APUR

What APUR does

APUR is a privately held professional services firm founded in 1994 and headquartered in Montreal, Quebec. The firm operates four integrated service lines — Urban Planning, Services to Municipalities, Real Estate Strategies and Urban Design, and Landscape Architecture — delivered by a multidisciplinary team of 11-50 professionals including urban planners, landscape architects, GIS analysts, and municipal services specialists. Its core technical capabilities center on geomatics (QGIS, SQL/PostgreSQL/PostGIS, Python scripting for workflow automation), 3D modeling and photorealistic rendering for stakeholder visualization, and integrated design workflows spanning regulatory planning through construction supervision. Specialized expertise includes landscape characterization, ecological assessment, urban greening strategies, and renaturalization.

APUR generates revenue through fee-for-service consulting mandates on a project and multi-year contract basis, with each engagement scoped and priced individually based on complexity and client segment. Its primary customers are Quebec municipalities and Regional County Municipalities (MRCs), public organizations, and private real estate developers, with named mandates including land use plan revisions for Ville de Rouyn-Noranda and MRC de Mékinac, the Centennial Park concept for Ville de Deux-Montagnes, geomatics support for Le Plateau-Mont-Royal borough, and pre-development work for private developers such as the Le Brillant heritage redevelopment. The firm distributes services exclusively through direct, relationship-based engagement with municipal decision-makers and developer clients, supplemented by thought leadership content, LinkedIn presence, and conference participation (e.g., COMBEQ annual conference).

In 2025-2026, APUR underwent a strategic repositioning including a new visual identity and redesigned website, and vice president Guillaume Gilbert became a new shareholder after 11+ years with the firm. The firm is simultaneously investing in commercial scaling by hiring a Director of Sales and Business Development to accelerate growth in real estate and pre-development segments, alongside continued expansion of its geomatics team, against a backdrop of reported annual team growth above 30%.

Name

APUR

Legal name

APUR

Website

https://apur.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

APUR is a Montreal-based professional services firm offering integrated urban planning, municipal services, real estate strategies, and landscape architecture consulting to municipalities, MRCs, public organizations, and real estate developers across Quebec.

Ownership category

akta.pro rank

Product category

Urban Planning Consulting

NAICS

Landscape Architectural Services (54132), Administration of Urban Planning and Community and Rural Development (925120)

akta.pro primary industry

Real Estate Public-Private Partnership (PPP) & Infrastructure-Adjacent Real Estate Advisory (BPAJANAL)

Keywords

• Urban planning consulting
• Landscape architecture
• Municipal services
• Real estate strategy
• Urban design

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Consulting Services: APUR generates revenue through fee-for-service consulting mandates across its four areas of expertise: urban planning, services to municipalities, real estate strategies and urban design, and landscape architecture. Mandates range from regulatory bylaw drafting and planning document preparation to landscape design, geomatics services, inspection outsourcing, and construction supervision. Revenue is project-based and derived from municipal contracts, public organization mandates, and private real estate developer engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

APUR is a professional services firm that provides integrated urban planning, municipal services, real estate strategies and urban design, and landscape architecture consulting to municipalities, MRCs, public organizations, and real estate developers across Quebec. Its deliverables include land use planning documents, regulatory frameworks, master plans, development concepts, landscape construction plans and specifications, 3D visualizations, geomatics and mapping, inspection outsourcing, and construction supervision. The firm operates on a fee-for-service, mandate-based model with projects scoped and quoted individually.

Product overview

APUR is a professional services firm offering integrated urban planning, landscape architecture, and real estate strategy services. The firm operates four core service lines—Urban Planning, Services to Municipalities, Real Estate Strategies and Urban Design, and Landscape Architecture—that converge on every project to provide a comprehensive, integrated approach. Founded in 1994 and headquartered in Montreal, APUR supports municipalities, public organizations, and real estate developers across Quebec, from initial planning through regulatory compliance and project implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Planning Planning and design of coherent living environments for community flourishing, including land use planning documents, regulations, master plans, specialized studies, development concept plans, and public participation processes. Intended for municipalities, MRCs, public organizations, and real estate developers.
• Services to Municipalities Support services for municipalities including staff outsourcing for municipal inspection, court representation, urban planning department diagnostics, training, regulatory drafting, geomatics and mapping, and CPTAQ and agricultural expertise. Targeted at Quebec municipalities and MRCs needing qualified personnel and regulatory compliance support.
• Real Estate Strategies and Urban Design Pre-development and project due diligence, project planning and design, project management, approval process navigation, specialized studies, master plans, 3D visualization, and agricultural zone project support to balance ambition and feasibility. Targeted at private real estate developers seeking to optimize land value and navigate municipal approval processes.
• Landscape Architecture Plans, specifications and estimates, master plans for parks and green spaces, 3D modeling and rendering, construction supervision, and specialized landscape and ecological studies to shape spaces where nature, design, and people meet. Targeted at municipalities, developers, and institutional clients for public spaces, parks, and green infrastructure projects.

Quantifiable outcome

• 245 residential units planned in a winning downtown residential complex concept for Ville de Saint-Jean-sur-Richelieu, selected from five proposals
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WSP Global: Global engineering and professional services firm with a substantial Quebec urban planning, landscape and municipal infrastructure practice. Comparable to APUR in serving municipal and developer clients with multidisciplinary planning and design capabilities, but operates at vastly larger scale.
• Arup: Global engineering and design firm with urban planning, landscape and master planning practices including Canadian delivery. Comparable in the integrated planning-design capability but competes at the high end of large, complex master plans rather than Quebec municipal mid-market.
• Stantec: Global design and consulting firm with established Quebec offices covering urban planning, landscape architecture and municipal infrastructure. Overlaps with APUR's service mix but offers broader geographic reach and substantially larger bench.
• Lemay: Major Quebec-based architecture and design firm with urban design and landscape architecture practices serving both municipalities and developers. Most directly comparable to APUR as a Quebec-headquartered multidisciplinary firm, but with much larger scale and architecture depth.
• AECOM: Global infrastructure consultancy with urban planning, landscape and municipal advisory practices across Canada. Comparable to APUR in serving public-sector planning mandates, though AECOM operates at enterprise scale well beyond APUR's niche focus.

Direct peers

• Daoust Lestage: Quebec architecture, urban design and landscape architecture studio. Competes with APUR on integrated design mandates for Quebec municipalities and developers, with similar emphasis on contextual urbanism and public realm design.
• Cardinal Hardy: Quebec-based landscape architecture and urban design firm. Most directly comparable to APUR in scope, geography and client base (Quebec municipalities, MRCs and developers), making it the closest direct peer in terms of practice mix and regional competition.
• Provencher Roy: Quebec architecture and urban design firm with municipal and developer mandates. Comparable to APUR on urban design and planning work for Quebec public- and private-sector clients, though anchored in architecture rather than pure planning consulting.
• BC2 Groupe Conseil: Quebec real estate development advisory firm supporting developers with feasibility, planning and municipal approval work. Comparable to APUR's real estate strategies and pre-development service line, particularly on mandates like Le Brillant that require navigating Quebec approval processes.

Emerging players

• Vivre en Ville: Quebec non-profit focused on sustainable urbanism, densification and active mobility. Overlaps with APUR's thought-leadership on citizen participation, OGAT alignment and ecological urbanism but does not deliver the same fee-for-service consulting mandates, making it an adjacent rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/apurcreatif
• LinkedInlinkedin.com/company/apurcreatif

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APUR