Awaken Coach Institute

What Awaken Coach Institute does

Awaken Coach Institute (legally Awaken Coaching, LLC, a Wyoming-registered entity) is a private, founder-owned ICF-accredited coach training provider founded in March 2020 by Christi Byerly, MCC, and headquartered in Alsace, France. The company delivers transformational coaching education through small cohort-based programs (capped at 12 students), combining live virtual cohorts with an in-person immersive retreat in Spain, and supporting products including a self-paced €600 Self-Study Course, a $9.99 Introduction to Coaching Mini-Course with optional ICF credential renewal hours, a Group Coaching Certification, a Mentor Coaching Membership, and a premium 12-month VIP program limited to nine women. Its underlying methodology is a 'love-based, spiritual/identity-aligned' coaching framework (Standards of Presence, Multi-Level Listening, Inspired Learning Foundation adaptations) delivered by 14 international faculty spanning four continents, with all curriculum accredited at ICF Levels 1, 2, and 3 (ACTP) and providing 125 hours of training that satisfy credentialing requirements without expiration.

The business model is a hybrid direct-to-consumer education operation: free Q&A calls and a free 4-lesson mini-course ('The Awaken Way') generate top-of-funnel leads, which are nurtured through content (a 132+ article blog, a bi-weekly podcast, and Christi's memoir 'Holy Rebellion') into paid certification, membership, and VIP offerings. Revenue is generated from tuition for certification cohorts (pricing not publicly disclosed), one-time self-study and mini-course purchases, recurring mentor coaching and community memberships, and premium VIP and executive coaching engagements. Customer segments are primarily aspiring professional coaches seeking ICF credentials, existing coaches pursuing depth/group/mentor training, and leaders/executives seeking presence-based leadership development.

The company is bootstrapped with no external funding, operates as a small founder-led organization with an international contracted faculty, and serves markets across North America, Europe (France, Germany, UK, Spain), Asia (India), and Africa (Kenya, South Africa). Distribution is direct-to-consumer via the company website on the Simplero platform, with the in-person Spain retreat functioning as a premium experience tier. All marketing emphasizes spiritual depth, identity work, and community belonging rather than technique-focused coaching credentials, with the founder's personal brand serving as the primary demand-generation engine.

Name

Awaken Coach Institute

Legal name

Awaken Coaching, LLC

Website

https://awakencoachinstitute.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Awaken Coach Institute is an ICF-accredited coach training provider founded in 2020 by Christi Byerly, MCC, offering intimate 12-person cohort certification programs (virtual and Spain retreat), self-study tiers, and premium VIP coaching, serving aspiring professional coaches, leaders, and existing coaches globally.

Ownership category

akta.pro rank

Product category

Professional Coaching Education

NAICS

Professional and Management Development Training (611430), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industries

Behavior Change & Motivational Coaching (HSADAGAF), Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Coach certification training
• Executive coaching services
• ICF accredited programs
• Transformational coaching education
• Professional coaching certification

Headquarters

HQ city

Barnstable

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coach Certification Programs: ICF-accredited All-In-One Coach Certification Program offered in virtual cohorts and in-person Spain retreat format. 125 hours of training meeting ICF credentialing requirements. Small cohort size of 12 students per cohort.
2. Self-Study Course: Scholar's Self-Study Course providing access to video teachings and reading materials across 26 lessons. One-time purchase of EUR 600 with option for 2 payment installments. 100% credited toward full program if upgraded within 12 months.
3. Mini-Course Sales: Introduction to Coaching mini-course at $9.99 USD / €9 with optional certificate add-on at €22 for ICF credential renewal hours (4.5 hours).
4. Group Coaching Certification: Group Coaching Certification Course for coaches with at least 60 hours of ICF-approved training, focusing on transformational group experiences.
5. Mentor Coaching Membership: Ongoing mentor coaching and supervision services for credentialed coaches seeking professional development.
6. VIP Transformation Program: Remembering the Great Love - 12-month intimate journey for 9 women with Christi Byerly, including 5-day retreat in France and ongoing community.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Awaken Coach Institute delivers ICF-accredited (Levels 1, 2, and 3) professional coach certification programs via virtual cohorts and in-person Spain retreats, with 125 hours of training centered on a spiritual/identity-alignment coaching methodology. The company also sells self-study courses, group coaching certification, mentor coaching memberships, executive coaching, and VIP transformation experiences. Programs are limited to 12 students per cohort to deliver a personalized, transformational learning experience.

