Up and Away

What Up and Away does

Up and Away is a specialty novelty jacket manufacturer founded in 1993 and headquartered in the Fashion District of Los Angeles. The company designs, produces, and sells aviation-, space-, and STEM-themed bomber and flight jackets for infants, children, and adults, with a product catalog that includes the A-2 Bomber Jacket, Youth Space Shuttle Jacket, MA-1 Flight Jacket (Sage Green and Pink), WWII Bomber Jacket, RCAF/Snowbirds-themed jackets, and adult-sized variants of the Space Shuttle, NASA, and CWU Squadron lines. Core product technology centers on 100% nylon construction with water-resistant properties, custom embroidered patch designs featuring historically grounded aviation and space-exploration motifs, and detail elements such as airplane zipper pulls, military map linings, and accurate squadron insignia. The product library is the company's primary intellectual asset, built over three decades.

The business operates three distinct revenue streams: direct-to-consumer e-commerce through a Shopify storefront with retail prices ranging from $39 to $104 per jacket; a wholesale B2B motion targeting retail accounts worldwide with minimum 6-piece orders placed via phone, email, fax, or online form; and a private label/custom OEM service for outside brands with approximately 500-piece minimums and 3-4 month lead times. Customer segments are split across parents and gift buyers (primary), adult aviation and fashion enthusiasts, and wholesale retail accounts. Marketing is conducted through Instagram and Facebook user-generated content campaigns, an email newsletter, and a content blog covering aviation, STEM education, and seasonal themes. The company is privately held, founder-owned, with no disclosed funding, parent company, or institutional investors, and operates with a 1-10 employee headcount from a single Los Angeles address.

Name

Up and Away

Legal name

Up and Away

Website

https://upandawayjackets.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Up and Away, founded in 1993 in Los Angeles, manufactures aviation, space, and STEM-themed novelty jackets for children and adults. The company sells direct-to-consumer via Shopify, wholesale to global retail accounts, and offers private label manufacturing services.

Ownership category

akta.pro rank

Product category

Novelty Outerwear

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110)

SIC

Women's, Misses', And Juniors Outerwear (2330), Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outerwear & Snowsuits (Children) (CRAAAHAF)

akta.pro secondary industry

Children’s, Baby & Maternity Apparel Brands (CRAAAAAG)

Keywords

• Novelty outerwear
• Aviation bomber jackets
• Flight jackets
• Themed apparel
• Private label manufacturing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Retail E-commerce: One-time product sales through company's Shopify e-commerce platform directly to consumers. Individual jacket purchases at retail prices ranging from $39-$104.
2. Wholesale B2B Sales: B2B wholesale orders with minimum 6 pieces per order. Sold to retail accounts around the globe. Orders placed via telephone, email, fax, or online form.
3. Private Label/Custom Orders: Special order and private label children's and adult sized jackets in any style and textile. Minimums start at approximately 500 pieces with 3-4 month lead-time.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Up and Away manufactures and sells aviation, space, and STEM-themed novelty jackets for infants, children, and adults, including bomber and flight jacket styles with embroidered patches and water-resistant nylon construction. The company sells direct to consumers through its Shopify e-commerce store, wholesale to retail accounts worldwide with a minimum 6-piece order, and offers private label/custom manufacturing with approximately 500-piece minimums and 3–4 month lead times.

Product overview

Up and Away is a novelty jacket manufacturer producing themed outerwear for infants, children, and adults. The product portfolio centers on aviation, space, and STEM-themed bomber and flight jackets. Youth offerings include the A-2 Bomber Jacket ($84), Youth Space Shuttle Jacket ($79), MA-1 Flight Jackets in Sage Green and Pink ($79), Youth CWU Squadron Bomber Flight Jacket ($84), WWII Bomber Jacket ($84), Youth NASA Jacket ($74), U.S. Air Force Jacket ($39), RCAF Bomber and Flight Jackets ($79 each), Canadian Snowbirds Jacket ($39), and Stem Jacket ($74). Adult offerings include the Adult Space Shuttle Jacket (from $104), Adult MA-1 Flight Jackets in Sage Green and Pink (from $99), Adult NASA Jacket (from $84), Adult CWU Squadron Bomber Flight Jackets (from $89-$99), and undecorated blank versions for custom orders. The company also offers private label and special order manufacturing with minimums of approximately 500 pieces.

