Actahotels

What Actahotels does

Actahotels is a privately-held Spanish urban hotel chain operating 16 properties across five European destinations: Barcelona (9 hotels), Madrid (2), Andorra (1), Lisbon (1), and Oporto (3). The portfolio is positioned in the mid-scale urban segment, serving primarily leisure travelers and, as a secondary segment, corporate event planners seeking meeting and event venues. The company generates revenue through overnight accommodation bookings, distributed via its own website (powered by the Mirai booking engine) and the Clickrooms by actahotels platform, with no public room-rate pricing disclosed.

The company supports its core hospitality offering with a loyalty program, Club Acta Rewards, which offers up to 15% member discounts, breakfast discounts, and a best price guarantee. Additional revenue-adjacent services include event and meeting spaces across the portfolio, digital online check-in, and A Magazine, a content platform promoting destinations. The company is headquartered in Barcelona, employs 51-100 staff at the corporate level, and is privately held with no disclosed institutional investors, M&A activity, or funding rounds. Its technology stack is lean: a third-party reservation engine (Mirai), a digital agency-maintained website (EMEXS), and standard social/content channels. There is no evidence of proprietary technology, AI/ML capabilities, or data flywheel mechanics in the available source material.

Name

Actahotels

Legal name

Actahotels

Website

https://actahotels.es

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Actahotels is a privately-held Spanish urban hotel chain operating 16 properties across five European destinations (Barcelona, Madrid, Andorra, Lisbon, Oporto), serving primarily leisure travelers and corporate event planners through direct online booking and the Club Acta Rewards loyalty program.

Ownership category

akta.pro rank

Product category

Urban Hospitality Services

NAICS

Traveler Accommodation (7211)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industry

Premium/Upmarket Membership Clubs (CRAEADAG)

Keywords

• Urban hotel chain
• City hotel accommodation
• Hotel loyalty program
• Corporate event venues
• Online hotel booking

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Bookings: Primary revenue stream from overnight accommodation across 16 hotels. Revenue generated through direct website bookings and third-party reservation systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Actahotels operates an urban hotel chain of 16 branded and boutique properties across five European destinations (Barcelona, Madrid, Andorra, Lisbon, Oporto), selling overnight accommodation, event/meeting spaces, and a Club Acta Rewards loyalty membership offering up to 15% discounts and best-price guarantee. Distribution is direct-to-consumer via the official website and the Mirai booking engine, with online check-in and a proprietary Clickrooms booking platform supporting the core room-booking service.

Product overview

Actahotels is a Spanish hotel chain operating 16 hotel properties across five European destinations: Barcelona (9 hotels), Madrid (2 hotels), Andorra (1 hotel), Lisbon (1 hotel), and Oporto (3 hotels). The portfolio includes branded properties under the Acta name (Hotel Acta Atrium Palace, Hotel Acta City47, Hotel Acta Voraport, Hotel Acta Pirámides, etc.) and boutique properties (Pur Oporto Boutique Hotel). Supporting the core hospitality offerings, Actahotels provides a loyalty program (Club Acta Rewards), a proprietary online booking platform (Clickrooms), digital check-in services, and event/meeting spaces for corporate and social functions. The company also publishes A Magazine as a content marketing channel for destination discovery.

Differentiator

Problem solved

Functional benefit

Brands

• Club Acta Rewards: Loyalty program offering discounts up to 15%, breakfast discounts, best price guarantee, and exclusive offers for members.
• Clickrooms by actahotels

