United States Racing Association

What United States Racing Association does

The United States Racing Association (USRA) is a private, for-profit grassroots dirt track racing sanctioning organization founded in 2000 and headquartered in Webster City, Iowa. USRA sanctions weekly racing events at a network of 30+ affiliated tracks across 11+ U.S. states spanning the Midwest (Iowa, Wisconsin, Minnesota, Missouri, Kansas, South Dakota) and Southwest (Oklahoma, Texas, New Mexico, Louisiana, Arkansas). The organization operates the Summit USRA Weekly Racing Series across eight divisions: Modifieds, Stock Cars, B-Mods, Hobby Stocks, Late Models, Tuners, Limited Mods, and Factory Stocks.

USRA's core products include a standardized ruleset and points/championship system, an online driver licensing and registration system integrated through the MyRacePass platform, weekly event scheduling, and the flagship 13th Annual Summit USRA Nationals championship event hosted at Lucas Oil Speedway in Wheatland, Missouri. USRA does not disclose revenue; the business operates on a sanctioning-fee and corporate-sponsorship model, with named core sponsors including Summit Racing Equipment (title sponsor of the Nationals), Allstar Performance (Allstar of the Month award program), and FK Rod Ends (Official Rod Ends partner). The organization serves grassroots amateur and semi-professional dirt track racing drivers and the affiliated track operators that host USRA-sanctioned events, distributing content through its website, social media channels (Facebook, Instagram, TikTok, X, YouTube), and email communications.

Name

United States Racing Association

Legal name

United States Racing Association

Website

https://usraracing.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

United States Racing Association (USRA) is a private grassroots dirt track racing sanctioning body that sanctions weekly racing across eight vehicle divisions at 30+ affiliated tracks in 11+ U.S. states, serving amateur and semi-professional drivers through its points system, driver licensing, and annual Summit USRA Nationals championship.

Ownership category

akta.pro rank

Product category

Motorsports Sanctioning

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Sanctioning Bodies & Governing Organizations (MPAKAGAD)

akta.pro secondary industries

Motorsports Leagues & Series (MPAKAAAH), Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA), Motorsport Event Promoters & Race Organizers (MPAKADAE)

Keywords

• Racing sanctioning body
• Dirt track racing
• Motorsports event management
• Grassroots racing series
• Amateur racing championships

Headquarters

HQ city

Webster City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sponsorship Revenue: USRA generates revenue through corporate sponsorships including Allstar Performance for the Allstar of the Month program and FK Rod Ends as Official Rod Ends sponsor.
2. Track Sanctioning Fees: USRA sanctions racing at affiliated tracks across multiple states, generating revenue through sanctioning agreements and licensing of the USRA brand.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

United States Racing Association (USRA) operates a grassroots dirt track racing sanctioning organization, providing standardized rules, national points tracking, and championship events across eight vehicle divisions including Modifieds, Stock Cars, B-Mods, Hobby Stocks, Late Models, Limited Mods, Factory Stocks, and Tuners. The organization sanctions weekly racing at affiliated tracks across the Midwest and Southwest U.S., administers driver license registration, and runs the annual Summit USRA Nationals at Lucas Oil Speedway. It monetizes through track sanctioning fees, driver license fees, and corporate sponsorships from partners such as Summit Racing Equipment, Allstar Performance, and FK Rod Ends.

Product overview

United States Racing Association (USRA) is a motorsports sanctioning body that operates a multi-division racing series across the United States. The organization offers a unified platform of racing products including the Summit Weekly Racing Series sanctioning eight distinct divisions (Modifieds, Stock Cars, B-Mods, Hobby Stocks, Late Models, Tuners, Limited Mods, and Factory Stocks), the USRA License Registration System for competitor licensing, weekly event scheduling, the annual Summit USRA Nationals championship event, and a national points/championship tracking system. The organization sanctions events at a network of speedways across the Midwest and Southwest regions, providing rules enforcement, point tracking, championship awards, and integrated platforms for event registration and streaming coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• USRA Summit Weekly Racing Series Core weekly racing series sanctioned by USRA across affiliated dirt track facilities, delivering standardized rules, national points accumulation, and a championship ladder across eight vehicle divisions including Modifieds, Stock Cars, B-Mods, Hobby Stocks, Late Models, Limited Mods, Factory Stocks, and Tuners. Offered to affiliated dirt tracks and licensed grassroots drivers.
• USRA Driver License Registration System Online driver license registration service that allows individual grassroots and amateur dirt track racers to obtain a USRA license to compete in sanctioned weekly events and national championships across the eight vehicle divisions.
• Summit USRA Nationals Annual national championship event held at Lucas Oil Speedway that crowns champions across USRA's vehicle divisions, serving as the season-ending culmination of the USRA Summit Weekly Racing Series points season.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core.

