Tabadul

What Tabadul does

Tabadul (شركة تبادل لحلول الدفع الإلكتروني المحدودة, Tabadul Electronic Payment Solutions Limited Liability Company) is an Iraq-based Payment Service Provider (PSP) licensed by the Central Bank of Iraq, headquartered in Baghdad. The company operates a unified digital payment infrastructure spanning four interconnected platforms: payment acceptance (online payment gateway, POS terminals, and SoftPOS software), card issuance (a suite of Visa-branded prepaid and digital cards including Diamond, One World Platinum, Moamala, Al-Watani, Coupni, Taleem, Gas Agent, and Trader cards), transaction processing with instant verification and settlement, and digital identity verification via Tabadul Verify, which uses document capture and biometric authentication for KYC compliance. The technical stack includes NFC contactless payments, 3D Secure authentication, PCI DSS-compliant three-tier infrastructure with encrypted data storage on Iraq-based servers, OTP verification, and fraud detection systems.

The company serves four primary customer segments: Iraqi government institutions (ministries and directorates requiring e-collection, fuel card programs, education payment systems, and pension disbursement), private sector enterprises (retailers, hotels, and telecommunications companies needing POS and payment gateway solutions), individual consumers (requiring prepaid cards for daily transactions and ATM access domestically and internationally), and a nationwide agent network that distributes financial services across Iraqi provinces. Notable government deployments include the Ministry of Oil fuel card program serving 600,000+ beneficiaries, education programs serving 500,000+ beneficiaries, and pension distribution through the National Retirement Authority.

Tabadul generates revenue primarily through transaction fees on payment processing (POS, online gateway, and card transactions), card issuance fees across its product portfolio, and custom government project services including e-collection systems and subsidy distribution programs. The company distributes through direct enterprise and government sales, a multi-province agent network, mobile applications (Tabadul and Tabadul Verify apps for self-service), and POS terminal deployment. Key technology and network partnerships include Visa, Mastercard, the PCI Security Standards Council, the Central Bank of Iraq, BPC, S2M, Earthlink (telecom agent network), and the Ministry of Oil.

Name

Tabadul

Legal name

شركة تبادل لحلول الدفع الإلكتروني المحدودة

Website

https://tabadul.iq

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Tabadul is an Iraq-based Payment Service Provider licensed by the Central Bank of Iraq, operating an integrated digital payments platform spanning card issuance, POS and online acceptance, transaction processing, and biometric identity verification for government, enterprise, consumers, and agents.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

EMV Chip, Magstripe & PIN Debit Acceptance (FSAMADAG), Government Benefit & EBT / Social Program Cards (FSAMANAF), Government & Public Sector ACH (Tax, Benefits, Collections) (FSAMAGAH)

Keywords

• Payment processing services
• Prepaid card issuance
• Payment gateway solutions
• Electronic collection systems
• Digital identity verification

Headquarters

HQ city

Baghdad

HQ country

Iraq

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Payment Processing Fees: Transaction fees charged for processing payments through POS terminals, online payment gateway, and card transactions
2. Card Issuance: Fees from issuing prepaid cards (Diamond, One World Platinum, Moamala, Watani, Couponi, Taleem, Trader cards) for individuals, companies, and agents
3. Government Project Services: Custom solutions for government institutions including e-collection systems, fuel card programs, and education payment systems

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Tabadul is a licensed Payment Service Provider (PSP) authorized by the Central Bank of Iraq that operates a unified digital payments platform. It provides payment acceptance infrastructure (online payment gateway, POS devices, and SoftPOS), issues multiple Visa-branded prepaid cards for individuals, merchants, and agents, and delivers digital identity verification through its Tabadul Verify app. The company also offers government-specific solutions including electronic collection systems, fuel card programs, and salary/pension disbursement solutions.