Products and services

• Hotel Acta Atrium Palace A hotel property located in Barcelona serving leisure and business travelers as part of the Actahotels chain.
• Hotel Acta City47 A hotel property located in Barcelona serving leisure and business travelers as part of the Actahotels chain.
• Hotel Acta Sant Just A hotel property located in Barcelona serving leisure and business travelers as part of the Actahotels chain.
• Hotel Acta Azul A hotel property located in Barcelona serving leisure and business travelers as part of the Actahotels chain.
• Hotel Acta Laumon A hotel property located in Barcelona serving leisure and business travelers as part of the Actahotels chain.
• Hotel Acta Splendid A hotel property located in Barcelona serving leisure and business travelers as part of the Actahotels chain.
• Hotel Acta Voraport A hotel property located in Barcelona serving leisure and business travelers as part of the Actahotels chain.
• Hotel Acta Antibes A hotel property located in Barcelona serving leisure and business travelers as part of the Actahotels chain.
• Hotel Acta BCN 40 A hotel property located in Barcelona serving leisure and business travelers as part of the Actahotels chain.
• Hotel Acta Madfor A hotel property located in Madrid serving leisure and business travelers as part of the Actahotels chain.
• Hotel Acta Pirámides A hotel property located in Madrid serving leisure and business travelers as part of the Actahotels chain.
• Hotel Acta Arthotel A hotel property located in Andorra serving leisure and business travelers as part of the Actahotels chain.
• Hotel Acta MOA A hotel property located in Lisbon serving leisure and business travelers as part of the Actahotels chain.
• Pur Oporto Boutique Hotel A boutique hotel property located in Oporto serving leisure and business travelers as part of the Actahotels chain.
• Hotel Acta The Avenue A hotel property located in Oporto serving leisure and business travelers as part of the Actahotels chain.
• Hotel Acta The Clover A hotel property located in Oporto serving leisure and business travelers as part of the Actahotels chain.
• Club Acta Rewards A loyalty rewards program for guests of the Actahotels chain, offering members up to 15% discounts on bookings, complimentary breakfast discounts, best price guarantee, and access to exclusive offers to drive repeat direct bookings.
• Clickrooms by Actahotels A proprietary online hotel booking platform operated by Actahotels that enables guests to search availability and make direct reservations across the chain's properties.
• Events and Meetings Spaces Event and meeting spaces offered across the Actahotels hotel portfolio for corporate meetings, conferences, and social celebrations, available to companies and organizations booking group events.
• Online Check-in Service A digital guest service that allows guests to complete hotel check-in procedures online prior to arrival, streamlining arrival at any Actahotels property.

Quantifiable outcome

• Up to 15% discount for Club Acta Rewards members

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• MiraicoreTechnology or IntegrationMirai provides the reservation and booking engine technology powering online room reservations across all 16 Actahotels properties. Integration allows guests to book rooms directly through the Mirai platform linked from the Actahotels website.
• EMEXSminorImplementation/ SI/ Consulting PartnerEMEXS is credited as the digital agency that developed and maintains the Actahotels website (www.actahotels.com), as noted in the website footer.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hilton Hotels & Resorts: Global incumbent operating upscale and mid-scale brands (Hilton, Hampton, DoubleTree, etc.) across Barcelona, Madrid, Lisbon and Porto. Competes with Actahotels in the same cities across price tiers with vastly larger scale and loyalty infrastructure (Hilton Honors).
• Meliá Hotels International: Spain's largest hotel operator with a wide portfolio spanning luxury, upscale, mid-scale and resort brands across Iberia and globally. Overlaps with Actahotels in Barcelona and Madrid mid-scale urban segments but competes as a broader incumbent with much larger scale.

Direct peers

• Pestana Hotel Group: Largest Portuguese hotel group with significant Lisbon and Oporto urban and boutique inventory, plus Iberian and international expansion. Direct comparable on the Portuguese side of Actahotels' footprint and on the urban boutique positioning.
• NH Hotel Group: Major Spanish-headquartered mid-scale and upscale urban hotel chain operating across Iberia (Barcelona, Madrid, Lisbon, Porto) and the rest of Europe. Direct competitor to Actahotels in the urban, value-to-upscale segment across the exact same Iberian cities.
• Barceló Hotel Group: Spanish hotel conglomerate operating mid-scale and upscale properties across Iberia (Barcelona, Madrid) and other European destinations. Closely matches Actahotels on geography, mid-scale urban positioning and multi-destination strategy.
• Catalonia Hotels & Resorts: Spanish family-owned urban and resort hotel chain with strong Barcelona and Madrid presence, similar mid-scale positioning and a private operating model. Highly comparable in scale, footprint, customer target and business model to Actahotels.
• Vincci Hoteles: Spanish chain with urban and resort hotels concentrated in Spain and Portugal (including Barcelona, Madrid, Lisbon). Highly comparable in scale, mid-upscale positioning and multi-city Iberian footprint to Actahotels.
• Petit Palace Hoteles: Spanish boutique hotel chain operating urban properties in Barcelona, Madrid and other Spanish cities. Closely comparable to Actahotels on the boutique/urban Spanish segment including the Pur Oporto Boutique positioning.
• Hotusa / Exe Hotels: Spanish hospitality group with a large portfolio of independent urban hotels aggregated under brands including Exe Hotels, Eurostars and Senator. Closely comparable to Actahotels as a multi-city Spanish urban chain competing on mid-scale value.

Others

• Booking.com: Largest European OTA and a primary distribution channel for Actahotels inventory in parallel with its direct website and Mirai engine. Included as an adjacent ecosystem participant that materially shapes demand and pricing dynamics for the chain rather than as a head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ActaHotels
• Instagraminstagram.com/actahotels
• Xx.com/actahotels
• LinkedInlinkedin.com/company/acta-hotels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Actahotels