Product overview

Awaken Coach Institute offers a comprehensive portfolio of coaching education products centered on its ICF-accredited All-In-One Coach Certification Program, available through two pathways: an immersive in-person Spain retreat and a virtual cohort format. Both pathways operate in intimate 12-person cohorts and provide 125 hours of ICF-accredited training. Supporting the core certification are the Group Coaching Course for experienced coaches, the Scholar's Self-Study Course for self-paced learning (EUR 600 with upgrade path), and Mentor Coaching Membership for ongoing professional development. Entry-level offerings include The Awaken Way (free 4-lesson introduction) and the Introduction to Coaching Mini-Course ($9.99/€9 with ICF hours). Premium offerings include Remembering The Great Love, a year-long VIP program for nine women, alongside Executive Coaching and 1:1 VIP Coaching services. The company also maintains community engagement through the Awaken Coaches Community membership, the Awaken Voices Podcast, and publishes the book Holy Rebellion. All programs are ICF-accredited at Levels 1, 2, and 3.

Differentiator

Problem solved

Functional benefit

Products and services

• All-In-One Coach Certification Program (Spain Retreat) An intensive ICF-accredited in-person coach certification program delivered through an immersive retreat experience in Spain, limited to 12 students per cohort for personalized attention.
• All-In-One Coach Certification Program (Virtual) A virtual ICF-accredited coach certification program offering the same comprehensive curriculum as the in-person retreat, available in intimate 12-person cohorts.
• Group Coaching Course A virtual group coaching certification for coaches with at least 60 hours of ICF-approved training, focusing on transformational dynamics unique to group settings.
• Scholar's Self-Study Course A self-paced certification course offering 26 lessons of video teachings and reading materials covering coaching presence, listening, and practice foundations. Available for EUR 600 with payment plans. 100% credited toward the full All-In-One Coach Certification Program if upgraded within 12 months.
• Mentor Coaching Membership A membership program providing ongoing mentor coaching and supervision for professional development and ICF credential maintenance.
• Introduction to Coaching Mini-Course A self-paced mini-course with three lessons covering foundational coaching skills: listening at multiple levels, embodying the coaching mindset, and evoking awareness through language. Includes 4.5 ICF-accredited hours for credential renewal. Available for $9.99 USD or €9 EUR.
• Executive Coaching One-on-one executive coaching services for leaders seeking transformation and enhanced leadership capabilities.
• 1:1 VIP Coaching Personalized one-on-one VIP coaching services for individuals seeking intensive individual support.
• Remembering The Great Love An intimate 12-month VIP journey with Christi Byerly for nine women, beginning with five extraordinary days in southern France in September 2026. Includes deep personal transformation, witnessed experiences, and community of women.

Quantifiable outcome

• ICF credentialing preparation - 125 hours of ICF-accredited training meeting all levels of credential requirements
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Inspired Learning FoundationminorStrategic or Co-development PartnerStandards of Presence framework is adapted from the Inspired Learning Foundation's methodology. Awaken Coach Institute uses this established framework of community guidelines adapted for their coaching training and alumni community.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_kSHPX3XaIdWnGPBWaAuyQ
• Facebookfacebook.com/awakencoachtraining
• LinkedInlinkedin.com/company/awaken-coach-institute
• Instagraminstagram.com/awakencoachinstitute

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awaken Coach Institute