• Allstar PerformancecoreGTM or Marketing Partner · 13 February 2026Allstar Performance renewed a two-year sponsorship of the USRA Allstar of the Month award program. The sponsorship provides $275 gift certificates monthly to outstanding drivers from April through September, plus extends to year-end awards across all eight USRA divisions. This reinforces Allstar Performance's commitment to grassroots racing support.
• FK Rod EndscoreGTM or Marketing Partner · 11 February 2026FK Rod Ends continues as the Official Rod Ends of the USRA for the 2026 season, marking an extension of their ongoing partnership. As part of the agreement, FK Rod Ends awards a $100 Hard Charger Award at the USRA Nationals in September, recognizing the driver who advances the most positions in feature competition.
• Summit Racing EquipmentcoreGTM or Marketing Partner · 1 January 2026Summit Racing Equipment serves as a key sponsor partner with the USRA, including title sponsorship of the Summit USRA Nationals event. The 13th Annual Summit USRA Nationals is scheduled for September 29 through October 3 at Lucas Oil Speedway in Wheatland, Missouri.
• MyRacePasscoreTechnology or Integration · 1 January 2026MyRacePass provides the digital platform for USRA's website integration, event ticketing, race registration, results, and points tracking. The platform powers USRA License Registration and event management across all USRA-sanctioned tracks.
• Lucas Oil SpeedwaycoreOthers · 1 January 2026Lucas Oil Speedway in Wheatland, Missouri hosts the annual Summit USRA Nationals, USRA's flagship national championship event. The venue is described as one of the top racing facilities in the nation, located approximately an hour from Springfield and 1.5 hours from Kansas City metro area.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• International Motor Contest Association (IMCA): IMCA is the most direct comparable to USRA: another long-running grassroots dirt-track and asphalt sanctioning body for weekly racing across multiple divisions in similar Midwest geographies, sharing tracks, drivers, and sponsor categories.
• DIRTcar Racing: DIRTcar sanctions dirt-track racing series across the U.S. including weekly and touring events, overlapping directly with USRA's divisions (Modifieds, Late Models, B-Mods) at shared Northeast/Midwest/Southwest tracks.
• World of Outlaws (World Racing Group): World of Outlaws sanctions premier touring sprint car and late model series at many of the same U.S. dirt tracks as USRA, competing for track affiliations, sponsor dollars, and driver participation in the grassroots dirt-track ecosystem.
• Lucas Oil Late Model Dirt Series: LOLMDS is a national touring dirt late model series that shares sponsor overlap (Lucas Oil), tracks, and drivers with USRA's Late Models division, making it a comparable sanctioning series at the upper tier of grassroots dirt racing.
• All Star Circuit of Champions (ASCoC): ASCoC sanctions 410 winged sprint car racing at dirt tracks across the Midwest and East, overlapping USRA on sanctioning model, sponsor categories, and affiliated tracks.
• USAC Racing: USAC is a long-standing U.S. auto club sanctioning sprint cars, midgets, and Silver Crown races, comparable to USRA in its role as a national sanctioning body for grassroots oval racing.
• American Speed Association (ASA Stars National Tour): ASA sanctions stock car racing at short tracks across the U.S., comparable to USRA in business model (sanctioning body licensing tracks and drivers) and overlapping short-track racing audience.

Broad incumbents

• ARCA Menards Series: ARCA is a broader stock car sanctioning series integrated with NASCAR, providing a comparable sanctioning/governance function for stock car racing at a more national scale than USRA.
• NASCAR Regional & Weekly Series: NASCAR sanctions regional and weekly short-track racing series that compete for the same grassroots tracks, drivers, and sponsors as USRA, but with vastly larger scale and brand reach.

Others

• MyRacePass: MyRacePass is a technology partner (not a competitor) that provides USRA's digital backbone for licensing, registration, points, and ticketing — a comparable ecosystem participant across grassroots dirt-track sanctioning bodies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/usraracing
• YouTubeyoutube.com/usraracing
• Facebookfacebook.com/usraracing
• Instagraminstagram.com/usraracing
• TikToktiktok.com/@usraracing
• LinkedInlinkedin.com/company/usraracing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United States Racing Association