Differentiator

Problem solved

Functional benefit

Products and services

• A-2 Bomber Jacket Authentically designed youth A-2 Bomber Jacket with nine colorful embroidered patches, airplane zipper pull, Sherpa collar, military map lining, ribbed cuffs and waistband. Made of 100% polyurethane for a leather-like look and feel. Targets children and youth with aviation interest.
• Youth Space Shuttle Jacket Space-themed youth jacket featuring five space-oriented patches including retired shuttle names and a NASA patch. Made of 100% nylon with custom space shuttle zipper pulls, water-repellent and machine washable. Designed for infants and children with space/STEM interests.
• MA-1 Flight Jacket – Sage Green (Youth) Kid-sized MA-1 Flight Jacket inspired by aviation heroes, featuring seven patches, airplane zipper pull, orange emergency lining, knit cuffs and waistband. Made of water-resistant nylon twill. Targets children interested in military aviation.
• MA-1 Flight Jacket – Pink (Youth) Pink youth MA-1 Flight Jacket honoring WWII Women's Air Service Pilots with seven pilot-themed embroidered patches. Made of 100% nylon with airplane zipper pull and water-repellent finish. Designed for children interested in aviation history.
• Adult Space Shuttle Jacket Adult Space Shuttle Jacket with heavyweight 100% nylon exterior, featuring eight embroidered NASA patches including Endeavour, Discovery, Challenger, Atlantis, Columbia, and Enterprise missions. Water resistant with knit collar, wristbands, and waistband. Targets adult collectors and space enthusiasts.
• Adult MA-1 Flight Jacket – Sage Green Adult MA-1 Flight Jacket with heavyweight 100% nylon exterior, featuring six embroidered patches (F/A-18 Hornet, F-16 Fighting Falcon, B-1B Bomber, AH-64D Longbow, American Flag). Water resistant with bright orange interior lining. Targets adult aviation enthusiasts.
• Adult MA-1 Flight Jacket – Pink Adult Ladies MA-1 Flight Jacket with heavyweight 100% nylon exterior, featuring six embroidered patches honoring Women's Air Service Pilots and modern aircraft. Water resistant with knit collar and wristbands. Targets adult female aviation enthusiasts.
• U.S. Air Force Jacket Lightweight infant and child jacket based on U.S. Air Force Officer uniform with three embroidered patches (U.S. Air Force, rank, American flag). Made of cotton blend (30% Nylon, 70% Cotton), machine washable. Targets infants and young children.
• WWII Bomber Jacket Authentically designed youth WWII Bomber Jacket with seven colorful embroidered patches, pilot wings, large back embroidery, and American flag silk-screened lining. Made of 100% polyurethane for a leather-like look and feel. Targets children interested in WWII aviation history.
• Youth NASA Jacket Navy youth NASA jacket with two embroidered patches (NASA Meatball, American Flag), two front snap pockets, and a front zipper with wind placket. Targets children interested in space exploration and STEM.
• Adult NASA Jacket Lighter-weight 100% nylon adult NASA jacket with Meatball patch on front chest, American flag patch on shoulder, and NASA meatball logo silk-screened on inside lining. Features color-coded snap pockets. Targets adult space enthusiasts.
• Adult CWU Squadron Bomber Flight Jacket Adult CWU Squadron Bomber Flight Jacket with six aviation-themed embroidered patches, two front pockets with Velcro covers, front wind flap, and inside liner pocket. 100% nylon, water-resistant, machine washable. Sizes S-XXXL. Targets adult aviation enthusiasts.
• Youth CWU Squadron Bomber Flight Jacket Authentically designed youth CWU Squadron Jacket with six decorative patches, two front pockets with Velcro covers, and front wind flap. 100% nylon, water-resistant. Sizes 12M to 14. Targets children interested in aviation.
• Adult CWU Squadron Bomber Flight Jacket Blank Undecorated version of the Adult CWU Squadron Bomber Flight Jacket with two front pockets with Velcro flaps, front wind flap, and inside lining pocket. Available for custom personalization. Targets wholesale and private label buyers.
• RCAF Bomber Jacket Royal Canadian Air Force themed bomber jacket for youth, featuring RCAF-inspired embroidered patches and styling. Designed for children interested in Canadian military aviation.
• RCAF Flight Jacket Royal Canadian Air Force themed flight jacket for youth, featuring RCAF-inspired embroidered patches and styling. Designed for children interested in Canadian military aviation.
• Canadian Snowbirds Jacket Canadian Snowbirds aerobatic team themed jacket for youth, featuring Snowbirds-inspired embroidered patches. Designed for children interested in the Canadian Forces aerobatic team.
• Stem Jacket STEM-themed jacket for youth featuring educational and science-themed embroidered patches. Targets children interested in science, technology, engineering, and math.
• Adult MA-1 Flight Jacket Green Blank Undecorated version of Adult MA-1 Flight Jacket in sage green, available for custom personalization. Targets wholesale and private label buyers seeking a blank canvas for branded decoration.
• Wholesale Distribution Program B2B wholesale program selling Up and Away jackets to retail accounts worldwide. Minimum 6 pieces per order, preferably 2/2/2 across a single style and size range. Orders accepted via telephone, email, fax, or online wholesale form. Recommended retail price is 2x wholesale or 2.25x to cover shipping.
• Private Label / Custom Manufacturing Custom and private label jacket manufacturing service for brands. Special orders for children's and adult-sized jackets in any style and textile. Minimums start at approximately 500 pieces with a 3–4 month lead time. Targets apparel brands seeking themed novelty jacket production under their own label.

