terminate, and route electrical conduit in commercial, industrial, and infrastructure wiring applications. Sold to electrical distributors and contractors.

Quantifiable outcome

• 21% less cash tied up in inventory
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• EDI Technology PartnerssupportingTechnology or IntegrationPicoma integrates with customer EDI systems using ANSI ASC X12 standard formats, supporting transactions including 810 Invoice, 850 Purchase Order, 852 Product Activity Data, 855 PO Acknowledgment, 856 ASN, and 870 Order Status Inquiry. This enables automated electronic procurement for distributors already using EDI for other suppliers.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Thomas & Betts (ABB): Thomas & Betts, part of ABB, manufactures electrical conduit fittings, couplings, and connectors that directly overlap Picoma's EC&N catalog under the larger ABB electrification portfolio.
• Eaton Corporation: Eaton's Electrical Americas segment manufactures electrical power distribution and control equipment, operating at a much larger scale than Picoma but addressing overlapping electrical infrastructure end markets.
• Atkore International: Atkore is a publicly traded electrical raceway and mechanical products conglomerate owning Allied Tube & Conduit and other brands; it operates broadly across conduit and cable management systems in which Picoma competes.
• nVent Electric: nVent manufactures electrical connection and protection solutions, including conduit-related products, serving industrial and commercial markets that overlap with Picoma's end customers.
• Hubbell Incorporated: Hubbell is a large diversified electrical products manufacturer offering wiring devices, connectors, and electrical enclosures; its portfolio overlaps with Picoma's role within broader electrical raceway and connection systems.

Direct peers

• Republic Conduit: Republic Conduit manufactures steel EMT and rigid conduit fittings, competing head-to-head with Picoma's core EC&N offerings in the US electrical distribution channel.
• Allied Tube & Conduit: Allied Tube & Conduit, a brand within Atkore International, manufactures steel EMT, rigid steel conduit, and conduit fittings, directly competing with Picoma's steel EC&N product line to electrical distributors and contractors.
• American Conduit: American Conduit (part of Nucor) produces aluminum rigid conduit and EMT, directly overlapping with Picoma's aluminum elbow, coupling, and nipple lines.
• Southwire: Southwire is a major US manufacturer of wire, cable, and electrical conduit products, including rigid conduit fittings sold through similar electrical distributor and contractor channels as Picoma.
• Wheatland Tube: Wheatland Tube, another Zekelman Industries division, manufactures steel conduit and is a sister brand to Picoma; both serve electrical distributors with overlapping but complementary product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/zekelmanInd
• YouTubeyoutube.com/c/zekelmanindustries
• Facebookfacebook.com/ZekelmanIndustries
• LinkedInlinkedin.com/company/1372351
• Instagraminstagram.com/zekelmanind

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picoma Industries