Wild Rose Casino and Resort

What Wild Rose Casino and Resort does

Wild Rose Casino and Resort operates three integrated casino resort properties in Iowa—located in Clinton, Emmetsburg, and Jefferson—offering slot machines (over 500 at Clinton alone), live and electronic table games (Blackjack, Craps, Ultimate Texas Hold'em, Mississippi Stud, Roulette), retail and mobile sportsbook access through partnerships with DraftKings, BetRivers, and Circa Sports, off-track pari-mutuel wagering (Clinton only as of January 1, 2024), on-site lodging (totaling approximately 197 standard rooms and 13 suites across Clinton, Emmetsburg, and the 74-room Cobblestone Hotel & Suites in Jefferson), food and beverage venues (Lucky's Sports Grill, 7's Casino Bar, Roundhouse Bar), ticketed entertainment, an RV park at Emmetsburg, and the five-tier Club Wild loyalty program backed by an SMS Text Rewards marketing engine. Operations are run through three separate LLC entities (Wild Rose Emmetsburg, LLC; Wild Rose Clinton LLC; Wild Rose Jefferson, LLC), each tied to a nonprofit sponsoring organization that holds the underlying Iowa Racing and Gaming Commission gaming license—Clinton County Development Association, Palo Alto County Gaming Development Corporation, and Grow Greene County Gaming Corporation, respectively—under a structure that channels a portion of proceeds back to county-level community organizations (over $28.55 million distributed cumulatively through Clinton County Development Association alone).

The company's revenue model is primarily transaction-fee based across gaming (slots, table games, sportsbook wagers, horse racing), with recurring revenue from hotel accommodations, food and beverage, and the RV park, and one-time/event revenue from ticketed entertainment such as concerts and the Ink & Aces Tattoo Expo. Distribution is entirely through physical resort properties in Iowa, supplemented by partner-operated mobile sportsbook apps and an e-commerce ticketing channel (Tix.com); the company has no proprietary mobile app, no public API, and no direct-to-consumer digital gaming platform of its own. Customer acquisition is driven by a combination of on-property walk-in traffic, regional drive-in catchment, and a multi-channel marketing stack comprising the wildroseresorts.com website, email marketing, the Text Rewards SMS program (text WRCH777 to 77563), recurring on-property promotions (slot multipliers, tier-based drawings, $1 hot dog days), and signature events. The organization is privately held with 101-250 employees, headquartered in West Des Moines, IA, with no public ticker and no disclosed institutional investors.

The company traces its operational origins to Iowa's 1989 riverboat casino legislation and the 1991 launch of the Mississippi Belle II—the first riverboat casino in Clinton—whose assets Wild Rose acquired in 2006 and whose land-based replacement facility opened in 2008. Since then, Wild Rose has expanded to three properties but has not added new geographic markets; recent strategic activity has centered on diversifying into sports wagering through multi-partner integrations, launching event-based entertainment (Ink & Aces Tattoo Expo), and rationalizing underperforming lines such as Jefferson and Emmetsburg off-track betting. The company has not raised institutional funding, has no public financials, and is privately held throughout its nonprofit-license governance structure.

Name

Wild Rose Casino and Resort

Legal name

Wild Rose Casino and Resort

Website

https://wildroseresorts.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Casino & Resort Gaming and Hospitality

NAICS

Casino Hotels (721120), Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

akta.pro secondary industry

Integrated Casino Resorts (THAGAJAA)

Keywords

• Casino gaming operations
• Sports betting services
• Hotel lodging services
• Restaurant dining services
• Player loyalty programs

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Casino Gaming: Revenue generated from slot machines, table games, and related gaming activities. The company tracks player activity through Club Wild loyalty program.
2. Hotel Accommodations: Revenue from hotel rooms at Emmetsburg (63 standard + 7 suites), Clinton (60 rooms + 6 suites), and Jefferson (74 rooms) locations.
3. Food and Beverage: Revenue from Lucky's Sports Grill, 7's Casino Bar, Roundhouse Bar, and other dining venues across properties.
4. Sportsbook Operations: Revenue from sports betting through partnerships with DraftKings, BetRivers, and Circa Sports.
5. Horse Racing / Off-Track Betting: Revenue from simulcasting and off-track betting operations, primarily at Clinton location.
6. Entertainment Tickets: Revenue from ticketed entertainment events including concerts and the Ink & Aces Tattoo Expo.
7. RV Park: Revenue from RV park overnight stays at Emmetsburg location at $25/night.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Wild Rose Casino and Resort operates three Iowa casino resort properties (Clinton, Emmetsburg, Jefferson) offering casino gaming (500+ slot machines, live and electronic table games), retail sportsbook through DraftKings, BetRivers, and Circa Sports partnerships, off-track horse racing wagering at Clinton, hotel accommodations at all three locations, on-site restaurants and bars, live entertainment, and the Club Wild five-tier loyalty program. Each property is operated through a separate LLC under a nonprofit sponsoring organization that holds the Iowa gaming license and distributes a portion of proceeds to local community organizations.

