AntiMicrobial Consumption and Resistance in Animals

Name

AntiMicrobial Consumption and Resistance in Animals

Legal name

AMCRA vzw

Website

https://amcra.be

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Veterinary Public Health Services

NAICS

Support Activities for Animal Production (11521), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Animal Health Policy, Standards & International Coordination (e.g., WOAH/FAO) (HLAMAJAO)

Keywords

• Veterinary antibiotic stewardship
• Antimicrobial resistance surveillance
• Antibiotic use benchmarking
• One health policy
• Animal health monitoring

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Non-profit / public funding model: AMCRA is a non-profit association (vzw/asbl) funded by Belgian federal and regional government bodies and the pharmaceutical industry. The E-Formularium is explicitly financed by BAPCOC and pharma.be. No commercial revenue streams exist; the organisation's activities are funded through public health mandates and industry co-contributions.
2. EU project funding: AMCRA participates in European Joint Actions on Antimicrobial Resistance (EU-JAMRAI 2), funded through EU health programme grants. The organisation also participates in JPI AMR-funded research projects. These grants support specific research and coordination activities rather than operational revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

AMCRA is a Belgian non-profit knowledge centre that collects, analyses, and publishes data on antibiotic consumption and resistance in animals. It delivers the E-Formulary clinical decision tool, the Sanitel-Med Barometer monitoring and benchmarking platform, the VAMREG national antibiotic use registry, and recurring BelVet-SAC and BELMAP One Health reports. It also runs accredited training, awareness campaigns, and annual scientific events to support veterinarians, livestock farmers, and public health authorities.

Product overview

AMCRA (AntiMicrobial Consumption and Resistance in Animals) operates as Belgium's knowledge center on antibiotic use and resistance in animals, offering a coordinated portfolio of surveillance, guidance, and awareness products. The core offerings include the E-Formulary (an online and mobile guideline platform for responsible antibiotic use), the Sanitel-Med Barometer (antibiotic use analysis and benchmarking system), BelVet-SAC reports (national sales data), and BELMAP reports (One Health surveillance synthesis). Supporting tools include VAMREG for mandatory antibiotic registration, benchmarking reports for farmers, and the Vision 2030 strategic policy framework. The organization also provides educational resources including e-learning modules, AR-coach training, and annual events (Communication Moment and Scientific Symposium). Products are available in Dutch, French, and English.

Differentiator

Problem solved

Functional benefit

Brands

• AMCRA Formularium: An online guideline platform and mobile application providing evidence-based recommendations for responsible use of antibacterial agents in animals, covering dogs, cats, horses, cattle, pigs, and poultry.

Products and services

• E-Formulary (AMCRA Formularium)
• Sanitel-Med Barometer
• VAMREG (National Antibiotic Use Registration System)