Product overview

Tabadul is a Payment Service Provider (PSP) licensed by the Central Bank of Iraq offering a unified digital payments platform in Iraq. The portfolio consists of a multi-product ecosystem organized around three core pillars: (1) Payment Acceptance infrastructure — comprising the Payment Gateway (بوابة الدفع) for online payments, POS Devices (أجهزة نقاط البيع) and SoftPOS for in-store acceptance, and Contactless Payment capabilities; (2) Card Issuing — a suite of prepaid and digital Visa cards including the Diamond Card (Iraqi Dinar, prepaid), One World/Visa Platinum (USD), Moamala Card (instant digital issuance), Al-Watani Card (Earthlink agent card), Coupni Card (fuel + purchases with QR), Taleem Card (student grants), Gas Agent Card (Ministry of Oil partnership), and Trader Card (high-limit merchant card); and (3) Digital Verification via Tabadul Verify (تبادل فريفاي) for KYC through document and biometric identity verification. Supporting infrastructure includes the Agent and Merchant Platform (منصة الوكلاء والتجار) for network management and settlement. Sector-specific solutions layer on top — Government solutions (electronic collection, fuel cards, financial inclusion), Private Sector solutions (payment gateway, salary disbursement, POS), Individual solutions (digital payments, balance management, cash withdrawal), and Agent solutions (cash loading/withdrawal, subscriber services).

Differentiator

Problem solved

Functional benefit

Brands

• Tabadul Verify: Digital identity verification application for user registration and document authentication through facial recognition and biometric verification.
• Tabadul (mobile app)

Products and services

• Payment Gateway (بوابة الدفع) An online payment gateway that enables businesses to accept digital payments through multiple payment methods with direct integration to company systems, providing a seamless checkout experience for customers. Targets enterprises and merchants seeking e-commerce payment capabilities.
• POS Devices (أجهزة نقاط البيع) Point-of-sale terminals and SoftPOS software that enable in-store payment acceptance with real-time transaction recording and direct reporting integration. Supports NFC contactless payments and converts smartphones into payment acceptance points without dedicated hardware.
• Diamond Card (بطاقة الماس) A prepaid Visa card denominated in Iraqi Dinar with low costs, NFC contactless payment support, and 3D Secure protection. Targeted at individual consumers for everyday digital payments.
• One World / Visa Platinum Card (بطاقة وان ورد / فيزا بلاتينيوم) A Visa Platinum card supporting USD foreign currency, full independence with card-to-card transfers within Tabadul, and NFC + 3D Secure protection on POS and ATM. Targeted at individual consumers needing foreign currency payment capabilities.
• Moamala Card (بطاقة معاملة) A Visa Classic card with instant digital issuance via the Tabadul Verify app, transactions in Iraqi Dinar, and three-level 3D Secure protection. Targeted at individual consumers for everyday digital payments.
• Al-Watani Card (بطاقة الوطني) A card specifically for Earthlink network agents enabling instant internet subscription management with high operational efficiency. Targeted at telecommunications agents in the Earthlink distribution network.
• Coupni Card (بطاقة كوبوني) A smart payment card with an electronic chip and QR code, multi-use for fuel and purchases, with tracking and fuel expense management. Targeted at fuel beneficiaries and merchants.
• Taleem Card (بطاقة تعليم) A student grant and university fee payment card with smart QR code identity, usable globally via ATM and POS. Targeted at students and educational institutions in the government Taleem program.
• Gas Agent Card (بطاقة وكيل غاز) A card for gas distribution agents in official partnership with the Iraqi Ministry of Oil, facilitating payments to street vendors and restricting distribution to approved outlets. Targeted at certified gas distribution agents.
• Trader Card (بطاقة تاجر) A merchant card with flexible and high spending limits, featuring NFC and high-level 3D Secure protection. Targeted at merchants and high-volume traders requiring robust payment capabilities.
• Tabadul Verify (تبادل فريفاي) A digital identity verification solution that verifies user identity through document photography and facial recognition, providing an integrated digital registration and identity verification system. Supports KYC compliance for card issuance and account opening.
• Agent and Merchant Platform (منصة الوكلاء والتجار) A central platform for managing merchants and agents, monitoring transactions, and executing settlements from a single interface, providing full management of the payments network. Targeted at network operators and administrators.
• Electronic Collection System (نظام الجباية الإلكترونية) A government e-collection system that converts cash collection to electronic payment with instant recording and tracking of every transaction. Targeted at government institutions requiring automated revenue collection and transparent transaction tracking.
• Salary Payment Solutions (حلول دفع الرواتب) Salary and dues distribution through cards without the need for cash handling, enabling companies to manage financial flows in an organized manner. Targeted at private enterprises and government institutions seeking payroll disbursement solutions.