Product overview

Wild Rose Casino & Resort is a multi-property Iowa casino and resort brand operating three gaming/lodging locations (Clinton, Emmetsburg, Jefferson). The portfolio centers on casino gaming (500+ slot machines, live table games including Blackjack, Craps, Ultimate Texas Hold'em, and electronic table games), retail sportsbook operations (DraftKings, BetRivers, Circa Sports kiosks), off-track betting (Clinton only), and loyalty program Club Wild. Additional offerings include lodging at three properties (Clinton: 60 rooms/6 suites; Emmetsburg: 63 rooms/7 suites plus RV park; Jefferson: 74-room Cobblestone Hotel), dining (Lucky's Sports Grill, 7's Casino Bar, Roundhouse Bar), entertainment events (Here Come The Mummies, Elton & Billy Tribute), and special events (Ink & Aces Tattoo Expo). The Club Wild loyalty program with five tiers drives player engagement alongside Text Rewards SMS marketing. Gaming operations are conducted under Iowa Racing and Gaming Commission oversight through nonprofit sponsoring organizations (Clinton County Development Association, Palo Alto County Gaming Development Corporation, Grow Greene County Gaming Corporation).

Differentiator

Problem solved

Functional benefit

Brands

• Club Wild: The company's player rewards and loyalty program offering tiered benefits including point multipliers, free play, hotel discounts, and exclusive experiences across Club, Advantage, Premier, Eclipse, and Apex levels.

Products and services

• Casino Gaming (Slots and Table Games)
• Wild Rose Sportsbook
• Off-Track Betting
• Wild Rose Hotel (Emmetsburg)
• Cobblestone Hotel & Suites (Jefferson)
• Wild Rose Hotel (Clinton)
• Lucky's Sports Grill
• 7's Casino Bar
• Roundhouse Bar
• Club Wild Loyalty Program
• Ink & Aces Tattoo Expo
• Here Come The Mummies Concert
• Elton & Billy Tribute Show

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DraftKingscoreTechnology or IntegrationDraftKings operates sportsbook kiosks and counters at all three Wild Rose Casino properties in Iowa, enabling customers to place sports bets on NFL, MLB, NBA, NHL, NASCAR, UFC and other sports.
• BetRiverscoreTechnology or IntegrationBetRivers sportsbook available at Wild Rose properties with online/mobile access for Iowa residents, providing sports betting opportunities.
• Clinton County Development AssociationcoreOthersNonprofit organization that holds the gambling license for Wild Rose Clinton. Receives portion of casino proceeds for distribution to community organizations in Clinton County, including nonprofits, government projects, and educational institutions.
• Palo Alto County Gaming Development CorporationcoreOthersIowa nonprofit corporation holding the gaming license for Wild Rose Emmetsburg. Distributes casino proceeds to nonprofits and government entities in Palo Alto County, funding education, health, public safety, and community projects.
• Grow Greene County Gaming CorporationcoreOthersNonprofit holding the gaming license for Wild Rose Jefferson. Vision is positively growing Greene County for families and businesses. Distributes adjusted gaming receipts to municipalities and community organizations.
• Black Relic TattoominorGTM or Marketing PartnerOfficial Host Shop for the Ink & Aces Tattoo Expo event held at Wild Rose Clinton. Located at 200 5th Ave S, Clinton, IA 52732. Phone: (563) 278-5494.
• Ragemore EventsminorStrategic or Co-development PartnerEvent producer for Ink & Aces Tattoo Expo, organizing artist registration and booth space sales through their platform. Producer of premier events including Ink Life Tour, High Tide Tattoo Expo, and Ragemore Events.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Lakeside Hotel & Casino: Osceola, Iowa casino and hotel under the Lakeside brand. Comparable regional Iowa operator with gaming, hotel, and entertainment offerings.

Direct peers

• Diamond Jo Casino: Land-based and riverboat casino in Dubuque, Iowa, owned by Boyd Gaming, offering slots, table games, sportsbook, and entertainment. Closest direct competitor serving eastern Iowa and the Mississippi River gaming corridor alongside Wild Rose Clinton.
• Prairie Meadows Racetrack & Casino: Iowa-based racino operating slots, table games, horse racing, hotel, and entertainment in Altoona. Operates under a similar nonprofit license structure and competes directly with Wild Rose for central-Iowa gaming customers.
• Rhythm City Casino Resort: Davenport, Iowa casino resort owned by Bally's, offering slots, table games, hotel, dining, and entertainment. Direct competitor for the Quad Cities region that overlaps with Wild Rose Clinton's trade area.
• Horseshoe Council Bluffs: Caesars-owned casino in Council Bluffs, Iowa, offering slots, table games, sportsbook, and entertainment. Competes with Wild Rose for western Iowa gaming demand.
• Ameristar Casino Hotel Council Bluffs: Council Bluffs, Iowa casino hotel owned by Penn Entertainment, offering slots, table games, sportsbook, hotel, and dining. Larger-format regional competitor in western Iowa.
• Catfish Bend Casino: Burlington, Iowa casino resort with slots, table games, hotel, and entertainment. Operates under a similar Iowa nonprofit license structure and competes in southeastern Iowa gaming.
• Q Casino: Dubuque, Iowa gaming and entertainment complex with hotel, bowling, and event space. Iowa-licensed regional casino competing in the same eastern Iowa geography as Wild Rose Clinton.

Broad incumbents

• Boyd Gaming Corporation: Multi-property regional casino operator (owner of Diamond Jo) running integrated resorts with slots, tables, sportsbook, and hotels across multiple U.S. states. Relevant comparable for size, capital structure, and multi-property operating model.
• Penn Entertainment: Large regional gaming and racing operator (owner of Ameristar Council Bluffs) with integrated casino, sportsbook (ESPN BET), and entertainment assets nationwide. Broad incumbent comparable for regional casino and sportsbook strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SportsbookAtWR
• LinkedInlinkedin.com/company/wild-rose-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Rose Casino and Resort