What Hatfield & McCoy Dinner Feud does

Hatfield & McCoy Dinner Feud is a privately-held family dinner theater operating from a single 700+ seat venue at 119 Music Road in Pigeon Forge, Tennessee. Founded in 2011 and owned by Great Choice, LLC (a holding company that also controls Dolly Parton's Stampede, Pirates Voyage Dinner & Show, Comedy Barn Theater, and Smoky Mountain Opry), the attraction packages a live comedy and stunt performance — built around a fictionalized Hatfield-vs-McCoy feud narrative — with an all-you-can-eat Southern homestyle feast (fried chicken, pulled pork BBQ, creamy soup, mashed potatoes, corn, coleslaw, bread, and dessert). The core technical differentiator is a $3 million, 22-foot-deep swimming hole integrated into the theater stage that supports diving acts, comedy water-stunts, and diving-dog performances, alongside a stage that transforms between traditional theater seating and water stage configurations and a novel aerial prop called the Billycopter.

The business sells three ticket tiers — Regular, Premium, and VIP — with VIP adding premium seating, a meet-and-greet, and exclusive merchandise (straw hat, cheering flag, lanyard). Distribution is primarily direct-to-consumer via the company's online booking platform and on-site box office, with a dedicated group-sales phone line (865-505-3320) and tiered pricing for parties of 20 or more targeting schools, churches, choirs, bands, sports teams, corporate meetings, and family reunions. The company also runs combo-ticket bundles with the adjacent Titanic Museum Attraction, a seasonal Christmas show variant (Hatfield & McCoy Christmas Disaster Dinner Feud), and a small retail operation that includes an on-site and online signature soup mix.

Go-to-market targets tourist families, group organizers, and couples visiting the Pigeon Forge/Smoky Mountains resort area — one of the most visited national park destinations in the U.S. Marketing mixes company blog content ('The Holler'), email newsletters, an influencer partnership program, organic social, SEO-optimized site content, and customer-review testimonials. The company employs 51-100 staff, has no disclosed funding rounds, and operates under multiple privacy compliance frameworks (GDPR, COPPA, EU-U.S. Privacy Shield) consistent with its parent conglomerate's broader U.S. entertainment footprint.

Name

Hatfield & McCoy Dinner Feud

Legal name

Great Choice, LLC

Website

https://hatfieldmccoydinnerfeud.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Hatfield & McCoy Dinner Feud operates a 700+ seat family dinner theater in Pigeon Forge, Tennessee, bundling live comedy and stunt performances with an all-you-can-eat Southern feast for tourists visiting the Smoky Mountains resort area.

Ownership category

akta.pro rank

Product category

Live Entertainment / Dinner Theater

NAICS

Theater Companies and Dinner Theaters (711110), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Supper Clubs & Dinner-Theater Restaurants (THAFACAL)

Keywords

• Family dinner theater
• Live entertainment shows
• Comedy stunt performances
• Southern dining experience
• Group event packages

Headquarters

HQ city

Pigeon Forge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales (Show + Dinner Package): Primary revenue stream from ticket sales that bundle the live performance entertainment with an all-you-can-eat Southern homestyle feast. Tickets available in Regular, Premium, and VIP tiers with pricing varying by seating preference and included amenities.
2. Gift Shop Merchandise: On-site gift shop sales including show memorabilia, apparel, hats, toys, plush animals, and photo souvenirs. Located at the theater for visitor purchases before and after shows.
3. Soup Mix Retail: Sale of Original Creamy Soup Mix for at-home preparation, available both on-site and through the online shop. Step-by-step instructions included on each bag.
4. Combo Tickets: Bundled ticket packages combining Hatfield & McCoy Dinner Feud with Titanic Museum Attraction, providing convenience and value for visitors planning to attend multiple attractions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hatfield & McCoy Dinner Feud operates a family-friendly dinner theater in Pigeon Forge, Tennessee, combining an all-you-can-eat Southern homestyle feast with a live comedy, singing, dancing, and stunt show themed around the famous Hatfield & McCoy feud. The 700+ seat venue features a 22-foot-deep swimming hole integrated into the stage for diving performances, and offers tiered admission (Regular, Premium, VIP) plus group packages and a seasonal Christmas show.