Quantifiable outcome

• ~62.4% reduction in total veterinary antibiotic sales in Belgium since 2011 (reference year)
• +4 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• BAPCOC (Belgian Antibiotic Policy Coordination Committee)coreStrategic or Co-development Partner · 1 January 2012BAPCOC is the Belgian government body responsible for coordinating antibiotic policy across human and veterinary medicine. As AMCRA's founding institutional partner and co-funder of the E-Formularium, BAPCOC provides the governmental mandate and policy framework within which AMCRA operates. The relationship is mutual: AMCRA feeds data and expertise to BAPCOC for national policy, and BAPCOC provides funding and institutional legitimacy.
• AFMPS / FAGG (Federal Agency for Medicines and Health Products, Belgium)coreStrategic or Co-development PartnerAFMPS is the Belgian federal agency responsible for the quality, safety, and efficacy of medicines including veterinary antibiotics. It co-organises AMCRA's annual communication moment and scientific symposiums, and publishes regulatory guidance on antibiotic recording and critical antibiotic use conditions. The Royal Decrees on AMR (2016, 2023, 2024) are administered by AFMPS with AMCRA providing technical input.
• FAVV / AFSCA (Federal Agency for the Safety of the Food Chain, Belgium)coreStrategic or Co-development PartnerAFSCA is the Belgian food safety authority with regulatory authority over livestock farming. It co-organises AMCRA's annual events and is responsible for enforcing antibiotic recording obligations and the Royal Decree on AMR among farmers and veterinarians, with AMCRA providing the data infrastructure (Sanitel-Med) and benchmarking framework.
• Sciensano (Belgian Institute for Health)coreStrategic or Co-development PartnerSciensano is the Belgian public scientific institute responsible for animal health monitoring and antimicrobial resistance surveillance. It contributes AMR monitoring data (commensal E. coli and Enterococcus spp. in healthy food animals, pathogen resistance in diseased animals) to AMCRA's BELMAP and BelVet-SAC reports, and co-presents findings at AMCRA's annual events.
• FPS Public Health (FOD Volksgezondheid / SPF Santé publique)coreStrategic or Co-development PartnerThe Belgian Federal Public Service for Public Health leads the National One Health AMR Action Plan (NAP AMR) and organises public consultations on AMR policy. AMCRA is a key technical contributor and co-organiser of public AMR communication campaigns including the 'Parlons antibiotiques' One Health awareness campaign.
• DGZ / Diergezondheidszorg VlaanderenmajorStrategic or Co-development PartnerDGZ is the Flemish animal health service that conducts AMR monitoring in cattle and pigs and publishes annual resistance reports. It co-authors AMR trend presentations at AMCRA's annual communication moments, participates in joint webinars on the Royal Decree, and contributes to the PneumoNEE project for respiratory disease management in cattle.
• ARSIA (Association Régionale de Santé et d'Identification Animales, Belgium)majorStrategic or Co-development PartnerARSIA is the Walloon animal health organisation providing veterinary diagnostic services and AMR monitoring data. It co-presents AMR trends at AMCRA's annual events and participates in joint webinars on AMR recording obligations.
• Belpork vzw (Belgian pork quality and pig health association)majorStrategic or Co-development PartnerBelpork is the Belgian pig sector organisation managing quality certification and health programmes. It co-organised webinars on the 2024 Royal Decree for pig farmers and veterinarians, and promotes AMCRA's benchmarking tools within its certified farmer network.
• Formavet (Belgian veterinary continuing education platform)majorStrategic or Co-development PartnerFormavet is the Belgian platform for accredited veterinary continuing education. It partners with AMCRA to deliver e-learning modules on antibiotic stewardship, AR-coach certification training, and species-specific antibiotic use courses (companion animals, horses, food animals). Training credits are recognised by the Belgian Order of Veterinarians.
• UPV (Universitaire Partnerschap Dierenartsen / Veterinarians partnership)minorStrategic or Co-development PartnerUPV collaborates with AMCRA and Formavet to deliver training programmes on responsible antibiotic use for companion animal and equine veterinarians, including the 'Keys for antibiotic decision-making in my practice' cycle of courses.
• Biocheck.UGent (Ghent University biosecurity assessment platform)minorStrategic or Co-development PartnerBiocheck.UGent is an online biosecurity risk assessment tool developed by Ghent University. AMCRA promotes Biocheck.UGent e-learning modules to farmers and veterinarians as complementary tools for reducing antibiotic need through improved farm biosecurity, and participates in joint AR-coach training delivery.
• EU-JAMRAI 2 (European Joint Action on Antimicrobial Resistance and Healthcare-Associated Infections)majorStrategic or Co-development PartnerEU-JAMRAI 2 is a four-year (2024–2028) EU co-funded Joint Action involving 30 European countries, coordinated at EU level. AMCRA is the Belgian national representative, contributing to pan-European AMR policy development, awareness campaigns (including the 'Illustrating Antimicrobial Resistance' artist campaign), and data harmonisation initiatives.
• ENOVAT (European Network for Optimization of Veterinary Antimicrobial Therapy)minorStrategic or Co-development PartnerENOVAT is a European veterinary network that produces evidence-based clinical guidelines for antimicrobial therapy. AMCRA incorporates ENOVAT guidelines into its E-Formularium, including new ENOVAT recommendations on antibacterial prophylaxis in canine and feline surgery published in 2026.
• WOAH (World Organisation for Animal Health, formerly OIE)minorStrategic or Co-development PartnerWOAH publishes global reports on antimicrobial use in animals and developed the ANIMUSE interactive data tool. AMCRA participates in WOAH data collection cycles and references WOAH's categorization of antibiotics in its guidelines.
• EMA / ESMA (European Medicines Agency)minorStrategic or Co-development PartnerThe EMA coordinates the ESUAvet (European Sales and Use of Antimicrobials for Veterinary Medicine) reporting programme. AMCRA submits Belgian antibiotic sales and use data to ESUAvet and references EMA guidelines in its policy recommendations.
• UGent (Ghent University, Faculty of Veterinary Medicine)coreStrategic or Co-development PartnerGhent University is AMCRA's founding institutional partner. Its faculty provides scientific leadership: President Dominiek Maes (porcine health professor) and co-founder Jeroen Dewulf (former president, poultry health expert) represent UGent on AMCRA's board. UGent researchers contribute to scientific symposia, E-Formularium development, and AMR research projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WOAH (World Organisation for Animal Health): International reference body for animal health policy and global antimicrobial use tracking (ANIMUSE). Sets the global categorisation of veterinary antibiotics that AMCRA references in its formularium, making it a policy-defining counterpart rather than a direct competitor.
• European Medicines Agency (EMA): EU agency coordinating ESUAvet (European Sales and Use of Antimicrobials for Veterinary Medicine), a programme to which AMCRA submits data. Represents the EU-level counterpart and one potential alternate host for national-level stewardship data aggregation.
• Bundesamt für Verbraucherschutz und Lebensmittelsicherheit (BVL, Germany): German federal agency for consumer protection and food safety with broader portfolio including veterinary medicines oversight and German contributions to ESUAvet. While much larger and broader than AMCRA, it operates the same national-level antibiotic data infrastructure in a neighbouring market.