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Cockpit USA: Cockpit USA manufactures authentic military-style and aviation-themed outerwear including A-2 and MA-1 flight jackets for men and women. Direct competitor in the aviation/heritage jacket category with similar DTC + wholesale distribution.
• Avirex USA: Avirex is a heritage brand known for original-issue and reproduction A-2 and G-1 flight jackets. Direct peer in the aviation novelty/military-inspired outerwear category with both men's and women's apparel offerings.
• Alpha Industries: Alpha Industries is the original US military contractor for MA-1 flight jackets and has expanded into civilian, women's, and kids' lines. Closest direct competitor to Up and Away's MA-1/Squadron flight jacket offering, with broader scale and brand recognition.
• Rothco: Rothco is a leading wholesale supplier of military, tactical, and outdoor apparel and accessories, including flight jackets and bomber jackets. Comparable to Up and Away in offering military-themed novelty outerwear through wholesale channels.
• US Wings: US Wings markets authentic military and aviation-themed jackets, leather flight jackets, and civilian apparel globally. Direct competitor in aviation/heritage outerwear with both retail and wholesale offerings.

Emerging players

• Aero Leather: Aero Leather manufactures high-end reproduction flight jackets (A-2, B-3, G-1, MA-1) with authentic military spec construction. Competes in the premium, heritage aviation jacket segment overlapping with Up and Away's adult aviation line.
• Hanna Andersson: Hanna Andersson sells premium children's clothing including outerwear, with strong brand loyalty among gift-giving parents. Adjacent competitor for parent purchasing decisions on durable, distinctive kids' apparel.

Broad incumbents

• Schott NYC: Schott NYC produces heritage flight jackets (including collaborations inspired by military originals) and a wide range of leather outerwear for adult consumers. A broader, more established incumbent in the aviation/leather jacket category overlapping with Up and Away's adult bomber and MA-1 lines.
• Patagonia Kids: Patagonia operates a large kids' outdoor apparel line including weather-resistant jackets and fleeces. While not aviation-themed, they compete for parent dollars in the children's outerwear category where Up and Away's youth jackets also sell.

Others

• St. John's Bay / Major Apparel Brands: Larger mass-market kids' outerwear manufacturers (e.g., Carter's, The Children's Place, St. John's Bay) compete on price and shelf presence for theme-based kids' jackets. They do not specialize in aviation/space but compete in the same retail shelf space and gift-purchase use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/upandawayjackets
• Facebookfacebook.com/upandawayjackets
• Instagraminstagram.com/upandawayjackets
• LinkedInlinkedin.com/company/up-and-away-jackets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up and Away