Ellie Redders Interiors

What Ellie Redders Interiors does

Ellie Redders Interiors is a privately held, full-service luxury residential interior design firm founded in 2009 and headquartered in Ballwin, Missouri, a suburb of St. Louis. The firm serves affluent private clients — including surgeons, attorneys, professional athletes, and entrepreneurial families — across the St. Louis metro area, providing turn-key design services spanning new builds, large-scale and one-room renovations, full-home furnishings and styling, and outdoor living spaces. Its sub-brand, Ellie Redders Outdoor Living, extends the design practice to exterior environments including pergolas, pools, fire features, and landscapes.

The firm's service portfolio is supported by technical capabilities that include immersive VR walkthroughs and photorealistic 3D renderings, which the firm describes as among the first such offerings in the St. Louis market; architectural drafting via Revit; and a remote "Online Design Experience" that delivers mood boards, floor plans, and curated shopping lists. Technical production is anchored by an in-house designer (Elizabeth) who runs the VR pipeline, indicating that VR/3D is operated as a design tool rather than as a licensable product.

Revenue is generated through project-based professional design fees for service packages and add-on modules (space planning, VR/3D renderings, window treatments, paint consultations). Pricing is quote-based and not publicly disclosed, and client acquisition occurs via inquiry through the firm's portfolio website, supported by organic social presence (Instagram, Facebook, Pinterest, LinkedIn) and editorial features in House Beautiful, Elle Decor, Forbes, St. Louis Magazine, Homes & Gardens, and Abode. The firm holds CAPS certification (NAHB) and is an active member of the Home Builders Association of St. Louis.

Name

Ellie Redders Interiors

Legal name

Ellie Redders Interiors

Website

https://elliereddersinteriors.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Ellie Redders Interiors is a privately held, full-service luxury residential interior design firm in St. Louis serving affluent private clients with new builds, large-scale renovations, furnishings, outdoor living design, and VR-enabled design visualization.

Ownership category

akta.pro rank

Product category

Luxury Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE), Furniture, Fixtures & Equipment (FF&E) Planning & Reconfiguration (BPABAFAE)

Keywords

• Luxury interior design
• Residential renovations
• Interior furnishings
• Outdoor living design
• Virtual reality design

Headquarters

HQ city

Ellisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Luxury Interior Design Services: Full-service luxury interior design for new builds, large-scale renovations, one-room renovations, and full-home furnishings. Revenue is generated through professional design fees for service packages including space planning, material selection, construction coordination, procurement, and final styling.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Ellie Redders Interiors is a full-service luxury residential interior design firm that designs new builds, manages large-scale and one-room renovations, procures furnishings and styling, designs outdoor living spaces, and offers an online remote design experience. Its services are differentiated by immersive VR walkthroughs and photorealistic 3D renderings that let clients visualize exact tile, flooring, hardware, cabinetry, and furniture in a virtual replica of their home before construction begins. The firm delivers a turn-key experience coordinating architects, builders, and trades from initial space planning through final styling, supported by a private studio and curated materials library in Ballwin, Missouri.

Product overview

Ellie Redders Interiors is a luxury interior design firm offering a comprehensive suite of design services for residential clients in St. Louis. The company operates as a single integrated service provider rather than a software platform, with core service packages including New Build or Renovation, One Room Renovation, Furnishings and Styling, Online Design Experience, and Outdoor Living. These services are supported by à la carte add-ons such as VR/3D Renderings, Space Planning/Drafting/Revit, Window Treatment Design, and Paint Consultations. The firm also offers a distinctive Virtual Reality Design Experience that allows clients to visualize spaces in immersive 3D before construction. A related sub-brand, Ellie Redders Outdoor Living, extends the company's design expertise to exterior spaces including custom pergolas, pools, and landscapes.

Differentiator

Problem solved

Functional benefit

Brands

• Ellie Redders Outdoor Living: Outdoor living design services including custom pergolas, luxurious pools, fire features, landscapes, and outdoor kitchens.