Quantifiable outcome

• 1,000,000+ monthly financial transactions processed
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and major.

• VisacoreTechnology or IntegrationVisa card network partnership enabling issuance of Visa-branded prepaid and credit cards (Platinum, Classic, Agent cards) accepted at Visa terminals worldwide
• MastercardcoreTechnology or IntegrationMastercard network partnership for card issuance and transaction processing through Mastercard payment infrastructure
• PCI Security Standards CouncilcoreTechnology or IntegrationGoverning body whose standards Tabadul complies with for secure handling of payment card data (PCI DSS compliance)
• Central Bank of Iraq (CBI)coreTechnology or IntegrationRegulatory authority that licenses and regulates Tabadul as an official Payment Service Provider (PSP)
• EarthlinkmajorChannel Partner/ Reseller/ DistributorTelecommunications provider whose agent network (Watani cards) distributes internet subscription payment services through Tabadul
• Ministry of Oil (Iraq)coreStrategic or Co-development PartnerGovernment ministry partnered for official gas agent card program, controlling fuel distribution through approved outlets

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arab Financial Services (AFS): AFS is a MENA-based card processor and payment solutions provider serving banks and merchants across the region. It offers payment processing and card issuance capabilities comparable to Tabadul's, but as an established regional incumbent with wider geographic reach.
• Magnati: Magnati is a UAE-based payment solutions provider offering merchant acquiring, prepaid cards, and digital payment infrastructure. It is comparable to Tabadul in offering a multi-product payment stack but operates at broader regional scale.
• Network International: Network International is the largest payment processor in the Middle East and Africa, offering merchant acquiring, card issuance, and processing infrastructure. It is a broad incumbent in the same category as Tabadul but at significantly larger scale and broader geographic footprint.

Regional players

• Tap Payments: Tap Payments is a MENA-focused payment gateway and orchestration platform enabling online merchants to accept digital payments. It overlaps with Tabadul's payment gateway product but primarily serves GCC markets rather than Iraq.

Direct peers

• FastPay (Iraq): FastPay is an Iraqi electronic payment platform offering money transfer, bill payment, and card services via mobile and agent networks. It competes directly with Tabadul in the Iraqi consumer and SMB payments space.
• Asiacell Cash: Asiacell, one of Iraq's largest mobile operators, runs a mobile money service competing with Tabadul in digital wallet and airtime/bill payment categories. It leverages telecom distribution to reach Iraqi consumers with payment services.
• iSafa: iSafa is an Iraqi electronic payment and digital wallet service providing money transfer, bill payment, and merchant transactions. It is a direct local competitor serving overlapping Iraqi consumer and agent segments.
• ZainCash: ZainCash is the mobile money platform of Zain Iraq, offering digital wallets, money transfers, bill payments, and merchant payments. It is a direct Iraqi competitor to Tabadul in consumer-facing digital payments and agent-based cash services.
• Qi Card: Qi Card is Iraq's largest prepaid card issuer and electronic payment provider, offering payroll cards, government disbursement, and POS acceptance. It is the most directly comparable Iraqi PSP competitor to Tabadul, operating across similar government, retail, and consumer segments.

Others

• BPC (Banking Processing Center): BPC is a banking technology vendor providing payment processing and card management platforms to financial institutions. It is referenced as Tabadul's technical partner (Banking Process Concentrator), making it an enabling/adjacent ecosystem participant rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Tabadul.iq
• LinkedInlinkedin.com/company/tabaduliq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tabadul