Product overview

Hatfield & McCoy Dinner Feud is a Pigeon Forge dinner theater offering a unified entertainment experience combining live performances with an all-you-can-eat Southern feast. The core product is the Hatfield & McCoy Dinner Feud show featuring comedic performances, stunts, and musical acts, complemented by the Southern Homestyle Feast meal. The company offers tiered ticket options (Regular, Premium, and VIP Admission), combo packages with the nearby Titanic Museum Attraction, and group event services for parties of 20+. Seasonal variations include the Christmas Disaster Dinner Feud. A retail component sells the show's signature soup mix. Educational programs covering history, STEM, and performing arts are available for school groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Hatfield & McCoy Dinner Feud (Regular Show) A family-friendly dinner show featuring the Hatfield and McCoy families competing through singing, dancing, comedy, jaw-dropping stunts, and diving performances in a 22-foot-deep swimming hole, bundled with an all-you-can-eat Southern feast.
• Hatfield & McCoy Christmas Disaster Dinner Feud A special holiday-themed version of the dinner show featuring festive entertainment, Christmas music, and seasonal family fun bundled with the Southern feast.
• Group Events & Packages Special group packages for field trips, choirs, bands, church groups, sports teams, corporate meetings, and family reunions with discounted pricing for parties of 20 or more.
• Original Creamy Soup Mix Home recipe soup mix available for purchase in the gift shop and online, allowing customers to recreate the show's famous Southern Style Creamy Soup at home.
• Combo Tickets with Titanic Museum Attraction Bundle tickets allowing visitors to attend both Hatfield & McCoy Dinner Feud and the Titanic Museum Attraction with combined pricing and convenience.
• Educational Programs STEM and history-based educational content covering the actual Hatfield & McCoy feud, science behind the swimming hole, performing arts, and 1800s agriculture, designed for school field trip groups.

Quantifiable outcome

• Over 700 guests per show capacity
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Titanic Museum AttractioncoreGTM or Marketing PartnerCo-marketing partnership offering combo tickets that bundle admission to both Hatfield & McCoy Dinner Feud and Titanic Museum Attraction. Tickets sold through Hatfield & McCoy's booking system at checkout. The attractions are located adjacent to each other on Music Road in Pigeon Forge, making it convenient for visitors to experience both attractions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• WonderWorks Pigeon Forge: Indoor amusement attraction on the same Pigeon Forge Parkway tourist corridor targeting families; not a dinner theater, but competes for the same family visit-time and entertainment budget during a Smoky Mountains vacation.
• Titanic Museum Attraction: Adjacent Music Road attraction and active combo-ticket partner; not a dinner theater, but co-markets bundled admission and shares tourist foot traffic, making it a key ecosystem partner in the same Pigeon Forge micro-market.

Direct peers

• Smoky Mountain Opry: Sibling Pigeon Forge variety show under Great Choice, LLC featuring music, comedy, and specialty acts; targets the same family tourist evening entertainment occasion, though without the integrated dinner service.
• Pirates Voyage Dinner & Show: Sibling dinner theater under Great Choice, LLC with locations in Pigeon Forge and Myrtle Beach featuring an all-you-can-eat feast and live pirate-themed acrobatics; competes for the same family tourist dollar with comparable ticket-plus-meal pricing model.
• The Grand Majestic Theater: Pigeon Forge music and variety show venue targeting the same family tourist audience; comparable on live entertainment format and Parkway tourist catchment, though it does not bundle a meal.
• Country Tonite Theatre: Independent Pigeon Forge music variety show competing for the same family vacation evening entertainment spend; comparable on target customer (Smoky Mountain tourists) and ticket-based GTM.
• Dolly Parton's Stampede: Direct sibling property under Great Choice, LLC operating a Pigeon Forge dinner theater with Southern-themed feast and live stunts; same parent, same venue category, same tourist catchment, making it the closest possible comparable.
• Comedy Barn Theater: Sibling Pigeon Forge attraction under Great Choice, LLC operating a family comedy show (no dinner component); competes for the same family tourist evening entertainment dollar and benefits from shared back-office and marketing.
• Paula Deen's Lumberjack Feud Supper Show: Independent Pigeon Forge dinner show combining a Southern meal with lumberjack competition stunts; directly comparable on format (feast plus live action show), audience (families and groups), and venue footprint.

Broad incumbents

• Medieval Times: National multi-location dinner theater chain offering a feast plus jousting/tournament show; broader incumbent in the dinner theater category with multiple venues, similar ticket-plus-meal business model, and comparable family/tourist positioning.

Market position

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/hatfieldmccoypf
• LinkedInlinkedin.com/company/hatfield-mccoy-dinner-feud

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatfield & McCoy Dinner Feud