What Advanced Lab Solutions does

Advanced Lab Solutions is a CLIA-certified, COLA-accredited clinical genomics laboratory headquartered in Easton, Pennsylvania, founded in 2019 by a group of physicians to deliver hereditary and molecular diagnostic testing to the Lehigh Valley region and surrounding geographies. The company's core product portfolio spans Cancer Genomics (CGx) hereditary risk assessment covering genes including BRCA1, BRCA2, APC, MLH1, MSH2 and others; Pharmacogenomics (PGx) for medication-response profiling; a 20-pathogen Respiratory Pathogen Panel with antibiotic-resistance identification built on RNA analysis; and Arrhythmia & Cardiomyopathy genetic testing across cardiac-relevant genes. Genetic counseling is offered as a wraparound clinical service.

Operationally, the company runs a dual-portal architecture: SOFTGENE serves physicians for test ordering, eligibility verification, EMR compatibility checks, and supply requests, while SoftGen enables direct patient self-registration and results retrieval. Distribution combines physician-mediated sales, direct-to-consumer portal access, and physical specimen collection via a drive-thru and mobile testing capability at the Easton-Nazareth Highway site, with COVID-19 PCR testing (results in as little as one business day) added to the menu.

The revenue model is fee-for-service laboratory testing on a per-order, largely cash- or insurance-billed basis to two customer segments: individual patients (including self-referred consumers seeking COVID-19 or hereditary risk results) and physicians and healthcare providers ordering through the SOFTGENE portal. Pricing is not publicly disclosed; insurance verification and direct patient inquiry serve as the pricing channel. The company is privately held with no disclosed outside funding and is pursuing CAP accreditation in addition to its existing CLIA and COLA credentials.

Name

Advanced Lab Solutions

Legal name

Advanced Lab Solutions

Website

https://advancedlabsolutions.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Lab Solutions is a physician-founded, CLIA-certified clinical genomics laboratory in Easton, Pennsylvania, offering hereditary cancer, pharmacogenomic, respiratory pathogen, and cardiac genetic testing to patients and physicians in the Lehigh Valley region via its SOFTGENE portal.

Ownership category

akta.pro rank

Product category

Clinical Genetic Testing Services

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Molecular Diagnostics & Genomics Laboratories (HLAFAMAE)

akta.pro secondary industries

Genetic & Prenatal Testing Laboratories (HLAFAMAH), Reference & Esoteric Testing Laboratories (HLAFAMAJ), Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC)

Keywords

• Genetic testing services
• Molecular diagnostics
• Cancer genomics
• Pharmacogenomics testing
• Clinical laboratory services

Headquarters

HQ city

Easton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Genetic Testing Services: One-time laboratory testing services for patients referred by physicians or self-referred, including Cancer Genomics, Pharmacogenomics, Respiratory Pathogen Panel, and Cardiac genetic testing.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Advanced Lab Solutions is a physician-founded clinical genomics laboratory that delivers genetic and molecular diagnostic testing services, including Cancer Genomics, Pharmacogenomics, Respiratory Pathogen Panel, Cardiomyopathy & Arrhythmia genetic testing, and COVID-19 PCR testing. Services are supported by genetic counseling and accessed through dedicated SOFTGENE (physician) and SoftGen (patient) portals, serving the Lehigh Valley region and beyond from its CLIA-certified, COLA-accredited Easton, PA laboratory.

Product overview

Advanced Lab Solutions is a genomics laboratory offering a portfolio of genetic testing services including Cancer Genomics (CGx), Pharmacogenomics (PGx), Respiratory Pathogen Panel, and Arrhythmia & Cardiomyopathy genetic testing. These diagnostic services are complemented by Genetic Counseling and supported by two dedicated portals: SOFTGENE Portal for physicians (test ordering, eligibility, EMR compatibility, reporting, supply requests) and SoftGen Portal for patients (registration and results access). The company also provides COVID-19 testing and mobile testing services. All testing utilizes cutting-edge molecular sequencing methods with results delivered through their integrated portal systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Cancer Genomics (CGx) Hereditary cancer risk assessment testing analyzing gene mutations to determine susceptibility to various cancers including breast, ovarian, colon, pancreatic, prostate, and melanoma; helps establish preventative care plans.
• Pharmacogenomics (PGx) Genetic testing that analyzes how an individual's genetic makeup affects response to medications, enabling more precise and personalized drug treatment to improve effectiveness and reduce adverse reactions.
• Respiratory Pathogen Panel Molecular diagnostic panel using RNA analysis to test for 20 different respiratory pathogens simultaneously and identify antibiotic drug resistance.
• Arrhythmia & Cardiomyopathy Genetic Testing Cardiac genetic tests designed to identify gene mutations associated with arrhythmias and cardiomyopathies, analyzing genes including DMD, DSG2, PKP2, NKX2-5, and others to assess genetic predisposition to cardiac diseases.
• Genetic Counseling Healthcare service providing risk assessment, education, emotional support, and decision-making guidance for individuals or families affected by or at risk of genetic conditions and inherited disorders.
• COVID-19 Testing Nasopharyngeal PCR testing for coronavirus detection with results available as early as one business day; mobile testing site available at the Easton location, with vaccination services also offered.

Quantifiable outcome

• Results delivered same day or within 1-2 business days
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Labcorp: Major U.S. clinical laboratory network with overlapping genetic, molecular, and infectious disease testing services including hereditary cancer panels and PGx. Competes with ALS for physician-ordered specialty testing, though at much larger scale with national draw.
• Quest Diagnostics: One of the largest U.S. clinical reference laboratories offering a broad menu that includes hereditary cancer, pharmacogenomics, and respiratory pathogen testing. Directly comparable as a competing clinical lab, though it operates at vastly greater scale and serves national accounts rather than ALS's regional physician base.

Direct peers

• Ambry Genetics: Specialty clinical genetics lab with strong hereditary cancer, cardiac, and PGx panels. Highly comparable business model and test menu overlap with Advanced Lab Solutions.
• Fulgent Genetics: Clinical genetics and oncology testing company offering hereditary cancer panels and large-scale molecular diagnostics. Comparable specialty lab positioning with overlapping hereditary cancer and respiratory pathogen test offerings.
• GeneDx: Clinical genomics lab offering hereditary cancer, cardiac, and rare disease genetic testing. Comparable as a specialty molecular diagnostics lab competing for similar physician-ordered hereditary and PGx test volumes.
• Natera: Specialized genetic testing company focused on hereditary cancer, reproductive health, and organ transplant monitoring. Closely comparable to ALS's Cancer Genomics and specialty genetic testing offerings, with a similar specialty-lab business model serving physicians and patients.
• Myriad Genetics: Specialized genetics company with deep focus on hereditary cancer testing (BRCA1/2, Lynch syndrome) and pharmacogenomics — a near-direct overlap with ALS's CGx and PGx panels. Comparable as a specialty genetic testing lab competing for similar oncology and primary care physician referrals.
• Invitae: Genetic testing company offering hereditary cancer, cardiovascular, and pharmacogenomic panels — directly overlapping with ALS's cancer, arrhythmia/cardiomyopathy, and PGx menus. Comparable specialty lab with similar physician-channel sales motion.

Peers

• Color Health:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/advanced-lab-solutions
• Instagraminstagram.com/advancedlabsolutions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Lab Solutions