Regional players

• RIVM (Netherlands National Institute for Public Health and the Environment): Dutch national institute whose Centre for Infectious Disease Control runs NETHMAP/MARAN, the integrated Dutch One Health antimicrobial resistance report. Operates across the same One Health scope as AMCRA's BELMAP but in the Netherlands, making it a parallel national model rather than a direct Belgium competitor.

Direct peers

• Agence nationale de sécurité sanitaire (Anses) — Résapath: French public agency coordinating national surveillance of antimicrobial resistance in animal pathogens (Résapath network) and contributing data to the French EcoAntibio plan. Functionally parallel to AMCRA's Sanitel-Med Barometer and BELMAP programmes but at a larger scale and federal scope.
• DANMAP (Statens Serum Institut / DTU): Danish Integrated Antimicrobial Resistance Monitoring and Research Programme — a One Health national programme combining human, animal and food data. Operates a very similar model to AMCRA's BELMAP partnership with Sciensano, and is regularly referenced as a benchmark for veterinary antibiotic reduction.
• NORM-VET (Norwegian Veterinary Institute): Norwegian national monitoring programme for antibiotic resistance in animals, run by the Norwegian Veterinary Institute. Mirror to AMCRA's BelVet-SAC reporting, with NORM/NORM-VET providing national antibiotic use and resistance data to Norwegian authorities and contributing to ESUAvet.
• SVA / SWEDRES-SVARM (Swedish Veterinary Agency): Swedish veterinary authority running SWEDRES-SVARM, the national programme monitoring antibiotic resistance and consumption in animals. Provides the same Swedish national benchmarking and species-specific reporting role to farmers and veterinarians that AMCRA does for Belgium.
• Stichting Autoriteit Diergeneesmiddelen (SDa): Dutch independent authority monitoring veterinary antibiotic use and benchmarking livestock farms in the Netherlands. SDa is the closest structural equivalent to AMCRA: same national mandate (DGZ/ARB-codeswet equivalent), same public-interest funding model, same role publishing species-specific benchmark reports to vets and farmers.
• Finnish Food Authority (Ruokavirasto) — FINRES-VET: Finnish national authority running FINRES-VET, the Finnish veterinary antimicrobial resistance monitoring programme. Another Nordic national veterinary AMR monitor analogous to AMCRA's role under the Belgian Royal Decree.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/amcra_vzw
• YouTubeyoutube.com/results?search_query=amcra
• Facebookfacebook.com/amcra.be
• LinkedInlinkedin.com/company/amcra

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AntiMicrobial Consumption and Resistance in Animals