Products and services

• New Build or Renovation Full-service interior design for new home construction and large-scale renovations, collaborating with architects, builders, and contractors from floor plans through finishes for affluent residential clients.
• One Room Renovation Focused renovation service for a single space such as a kitchen, bathroom, or family room, handling space planning, material selection, finishes, and fixtures for residential clients.
• Furnishings and Styling Curated furniture, décor, and accessory procurement for single rooms or entire homes, including layout planning, color coordination, and final styling touches for residential clients.
• Online Design Experience Fully remote, personalized design service where clients work one-on-one with an ERI Designer and receive a custom design plan including mood board, floor plan, curated shopping list, and styling tips for clients to execute independently.
• Ellie Redders Outdoor Living Specialized outdoor living division of the firm offering design of custom pergolas, luxurious pools, fire features, landscapes, patios, dining areas, outdoor kitchens, and lounge spaces for sophisticated residential exteriors.
• Virtual Reality Design Experience Immersive Virtual Reality experience enabling clients to walk through their designed home in 3D before any construction change, viewing precise digital replicas of spaces with exact tile, flooring, hardware, cabinetry, colors, and integrated furniture pieces.

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Studio McGee: Studio McGee is a nationally recognized luxury residential interior design firm offering full-service design for new builds, renovations, and furnishings — directly comparable to Ellie Redders Interiors in service mix, affluent target client, and editorial brand presence (Netflix series, House Beautiful features).
• Mark Sikes Interiors: Mark Sikes Interiors is a luxury residential design firm with strong editorial brand (featured in House Beautiful, Elle Decor) and a similar full-service model spanning renovations, furnishings, and styling for affluent clients — closely mirroring Ellie Redders' positioning.
• Pierce & Ward: Pierce & Ward (now operating as Pierce & Fenton) is a high-end residential interior design practice known for celebrity clients and editorial features. Comparable to ERI in luxury residential focus, principal-led brand, and high-touch client model.
• Amy Berry Design: Amy Berry Design is a Dallas-based luxury residential design firm with a founder-led brand, editorial features in House Beautiful, and full-service offerings including renovations, new builds, and furnishings — comparable to ERI in service model and target client.
• Nate Berkus Associates: Nate Berkus Associates is a high-end residential interior design firm with strong national brand recognition, celebrity clientele, and full-service design offerings. Comparable to ERI in luxury positioning, founder-led identity, and editorial-driven demand.
• Laura U Design Collective: Laura U Design Collective is a Houston-based luxury residential interior design firm with editorial features and full-service offerings including new builds, renovations, and furnishings. Comparable to ERI in founder-led model, affluent client focus, and project-based service structure.

Emerging players

• Decorilla: Decorilla is an online interior design platform offering remote design services with multiple designer options and tiered pricing. Comparable to ERI's Online Design Experience service in remote delivery model and design-on-demand format, though operating at much lower price points.
• Havenly: Havenly is an online interior design service connecting clients with designers for remote room-by-room makeovers. Comparable to ERI's Online Design Experience in remote design delivery, though Havenly targets mass-market clients rather than affluent luxury segment.

Broad incumbents

• RH Interior Design: RH (Restoration Hardware) operates RH Interior Design services through its galleries, offering full-service residential design for high-net-worth clients. Comparable to ERI as a broad incumbent with overlapping luxury residential design capability, though distributed through a national retail platform rather than a founder-led boutique.
• KB Home Design Studio: KB Home and other production homebuilders offer in-house design studios as part of new-build purchases, serving as a broad-incumbent alternative to ERI's full-service new-build design offering — though at lower luxury tier and bundled with home construction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elliereddersint
• LinkedInlinkedin.com/company/ellie-redders-interiors
• Instagraminstagram.com/elliereddersinteriorsstl
• Pinterestpinterest.com/308ee86af08a9c54a662489722c955

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ellie Redders Interiors